2DLAB
2DLab is a privately held Brazilian 2D animation studio in Rio de Janeiro that produces original children's series, short films, and commissioned animation for broadcasters, brands, and public institutions, monetizing via production fees, content licensing, and Brazilian public funding.
- Company typePrivate
- Founded1997
- HeadquartersRio De Janeiro, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What 2DLAB does
2DLab is a privately held Brazilian 2D animation studio headquartered in Rio de Janeiro, founded circa 1997-1998. The studio produces animated series, short films, and commercial content, having delivered more than 50 hours of animation across its ~25-year history. Its core owned-IP catalog includes the children's series Meu AmigãoZão (104 x 11 minutes, ages 4-6), Quarto do Jobi (52 x 1 minute, ages 8-10), Corta! (26 x 3 minutes, adult), Conta Comigo, and the Toquinho no Mundo da Criança DVD collection, supplemented by award-winning short films (Genoma2020, Sina, Desentralha S.A., Soda Sexo, Corrente Pra Frente) and institutional clips (e.g., Linhameyer for H.Stern).
The studio operates a full-service animation production pipeline executed in-house, spanning development (narrative/pedagogical concepts, scripts, synopses, bibles), physical and financial project structuring (Ancine/FSA/BNDES Procult/RioFilme/incentive-law qualification), pre-production (script coordination, character turn-around, rigging, asset-bank creation), production and post-production (storyboard, animation, lip sync, compositing, editing, voice direction, sound design, mixing), and commercialization (international market sales, style-guide and licensing management). The studio has won the Global Licensing Award at MIPCOM Cannes 2005 and the Associação Paulista de Críticos de Arte Best Children's Program 2010 for Meu AmigãoZão, with further recognitions at Anima Mundi, the Chicago International Film Festival, Divercine, and the Iberoamericano festival.
2DLab generates revenue through three primary streams: commissioned animation production services for clients such as TV Brasil, MIXER/GLOBO, TVE, Canal Futura, and Indiana; content licensing and merchandising of owned IP (notably the long-running Meu AmigãoZão partnership with Icatu); and Brazilian public funding via Ancine's PRODAV03/2016 grant, FSA, BNDES Procult, RioFilme, and incentive laws. The company sells internationally through consistent participation at Kidscreen, Annecy, MIPTV, and MIPCOM, and is co-owned by executive producer André Breitman and creative director/co-founder Andrés Lieban, with financial director Bruno Coelho joining in February 2020.
2DLAB firmographics
Firmographics- Name
- 2DLAB
- Legal name
- 2DLab
- Website
- https://2dlab.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- 2DLab is a privately held Brazilian 2D animation studio in Rio de Janeiro that produces original children's series, short films, and commissioned animation for broadcasters, brands, and public institutions, monetizing via production fees, content licensing, and Brazilian public funding.
- Ownership category
- akta.pro rank
2DLAB industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- 2D Character Animation (MPAHACAA)
- akta.pro secondary industries
- 2D (Traditional & Digital) Animation Production (MPADACAA), Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), Short-Form Animation (Shorts, Web Series) (MPADACAI)
Keywords
Where 2DLAB is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
2DLAB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Animation Production Services: Full-service animation production for original IP developed in-house and for third-party clients including broadcast networks and publishers. Revenue is generated through project fees for commissioned production work.
- Content Licensing and Distribution: Licensing of owned animation series and characters for broadcast, streaming, and merchandising. Active participation in international markets to sell and distribute Brazilian animation content globally.
- Public Funding and Incentives: Revenue supported through Brazilian public funding mechanisms including Ancine's audiovisual sector funds (FSA), BNDES Procult, RioFilme, incentive laws, and calls for creative nuclei (PRODAV).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
2DLAB product offering
Product offeringCore offering
2DLab is a Brazilian 2D animation studio providing end-to-end animation production services from concept development and storyboarding through character animation, sound design, and post-production. The studio creates original animated IP series (Meu AmigãoZão, Quarto do Jobi, Corta!), short films, the Toquinho DVD collection, and delivers commissioned animation work for broadcasters, publishers, and brands. They also structure projects for Brazilian public funding mechanisms and manage licensing and merchandise for their owned IP.
