Short Code
Short Code is a Brazilian enterprise messaging platform providing SMS, RCS, WhatsApp Business API, and voice broadcast services through an API-first architecture, serving 3,000+ active clients across retail, financial, healthcare, and logistics verticals with a white-label reseller channel.
- Company typePrivate
- Founded2015
- HeadquartersBlumenau, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Short Code does
Short Code is a Brazilian enterprise messaging platform founded in November 2015 in Blumenau, Santa Catarina, operating as Short Code Automação de Serviços LTDA (CNPJ 23.607.600/0001-18). The company provides four core messaging channels — SMS Short Code, RCS for Business, WhatsApp Business API, and Torpedo de Voz (automated voice broadcast) — through a unified API-first architecture with REST/JSON endpoints, Bearer token authentication, TLS 1.2+ encryption, separate homologation and production environments, and comprehensive webhook infrastructure for delivery receipts, inbound replies, and click tracking. Short Code is an official Meta WhatsApp Business Solution Provider and an official Google RCS for Business agent, with carrier coverage through Vivo, TIM, and Claro, giving clients verified sender status and preferential platform access. The company also offers proprietary add-on modules including Short Code AI (a copilot layer for journey orchestration, copy generation, contact prioritization, and intelligent channel routing) and a forthcoming Short Code Omni Platform for unified multi-channel orchestration.
The company's revenue model is primarily usage-based, charging per-message across volume tiers for each channel (e.g., Voice R$0.06–0.11, WhatsApp R$0.44–0.49, RCS R$0.09–0.15), with a 10% discount for semi-annual prepayment. A secondary revenue stream comes from a white-label reseller program with 90+ active partners earning 30–50% margins on sub-client messaging volume. Go-to-market combines direct enterprise sales, self-serve free trial signup, and a channel partner program targeting agencies, IT integrators, and telecom resellers. Short Code serves 3,000+ active clients across multiple verticals including retail/e-commerce, banks/fintechs, healthcare and insurance, logistics, agencies/AdTech, software houses, telecom resellers, startups B2B, enterprise IT, bet/iGaming, consignado (payroll credit), and food delivery. The company has offices in Blumenau (headquarters) and São Paulo (Avenida Paulista), is LGPD-compliant with a designated DPO, and is privately held by its three co-founders — Eliel, Heron, and Fernando — with no external institutional investment.
Short Code firmographics
Firmographics- Name
- Short Code
- Legal name
- Short Code Automação de Serviços LTDA
- Website
- https://shortcode.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Short Code is a Brazilian enterprise messaging platform providing SMS, RCS, WhatsApp Business API, and voice broadcast services through an API-first architecture, serving 3,000+ active clients across retail, financial, healthcare, and logistics verticals with a white-label reseller channel.
- Ownership category
- akta.pro rank
Short Code industry classification
Industry- Product category
- CPaaS / Enterprise Messaging Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
Keywords
Where Short Code is headquartered
LocationHeadquarters
- HQ city
- Blumenau
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Short Code business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Others
Revenue model
- SMS Short Code Messaging: Pay-per-message pricing based on volume tier (1,000 to 100,000+ SMS per month). Tariff is applied per number accepted by carriers and per response received. Higher volumes receive lower per-message rates. Billing available monthly or semi-annually (with 10% discount for semi-annual prepayment).
- RCS for Business Messaging: Two-tier model: RCS Basic (text + buttons/links) and RCS Media (rich media, carousels). Pricing per message with volume tiers from 1,000 to 100,000+ RCS messages per month. Tariff applied per compatible device and per response. Semi-annual billing with 10% discount.
- WhatsApp Business API: Pricing per conversation or per compatible device for marketing (MKT) and utility/2FA (UTL) categories. Volume tiers from 1,000 to 100,000+ with decreasing per-message rates at higher volumes. Meta charges per conversation window; Short Code bundles this into plan pricing. Semi-annual billing with discount.
- Voice Broadcast (Torpedo de Voz): Pay-per-call pricing based on connected calls measured per 30-second intervals. Volume tiers from 1,000 to 100,000+ voice messages per month, with lower per-message rates at higher volumes. Semi-annual billing with 10% discount.
