WSI Marketing Upside

What WSI Marketing Upside does

WSI Marketing Upside is a privately held B2B digital marketing consultancy and fractional CMO service provider headquartered in Lawrenceville, Georgia. The firm operates as a franchisee of WSI, the world's largest digital marketing agency network, and serves small and mid-sized B2B and professional services businesses throughout the State of Georgia. Its core offerings are organized around four pillars: Lead Generation and Sales, Online Reputation Management, Website Design and Development, and Brand Awareness, supported by specialized services spanning conversion rate optimization, persona development, paid search, SEO, content marketing, marketing automation, email marketing, web analytics, and AI consulting. The firm leverages proprietary methodologies including the WSI Internet Solutions Lifecycle and a Marketing Assessment Framework, and integrates with platforms such as HubSpot, Google Analytics, and LinkedIn Sales Navigator.

Revenue is generated through professional services on retainer or project basis, with engagements initiated via complimentary marketing assessments. The go-to-market is sales-led and relationship-driven, combining direct outreach, content marketing, case studies, referrals, and speaking engagements by principal Todd McCarty, who brings 25+ years of marketing experience including senior leadership roles at four Fortune 500 companies (Anheuser-Busch, BellSouth, Cox Enterprises, NCR Corporation). The firm has accumulated indirect brand credibility through WSI's network-level awards, including 85+ WMA Web Awards since 2007 and published books on digital marketing.

The business operates at small scale with 1-10 employees, no disclosed funding rounds, and no public revenue figures. Its competitive positioning rests on fractional CMO executive advisory, marketing technology implementation, and an emerging AI consulting service line, all delivered through direct client engagements rather than productized SaaS or platform offerings.

Name

WSI Marketing Upside

Legal name

WSI Marketing Upside

Website

https://wsimarketingupside.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

WSI Marketing Upside is a Lawrenceville, Georgia-based B2B digital marketing consultancy and WSI franchisee providing fractional CMO, marketing technology implementation, and AI advisory services to small and mid-sized businesses across the State of Georgia.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Fractional CMO services
• Digital marketing consulting
• B2B marketing strategy
• Marketing automation consulting
• SEO and PPC services

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Consulting Services: Ongoing digital marketing consulting and fractional CMO services billed on retainer or project basis. Services include marketing strategy development, execution, and technology implementation for B2B clients seeking marketing leadership without full-time hires.
2. Marketing Technology Consulting: Implementation and consulting services for marketing technology stack including CRM, marketing automation, and analytics platforms.
3. AI Consulting Services: AI strategy consulting to help B2B companies integrate artificial intelligence into their marketing and sales operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WSI Marketing Upside provides B2B fractional CMO and digital marketing consulting services to small- and mid-sized B2B and professional services businesses in Georgia. Offerings span marketing strategy development, lead generation, online reputation management, website design and conversion optimization, brand awareness, SEO, paid search, content and inbound marketing, marketing automation, email marketing, analytics, and AI strategy consulting, all delivered on a retainer or project basis to provide senior marketing leadership without full-time executive cost.

