Aestech

What Aestech does

Aestech (operating as PT Aestech Indonesia) is an Indonesian SaaS company founded in 2022 and headquartered in Bandung that provides an integrated clinic management platform for the Indonesian healthcare and personal-care services market. The platform combines electronic medical records (EMR), a digital queue system, point-of-sale, inventory management, multi-branch administration, and a dashboard with 20+ operational metrics, and targets beauty/aesthetic clinics, dental practices, salons, spas, barbershops, and franchise clinic networks. The product is delivered as a cloud-based, multi-tenant SaaS with claimed throughput of 50K+ patients processed monthly, 2,000+ daily users, 99.9% uptime, and a 4.8/5 customer satisfaction rating.

The platform is built for the regulated Indonesian healthcare context: it is registered with PSE Kominfo, certified to ISO 27001, compliant with UU No. 27/2022 (Personal Data Protection) and UU No. 36/2009 (Health), and integrated with national health infrastructure including SATUSEHAT (national health data platform) and BPJS Kesehatan (national health insurance). Payments are processed via Xendit under PCI-DSS. AI features include Aessistant (a generative-AI chatbot on Business and Enterprise tiers), AI-driven wait-time prediction, and AI-driven revenue forecasting, with NLP-based WhatsApp marketing automation also offered.

Aestech monetizes through tiered monthly SaaS subscriptions ranging from Rp 150,000/user/month (Lite Basic) to Rp 2,500,000/month (Enterprise), with a separate Rp 10,000,000 mobile-apps add-on. The company claims 1,000+ registered clinics and 200+ active doctors. Headcount is reported at 11–50 employees, and no external funding rounds have been disclosed, indicating a bootstrapped growth profile.

Name

Aestech

Legal name

PT Aestech Indonesia

Website

https://aestech.co.id

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Aestech (PT Aestech Indonesia) is a Bandung-based SaaS company founded in 2022 that provides integrated clinic management software — EMR, POS, queue, inventory, and AI assistant — to Indonesian beauty, dental, salon, and franchise clinics via tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Clinic Management Software (Healthcare SaaS)

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAEAH

Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

Keywords

• Clinic management software
• Healthcare SaaS platform
• Multi-branch clinic system
• Electronic medical records
• Clinic POS billing

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Lite Tier: Per-user monthly subscription for small single or multi-branch clinics. Lite Basic at Rp 150K/month/user for single branch; Lite Multi at Rp 250K/month/user for 2-3 branches.
2. SaaS Subscription - PRO Tier: Location-based monthly subscription with bundled user seats. Starter (Rp 300K/month for 1 location, 3 users), Premium (Rp 700K/month for unlimited locations, 10 users), Business (Rp 1.5Jt/month for unlimited locations, 20 users), Enterprise (Rp 2.5Jt/month unlimited everything). Annual payment offers 15% savings.
3. Add-on - Mobile Apps: Mobile apps available as add-on for Premium tier at Rp 10 million; included free in Business and Enterprise tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aestech provides a cloud-based clinic management SaaS platform for Indonesian clinics, offering multi-branch management, electronic medical records (EMR), digital queue and online booking, point-of-sale and automated billing, inventory and pharmacy management, and executive analytics dashboards. The platform is delivered via tiered subscriptions (PRO Starter, Premium, Business, Enterprise plus LITE Basic/Multi) with optional mobile apps add-on, and includes native integrations with Indonesian systems such as BPJS Kesehatan, SATUSEHAT, QRIS, and Xendit payments.

