Pria Care

What Pria Care does

Pria Care (legal entity Pria, Inc., Delaware-incorporated; previously operating as Pillo Health) describes itself as the 'Operating System for Health at Home.' The company builds an integrated, HIPAA-compliant platform that consolidates fragmented health-at-home services — chronic care management, remote patient monitoring, medication adherence, telemedicine, and personal emergency response — and delivers them through a proprietary in-home hardware endpoint. Core technology components include the Pria Device (a voice-first smart home healthcare robot with mechanical 28-dose medication dispensing and facial-recognition user authentication), the Pria Wellhub (an LTE-enabled hub that aggregates dozens of third-party connected medical devices such as wireless scales, pulse oximeters, Bluetooth thermometers, glucometers, and blood pressure monitors), the Pria Mobile Application (iOS 11.3+ and Android 5.0+), and the Pria Remotely provider web portal. Platform interoperability is built on InterSystems Health Connect Cloud using SMART on FHIR, with bi-directional EHR and host-RPM data flow, and a private SDK for partner customization. AI capabilities include a proactive voice-first assistant, third-party cloud speech recognition, third-party cloud facial recognition (returning only an abstract face model — no raw images stored), and multimodal audio/image/video pipelines.

Pria's go-to-market is sales-led and enterprise-oriented, targeting healthcare organizations — providers, payers, RPM platforms, and telehealth partners — operating in value-based and at-risk care environments, with a secondary direct-to-user channel for the hardware device. The company markets a 'platform-plus-modules' architecture (EHR Integration, Medication Management, RPM, and Telemedicine modules) and bundles services including PERS-initiated emergency drop-ins, telehealth video, medical/drug information, and elder-care transport. Revenue mechanics span three streams: one-time hardware sales of the Pria Device/Wellhub (with a 30-day money-back guarantee and 1-year limited warranty), recurring subscription for the Service (Site, App, Device), and B2B platform/managed-services contracts with healthcare partners. Pricing is not publicly disclosed; enterprise pricing is quote-based via 'Contact us' and 'Partner with Us' CTAs. The company claims 88% medication adherence and 6+ daily interactions among users, and targets the Medicare / aging-in-place population in the United States as its primary end-user persona. Leadership includes Founder & CEO Ainar Abdrahmanov; the firm operates with 1–10 employees and is privately held with no parent entity disclosed and no funding rounds on record in the source data.

Name

Pria Care

Legal name

Pria, Inc.

Website

https://pria.care

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pria Care (formerly Pillo Health) builds a HIPAA-compliant, voice-first 'Operating System for Health at Home' combining a proprietary medication-dispensing device, an LTE-connected hub, mobile apps, and EHR-integrated RPM modules. It sells primarily to healthcare organizations, payers, and RPM partners serving U.S. Medicare and chronic-care patients aging in place.

Ownership category

akta.pro rank

Product category

Remote Patient Monitoring & Health-at-Home Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)

akta.pro secondary industries

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH), Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF), Home Health Remote Patient Monitoring & Virtual Nursing Providers (HLAFAEAN)

Keywords

• Health-at-home platform
• Remote patient monitoring
• Medication management
• Chronic care management
• HIPAA-compliant telehealth

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales (Pria Device): Pria sells the Pria Wellhub/robot device directly to end users and partners, with a 30-day money-back return policy and a 1-year limited warranty on the Device, indicating a one-time hardware purchase as part of the revenue mix.
2. Subscription / Account Services: Users create accounts and pay recurring fees tied to the Service (the Site, App, and Device collectively) with financial information collected (credit card, billing address) for ongoing billing of services.
3. B2B Platform / Partnership Revenue (RPM & Remote Care): Pria partners with healthcare organizations (providers, payers, RPM platforms) to deliver health-at-home solutions at scale, supporting billable activity, virtual visits, and population health management — suggesting enterprise/platform-level contracts in value-based and at-risk healthcare environments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pria Care sells an integrated "Operating System for Health at Home" combining a voice-first, LTE-enabled in-home hardware device (Pria Device / Pria Wellhub) with a HIPAA-compliant cloud platform for medication management, remote patient monitoring, caregiver engagement, and bi-directional EHR integration via InterSystems Health Connect Cloud (SMART on FHIR). Supporting products include the Pria Mobile Application for caregivers, the Pria Remotely provider web portal, and bundled partner services (telemedicine, PERS, RPM devices, elder-care transport).