Product overview

WSI Marketing Upside is a B2B digital marketing consulting firm that provides a comprehensive suite of marketing services, primarily functioning as a Fractional CMO offering for small and mid-sized B2B companies. The company's core portfolio centers on four main service pillars: Lead Generation and Sales, Online Reputation Management, Website Design, and Brand Awareness. Supporting these are numerous specialized services including Marketing Strategy Brief Development, Conversion Rate Optimization, Competitor Analysis, Persona Development, Landing Page Optimization, Web Design and Development, eCommerce Solutions, Content Marketing, Inbound Marketing, Social Media Marketing, LinkedIn Sales Navigator Training, Paid Search Advertising, Adaptive SEO, Marketing Automation, Email Marketing, Analytics and Reporting, and AI Consulting Services. The company operates as part of the WSI global digital marketing agency network and positions itself as a strategic partner that connects marketing activities to business outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Fractional CMO Services Provides part-time executive marketing leadership for B2B companies, offering strategic guidance without the cost of a full-time CMO hire. Includes marketing strategy development, team leadership, and revenue-focused marketing execution for small- and mid-sized B2B and professional services businesses in Georgia.
• Lead Generation Services Digital marketing services focused on generating quality leads and driving sales for B2B businesses through competitive research, content marketing, and various advertising tactics.
• Online Reputation Management Services to build and manage online reputation through content marketing, SEO, social media engagement, and review monitoring to establish trust with target audiences.
• Website Design & Development Website design and development services that transform websites into revenue-generating lead generation machines, focused on conversion optimization and user experience.
• Brand Awareness Services Services to build brand visibility and awareness through strategic messaging, content creation, social media, and inbound marketing to help businesses establish thought leadership.
• Marketing Strategy Brief Development Discovery and strategy development services that help businesses create a foundational marketing roadmap with clear objectives, target audiences, and tactical approaches.
• Conversion Rate Optimization Services focused on improving website conversion rates by ensuring sites answer key visitor questions and implement trust factors to turn visitors into leads.
• Competitor Analysis Ongoing competitive intelligence services that monitor competitor online presence, analyze traffic trends, and identify keyword opportunities to help clients gain competitive advantages.
• Persona Development Buyer persona development services that help businesses understand ideal customer profiles, analyze customer data trends, and align sales and marketing around common customer definitions.
• Landing Page Optimization Landing page design and optimization services integrated with SEO and paid search campaigns, using heat map technology to maximize conversion potential.
• Web Design & Development Website development services that transform websites into revenue drivers using conversion best practices, responsive design, and integrated user experience principles.
• eCommerce Solutions eCommerce web design and development services focused on creating seamless, user-friendly online shopping experiences to improve revenue for businesses.
• Content Marketing Content marketing services that create personalized stories for target audiences at specific stages of the buyer journey, integrated with SEO strategy to drive visibility.
• Inbound Marketing Inbound marketing services using blogs, podcasts, SEO, social media, and videos based on buyer personas to attract potential customers through meaningful content.
• Social Media Marketing Social media marketing services that build genuine relationships with customers through direct interaction, content sharing, and brand visibility improvement.
• LinkedIn Sales Navigator Training Training programs for sales teams on leveraging LinkedIn Sales Navigator for social selling and demand generation, teaching social buying cycle participation.
• Paid Search Advertising PPC advertising services including Google Ads management with data-driven optimization, targeting customers based on device, time, and location dimensions.
• Adaptive Search Engine Optimization SEO services that adapt to changing search algorithms, focusing on authority, expertise, and trustworthiness through quality content and backlink strategies.
• Marketing Automation Marketing automation services that nurture visitors through the sales process, align sales and marketing teams, and optimize workflows to improve productivity.
• Email Marketing Email marketing services focused on audience segmentation, relevant messaging, and thought leadership positioning integrated with content marketing efforts.
• Analytics and Reporting Web analytics and reporting services that measure marketing ROI, track visitor behavior, and provide actionable insights to optimize marketing performance.
• AI Consulting Service AI strategy consulting services that help businesses understand and implement artificial intelligence tools, covering AI strategy development, tool selection, and implementation guidance.

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WSI (Parent Franchise)coreChannel Partner/ Reseller/ DistributorWSI Marketing Upside is a franchisee of WSI, the world's largest digital marketing agency network. This franchise relationship provides access to global resources, methodologies, over 1,000 consultants, proprietary tools like the WSI Internet Solutions Lifecycle, and collective brand reputation spanning 25+ years of operations.
• Fortune 500 Companies (Prior Employers)minorOthersTodd McCarty, owner, has marketing leadership experience with four Fortune 500 companies including Anheuser-Busch, BellSouth Corporation, Cox Enterprises, and NCR Corporation. Most recently served as Global Digital Marketing Operations Leader for NCR Corporation managing marketing technology stack, ncr.com, and marketing automation.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, PPC, web design, and marketing services across many verticals and company sizes, occupying a broader incumbent position versus WSI Marketing Upside's narrower B2B focus.

Direct peers

• KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid media, and conversion rate optimization for B2B and SaaS clients — comparable to WSI Marketing Upside's paid search and conversion optimization offerings.
• Single Grain: Single Grain is a digital marketing agency offering SEO, paid media, content marketing, and marketing strategy services to B2B and SaaS companies, mirroring WSI Marketing Upside's full-funnel B2B digital marketing scope.
• Salted Stone: Salted Stone is a B2B-focused digital marketing agency specializing in HubSpot CRM implementation, marketing automation, and fractional marketing leadership for SMB and mid-market clients — directly comparable in service mix and customer size to WSI Marketing Upside.
• The Marketing Blender: The Marketing Blender is a B2B fractional marketing agency providing lead generation, marketing strategy, and technology implementation services to small and mid-sized businesses, matching WSI Marketing Upside's service model and customer profile.
• Tilt Metrics: Tilt Metrics is a HubSpot solutions partner offering fractional CMO and B2B marketing operations services to growing companies, mirroring WSI Marketing Upside's fractional CMO positioning and SMB target segment.
• SmartBug Media: SmartBug Media is a HubSpot Elite partner agency providing inbound marketing, sales enablement, and RevOps services to B2B companies — closely aligned with WSI Marketing Upside's inbound/lead-gen and CRM consulting offering.
• LeadMD: LeadMD is a revenue operations and marketing technology consultancy focused on marketing automation, demand generation, and MarTech strategy for B2B organizations, directly comparable to WSI Marketing Upside's consulting portfolio.
• NoGood: NoGood is a growth marketing agency providing SEO, paid media, content, and analytics-driven lead generation for B2B and SaaS brands, comparable to WSI Marketing Upside's data-driven demand generation positioning.
• Directive: Directive is a B2B digital marketing agency specializing in SEO, PPC, and performance marketing for SaaS and tech companies, overlapping WSI Marketing Upside's paid search, SEO, and lead-gen service lines for B2B clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wsimarketingupside
• LinkedInlinkedin.com/company/wsi-marketing-upside

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSI Marketing Upside