- White-Label Reseller Program: Channel partners (resellers) purchase messaging credits from Short Code at wholesale rates and resell under their own brand at margins of 30–50%. Partners set their own prices and retain the margin. No joining fee or minimum volume required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Voice 1,000 — entry-level voice broadcast plan |
| Unit Pricing | Monthly | Voice 5,000 — most chosen voice plan |
| Unit Pricing | Monthly | Voice 10,000 |
| Unit Pricing | Monthly | Voice 25,000 |
| Unit Pricing | Monthly | Voice 50,000 |
| Unit Pricing | Monthly | Voice 100,000 — high-volume enterprise |
| Unit Pricing | Monthly | WhatsApp Marketing — entry tier (1,000) |
| Unit Pricing | Monthly | WhatsApp UTL/2FA |
| Unit Pricing | Monthly | RCS Basic — entry volume tier |
| Unit Pricing | Monthly | RCS Media — rich media tier |
| Unit Pricing | Monthly | SMS Short Code — volume tiers from 1,000 to 100,000+ |
| Subscription | Annual | Semi-annual billing discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Short Code product offering
Product offeringCore offering
Short Code operates a cloud-based, API-first enterprise messaging platform that unifies four communication channels — SMS Short Code, RCS for Business, WhatsApp Business API, and Torpedo de Voz (automated voice broadcast) — under a single integration layer. The platform provides dedicated REST APIs, webhook callbacks for delivery receipts (DLR) and inbound messages, homologation/production environments, LGPD-compliant data handling, and is sold primarily to Brazilian enterprises, agencies, fintechs, healthcare operators, logistics providers, and resellers.
Product overview
Short Code is a Brazilian enterprise messaging platform offering four core messaging channels — SMS Short Code, RCS for Business, WhatsApp Business API, and Torpedo de Voz — unified under a single integration layer and API-first architecture. The platform operates as a platform-plus-modules setup: the core messaging channels serve as the primary products, while add-on modules include a proprietary Omnichannel orchestration layer, Short Code AI for intelligent copy and routing, REST API for developer integration, and a white-label reseller program. All channels share a common dashboard, reporting infrastructure, webhook system, and governance framework, allowing enterprises to orchestrate multi-channel journeys with intelligent fallback from a single operational nucleus.
Differentiator
Problem solved
Functional benefit
Brands
- SMS Short Code: High delivery SMS service for campaigns, alerts, and transactional messages with trackable URLs, keyword responses, and short numbers for scale.
- RCS for Business
- WhatsApp Business API
- Torpedo de Voz
Products and services
- SMS Short Code High-deliverability SMS messaging service using short codes (short numbers) for campaigns, transactional notifications, OTP/2FA, alerts, keyword-based replies, trackable URLs, alphanumeric sender IDs, and two-way SMS, targeted at Brazilian enterprises needing high-volume, high-reliability SMS delivery.
- RCS for Business
Quantifiable outcome
- 98% average message open rate in priority journeys
- +5 more outcomes
Companies that use Short Code
Customer profileNamed customers4 records
Segments12 records
Ideal customer profiles3 records
Short Code technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Short Code partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Meta (Facebook)coreShort Code is an official Meta technology provider and WhatsApp Business Solution Provider. As a Meta Tech Provider, Short Code offers the official WhatsApp Business API (WABA) with verified sender accounts, template approval support, and compliance with Meta's policies. The partnership enables Short Code to provide businesses with official WhatsApp Business numbers, approved message templates, and multi-agent queue management aligned with Meta's platform requirements.
- GooglecoreShort Code is an official Google RCS for Business agent/partner. The partnership enables Short Code to offer RCS (Rich Communication Services) messaging through Google Messages app with brand-verified sender profiles. Short Code's RCS product is verified by Google and supported by major Brazilian carriers (Vivo, TIM, Claro), providing businesses with rich interactive messaging in the native Android Messages app.
- ClarocoreClaro is a key carrier partner supporting RCS for Business delivery in Brazil. Short Code's RCS product is verified and supported by Claro, alongside Vivo and TIM, enabling Short Code to provide RCS coverage to the majority of Android smartphone users in Brazil.
- Vivo (Telefônica)coreVivo is a key carrier partner supporting RCS for Business delivery in Brazil. Short Code's RCS product is verified and supported by Vivo, alongside TIM and Claro, enabling Short Code to provide RCS coverage to the majority of Android smartphone users in Brazil.
- TIMcoreTIM is a key carrier partner supporting RCS for Business delivery in Brazil. Short Code's RCS product is verified and supported by TIM, alongside Vivo and Claro, enabling Short Code to provide RCS coverage to the majority of Android smartphone users in Brazil.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Short Code competitors and assessment
Company assessmentBroad incumbents
- Twilio: Global cloud communications platform offering programmable SMS, voice, WhatsApp, and messaging APIs. Competes with Short Code for Brazilian enterprise and developer accounts, particularly for cross-border messaging and large-scale API deployments.
- Infobip: Global CPaaS leader with strong Latin America presence, offering SMS, WhatsApp Business API, RCS, and voice with extensive carrier relationships. Competes across all of Short Code's channels but at much larger scale and broader geographic footprint.