Product overview

Pria Care offers a platform-plus-modules architecture marketed as the 'Operating System for Health at Home.' The core Pria Platform integrates with EHRs via InterSystems Health Connect Cloud and SMART on FHIR and is delivered to patients through the Pria Device (Pria Robot) — a voice-first, in-home medication dispenser with facial recognition — and the Pria Wellhub, an LTE-enabled hub that connects third-party medical and smart-home devices. Caregivers access the system through the Pria Mobile Application (iOS 11.3+ / Android 5.0+), while providers use the Pria Remotely web portal. Four functional modules extend the platform — Pria EHR Integration, Pria Medication Management, Pria Remote Patient Monitoring, and Pria Telemedicine — and bundled services additionally cover wellhub control, medical/drug information, PERS-initiated emergency drop-ins, telehealth, and elder care transport.

Differentiator

Problem solved

Functional benefit

Brands

• Pria Wellhub: LTE-enabled connected hub device that seamlessly integrates third-party devices to deliver a cohesive health-at-home experience.
• Pria Remotely

Products and services

• Pria Platform The 'Operating System for Health at Home' — a HIPAA-compliant core platform that integrates health-at-home solutions into individual patient care plans. Uses InterSystems Health Connect Cloud and SMART on FHIR for bi-directional EHR connectivity, allowing patients to consume remote technologies and care teams and family caregivers to monitor them remotely and engage proactively. Sold to healthcare organizations (providers, payers, RPM platforms) to deliver chronic care, RPM, and value-based care at scale.
• Pria Device (Pria Robot) Automated medication management and voice-first in-home healthcare device. Mechanically stores and dispenses up to 28 doses of solid pills for one user, performs on-device voice capture, and supports facial recognition authentication before dispensing. Serves as the primary in-home endpoint of the Pria platform and is sold directly to consumers (with a 30-day money-back guarantee and 1-year limited warranty) and deployed through enterprise healthcare partners.
• Pria Wellhub LTE-enabled hub for out-of-the-box readiness that seamlessly connects third-party medical and smart-home devices (wireless scales, glucometers, blood pressure monitors, oximeters, Bluetooth thermometers, etc.) to deliver a cohesive in-home health-at-home experience and improve patient engagement and utilization.
• Pria Mobile Application Caregiver-facing mobile application compatible with iOS 11.3+ and Android Lollipop 5.0+. Enables professional and family caregivers to receive reports and alerts, perform video check-ins, conduct drop-in voice/video calls with the Pria device, and confirm intake of non-pill medications. Distributed via the Apple App Store and Android stores.
• Pria Remotely Provider-facing web portal that allows clinicians to control, monitor, and interact with deployed Pria devices, view medication adherence and RPM data, and manage clinical surveys and care plans for their patient populations. Designed for healthcare organizations operating in value-based and at-risk care environments.

