Paul Thomas

What Paul Thomas does

Paul Thomas Flowers Limited is a private UK floristry business founded in 1989 by Paul Thomas-Jeffreys, operating from its Battersea studio (Arch 83, Queens Circus) with a secondary operational hub in Al Quoz, Dubai. The company is registered in England and Wales (company number 04317844) as a private limited company and trades independently with no disclosed parent company or institutional investment. It serves four primary customer segments: individual consumers purchasing hand-tied bouquets and plants for gifting occasions (birthday, anniversary, sympathy, new baby, congratulations) via e-commerce; corporate and hospitality clients on recurring weekly flower contracts (hotels, retailers, offices, art galleries, restaurants, and private residences); luxury weddings and bespoke private/corporate events in London, Dubai, and international destinations; and Flower School students enrolling in floristry workshops and career programmes at the Battersea studio.

The core product suite comprises handcrafted bouquets grouped into the year-round Timeless Collection and seasonal Spring, Summer, and Autumn Collections, plus a Plant Collection (orchids, ferns, calathea, areca palm) and a Home Collection of in-house designed ceramic vases. Technology underpinning the operations is a WordPress/WooCommerce e-commerce storefront with online ordering, occasion- and colour-based browse, nationwide UK delivery (free over £245), and same-day London delivery; flowers are sourced daily from New Covent Garden Flower Market and British flower farms.

Revenue is generated across four streams: one-time e-commerce product sales (bouquets £95-£595, plants £75-£265, gift cards £100-£500); recurring corporate weekly flower subscriptions with maintenance; bespoke wedding and event design on a professional-services basis; and Flower School tuition (£180 half-day workshops through £7,000 four-week career courses). Go-to-market combines a direct-to-consumer e-commerce motion, sales-led corporate contracting via dedicated London and Dubai teams, enterprise field sales for weddings and events, and online bookings for the Flower School. The company's customer roster includes the Royal Family, The Ritz, Sotheby's (over a decade of weekly service), Fortnum & Mason, Van Cleef & Arpels, Derwent London, Rosewood London, and Bentley's Entertainment, supported by marketing channels spanning organic social, an email newsletter (£10 first-order incentive), SEO-optimized occasion landing pages, a Journal blog, and annual participation in Chelsea In Bloom.

Name

Paul Thomas

Legal name

Paul Thomas Flowers Limited

Website

https://paulthomasflowers.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Paul Thomas Flowers is a London-founded luxury floristry (est. 1989) operating from Battersea and Dubai, serving individual consumers, hospitality and corporate weekly-contract clients, and luxury weddings and events, with a 2024-launched Flower School.

Ownership category

akta.pro rank

Product category

Luxury Floristry Services

NAICS

Florists (45931), Florists (459310)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Luxury floral design
• Wedding floristry
• Corporate flower contracts
• Floristry education
• Handcrafted bouquets

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce Product Sales: One-time purchase of handcrafted bouquets, plants, vases, and gift cards through the website. Products made to order. Delivery across London and nationwide UK.
2. Corporate Weekly Flower Contracts: Recurring floral contract services for hotels, offices, retailers, galleries, restaurants, and private residences. Includes ongoing care with mid-week maintenance. Teams based in London and Dubai.
3. Events and Weddings: Bespoke floral design for private and corporate events. Services include weddings in London, Dubai, and international destinations. Personal consultation and custom proposals.
4. Flower School Courses: Educational programmes including half-day workshops (£180), one-week courses (£1,850), and four-week professional career courses (£7,000). Also offers one-day workshops and three-day courses.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Paul Thomas Flowers is a luxury florist that designs, sources, and delivers handcrafted bouquets, plants, vases, and gift cards through its own e-commerce store and bespoke wedding and event services. It runs a recurring Weekly Flowers contract service for hotels, offices, galleries, restaurants, and residences in London and Dubai, and operates the Paul Thomas Flower School offering workshops and professional floristry programs. Flowers are sourced daily from New Covent Garden Flower Market and British flower farms, with same-day London delivery and nationwide UK delivery.