- Vonage (Ericsson): Global cloud communications provider (now part of Ericsson) offering SMS, voice, and WhatsApp APIs. Competes for cross-border enterprise messaging and unified communications use cases in Brazil.
- Sinch: Global CPaaS providing SMS, WhatsApp, RCS, and voice messaging with significant Latin America operations after acquiring CLX Communications and MessageMedia. Direct overlap across all four channels Short Code offers.
- Bird (MessageBird): Global omnichannel communications platform (formerly MessageBird) offering SMS, WhatsApp Business API, voice, and marketing automation. Comparable API-first architecture and channel breadth, though with limited Brazilian localization.
Regional players
- Locaweb: Major Brazilian digital services platform offering hosting, email, and communications tools to SMB and enterprise customers. Overlaps with Short Code in email-to-messaging migration paths and SMB customer base, though not a direct CPaaS competitor.
- TotalVoice: Brazilian voice and telephony API provider offering automated calls, SMS, and messaging infrastructure. Comparable on the voice/Torpedo de Voz side and competes for Brazilian enterprise telephony budgets.
Direct peers
- Zenvia: Brazilian CPaaS (formerly Movile Hits) offering SMS, WhatsApp Business API, RCS, and voice messaging to enterprise and SMB customers in Brazil and Latin America. The most direct listed competitor with overlapping channels and customer segments.
- Take Blip: Brazilian conversational messaging platform (part of Movile group) focused on WhatsApp Business API, chatbots, and omnichannel customer journeys for enterprise clients in Brazil — directly competing in Short Code's core WhatsApp and SMS territory.
Emerging players
- EngageLab: Asia-headquartered omnichannel messaging platform (email, SMS, WhatsApp, push) expanding into Latin America. Provides comparable API-first omnichannel orchestration targeting developers and growth-stage companies in emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Short Code social profiles
Digital presenceShort Code compliance and trust
Trust signalCompliance5 records
Short Code financial estimates
Financial estimateRevenue estimate
Valuation estimate
Short Code leadership team
Management profileNumber of profiles
Profiles3 records
Short Code funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Short Code M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Short Code
What does Short Code do?
Short Code operates a cloud-based, API-first enterprise messaging platform that unifies four communication channels — SMS Short Code, RCS for Business, WhatsApp Business API, and Torpedo de Voz (automated voice broadcast) — under a single integration layer. The platform provides dedicated REST APIs, webhook callbacks for delivery receipts (DLR) and inbound messages, homologation/production environments, LGPD-compliant data handling, and is sold primarily to Brazilian enterprises, agencies, fintechs, healthcare operators, logistics providers, and resellers.
Is Short Code a public or private company?
Short Code is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Short Code founded?
Short Code was founded in 2015. It employs 11 to 50 people.
Where is Short Code based?
Short Code is headquartered in Blumenau, Brazil, in the Latin America region.
How does Short Code make money?
Five revenue lines are on record. SMS Short Code Messaging is the primary driver. The others are RCS for Business Messaging, whatsApp Business API, voice Broadcast (Torpedo de Voz) and white-Label Reseller Program.
Who are Short Code's main competitors?
Broad incumbents on record are Twilio, Infobip, Vonage (Ericsson), Sinch and Bird (MessageBird). Regional players are Locaweb and TotalVoice. Direct peers are Zenvia and Take Blip. EngageLab is listed as an emerging player.
Does Short Code have an API?
Yes. REST API for SMS, RCS, WhatsApp Business API (WABA), and Voice messaging. Bearer token authentication, TLS 1.2+. Separate credentials for sandbox (homologação) and production environments. SMS: POST /messages — up to 1,000 messages per request; webhook for DLR (delivery receipts) and MO (inbound replies). RCS: POST /rcs/messages — up to 300 items per request; supports text, media, carousel, and template types; webhooks for messages_received, delivery_reports, and rcs_click. WhatsApp: POST /whatsapp/messages — up to 300 messages per request; supports text, template, image, audio, video, document, sticker, location, contact, button, and list types; fallback_sms available; webhooks for messages_received and delivery_reports. Voice: GET /voz/templates and POST /voz/messages — up to 300 messages per request; webhooks for DLR. Links: GET /links and POST /links for short URLs, WhatsApp links, and rotating links; webhook for click tracking. SFTP and CSV batch upload supported. Developer documentation is at www.shortcode.com.br/documentacao.html.
What industry is Short Code in?
Short Code's product category is CPaaS / Enterprise Messaging Platform. Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 518 and its SIC code is 4822.