What Anne4Care does

Anne4Care B.V. is a privately held Dutch health technology company founded in 2012, headquartered in Deventer, Netherlands. The company developed "Anne," a virtual care assistant delivered as a human-like avatar on Microsoft Surface tablets, designed to support elderly individuals and people with cognitive impairments (dementia, Parkinson's, non-congenital brain injury, intellectual disabilities) in maintaining daily independence. Anne provides voice-driven reminders, medication scheduling, agenda management, video calling, entertainment (games, radio, photo albums), and a web-based dashboard for family caregivers and professional caregivers to configure the assistant remotely. The product supports 14+ languages including Dutch, English, German, and Turkish, with explicit positioning for migrant elderly populations facing language and cultural barriers.

The technology stack combines speech recognition, speech synthesis, and natural language processing developed in collaboration with Radboud Universiteit's Centre for Language and Speech Technology (CLST), with ongoing research into speech-pattern analysis for early cognitive decline detection (ST.CART project, EFRO-funded). A privacy-first architecture stores all user data on Anne4Care's own secured servers rather than in the cloud, distinguishing the product from consumer voice assistants. The product is offered in four tiers (Anne GO Basis, Anne GO Compleet, Anne PRO Basis, Anne PRO Compleet) bundled with Microsoft Surface Go or Surface Pro hardware on multi-year subscription contracts.

Anne4Care operates a sales-led direct model combined with channel partnerships through Dutch care and welfare organizations (IMEAN Care, De Parabool, Salut Welzijn, Alifa Welzijn), with additional revenue from professional services and an E-learning module. The company has historically relied on public and EU grant funding (Dutch Ministry of VWS, ZonMw AAL program, EFRO) rather than institutional venture capital, and operates primarily in the Netherlands with emerging international expansion signals toward Switzerland via a partnership with Ihomelab.

Name

Anne4Care

Legal name

Anne4Care B.V.

Website

https://anne4care.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Anne4Care B.V. is a Dutch health technology company that provides "Anne," a tablet-based virtual care assistant avatar offering medication reminders, video calling, and agenda support for elderly and cognitively impaired individuals, including migrant populations, with configurations managed via a web dashboard for family and professional caregivers.

Ownership category

akta.pro rank

Product category

Virtual Care Assistant / Elderly Care Technology

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Prepackaged Software (7372)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Virtual care assistant
• Elderly care technology
• Digital health assistant
• Medication reminder software
• Speech recognition assistant

Headquarters

HQ city

Zutphen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware + Software Subscription (Tablet with Anne): Anne4Care sells Anne as a bundled product combining Microsoft Surface hardware with the Anne software assistant. The product is delivered as a complete package with Anne pre-installed and configured. The software license is provided as a subscription (non-exclusive, revocable, non-transferable per terms). Customers can choose between Anne GO Basis (core features) and Anne GO Compleet (full features) tiers. The company offers different contract lengths and payment options.
2. Hardware Sales: Anne is sold bundled with Microsoft Surface tablets (Surface Go and Surface Pro). The hardware is an integral part of the product offering. The apparatus remains the property of Anne4Care B.V. unless otherwise agreed. Replacement equipment may be provided in case of device malfunctions.
3. Professional Services / Implementation Support: Anne4Care offers implementation support including setup, installation, configuration of user profiles, and training on the system. The company uses an 'Embrace' methodology for sustainable remote care implementation, advising care organizations on embedding new care practices. Support is provided via a helpdesk during office hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Anne4Care develops and sells Anne, a virtual care assistant avatar running on Microsoft Surface tablets that provides elderly and cognitively impaired individuals with video calling, medication reminders, agenda management, and entertainment through voice-driven interaction. The product is offered as a bundled hardware-and-software subscription across four tiers (Anne GO Basis, Anne GO Compleet, Anne PRO Basis, Anne PRO Compleet), supported by a caregiver dashboard and an E-Learning module for professionals.

