Lady of the Lake Realty

What Lady of the Lake Realty does

Lady of the Lake Realty is a privately held, family-owned real estate brokerage founded in 1999 and headquartered in Laconia, New Hampshire. The firm operates exclusively in the New Hampshire Lakes Region, providing buyer and seller representation for waterfront and lakefront properties across more than 250 lakes and ponds, with named coverage of major bodies including Winnipesaukee, Squam, Winnisquam, Ossipee, Newfound, Wentworth, and Sunapee. The brokerage is led by a four-person agent team—Broker Paula Hinckley, Co-Founder Carl Sack, REALTOR Matthew Burroughs, and Real Estate Professional Ryan LeBrun—supported within an 11–50 employee overall headcount band.

The company's core product is a single integrated brokerage offering: full buyer and seller representation services delivered alongside a website-based property search platform. The platform is segmented by lake, property type, and price tier (including dedicated luxury pages over $1.5M, $2M–$3M, and $3M+), with listings sourced through a core PrimeMLS integration and syndicated to Zillow and partner portals. Supporting website tooling includes a mortgage calculator powered by the FRED API for live Federal 30-year rate data, saved-search alerts, map search, and reCAPTCHA security. The website platform itself is operated under a vendor relationship with Union Street Media.

Revenue is generated exclusively through real estate transaction commissions on waterfront property sales and purchases in the NH Lakes Region; commission rates are not publicly disclosed and pricing is contact-based. Distribution is direct-to-consumer via the agent team, with marketing reach through the website, MLS syndication, and social channels (Facebook, LinkedIn, Instagram, Twitter/X). The company has no external institutional funding, no subsidiaries, no M&A activity, no patents, and no AI/ML capabilities disclosed.

Name

Lady of the Lake Realty

Legal name

Lady of the Lake Realty LLC

Website

https://nhlakesrealty.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Lady of the Lake Realty is a privately held, family-owned New Hampshire real estate brokerage founded in 1999, specializing exclusively in waterfront and lakefront property sales across 250+ lakes in the NH Lakes Region. It serves individual buyers and sellers of primary residences, vacation homes, and luxury estates through a four-agent team.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Waterfront real estate brokerage
• Lakefront property sales
• Buyer representation services
• Seller representation services
• NH lakes region listings

Headquarters

HQ city

Lady Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company earns revenue through real estate transaction commissions on property sales and purchases in the New Hampshire lakes region. Agents represent both buyers and sellers in waterfront property transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lady of the Lake Realty is a full-service real estate brokerage that represents buyers and sellers of waterfront and lakefront homes, condos, land, and boathouse properties across New Hampshire's Lakes Region (Winnipesaukee, Squam, Sunapee, Newfound, Winnisquam, Ossipee, Wentworth, and 250+ additional lakes and ponds). Services include buyer representation, seller representation, property search, and home valuation, supported by a website platform with MLS integration and a mortgage calculator.

Product overview

Lady of the Lake Realty is a real estate brokerage offering a single unified service focused on waterfront and lakefront properties in New Hampshire's Lakes Region. The company provides buyer representation, seller representation, and property search services. Property search is organized by lake (Winnipesaukee, Squam, Sunapee, Newfound, Winnisquam, Ossipee, Wentworth, and others), price range, and property type (luxury, affordable, condos, land, homes with boathouses). Supporting services include home valuation, home staging guidance, and lakefront investment resources. The company does not offer separate modular products—the services constitute a single integrated brokerage offering with searchable property databases organized by lake and property type.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full buyer representation services for purchasing waterfront homes in New Hampshire's Lakes Region, including free objective consultations, remote property visits, and assistance with Zillow and for-sale-by-owner listings. Intended for individual buyers seeking lakefront primary residences, vacation homes, and investment properties.
• Seller Representation Services Seller representation services for listing and selling lakefront properties in New Hampshire, including home staging guidance and valuation services. Intended for individual property owners selling waterfront homes, condos, land, and boathouse properties across the Lakes Region.
• Property Search Platform Online searchable database of waterfront properties organized by lake (Winnipesaukee, Squam, Sunapee, Newfound, Winnisquam, Ossipee, Wentworth), price range, and property type including luxury homes, condos, land, and homes with boathouses. Includes map search, saved searches, and email notifications for new listings. Available to consumer buyers via the website.
• Home Valuation Request Online tool and service for requesting home valuation estimates for waterfront properties in the New Hampshire Lakes Region. Intended for property owners considering selling their lakefront home, condo, or land.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• PrimeMLScoreTechnology or IntegrationPrimeMLS provides the multiple listing service platform for property listings. Lady of the Lake Realty distributes their listings through PrimeMLS and displays the PrimeMLS logo and data on their website, indicating a core integration partnership for listing distribution and data access.
• Vail Resorts (Mount Sunapee Resort)minorStrategic or Co-development PartnerMount Sunapee Resort, operated by Vail Resorts, is mentioned in property listings and marketing materials as a nearby recreational amenity. Properties are marketed as being close to the ski resort, indicating a strategic association for lifestyle property marketing.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Compass: National luxury-focused residential brokerage with technology-driven platform. Competes for affluent second-home and waterfront buyers in the NH Lakes Region as part of a broader luxury portfolio rather than a waterfront specialty.
• Keller Williams Realty (Lakes Region): National franchise brokerage with local agents serving the Lakes Region. Competes on general residential real estate in the same geography but as part of a broader, non-specialized network.
• Coldwell Banker Realty (NH offices): National residential brokerage brand with local agents in the NH Lakes Region. Overlaps with Lady of the Lake on waterfront transactions but competes as part of a much broader national portfolio rather than waterfront-only specialization.

Direct peers

• Roche Realty Group: NH Lakes Region brokerage that serves buyers and sellers of waterfront properties in the same geography as Lady of the Lake. Directly competes for the same lake home listings and buyer representation engagements in Winnipesaukee, Squam, and surrounding lakes.
• Maxfield Real Estate: Independent brokerage concentrated in the NH Lakes Region with deep coverage of lake and waterfront homes. Competes head-to-head for lakefront listings, buyer representation, and luxury waterfront mandates in the same towns.
• Peabody & Smith Realty: Independent Lakes Region brokerage headquartered in Plymouth, NH, with deep coverage of Newfound Lake, Squam, and surrounding waterfront markets. Direct competitor for lake property representation and luxury waterfront listings.
• Wolfeboro Bay Real Estate: Long-established Lakes Region brokerage serving Lake Winnipesaukee's eastern shore and surrounding waters. Competes directly for waterfront listings, lake home sales, and buyer mandates in the same primary market.
• RE/MAX Shoreline: Regional franchise brokerage focused on the NH seacoast and Lakes Region waterfront market. Directly competes for waterfront listings and luxury second-home buyers in markets adjacent to Lady of the Lake's territory.
• Berkshire Hathaway HomeServices Verani Realty: New Hampshire-headquartered residential brokerage with strong Lakes Region presence and waterfront expertise. Competes directly for buyer and seller representation in the same lake communities and price points.

Others

• Zillow (consumer search platform): National real estate search platform that Lady of the Lake relies on for listing syndication and buyer origination. Not a brokerage peer but a critical distribution channel and indirect competitor for buyer attention in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lakeorski
• Facebookfacebook.com/nhlakesrealestateguide
• LinkedInlinkedin.com/company/lady-lake-realty-inc.
• Instagraminstagram.com/ladyofthelakerealtyllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lady of the Lake Realty