Maileon
- Company typePrivate
- Founded2000
- HeadquartersBudapest, Hungary
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Maileon firmographics
Firmographics- Name
- Maileon
- Legal name
- XQueue GmbH
- Website
- https://maileon.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maileon industry classification
Industry- Product category
- Email Marketing & Marketing Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Maileon is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices5 records
Markets served
Maileon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- SaaS Platform Subscription: Annual subscription billing for platform access, with tiered pricing based on contact volume and feature access. License fees are invoiced in advance on an annual basis (12-month periods). CPM (cost per thousand) billing for email volume is invoiced monthly in aggregate.
- Email Volume (CPM) Billing: Monthly aggregated billing based on total email volume across all accounts. Billed in the first week of each month for the prior month's usage.
- Transaction Email Service (SMTP/API): Separate transactional email sending service (Maileon SMTP & Email API) providing scalable infrastructure for order confirmations, notifications, and system-generated emails, billed as part of the platform or as standalone.
- AddressCheck Email Validation: Standalone email address validation service (addresscheck.eu) for batch and real-time validation, offered separately from the marketing platform.
- Enterprise Custom Development: Custom development and platform customizations for enterprise clients, including bespoke integrations and white-label deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30-day free trial available for platform evaluation |
| Subscription | Annual | Subscription tiers based on contact volume and feature set |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Maileon product offering
Product offeringCore offering
Maileon is a European cloud-based email marketing and marketing automation SaaS platform that enables businesses to create, send, automate, and analyze omnichannel campaigns (email, SMS, push) with GDPR-compliant infrastructure. The platform offers a drag-and-drop email editor, marketing automation workflows, advanced segmentation, A/B testing, real-time analytics, and a full REST API, complemented by add-on modules such as AddressCheck for email validation, an SMTP/Email API for transactional sending, and an embedded/whitelabel solution for partner distribution.
Product overview
Maileon is a European email marketing and marketing automation SaaS platform operated by XQueue GmbH, offering a comprehensive suite of marketing tools. The core Maileon platform provides email campaign creation, marketing automation workflows, personalization, segmentation, A/B testing, omnichannel communication (email, SMS, push), and analytics. The product portfolio extends through specialized add-on modules including: AddressCheck for email address validation; Maileon SMTP & Email API for transactional email infrastructure; the Embedded/Whitelabel Solution for third-party platform integration; Enterprise Solutions and Multi-Tenant/Franchise Solutions for complex organizational structures; X:ACT for account configuration and management; Mini-mailer for simplified partner communication; vhsEdition and Schools Solution for specialized verticals; and the Multi-Level-Marketing Solution for MLM companies. Together, these products form an integrated ecosystem enabling businesses to create, automate, and analyze omnichannel marketing campaigns while maintaining GDPR compliance.
Differentiator
Problem solved
Functional benefit
Brands
- AddressCheck: Batch and real-time email address validation service operated by XQueue GmbH under the brand AddressCheck (addresscheck.eu).
- Maileon SMTP & Email API
- X:ACT
Quantifiable outcome
- apo.com Group increased open rates significantly through precise email automation and personalization
- +3 more outcomes
Companies that use Maileon
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles5 records
Maileon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability2 records
Feature15 records
Maileon partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ShopifycorePre-built Maileon integration with Shopify e-commerce platform for synchronized email marketing, abandoned cart flows, and transactional email automation.
- WooCommercecoreWordPress/WooCommerce integration connecting online store data with Maileon for automated email marketing campaigns and customer engagement.
- ShopwarecoreShopware 5 & 6 integration providing broad functionality for e-commerce email marketing. Plugin updated for Shopware 6.7.x.
- HubSpotcoreHubSpot CRM integration for synchronized customer data, lead nurturing, and marketing automation across both platforms.
- SalesforcecoreSalesforce CRM integration enabling data synchronization, lead management, and enterprise marketing automation.
- Zoho CRMcoreZoho CRM integration with live chat (ZohoCRM) used by Maileon internally as well as offered to customers for sales and marketing alignment.
- PipedrivecorePipedrive CRM integration for sales-focused email marketing automation and pipeline-driven campaigns.
- WordPresscoreWordPress CMS integration enabling content-driven email marketing and website-based subscription capture.
- Google AnalyticscoreGoogle Analytics integration providing KPI visibility and engagement statistics for email campaigns within the Maileon platform.
- Google Tag ManagercoreGoogle Tag Manager integration for cross-platform conversion tracking and campaign performance analytics.