Product overview

Paul Thomas is a luxury floristry business founded in 1989, offering a comprehensive portfolio of floral products and services. The core offering consists of hand-crafted hand-tied bouquets available in the Timeless Collection (year-round signature designs named after English country gardens) and seasonal collections (Summer, Autumn, Spring) featuring bouquets named after British authors and artists. The product range extends to a Plant Collection featuring orchid planters and tropical plants named after explorers, and a Home Collection of handcrafted Lutyens vases. Additional offerings include a Digital Gift Card, the Paul Thomas Flower School (offering workshops and professional courses from £180 to £7,000), and B2B services including Weekly Flowers contracts for hotels and businesses, and bespoke Weddings and Events floristry services operating across London, Dubai, and international destinations. The company sources flowers from New Covent Garden Flower Market and British flower farms, with deliveries available throughout London and nationwide across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Paul Thomas Flower School Floristry education program offering workshops and professional courses for aspiring florists and enthusiasts, located in Battersea, London.
• Weekly Flowers Contract Service Recurring floral contract service supplying hotels, retailers, offices, art galleries, restaurants, and private residences in London and Dubai with regular flower deliveries and mid-week maintenance.
• Weddings Floristry Bespoke wedding floral design service creating personalised floral concepts for ceremonies and receptions, delivered via personal consultation and custom proposal.
• Events Floristry Luxury event floristry service for corporate celebrations, private dinners, and high-profile occasions for luxury brands and UHNW clients.
• Luxury Hand-Tied Bouquets Signature hand-crafted bouquets designed and hand-tied in the London studio, available in sizes S through XXL with seasonal variations and named after British authors, artists, gardens, and landmarks.
• The Livingstone Orchid Collection White phalaenopsis orchid plant collection named after explorer David Livingstone, in miniature, medium, and large sizes presented in charcoal grey pots.
• The Kingsley Orchid Collection Pink phalaenopsis orchid plant collection named after explorer Henry Kingsley, available in miniature, medium, and large sizes in charcoal grey ceramic pots.
• The Hillary Maidenhair Fern Planter Planter filled with flowing maidenhair ferns, presented in a charcoal grey bowl at approximately 25cm tall, suitable for bathrooms or shaded spaces.
• The Shackleton Calathea Plant Calathea plant with contrasting green and purple leaves and air-purifying qualities, also known as prayer plant, standing approximately 60cm tall.
• The Aston Areca Palm Plant Tropical areca palm plant inspired by the Palm Court at The Ritz London, standing approximately 1.6m tall in a charcoal grey ceramic pot.
• The Lutyens Vase Collection Handcrafted ceramic vase collection designed with Paul Thomas-Jeffreys and made by an independent studio ceramicist in Oxfordshire/Hampshire, in small, medium, and large sizes with a matte charcoal grey glaze.
• Paul Thomas Digital Gift Card Digital gift card redeemable for bouquets or flower school courses, delivered via email with 12-month validity, available in £100-£500 denominations.
• The Summer Collection Seasonal bouquets featuring summer flowers from early peonies and sweet peas to dahlias and hydrangeas later in the year, with bouquets named after iconic British authors.
• The Autumn Collection Hand-tied bouquets inspired by the English country garden in autumn, featuring dahlias, pale golden blooms, berries, and seasonal foliage, named after iconic British artists.
• The Spring Collection Spring bouquets featuring pastel anemones, paperwhite narcissus, ranunculus, and tulips, named after British poets.
• The Timeless Collection Signature PAUL THOMAS bouquets combining classic proportions with natural abundance, inspired by English country gardens, available year-round and named after English country gardens.
• The British Flowers Collection Single-variety bunches of British-grown flowers sourced from local flower farms throughout the year, including tulips, narcissus, sweet peas, peonies, dahlias, and hydrangeas.

Quantifiable outcome

• Over three decades of operation since 1989
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Saipua: US luxury floral design studio and flower farm based in New York, known for weddings, events, and educational programming. Comparable premium positioning and design-led ethos, but US-focused rather than competing directly in London.

Emerging players

• Bloomon: Subscription-based online florist operating across the UK and Europe. Comparable on occasion-driven DTC floral gifting but competes via a tech-led, lower-touch model rather than bespoke design.
• Freddie's Flowers: UK subscription florist delivering weekly arrangements direct to consumers. Comparable on UK DTC floral gifting and brand-led marketing, but at a lower price point and lower-touch operating model.

Broad incumbents

• Interflora: UK's largest florist delivery network with broad consumer reach and corporate gifting programs. Comparable on retail floral delivery in the UK, but positioned at a broader, mid-market price point rather than bespoke luxury.

Direct peers

• McQueens Flowers: London luxury florist with a strong events and weddings business and a sister McQueens Flower School. Overlaps directly on premium bouquets, bespoke events, and floristry education.
• Wild at Heart: London-based luxury florist founded by Nikki Tibbles with a strong celebrity and fashion clientele. Closely comparable in premium DTC bouquets, weddings, events, and corporate contracts.
• FlowerBX: London-founded online luxury florist delivering seasonal, design-led bouquets across the UK and Europe. Comparable in premium DTC positioning and digital-first gifting, though without the heavy weddings/events and education focus.
• Narcissus Flowers: NYC-based luxury florist specializing in event design, weddings, and editorial work. Comparable on bespoke high-end event and wedding floristry at the top of the market.
• Moyses Stevens: Long-established London luxury florist with a Royal Warrant and similar positioning serving hotels, corporates, weddings, and events. Direct overlap with Paul Thomas on luxury clientele and bespoke event work in London.

Others

• New Covent Garden Flower Market: London's principal wholesale flower market and a daily supplier to Paul Thomas. Included as the most relevant upstream ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paulthomasflowers
• LinkedInlinkedin.com/company/paul-thomas-flowers-ltd
• Instagraminstagram.com/paulthomasflowers
• Xx.com/paulthomasltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Thomas