Coaching Genie

What Coaching Genie does

Coaching Genie, operated by Milana.com LLC (incorporated in Pennsylvania, 2019), is a cloud-based SaaS platform that enables independent and small-firm coaches to create, deliver and manage group coaching programs, masterminds, rolling-enrollment courses and 1-on-1 engagements under a single dashboard. The product is built around a coach-facing control panel for program construction and a client-facing portal that aggregates training modules, weekly check-ins, journals, call schedules, replays, discussion forums, accountability groups and assessments, with content-repurposing logic that lets coaches reuse modules across multiple programs. Supporting technical components include Stripe and PayPal payment integrations, Amazon S3 for storage, embedding support for YouTube and Vimeo videos, Freshdesk for support, Infusionsoft/Keap for internal CRM, and CCPA/GDPR-aligned data handling. The business is a three-tier subscription SaaS (Emerge $69/month, Build $99/month, Scale $129/month annual; monthly billing also offered), sold via a product-led, self-serve go-to-market with a free demo, 30-day money-back guarantee, twice-monthly training webinars and a 20% recurring affiliate program. The company is bootstrapped, founder-owned, has a 5-person distributed team and serves a long tail of SMB and solo coaches primarily in North America with GDPR-compliant reach into Europe.

Name

Coaching Genie

Legal name

Milana.Com LLC

Website

https://coachinggenie.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Coaching Genie is a bootstrapped SaaS platform that lets independent and small-firm coaches build, deliver and manage group and 1-on-1 coaching programs through a single dashboard, sold on a self-serve subscription basis to SMB coaches.

Ownership category

akta.pro rank

Product category

Online Coaching Platform

NAICS

Software Publishers (5132), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Coaching software
• Online coaching platform
• Group coaching programs
• Client management software
• Coaching delivery platform

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Coaching Genie operates as a subscription-based SaaS business with three pricing tiers (Emerge, Build, Scale) offering different client capacity limits. Revenue is generated through recurring monthly or annual subscription fees. The platform also offers a 20% recurring affiliate commission for partners who refer new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Coaching Genie is a cloud-based SaaS platform that enables coaches to create, deliver, and manage online coaching programs (1-on-1, group, mastermind, rolling enrollment, and courses) from a single dashboard. It combines program creation, client portals, content delivery automation, scheduling, assessments, accountability tools, and Stripe-integrated sales pages into one unified system with a 20-minute learning curve.

Product overview

Coaching Genie is a unified online coaching platform delivered as a single SaaS product with three subscription tiers (Emerge, Build, Scale). The platform consists of a core coaching delivery system plus multiple integrated module features including: Program Creation Tools for building courses, Automated Content Delivery for scheduled module releases, Client Portal for participant access, Progress Monitoring with weekly check-ins and journals, Self-Assessments and Quizzes, Accountability Groups and Discussion Forum, Group Contests with leaderboards, Replay Publishing for session recordings, Landing Pages with Stripe integration for payments, and Custom Branding with white-label options. Support services include Knowledge Base, Ticket Submission, and Tuesday Training Webinars. An Affiliate Program offers 20% recurring commissions. Storage tiers are 100GB (Emerge), 250GB (Build), and 500GB (Scale). The platform integrates with Stripe and PayPal for payments, and supports external video hosting via YouTube, Vimeo, and Amazon S3.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Genie Platform

Quantifiable outcome

• 40% client re-enrollment rate reported by Eliana Gilad using the platform
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature14 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• PricewaterhouseCoopers (PwC)minorOthers · 2 December 2025Coaching Genie (listed as Coachgenie) was profiled alongside PwC, YourCoach, and ICF in the US Professional Coaching Industry Report 2025, positioning the company among top coaching entities in the market.
• YourCoachminorOthers · 2 December 2025Coaching Genie (listed as Coachgenie) was profiled alongside YourCoach in the US Professional Coaching Industry Report 2025 as one of 19 top coaching entities.
• International Coaching Federation (ICF)minorOthers · 2 December 2025Coaching Genie (listed as Coachgenie) was profiled alongside ICF in the US Professional Coaching Industry Report 2025.
• StripecoreTechnology or IntegrationStripe is used as the payment processing provider for Coaching Genie, enabling coaches to build simple sales pages and accept payments for their programs.
• PayPalcoreTechnology or IntegrationPayPal is available as an alternative payment processing option for coaches on the platform.
• Amazon S3coreTechnology or IntegrationAmazon S3 is used for all data storage, ensuring secure and reliable storage of coach and client content on the platform.
• FreshdeskcoreTechnology or IntegrationFreshdesk is used for the knowledge base and support ticket system, providing help desk functionality for customer support.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Quenza: Quenza is a coaching engagement platform with client exercises, progress tracking, and program delivery. It is a direct peer serving the same coach persona with similar client-experience and program-management functionality.
• Paperbell: Paperbell is a coaching-specific platform offering scheduling, payments, contracts, and client management built exclusively for coaches. It is the closest direct competitor to Coaching Genie in the coach-focused software niche.
• Simply.Coach: Simply.Coach is a digital coaching platform offering one-on-one and group coaching tools, client management, and engagement features. It is a direct competitor in the professional coaching software category.
• Profi: Profi is an all-in-one platform for coaches, consultants, and wellness professionals offering scheduling, programs, content, and payments. It directly competes with Coaching Genie for the same coach-and-consultant buyer.
• Satori: Satori is a coaching platform with client management, session scheduling, programs, and a coaching-specific CRM. It targets the same horizontal segment of professional coaches as Coaching Genie.

Broad incumbents

• Teachable: Teachable is a leading online course platform used by coaches, creators, and educators. While broader than Coaching Genie (serving all knowledge commerce, not just coaching), it competes for the same coach customer who needs to deliver structured programs.
• Kajabi: Kajabi is an all-in-one creator platform combining courses, coaching, email, websites, and payments. As a much larger and well-funded incumbent, it competes with Coaching Genie for premium coaching-business customers who want an integrated solution.
• Thinkific: Thinkific is a course creation and delivery platform serving coaches, educators, and enterprises. It is a broad incumbent with overlapping course-delivery and community features that compete with Coaching Genie's program-creation toolkit.

Emerging players

• Circle: Circle is a community platform with courses, discussions, and events, frequently used by coaches for group programs. It competes with Coaching Genie's accountability-groups and discussion-forum functionality as an emerging community-first alternative.
• Mighty Networks: Mighty Networks combines community, courses, and content for creators and coaches. It overlaps with Coaching Genie's group-coaching and community features and appeals to coaches building paid membership communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ5LWL9pC8i0pol0GZoCuSw/featured
• Facebookfacebook.com/coachinggenie
• LinkedInlinkedin.com/company/milana-leshinsky-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching Genie