FRoSTA

What FRoSTA does

FRoSTA Tiefkühlkost GmbH is a privately held German frozen-food manufacturer headquartered in Bremerhaven, founded in 1905 and operating four production facilities across Bremerhaven, Lommatzsch, and Bobenheim-Roxheim (Germany) plus Bydgoszcz (Poland). The company's core technical proposition is the 2003 'Reinheitsgebot' (Purity Pledge) — a self-imposed 100% additive-free formulation standard that goes beyond legal disclosure rules — supported by a proprietary 8-digit 'Zutatentracker' batch-traceability system covering over 200 ingredients from 35 countries, and an industry-first Product Carbon Footprint calculation since 2010. The product portfolio spans 130+ SKUs across meals, fish, vegetables, herbs, vegan lines, organic DE-ÖKO-006 Bio products, and sub-brands including High Protein (up to 67g protein), à la Carte (premium pasta), and Feldfisch (plant-based fish alternative), all held to MSC/ASC seafood and FSC packaging certification floors.

The business model is dual-channel: roughly the bulk of volume flows through German supermarket partners (Kaufland is the named anchor), with a direct-to-consumer online shop at frosta.de adding incremental margin, brand storytelling, and exclusive bundles. D2C fulfillment is operated through Prowito and DPD Express with dry-ice packaging and signature-only delivery, supported by tiered shipping pricing (€6.90 standard, free at €49 order value), Klarna/Mollie/PayPal/Apple Pay checkout, and a 10% newsletter-acquisition incentive managed via Brevo. FRoSTA sells at a premium to private-label frozen competitors, justified by additive-free formulation, full ingredient transparency (printed origins since 2015, digital tracker), and sustainability credentials including mono-material paper packaging (replacing ~500 tonnes of aluminum annually), a wind turbine at Bremerhaven (Dec 2025), and a 30-hectare solar park at Lommatzsch on a stated path toward Net Zero by 2030.

Name

FRoSTA

Legal name

FRoSTA Tiefkühlkost GmbH

Website

https://frosta.de

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

FRoSTA is a German frozen-food manufacturer (founded 1905, headquartered in Bremerhaven) producing 130+ additive-free SKUs — meals, fish, vegetables, herbs, vegan, and organic — under its 2003 Reinheitsgebot purity pledge, selling through German supermarkets and a direct online shop with cold-chain shipping.

Ownership category

akta.pro rank

Product category

Frozen Food Manufacturing

NAICS

Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Frozen food products
• Frozen ready meals
• Frozen fish products
• Frozen vegetables herbs
• Additive-free frozen meals

Headquarters

HQ city

Bremerhaven

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Food Product Sales: FRoSTA generates revenue through the sale of frozen food products including meals, fish, vegetables, herbs, and specialty items. Products are sold through retail partners (supermarkets) and directly through the company's online shop. The product range includes over 130 products across categories like High Protein, à la Carte premium meals, standard meals, fish products, vegetables, herbs, vegan, organic, and merchandise.
2. Online Direct-to-Consumer Sales: Direct online sales through frosta.de with express delivery options including same-day ordering cutoff for next-day delivery. Revenue from merchandise products (socks, hoodies, tote bags) which have different shipping and return policies compared to frozen products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FRoSTA manufactures and sells over 130 frozen food products — including complete meals, fish, vegetables, herbs, organic, vegan, and high-protein lines — all formulated under the Reinheitsgebot (Purity Pledge) commitment to be 100% free of additives. Products are sold through German and Austrian supermarkets (including Kaufland) and a direct-to-consumer online shop with temperature-controlled DPD delivery. The portfolio spans sub-brands such as High Protein, à la Carte, Bio, and Vegan, supported by an ingredient-origin transparency system covering 200+ ingredients from 35 countries.

