Real Estate Crm

What Real Estate Crm does

Real Estate CRM (RECRM) is a private Ukraine-based, cloud-hosted SaaS CRM purpose-built for real estate agencies and individual realtors operating in the Ukrainian market. The platform unifies client records, property listings, meetings, calls, messages and deal pipelines across the full transaction lifecycle from initial inquiry through key handover, with bidirectional Google Calendar synchronization and integrated IP telephony. Differentiated capabilities include an Automatic Ad Posting module that publishes listings to more than 30 Ukrainian advertising portals via the ASPO.biz partnership (reaching an audience of approximately 220,000), an owner-listings robot that scrapes and updates property owner advertisements hourly, an automatic counter-proposal matching engine with a property-locking mechanism to prevent duplicate deals, map-based property search with adaptive forms, and an analytics and reporting module for employee and department performance. RECRM is delivered as a cloud-based, browser-accessible application usable on desktop, tablet and smartphone, with data hosted on servers in Amsterdam.

RECRM monetizes through a tiered subscription SaaS model priced in Ukrainian Hryvnia: a free tier for up to 3 users, a standard tier at 200 UAH per user per month for up to 20 users, and an enterprise tier at 180 UAH per user per month for 20+ users, with annual contracts and support included. The go-to-market blends a self-service product-led funnel (free demo/trial via the website, direct online purchase) with a sales-assisted motion that targets larger real-estate agencies and ZhK (residential complex) sales departments, including support for data migration from competing CRM systems. The product is offered exclusively in the Ukrainian language and is geographically limited to Ukraine.

RECRM is a subsidiary project of Brandstorm Development (Брендсторм Девелопмент / Бренйсторм Девелопмент), the legal entity linked to aimlabs.be. The company is privately held with 11-50 employees, no public listings, and no disclosed venture or institutional funding in the source material. It has no disclosed API or SDK, no native mobile apps, no patents, no awards, and no governance, regulatory or M&A history on record.

Name

Real Estate Crm

Legal name

Real Estate CRM

Website

https://recrm.com.ua

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate CRM (RECRM) is a cloud-based Ukrainian SaaS CRM that helps real estate agencies and realtors manage the full transaction lifecycle — clients, properties, deals, calls and advertising — with portal distribution via ASPO.biz and tiered UAH subscription pricing.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Real estate CRM
• Property management software
• Real estate agency software
• Client relationship management
• Property listing platform

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS - Free Tier: Free tier for up to 3 users with limited functionality including 100 deals, 800 objects/contacts, 100MB SSD storage, basic analytics, and user rights differentiation. Requires company verification for free tier access.
2. Subscription SaaS - Up to 20 Users: 200 UAH per user per month (when paying for 1 month). Includes unlimited deals, objects, contacts, 2GB+ SSD storage, analytics, and automatic advertising placement on platforms. Contracts signed for annual usage.
3. Subscription SaaS - 20+ Users: 180 UAH per user per month for larger teams. Discounted rate for high-volume users. Contracts signed for annual usage (360 calendar days).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Real Estate CRM (RECRM) is a cloud-based SaaS CRM platform purpose-built for real estate agencies and agents in Ukraine, managing the full transaction lifecycle from initial client inquiry through deal closing and key handover. The system centralizes client and property databases, automates listing distribution to 30+ Ukrainian advertising portals via an ASPO.biz integration, includes built-in IP telephony, map-based property search, automatic counter-proposal matching, a property locking mechanism, and analytics/reporting modules.

Product overview

Real Estate CRM is a single unified cloud-based CRM platform for real estate agencies, designed to manage the complete sales cycle from first client contact to key handover. The core platform (Real Estate CRM System) provides unified client and property databases, integrated Google Calendar synchronization, built-in IP telephony, and map-based property search. Additional modules include the Automatic Ad Posting module (integrated with ASPO.biz for export to 30+ platforms), the Property Database with Owner Listings robot (hourly updates), the Automatic Counter-proposal Matching system, and an Analytics and Reporting Module for operational and employee performance analysis. The system offers tiered pricing: a free plan for up to 3 users with limited deals/contacts/storage, a paid plan at 200 UAH/user/month for up to 20 users with unlimited features, and enterprise pricing for 20+ users.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate CRM System (RECRM) Cloud-based SaaS CRM platform for real estate agencies and agents in Ukraine, covering the complete sales cycle from first client contact through deal closing and key handover. Stores all property listings, meetings, calls, messages, and purchase/rental proposals linked to each client in a unified cloud database, with bidirectional Google Calendar sync, integrated IP telephony, map-based property search, automated advertising distribution to 30+ Ukrainian portals via ASPO.biz, hourly-updated owner listing aggregator, automatic counter-proposal matching, property locking, and analytics/reporting modules. Accessed via web browser on desktop, tablet, and smartphone.

Quantifiable outcome

• 220,000 audience reach through automated advertising
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

One partnership is on record.

• ASPO.bizcoreTechnology or IntegrationASPO.biz is a partner system for automated advertisement distribution. Real Estate CRM integrates with ASPO.biz to enable one-click listing publication on over 30 popular real estate portals and classified boards across Ukraine. The partnership provides access to an audience of 220,000 people. RECRM conducts ongoing analysis of advertising platform popularity and plans with ASPO.biz to introduce new advertising platforms into the system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ylopo: Real estate marketing and lead nurturing platform with CRM-adjacent functionality for agents and teams. Comparable as an emerging player overlapping with RECRM's marketing automation and lead management capabilities.

Direct peers

• Real Geeks: Real estate CRM and lead generation platform popular with agent teams and brokerages. Comparable as a vertical SaaS combining CRM, IDX websites, and marketing automation.
• LionDesk: US-based CRM for real estate agents with email marketing, video email, and transaction management. Comparable as a realtor-focused CRM with mobile and contact-centric workflows.
• Follow Up Boss: US-based CRM built specifically for real estate teams and brokerages. Closest comparable in product positioning: vertical CRM purpose-built for realtors with lead routing, deal pipelines, and integrations.
• Wise Agent: US-based CRM designed for real estate agents and small teams. Comparable as a vertical CRM offering contact management, drip campaigns, and transaction tracking for individual realtors.
• BoomTown: Real estate CRM and lead generation system for brokerages and teams. Comparable as an end-to-end platform with CRM, lead routing, and marketing automation for real estate agencies.
• Inside Real Estate (kvCORE): Large US real estate CRM platform serving brokerages and teams with IDX, lead generation, and transaction management. Comparable as a vertical SaaS player targeting real estate agencies end-to-end.

Broad incumbents

• Pipedrive: General-purpose sales CRM widely adopted by SMBs including real estate agencies. Comparable as an incumbent CRM that real estate teams evaluate and adopt in lieu of vertical solutions.
• HubSpot: Broad CRM and marketing automation platform with industry templates used by real estate agencies. Comparable as a large incumbent that competes for the same agency marketing/CRM budget.
• Salesforce: Global CRM leader with industry clouds and AppExchange ecosystem including real estate apps. Comparable as the broad incumbent against which vertical CRMs position themselves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Crm