Product overview

Anne4Care offers a virtual care assistant solution called Anne, delivered as a tablet-based avatar that provides day structure, medication reminders, video calling, and entertainment for elderly users and people with cognitive challenges. The product portfolio consists of the core Anne virtual assistant paired with Microsoft Surface tablets (GO or PRO), available in Basis and Compleet subscription tiers. Anne GO/PRO Basis includes video calling, medication management, and agenda features, while Anne GO/PRO Compleet adds album, radio, and games. Caregivers and family members manage the service through a web-based dashboard where they configure reminders, schedules, and contacts. The solution is designed for users who need digital assistance without requiring digital literacy.

Differentiator

Problem solved

Functional benefit

Brands

• Anne GO BASIS: Entry-level Anne virtual assistant package on Surface Go tablet, including beeldbellen (video calling), medicatie (medication reminders), and agenda (agenda) functionalities.
• Anne GO COMPLEET
• Anne PRO BASIS
• Anne PRO COMPLEET
• Anne (virtuele assistent)
• Embrace!

Products and services

• Anne Virtual Care Assistant
• E-Learning Module

Quantifiable outcome

• Anne helped people with intellectual disabilities gain more independence and self-esteem at De Parabool, enabling them to follow work instructions and manage their own rooms with Anne's photo and spoken-step guidance.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core, key, supporting, emerging and minor.