Product overview
2DLab is an animation studio with over 20 years of experience producing audiovisual and animated content. The studio has produced more than 50 hours of animation across multiple children's series (Meu AmigãoZão, Quarto do Jobi, Corta!, Conta Comigo) and the Toquinho no Mundo da Criança DVD collection, as well as animated short films and institutional content. Beyond content production, 2DLab offers comprehensive animation services including development, project structuring/viabilização, pre-production, production/post-production, and commercialization/licensing. The company participates in major international animation markets and provides full-service support from concept through distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Meu AmigãoZão Original children's animated series targeting ages 4-6, consisting of 104 episodes of 11 minutes each. Won Best Children's Program award in 2010 from Associação Paulista de Críticos de Arte. Broadcast on TV Brasil and distributed internationally.
- Quarto do Jobi Original animated series targeting ages 8-10, consisting of 52 episodes of 1 minute each. Created and directed by Andrés Lieban.
- Corta! Original adult-oriented animated series consisting of 26 episodes of 3 minutes each.
- Conta Comigo Original animated series featured in 2DLab's portfolio of children's animated series.
- Toquinho no Mundo da Criança DVD Collection Collection of animated DVDs featuring Brazilian musician Toquinho, including Aquarela, O Pato, A Casa, Bicicleta, O Caderno, Errar é Humano, and Mundo da Criança. Directed by Andrés Lieban.
- Animated Short Films Collection of original animated short films produced by 2DLab, including Genoma2020 (1 min, 2000), Sina/Sinai (2 min, 2001), Soda Sexo (3 min, 2002), Corrente Pra Frente (1 min, 2002), Amigãozão (1 min, 2006), and Desentralha S.A. (11 min, 2010). Recognized at international festivals including Anima Mundi, Chicago International Film Festival, Divercine, and Prix Jeunesse Iberoamericano.
- Animation Production Services End-to-end 2D animation production services for third-party clients, including project development (concepts, scripts, synopses, bibles), financial structuring for Brazilian public funding (Ancine, FSA, BNDES Procult, RioFilme, incentive laws), pre-production (storyboard, character turn-around, rigging, asset bank creation), production and post-production (character and effects animation, lipsync, composition, editing, voice direction, sound design, mixing), and commercialization (business development, licensing and brand management for derivative products). Delivered commissioned work for MIXER/GLOBO (Sitio), Indiana (A Primeira Aventura de Colombo), TVE (Um Menino Muito Maluquinho), Canal Futura (Classificação Indicativa), and H.Stern (Linhameyer institutional clip).
Quantifiable outcome
- Over 50 hours of animation produced and distributed internationally
- +3 more outcomes
Companies that use 2DLAB
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
2DLAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
2DLAB partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Icatucore2DLab has maintained a partnership with Icatu for over 5 years, working together on Meu AmigãoZão character content and products. The partnership was renewed in September 2019, with Icatu visiting 2DLab to discuss new surprises and future content plans.
- MIXER/GLOBOcore2DLab produced art and animation for the Sitio series in partnership with MIXER/GLOBO, one of Brazil's major broadcasters and production companies.
- TV Brasil / TV Brasil Animadacore2DLab's Meu AmigãoZão series and other content are broadcast on TV Brasil's animated programming block, including the TV Brasil Animada initiative launched in July 2017.
- TVEminorAnimated interventions produced for the series Um Menino Muito Maluquinho for TVE (TV Escola), Brazil's educational television channel.
- IndianaminorStoryboard, art, and animation services provided for A Primeira Aventura de Colombo produced by Indiana.
- Canal FuturaminorAnimated vignettes (Classificação Indicativa) produced for Canal Futura, Brazil's social impact television channel.