Product overview

Aestech is a cloud-based clinic management SaaS platform offering an integrated ecosystem of modules. The core PRO lineup consists of four tiers — Starter (1 location, 3 users, Rp 300K/month), Premium (unlimited locations, 10 users, Rp 700K/month), Business (unlimited locations, 20 users, Rp 1.5M/month with Aessistant AI), and Enterprise (unlimited users, Rp 2.5M/month with free custom development) — plus the budget LITE lineup (Lite Basic and Lite Multi, per-user pricing). The platform's modular architecture centers on six key functional modules: Rekam Medis Elektronik (EMR), Antrian Digital & Booking Online, Kasir & Billing Otomatis, Dashboard & Analytics Cerdas, Inventory & Apotek Management, and Multi-Branch Management. Supporting modules include Aessistant AI (generative chatbot), Aeschat (operational chat), and Aesline Display & Antrian QR (queue display with QR scanning). The PRO and LITE tiers stack these modules at different price points; lower tiers include a subset while higher tiers unlock advanced capabilities such as custom RBAC, multi-level management, advanced warehouse systems, and AI-powered analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• PRO — Starter Entry-level PRO tier clinic management subscription for 1 active clinic location with up to 3 users. Includes patient management, digital medical records (EMR), POS/kasir, inventory control with 1 warehouse, Aesline Display & QR queue, Client Wallet, and Aeschat collaboration. Targeted at clinics modernizing their operations at the entry level.
• PRO — Premium Mid-tier PRO subscription with unlimited clinic locations, multi-warehouse support, up to 10 users, custom RBAC, executive dashboard, branch performance monitoring, and optional Mobile Apps add-on. Designed for growing clinics needing stronger management controls.
• PRO — Business Top standard PRO tier with unlimited locations, up to 20 users, free Mobile Apps, online order management, multi-level management structure, owner dashboard, advanced warehouse system, and Aessistant AI included. Targeted at clinics seeking to use the system as a business control, efficiency, and growth tool.
• PRO — Enterprise Enterprise subscription tier for large clinic networks with unlimited users, free request development, priority development queue, dedicated account support, digital strategy consultation, and custom integration. Designed for multi-location clinic networks and franchise groups requiring bespoke customization.
• LITE — Lite Basic Budget-friendly per-user subscription for single-branch small clinics. Includes basic digital queue, medical records, and simple reporting at Rp 150,000/month per user. Minimum 1 user.
• LITE — Lite Multi Per-user subscription for small clinics with 2–3 branches at Rp 250,000/month per user. Includes Lite Basic features plus multi-branch synchronization and email support.
• Rekam Medis Elektronik (EMR) Module Electronic Medical Records module providing a centralized patient database with bank-level encryption, examination history, diagnosis records, prescriptions, lab result uploads, and clinical photo documentation. Standards-compliant with Kemenkes SIMPUS. Available across the platform tiers.
• Antrian Digital & Booking Online Module Digital queue and online appointment booking module featuring AI-powered wait-time prediction, real-time TV display, doctor calendar synchronization, and automated SMS/WhatsApp reminders. Supports 24/7 online booking via web, WhatsApp, and mobile app.
• Kasir & Billing Otomatis Module Point-of-sale and automated billing module with support for cash, debit, QRIS, Virtual Account, and transfer payments. Includes digital invoices, receipts, treatment packages, membership plans, split bill for insurance patients, and integrated inventory updates.
• Dashboard & Analytics Cerdas Module Executive analytics dashboard offering 20+ key metrics, comprehensive financial reports (revenue, profit, receivables), AI-driven treatment popularity analysis, doctor and staff performance tracking, AI-powered revenue forecasting, and one-click Excel/PDF export.
• Inventory & Apotek Management Module Stock and pharmacy management module providing real-time per-item tracking across branches, automatic low-stock alerts with custom thresholds, expiry date notifications, purchase order workflows with supplier approval, and fast/slow-moving item reports.
• Multi-Branch Management Module Centralized multi-branch control dashboard enabling management of dozens of branches from a single view, with patient transfer between branches, real-time cloud data synchronization, per-branch and consolidated reporting, per-branch user role settings, and centralized master data.
• Aessistant AI Generative AI chatbot assistant available in the Business and Enterprise tiers, designed to automate customer interactions and provide intelligent responses within the clinic management platform.
• Aeschat — Operational Collaboration Built-in operational chat tool for clinic staff communication and internal collaboration, included across PRO tiers (Starter and above).
• Aesline Display & Antrian QR Digital queue display system with QR code scanning for real-time queue visualization on clinic TVs, included across Starter tier and higher.

Quantifiable outcome

• Efficiency improvement of up to 70% reported by customers
• +8 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• XenditcoreTechnology or IntegrationXendit is the payment gateway provider used by Aestech for processing transactions. Xendit is PCI-DSS compliant and supports various payment methods including bank transfer, virtual account, e-wallet, and credit cards. This integration enables the flexible payment options available to Aestech customers.
• Cloud ProvidercoreTechnology or IntegrationCloud infrastructure provider for hosting and storage of Aestech platform. Data is encrypted and stored securely with the cloud provider.
• BPJS KesehatancoreTechnology or IntegrationIntegration with BPJS Kesehatan national health insurance system for Indonesian healthcare facilities, enabling claims processing and insurance billing capabilities.
• SATUSEHATcoreTechnology or IntegrationIntegration with SATUSEHAT, the Indonesian national health data platform, enabling interoperability with the national health information system.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pawoon: Established Indonesian cloud POS provider for SMBs across retail and service verticals. Competes with Aestech on POS and basic operations but lacks depth in clinic-specific modules like EMR, odontogram, or healthcare compliance.
• Mekari: Leading Indonesian SaaS suite (Jurnal, Talenta, Klikpajak) offering accounting, HR, and tax software to Indonesian SMBs and mid-market. Adjacent competitor with bundled business management that could expand into clinic-specific workflows.
• Moka: Large Indonesian cloud POS and business platform (backed by GoTo) serving SMBs including clinics, F&B, and retail with payments, inventory, and basic CRM. Overlaps with Aestech's Lite/Starter POS and inventory features but does not specialize in clinic workflows or EMR.

Regional players

• Phorest: International salon and spa management SaaS with client experience, marketing, and POS tools. Comparable to Aestech's salon and beauty clinic modules in product scope but operates in Europe and North America without Indonesian healthcare compliance coverage.
• Vagaro: International salon, spa, and beauty business management platform with booking, POS, and client management. Comparable to Aestech's beauty clinic and salon modules but focused on Western markets without Indonesian healthcare compliance.
• Fresha: Global beauty and wellness marketplace and SaaS platform with booking, payments, and business management. Comparable in the salon/aesthetic vertical but targets non-Indonesian geographies and lacks clinic-grade EMR and insurance integration.
• Mindbody: Global SaaS for beauty, wellness, and fitness studios covering appointments, POS, marketing, and memberships. Comparable to Aestech's salon/spa/beauty clinic solutions but operates outside Indonesia and lacks local SATUSEHAT/BPJS integration.

Emerging players

• DealPOS: Indonesian cloud POS and retail management platform for SMB merchants. Overlaps with Aestech on POS, inventory, and payment processing for retail-style clinics and salons, though not focused on regulated healthcare workflows.
• Qasir: Indonesian mobile POS and payment app targeting micro and small merchants. Competes with Aestech at the low-end Lite tier on transaction processing but does not address clinic-specific compliance or multi-branch EMR workflows.

Direct peers

• Klinik Pintar: Indonesian clinic management SaaS serving clinics across Indonesia with patient records, appointments, and operational features. Direct competitor to Aestech in the same vertical, geography, and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aestech