• Radboud Universiteit (Centre for Language and Speech Technology)coreStrategic or Co-development Partner · 1 June 2017Anne4Care collaborates with the Centre for Language and Speech Technology (CLST) at Radboud Universiteit on speech recognition and speech synthesis technology. This partnership also covers the ST.CART project developing advanced speech technology to detect cognitive decline early. Anne4Care is a co-applicant on EFRO-funded research grants. The collaboration enables Anne to analyze speech patterns for early detection of conditions like Parkinson's and Alzheimer's.
• Saxion Hogeschool (Saxion University of Applied Sciences)coreStrategic or Co-development Partner · 1 March 2016Saxion's lectorates (Verpleegkunde and Technology, Health & Care) conduct practice-based research on Anne in living labs. Lector Jan Jukema and lector Marjolein den Ouden lead studies on the added value of Anne for elderly migrants and the sustainable implementation of care technology. Students are paired with Anne users as a helpdesk. Research is conducted in real-life household settings.
• ZonMwcoreStrategic or Co-development PartnerZonMw (Netherlands Organisation for Health Research and Development) is the programme manager of the AAL (Active & Assisted Living) programme which co-funded Anne's development. ZonMw awarded Anne4Care the Parel award in 2022 and featured Anne in its digital magazine. The ZonMw Parel has given Anne significant credibility and media attention.
• MicrosoftcoreTechnology or IntegrationAnne runs on Microsoft Surface Go and Surface Pro tablets. Microsoft has featured Anne4Care in its Netherlands healthcare newsletter, highlighting Anne as a solution that ensures connection for vulnerable populations. Anne4Care is proud of this technology partnership which provides the hardware platform for Anne's operation.
• IMEAN CarekeyStrategic or Co-development PartnerIMEAN Care is a culturally sensitive day care provider for elderly migrants in Almelo. It was the first organization to deploy Anne for migrant elderly clients. IMEAN collaborated with Anne4Care, Saxion, and Zorgaccent to implement Anne with COVID-19 remote support. IMEAN provides real-world deployment experience and feedback for product improvement.
• De ParaboolkeyChannel Partner/ Reseller/ DistributorDe Parabool is a care institution serving people with intellectual disabilities. Anne helps De Parabool's clients become more self-reliant by providing work instructions, medication reminders, and appointments. The institution serves as both a customer and a reference case for Anne4Care's effectiveness.
• Salut WelzijnsupportingChannel Partner/ Reseller/ DistributorSalut Welzijn (Hof van Twente) uses Anne to continue coaching and support remotely during the COVID-19 pandemic. The welfare organization focuses on vulnerable individuals and uses Anne to maintain daily structure and social contacts for its clients.
• Alifa WelzijnsupportingChannel Partner/ Reseller/ DistributorAlifa Welzijn (Enschede) is a professional welfare organization targeting elderly residents including those with migration backgrounds. Alifa uses Anne4Care to improve the well-being of migrant elderly in Enschede, integrating Anne into its service offerings.
• Welzijn Rivierstroom (Met Zorg Sprekend pilot)supportingChannel Partner/ Reseller/ DistributorWelzijn Rivierstroom runs the 'Met Zorg Sprekend' rural pilot, using Anne4Care tablets in care arrangements and with applications that improve quality of life. The partnership explores Anne's use in rural care settings.
• Ihomelab (Lucerne School of Engineering and Architecture, Switzerland)emergingStrategic or Co-development PartnerIhomelab in Switzerland has expressed interest in bringing Anne to the Swiss market and submitted a letter of support for Anne4Care's nomination at the Oranje Handelsmissiefonds. The partnership aims to expand Anne to Switzerland where she already speaks the necessary language.
• 8D Games (Digi Juf)minorStrategic or Co-development PartnerIn the ST.CART project, Anne4Care co-develops with 8D Games (creator of the Digi Juf educational product for children with language difficulties). Both products share the advanced speech technology developed by Radboud Universiteit's CLST, creating cross-product synergies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GrandPad: Provides a simplified, large-button tablet built for seniors with limited digital literacy, including video calling, photos, and a managed network. Comparable to Anne's purpose-built, caregiver-managed tablet for non-technical elderly users.
• Care.coach: Provides an avatar-based 24/7 companion for older adults and complex patients, blending AI with human oversight. Comparable to Anne in combining an avatar persona with continuous check-ins, family connectivity, and elder-care focus.
• Catalia Health: Maker of Mabu, a personal health companion robot that interacts with patients at home to support chronic condition management. Comparable to Anne as an avatar-based, voice-driven home companion for ongoing patient engagement and reminders.
• Pria Health (Stanley Black & Decker): Offers a home health companion device that provides medication reminders, daily check-ins, and connects users with caregivers and family. Comparable to Anne in bundling medication adherence and family connectivity into a dedicated elder-care hardware product.
• Intuition Robotics: Creator of ElliQ, an AI-powered proactive companion device specifically designed for older adults living alone. Closely comparable to Anne in offering an avatar-driven, voice-first elder-care companion focused on daily structure, reminders, and family connection.

Broad incumbents

• Tunstall Healthcare: Established provider of telecare and telehealth solutions for older adults across Europe, including emergency response and remote monitoring. Comparable to Anne in targeting European care organisations and municipalities with technology-enabled independent living, but as a broad incumbent across many product lines.
• Amazon Alexa Together: Amazon's elder-care service layered on Alexa devices, providing check-ins, fall-detection partner integrations, and family alerts. Comparable as a competing voice-driven elder-care platform, but operating at much broader scale and as an add-on to a general-purpose consumer assistant.

Others

• ianacare: Caregiver-support platform providing tools, resources, and coordination for family caregivers of elderly relatives. Comparable to Anne's family-caregiver dashboard angle, but as a software-only coordination tool rather than a hardware/avatar product.
• Vivify Health: Remote patient monitoring platform used by health systems and payers for chronic and post-acute care. Comparable as a remote-care delivery channel relevant to the healthcare-organisation segment Anne targets, though not an elder-focused avatar product.

Emerging players

• Sensi.AI: Audio-based ambient intelligence platform that analyses in-home sound patterns to detect elderly falls, distress, and routine anomalies. Comparable to Anne as a privacy-oriented AI sensing solution for elderly home care, though it competes via ambient audio rather than an avatar interface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anne4Care