- Brazilian Content / Brazilian Audiovisual Industry (ABPI, ABCA, BRAVI)core2DLab's principals hold leadership positions in key Brazilian audiovisual industry associations. André Breitman is on the board of ABPI and YPO; Andrés Lieban is a board member of ABCA and participated in BRAVI events. 2DLab participated in the Brazilian Content delegation at MIFA/Annecy 2017 alongside Vetor Filmes, Intro Pictures, Carmela Conteúdos, Sincrocine, Primo Filmes and Coala Filmes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
2DLAB competitors and assessment
Company assessmentDirect peers
- Hype Animation: Brazilian animation studio developing original IPs and producing commissioned content. Comparable as a Brazilian studio with international ambitions and similar exposure to Ancine/BR public funding.
- Glaz Entretenimento: Brazilian animation studio and producer of original children's series with international distribution. Comparable as a peer Brazilian studio developing branded IP for global kids/family audiences.
- Birdo Studio: Brazilian animation studio producing original series and commissioned work for broadcasters and streaming platforms. Comparable in size, scope, and reliance on Brazilian public funding mechanisms and international co-production markets.
- Mixer Films: Brazilian production company and GLOBO affiliate that produces children's content including Sitio. Directly comparable as a client/peer in the Brazilian children's animation ecosystem and co-producer of works similar to 2DLab's Meu AmigãoZão.
- Copa Studio: Major Brazilian animation studio producing original series, feature films and co-productions for global platforms. Direct comparable as a Brazilian 2D/3D animation studio with international reach and access to Ancine funding.
Emerging players
- Folivari: European animation production company developing original IP with international co-production funding. Comparable as a smaller-studio peer pursuing original IP and co-production economics in the same global animation market circuit (Annecy, Cartoon Movie).
Broad incumbents
- Zodiak Kids (Banijay Kids & Family): Global producer and distributor of children's entertainment including animation. Comparable as a buyer/distributor that 2DLab targets at MIPCOM/Kidscreen and as a benchmark for scale in international kids content.
- Xilam Animation: French independent animation studio producing original series (Oggy, Zig & Sharko) with global broadcast and licensing reach. Comparable as a mid-sized animation house competing in international kids markets where 2DLab seeks distribution.
- WildBrain: Canadian entertainment company and one of the world's largest children's animation producers and licensors. Comparable as a broad incumbent in the same end-market (kids/family animation IP, licensing, broadcast distribution) that 2DLab participates in at smaller scale.
Regional players
- BRB Internacional: Spanish animation and licensing company with decades of heritage IP (David the Gnome, Dogtanian). Comparable as a regional/Iberian animation house with licensing-driven business model targeting Spanish-language markets, relevant to 2DLab's Iberoamerican positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2DLAB social profiles
Digital presence2DLAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
2DLAB leadership team
Management profileNumber of profiles
Profiles3 records
2DLAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2DLAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2DLAB
What does 2DLAB do?
2DLab is a Brazilian 2D animation studio providing end-to-end animation production services from concept development and storyboarding through character animation, sound design, and post-production. The studio creates original animated IP series (Meu AmigãoZão, Quarto do Jobi, Corta!), short films, the Toquinho DVD collection, and delivers commissioned animation work for broadcasters, publishers, and brands. They also structure projects for Brazilian public funding mechanisms and manage licensing and merchandise for their owned IP.
Is 2DLAB a public or private company?
2DLAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2DLAB founded?
2DLAB was founded in 1997.
Where is 2DLAB based?
2DLAB is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does 2DLAB make money?
Three revenue lines are on record. Animation Production Services are the primary driver. The others are content Licensing and Distribution and public Funding and Incentives.
Who are 2DLAB's main competitors?
Direct peers on record are Hype Animation, Glaz Entretenimento, Birdo Studio, Mixer Films and Copa Studio. Folivari is listed as an emerging player. Broad incumbents are Zodiak Kids (Banijay Kids & Family), Xilam Animation and WildBrain. BRB Internacional is listed as a regional player.
Does 2DLAB have an API?
No public API is recorded for 2DLAB.
What industry is 2DLAB in?
2DLAB's product category is Animation Production Services. Its primary akta.pro industry code is MPAHACAA, 2D Character Animation, with a secondary code of MPADACAA, 2D (Traditional & Digital) Animation Production. Its NAICS code is 512110 and its SIC code is 7812.