Quantifiable outcome

• Patients who use Pria adhere to their medication regimens up to 88% of the time
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• InterSystemscoreTechnology or IntegrationPria's platform is built using InterSystems Health Connect Cloud as its integration engine for secure and scalable EHR interoperability. Underpins the SMART on FHIR interoperability layer connecting Pria to leading EHRs and is positioned as a foundational, named technology partnership.
• Third-party cloud speech recognition providercoreTechnology or IntegrationProvides cloud-based speech-to-text for the Pria voice assistant. Voice capture happens locally on the device; recognized text is sent anonymously to the provider and stored in a HIPAA-compliant manner by Pria. The provider does not know who is speaking.
• Third-party facial recognition providercoreTechnology or IntegrationProvides cloud-based facial recognition used to authenticate the primary user before dispensing medication. Returns only an abstract face model to the device; no raw images are stored on the device or in the provider's cloud.
• Third-party HIPAA-compliant cloud hosting providercoreTechnology or IntegrationHosts Pria's user and health data on U.S. servers in a HIPAA-compliant manner. All Pria data is transported using secure encrypted communication and stored in this third-party HIPAA-compliant cloud.
• RPM platform partnersmajorChannel Partner/ Reseller/ DistributorPria offers bi-directional integration with existing RPM dashboards, passing device data between devices and the host RPM platform (or Pria's own Remotely portal). Enables partners to embed Pria within their RPM product portfolio to improve adherence and generate billable activity.
• Telemedicine providersmajorTechnology or IntegrationIntegration with existing telemedicine services enables two-way video calls between Pria device users and healthcare professionals. Listed as a bundled service within the Pria platform.
• PERS (Personal Emergency Response) providersmajorTechnology or IntegrationPria integrates with PERS providers who can initiate permission-based drop-ins to a user in the event of an emergency response alert, enhancing the safety layer of the health-at-home platform.
• Connected medical device manufacturers (wireless scales, pulse oximeters, Bluetooth thermometers, etc.)coreTechnology or IntegrationDozens of third-party connected medical devices sync with the Pria platform to deliver integrated health data, enabling remote physical exams and RPM workflows within the Pria ecosystem.
• Elder care transport providersminorChannel Partner/ Reseller/ DistributorListed as a bundled service within the Pria platform — elder care transport services are integrated to make travel easier for end users aging in place.
• Apple Inc.coreOEM/ Whitelabel/ Licensing PartnerPria distributes its iOS mobile application through the Apple App Store under a standard Apple Terms and Conditions rider; Apple is a third-party beneficiary of the Pria Terms of Service but is not responsible for the Application or its Content.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CareSimple: RPM-as-a-service platform for health systems and payers, with cellular-connected devices and EHR integration. Overlaps Pria's RPM module, EHR connectivity, and enterprise sales motion.
• Hero: In-home smart medication dispenser and pill management service for older adults and chronic-care patients. Direct peer on the smart-dispenser + subscription axis, with a similar hardware-plus-service revenue model.
• Vivify Health: RPM platform (now part of Optum) offering a connected health kit and provider portal for chronic-care and post-acute populations. Comparable on the RPM-as-platform + EHR-integration + value-based-care axis.
• Health Recovery Solutions (HRS): RPM and telehealth platform for chronic-care management with a tablet-based patient kit and provider dashboard. Overlaps Pria's RPM, telehealth, and adherence-monitoring modules and competes for the same provider/payer buyers.
• Catalia Health: Maker of Mabu, a personal health companion robot that engages chronic-disease patients at home. Closest peer to Pria on the proactive voice-first engagement + chronic-care-management concept.
• MedMinder: Smart medication dispenser and adherence platform targeted at seniors aging at home. Directly comparable to Pria's mechanical pill-dispensing + caregiver-alert model, with similar DTC and B2B distribution.

Broad incumbents

• ResMed (Propeller Health): Global medtech leader with the Propeller Health RPM platform for respiratory and chronic care. Competes for the same chronic-care RPM, adherence, and payer relationships Pria targets, with vastly more resources and a public-company distribution footprint.
• Philips Remote Patient Monitoring: Broad incumbent in RPM, telehealth, and chronic-care management within Philips' connected-care segment. Comparable on RPM hardware + enterprise health-system sales, with deeper procurement relationships and capital.
• Amazon Alexa Together: Amazon's voice-first elder-care subscription service, explicitly positioned as an alternative to dedicated in-home health devices. Competes with Pria's voice-first engagement and caregiver check-ins, with massive consumer reach.

Emerging players

• Orbita: Voice and conversational AI platform purpose-built for healthcare, including virtual assistants and patient-engagement workflows. Comparable to Pria's voice-first layer and SDK-style customization for healthcare partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pria Care