Product overview

FRoSTA is a German frozen food company offering a diverse portfolio of products unified by its 'Purity Principle' (Reinheitsgebot) - commitment to 100% additive-free products since 2003. The core offering consists of frozen meals and fish products, complemented by sub-brands including High Protein (high-protein fitness meals), à la Carte (premium restaurant-quality dishes), Bio (certified organic products), and Vegan (plant-based alternatives). The product ecosystem includes the online shop with temperature-controlled delivery, popular box bundles, an Ingredient Tracker for transparency, and a Storefinder for retail location. The company processes vegetables from owned and contracted farms in Lommatzsch and Bobenheim, fish from Bremerhaven and Bydgoszcz in Poland, all distributed under the FRoSTA brand.

Differentiator

Problem solved

Functional benefit

Brands

• FRoSTA à la Carte: Premium frozen meals featuring high-quality, selected ingredients in finely tuned recipes, 100% free from additives, offering restaurant-quality dining experience at home.
• FRoSTA High Protein
• FRoSTA Bio
• Fisch vom Feld

Products and services

• FRoSTA High Protein Line High-protein frozen meal line offering up to 67g protein per serving, designed for fitness-conscious consumers seeking quick protein-rich meals without additives.
• FRoSTA à la Carte Premium frozen meal line featuring restaurant-quality pasta dishes made with high-quality, carefully selected ingredients, 100% free from additives following the FRoSTA Purity Principle.
• FRoSTA Fish Sticks (15 piece) Classic fish sticks made with MSC-certified fish, awarded 'GOOD' by both Stiftung Warentest and Ökotest for quality.
• FRoSTA Carrot Cake Cake made from rescued carrot pieces, frozen and baked at home. 100% free from additives, available at Kaufland and online shop.
• FRoSTA Chicken Fricassee Traditional German chicken fricassee with rice, carrots, and peas. Made with traditionally cooked fonds, fresh herbs, milk, and cream - no artificial flavors or additives.
• FRoSTA Online Shop Direct-to-consumer e-commerce platform offering all FRoSTA products with temperature-controlled delivery throughout Germany and Austria, featuring exclusive box deals.
• FRoSTA Popular Boxes Curated selection boxes combining multiple FRoSTA products at discounted prices, available exclusively through the online shop.
• FRoSTA Frozen Fish Products Wide range of frozen fish products including fish sticks, fish fillets, and fish dishes, all MSC-certified from sustainable wild fisheries.
• FRoSTA Frozen Vegetables Frozen vegetable products including vegetable pans, vegetable mixtures, and single-vegetable options made from outdoor-grown produce.
• FRoSTA Frozen Herbs Fresh-frozen herbs from outdoor cultivation, offering superior flavor compared to greenhouse-grown alternatives with lower CO2 footprint.
• FRoSTA Vegan Products Plant-based frozen meal alternatives including Bami Goreng with pea protein, vegan chicken fricassee, and Nom Nom Noodles.
• FRoSTA Bio Organic Products Certified organic frozen meals including Bio Penne all'Arrabbiata, Bio Vegetable Pan Ratatouille, and Bio Fried Rice Asia Style, all certified DE-ÖKO-006.
• Feldfisch (Field Fish) Plant-based vegan fish alternative developed by FRoSTA as a sustainable complement to ocean-caught fish, addressing ocean conservation concerns.
• FRoSTA Merchandise Branded merchandise including socks, hoodies, shoppers, and cooling bags available through the online shop.
• FRoSTA Zutatentracker (Ingredient Tracker) Online tool allowing consumers to trace ingredient origins by entering the 8-digit batch code from packaging, showing country of origin for each ingredient across 200+ ingredients from 35 countries.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Plan AminorOthersDigital agency responsible for website maintenance and development of frosta.de.
• acb.studiominorOthersCreative agency responsible for website concept and design of frosta.de.
• Microsoft AzurecoreTechnology or IntegrationCloud hosting provider for FRoSTA website and content delivery. Servers located in Netherlands. EU-US Data Privacy Framework compliant.