- Agency PartnerscoreMarketing agencies resell or white-label Maileon under their own brand to serve end-client email marketing needs. Partner testimonial highlights excellent collaboration.
- Expert PartnerscoreExpert consultants and specialists provide Maileon implementation, consulting, and marketing services to clients, extending Maileon's reach through specialized expertise.
- Tech PartnerscoreTechnology companies build integrations and seamless experiences with Maileon, expanding the ecosystem of connected tools and platforms.
- FrontisminorDigital marketing agency partner that uses Maileon for client campaigns. Testimonial: 'Ons partnership aangaan met Maileon was een uitstekende keuze!'
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Maileon competitors and assessment
Company assessmentDirect peers
- Dotdigital: UK-based omnichannel marketing automation platform focused on email, SMS, and customer engagement for B2B, B2C, and retail. Explicitly compared by Maileon; both target enterprise customers with deep CRM and e-commerce integrations.
- Mailchimp: Leading global email marketing and marketing automation platform owned by Intuit. Maileon explicitly publishes Maileon vs Mailchimp comparison pages, and both target SMB to mid-market B2B/B2C customers with campaign creation, automation, and analytics.
- ActiveCampaign: US-based customer experience automation platform combining email marketing, automation, and CRM for SMB and mid-market customers. Comparable in scope to Maileon's automation and segmentation feature set.
- Spotler: Dutch-headquartered European marketing automation and email platform serving B2B and B2C mid-market customers. Maileon publishes a direct Maileon vs Spotler comparison, indicating direct competition in Benelux and DACH.
- GetResponse: European-headquartered email marketing and marketing automation platform with strong SMB and mid-market presence. Comparable product scope including automation, landing pages, and webinar tools.
- Brevo: European-headquartered (formerly Sendinblue) email marketing and marketing automation platform offering email, SMS, and CRM features. Direct competitor in the European mid-market and SMB segment, also cited in Maileon's comparison pages.
- Klaviyo: Email-first marketing automation platform with deep e-commerce integrations (Shopify, WooCommerce, Magento) and advanced segmentation. Direct competitor in the e-commerce and omnichannel campaign space where Maileon positions its shop system integrations.
- Marigold Engage: European-focused email and marketing automation platform (formerly Selligent). Maileon publishes a direct comparison; both serve mid-market to enterprise customers across Europe with omnichannel messaging and automation.
Broad incumbents
- HubSpot Marketing Hub: Broader CRM and marketing platform offering email marketing, automation, and analytics as part of a wider suite including CRM, CMS, and sales tools. Maileon integrates with HubSpot but competes for the same mid-market marketing budget.
- Salesforce Marketing Cloud: Enterprise-scale marketing automation and customer engagement platform from Salesforce. Maileon publishes a direct comparison and offers a Salesforce CRM integration, positioning itself as a more accessible alternative for mid-market and regulated European buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maileon social profiles
Digital presenceMaileon compliance and trust
Trust signalCompliance6 records
Maileon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maileon leadership team
Management profileNumber of profiles
Profiles1 record
Maileon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maileon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maileon
What does Maileon do?
Maileon is a European cloud-based email marketing and marketing automation SaaS platform that enables businesses to create, send, automate, and analyze omnichannel campaigns (email, SMS, push) with GDPR-compliant infrastructure. The platform offers a drag-and-drop email editor, marketing automation workflows, advanced segmentation, A/B testing, real-time analytics, and a full REST API, complemented by add-on modules such as AddressCheck for email validation, an SMTP/Email API for transactional sending, and an embedded/whitelabel solution for partner distribution.
Is Maileon a public or private company?
Maileon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maileon founded?
Maileon was founded in 2000. It employs 1 to 10 people.
Where is Maileon based?
Maileon is headquartered in Budapest, Hungary, in the Europe region.
How does Maileon make money?
Five revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are email Volume (CPM) Billing, transaction Email Service (SMTP/API), addressCheck Email Validation and enterprise Custom Development.
Who are Maileon's main competitors?
Direct peers on record are Dotdigital, Mailchimp, ActiveCampaign, Spotler, GetResponse, Brevo, Klaviyo and Marigold Engage. Broad incumbents are HubSpot Marketing Hub and Salesforce Marketing Cloud.
Does Maileon have an API?
Yes. Full REST API for platform integration and automation. Supports OAuth, API key authentication with Last Used tracking, and programmatic management of content within account article library. Provides access to account creation and configuration for multi-account setups. Developer documentation is at support.maileon.com/support/welcome-developer.
What industry is Maileon in?
Maileon's product category is Email Marketing & Marketing Automation Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 5182 and its SIC code is 7372.