Better Life Maids

What Better Life Maids does

Better Life Maids is the residential cleaning brand of Better Life Home, a privately held, founder-owned company established in 2008 and headquartered in St. Louis, Missouri. The company provides green residential cleaning and home organization services to households across St. Louis County and St. Charles County, with named service coverage in 26+ neighborhoods including Ladue, Chesterfield, Clayton, Kirkwood, Webster Groves, Maplewood, University City, O'Fallon, St. Peters, and Lake St. Louis. Its core offerings are recurring house cleaning on weekly, bi-weekly, and monthly cadences, supplemented by one-time deep cleaning, move-in cleaning, move-out cleaning, green cleaning, specialty cleaning, and home organization services.

The company's product line is anchored on a proprietary green cleaning product set verified by the Whole Foods Eco-Scale and featured in national publications including Rachel Ray's Everyday, Oprah, and Real Simple Magazine. Operationally, it runs on a MaidCentral-powered customer portal that supports online booking, scheduling, billing, and service requests, alongside a phone sales channel. Service delivery is performed by in-house, vetted, and trained cleaning staff. Better Life Maids is bootstrapped and has not raised outside capital; founder Angela Ricketts is the public face of the company, which has not disclosed revenue, headcount, or funding. The company received the Greater St. Louis Top Workplaces 2023 Award from the St. Louis Post Dispatch and is a participating partner of Cleaning For A Reason, providing free cleanings to cancer patients.

The revenue model is a recurring residential cleaning subscription with monthly billing, with pricing customized by home size, square footage, and service type. Instant pricing is available online, and detailed quotes are provided by phone. The go-to-market is direct-to-consumer, relying on the company website (betterlifehome.com), organic social presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn, content marketing via the company blog, and customer testimonials. The customer portal functions as the bottom-of-funnel self-serve channel. There are no disclosed enterprise contracts, franchise operations, or multi-metro expansions, and there is no disclosed AI, API, or platform offering beyond the standard cleaning vertical SaaS stack.

Name

Better Life Maids

Legal name

Better Life Home

Website

https://betterlifemaids.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Better Life Maids is a St. Louis-based, founder-owned residential cleaning company founded in 2008 that provides green, recurring and one-time house cleaning, move-in/out, deep, specialty, and home organization services to households across 26+ neighborhoods in St. Louis and St. Charles counties.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Residential Green Recurring Cleaning (HSAEAGAA), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Spring Cleaning (Seasonal Refresh) (HSAEAFAB)

Keywords

• Residential cleaning services
• House cleaning
• Green cleaning
• Deep cleaning
• Home organization

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Residential Cleaning Services: Provides recurring house cleaning services (weekly, bi-weekly, monthly) as well as one-time services including deep cleaning, move-in, and move-out cleaning. Revenue is generated through service fees based on home size and cleaning type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Better Life Maids provides recurring residential house cleaning (weekly, bi-weekly, monthly), deep cleaning, move-in cleaning, move-out cleaning, eco-friendly green cleaning, specialty cleaning, and home organization services across St. Louis County and St. Charles County. Services are delivered by vetted, trained employee cleaners using a proprietary line of green cleaning products verified by Whole Foods Eco-Scale, with pricing based on home size and cleaning type.

Product overview

Better Life Maids offers a unified home cleaning service platform centered around professional house cleaning with multiple service tiers. The core offering consists of Recurring House Cleaning as the primary service, supplemented by specialized services including Deep Cleaning, Move-In Cleaning, Move-Out Cleaning, Green Cleaning (eco-friendly), and Specialty Cleaning Services. Additional offerings include Cleaning Packages (bundled offerings) and Home Organization Services. All services are delivered by expertly trained professionals with a 100% Delight Guarantee, and the company has developed its own eco-friendly cleaning product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Recurring House Cleaning Regularly scheduled professional house cleaning available on weekly, bi-weekly, or monthly basis, including general dusting, surface wiping, vacuuming, and mopping, for St. Louis-area homeowners and renters.
• Deep Cleaning Intensive, thorough cleaning service targeting hard-to-reach areas and built-up grime beyond standard maintenance cleaning, for St. Louis-area households needing a deeper reset.
• Move-In Cleaning Cleaning service for homes before new occupants move in, ensuring the property is fresh and sanitized for incoming residents in the St. Louis metro area.
• Move-Out Cleaning Cleaning service for vacating St. Louis-area properties to prepare them for the next occupants.
• Green Cleaning Eco-friendly cleaning service using the company's proprietary products verified for safety and effectiveness by Whole Foods Eco-Scale, positioned as safer for people, animals, and the environment.
• Specialty Cleaning Services Customized cleaning services for specific needs beyond standard offerings, available to St. Louis-area households.
• Cleaning Packages Bundled cleaning service options that combine various cleaning tasks at different price points for St. Louis-area households.
• Home Organization Services Implementation of organizational systems in homes to help St. Louis-area clients maintain order and optimize space usage.

Quantifiable outcome

• Average household saves 7 hours per week
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Green Cleaning Co. Eco-focused residential cleaning service in select U.S. metros emphasizing non-toxic products and recurring cleans; smaller regional operator with similar green-positioning thesis.
• Homeaglow: Online marketplace for booking independent residential cleaners; intersects with Better Life Maids on the same end customer but uses a marketplace/independent-contractor model rather than employed staff.

Direct peers

• Molly Maid: National residential cleaning franchise owned by Neighborly; offers recurring, one-time, and move-in/out cleans to homeowners. Directly comparable service mix, subscription model, and customer base to Better Life Maids.
• Merry Maids: Long-standing residential cleaning franchise under the ServiceMaster/Neighborly umbrella, offering recurring and deep cleaning services to homeowners across the U.S. Closest franchise-format analog to Better Life Maids.
• MaidPro: Residential cleaning franchise with recurring, deep, and move cleans; uses a similar proprietary scheduling platform and targets the same busy-family/professional segment. Directly comparable business model and customer profile.
• Maid Brigade: Residential cleaning franchise emphasizing eco-friendly, health-conscious products and recurring service contracts. Closely comparable green-positioning and homeowner target customer.
• Two Maids & A Mop: Residential cleaning company offering recurring, deep, and move cleans with a pay-for-performance pay model for cleaners. Competes for the same busy-family demographic with overlapping service menu.
• The Maids: National residential cleaning franchise using a team-based cleaning approach for recurring service; serves the same homeowner segment with overlapping recurring and one-time service offerings.
• The Cleaning Authority: Residential cleaning franchise providing recurring and detail cleans using environmentally responsible products. Comparable subscription-based model and eco-claims to Better Life Maids.

Broad incumbents

• Handy (Angi Inc.): Angi-owned platform offering residential cleaning alongside a broad portfolio of home services. Overlaps with Better Life Maids on cleaning but competes as a multi-service marketplace with broader reach and pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CallBetterLife
• YouTubeyoutube.com/user/BetterLifeMaids
• Facebookfacebook.com/share/1CHuXjGG63/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/better-life-home
• Instagraminstagram.com/callbetterlife?igsh=MW5nbDEzYXVoeXhiaw==
• TikToktiktok.com/@callbetterlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Life Maids