• Prowito GmbHcoreChannel Partner/ Reseller/ DistributorFulfillment service provider for online order processing. Receives customer name, address, and contact data for order fulfillment purposes. Returns address: Prowito GmbH (Tor 6), Junkersstraße 10, 93055 Regensburg.
• DPD Deutschland GmbHcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner for frozen product delivery within Germany. Provides temperature-controlled delivery with dry ice packaging. Handles delivery notification and failed delivery re-delivery scheduling.
• PayPalminorChannel Partner/ Reseller/ DistributorPayment service provider for online transactions including PayPal balance, bank accounts, and credit cards.
• KlarnaminorChannel Partner/ Reseller/ DistributorInvoice payment provider for 'Rechnungskauf' (purchase on account) with 30-day payment term. Performs credit check for payment approval.
• MollieminorChannel Partner/ Reseller/ DistributorPayment service provider offering various online payment methods including credit cards, bank transfers, and regional payment options.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerSocial media platforms for brand presence and Meta Pixel advertising for retargeting and conversion tracking of interested consumers.
• MSC (Marine Stewardship Council)coreStrategic or Co-development PartnerSustainable fisheries certification body. All FRoSTA fish products are MSC-certified as minimum standard. FRoSTA requires traceability and fishing method information from suppliers beyond MSC requirements.
• ASC (Aquaculture Stewardship Council)coreStrategic or Co-development PartnerSustainable aquaculture certification for farmed fish and seafood products. FRoSTA specifies ASC-certified aquaculture as source for applicable fish products.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Bofrost: Bofrost is a leading direct-to-consumer frozen food delivery company in Germany, operating a home-delivery model very similar to FRoSTA's frosta.de shop. They directly compete for the same DTC frozen-meal shopper with overlapping cold-chain logistics.
• Bonduelle: Bonduelle is a leading European frozen and canned vegetable producer directly comparable to FRoSTA's frozen vegetable range, with overlapping retail customers and similar focus on traceable, sustainably sourced produce.
• Greenyard: Greenyard is a major European frozen fruit and vegetable producer with deep retail relationships across DACH, directly comparable to FRoSTA on frozen-produce supply, private-label and branded offerings, and sustainability positioning.
• Eismann: Eismann is a German home-delivery frozen and chilled food specialist with a comparable DTC model and cold-chain footprint. Overlaps directly with FRoSTA Online Shop for at-home frozen meal purchases in Germany.
• Ardo: Ardo is a Belgian frozen vegetable, herb, and fruit specialist serving European retail and foodservice, directly comparable to FRoSTA's Lommatzsch and Bobenheim-Roxheim vegetable/herb operations and product mix.
• Birds Eye (Nomad Foods): Birds Eye is another Nomad Foods brand and one of the most recognized frozen fish and vegetable brands in Europe, sharing shelf space and shopper occasion with FRoSTA in German retail.
• Findus (Nomad Foods): Findus is a major European frozen-meal and fish brand under Nomad Foods, competing head-to-head with FRoSTA in frozen ready meals and fish sticks across DACH retail.
• Iglo (Nomad Foods): Iglo is FRoSTA's closest direct competitor in Germany and continental Europe, offering branded frozen fish (Fish Fingers), vegetables, and ready meals through the same supermarket channels. Both compete on trust, sourcing certifications, and brand-led frozen-meal positioning.

Broad incumbents

• Dr. Oetker: Dr. Oetker is a large German food conglomerate whose frozen pizza and ready-meal ranges (Ristorante, Gustavo Gusto) compete with FRoSTA in the frozen-meal aisle, though its portfolio extends well beyond frozen foods.
• McCain Foods: McCain is a global incumbent in frozen potatoes and prepared frozen foods, comparable to FRoSTA on retail-channel frozen-meal supply and on sustainable sourcing commitments (Regenerative Agriculture).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FRoSTA
• Instagraminstagram.com/frosta
• Xx.com/frosta_de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRoSTA