What Soramichi does

SORAMICHI (株式会社SORAMICHI) is a Tokyo-based private consulting firm founded in May 2017 by Koji Kawamoto, a former Recruit executive who led the SUUMO launch. The firm supports Japanese enterprises across 65 industries with end-to-end digital transformation services spanning strategy consulting, data and AI infrastructure implementation, marketing execution, and system development. Its core technology stack is built on a modern data foundation centered on Snowflake, augmented by BI tools (Tableau, Looker Studio, Domo), CX and marketing platforms (KARTE, Braze, Salesforce, HubSpot), and generative AI capabilities (Claude, Dify, LLMO/AIO). The firm has developed proprietary service lines including the AI-Ready Data Foundation methodology, Marketing Zenkata BPO (a comprehensive marketing outsourcing offering), and the AdFeed automated data feed distribution service.

The company operates on a project-based and retainer consulting model with a sales-led enterprise GTM motion. Revenue is generated through consulting fees, implementation project fees, and recurring managed services for platforms (KARTE, Braze, Snowflake, Salesforce). Distribution is direct enterprise sales inside Japan, augmented by business partner referral channels and certified-platform partner relationships with Snowflake, Braze, KARTE, Salesforce, Databricks, Google, Microsoft, and others. Pricing is not publicly disclosed; engagements begin with a free 30-minute consultation and proceed via proposal-based quotes. Named enterprise clients include TBS, Mizuho Bank, Recruit, SBI Securities, Sumitomo Forestry, Mitsubishi Estate Residence, Hachijuni Bank, and DeNA.

SORAMICHI is privately held with WiL (World Innovation Lab) as major shareholder, maintains ISO/IEC 27001 and Privacy Mark certifications, and had 91 employees as of the latest disclosure. The company competes with major Japanese systems integrators and strategy firms by positioning itself as a strategy-to-execution integrator with deep certifications across the modern data and MarTech stack, rather than as a pure consultancy or pure implementation vendor.

Name

Soramichi

Legal name

株式会社SORAMICHI

Website

https://sora-michi.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SORAMICHI is a Tokyo-based private consulting firm founded in 2017 that delivers end-to-end digital transformation services to large Japanese enterprises, covering strategy, data and AI infrastructure, marketing execution, and system development across 65 industries.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• Digital transformation consulting
• Marketing consulting services
• Data infrastructure consulting
• AI implementation services
• Enterprise DX consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting & Professional Services: Project-based consulting engagements covering strategy consulting, data & AI implementation, marketing DX, and system development. Revenue generated through consulting fees, implementation project fees, and ongoing retainer engagements.
2. Managed Services & Ongoing Support: Recurring managed services for platform operations including KARTE, Braze, Snowflake, Salesforce, and other marketing/BI tools. Revenue includes setup/implementation fees plus recurring operational support fees.
3. Training & Education Services: Marketing DX service training programs for client organizations. One-time or recurring training engagement fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SORAMICHI is an enterprise consulting firm providing end-to-end digital transformation services in Japan. Its core offerings span three integrated domains: Data & AI Infrastructure (AI-Ready data foundation design using Snowflake, Databricks, BI tools, and generative AI integration), Advertising & Marketing DX (CX platform implementation and operations across KARTE, Braze, Salesforce and HubSpot, plus SEO and paid advertising), and System Development (custom and template-based web/system builds, UI/UX optimization). The firm wraps these capabilities into strategy, implementation and ongoing managed services for large Japanese corporations across 65 industries.

Product overview

SORAMICHI is a consulting company offering a comprehensive portfolio of DX solutions across three main business domains: Data & AI Infrastructure, Advertising & Marketing DX, and System Development. The core offerings include AI-Ready data infrastructure implementation (Snowflake, BI tools), major platform implementations (KARTE, Braze, Salesforce, HubSpot), and full marketing BPO services. The service catalog includes 40+ specialized modules spanning CDP, CRM, marketing automation, analytics, SEO, web advertising, system development, and AI applications. Key products include the Marketing Zenkata BPO for comprehensive outsourcing, AI-Ready consulting for data strategy, LLMO/AIO for generative AI search optimization, and Dify for no-code AI app development. The company operates as a solutions integrator, combining consulting, implementation, and ongoing operation services for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Ready Data Infrastructure Introduction and Utilization Support Service Consulting service for designing and implementing AI-ready data infrastructure for enterprise clients, integrating structured and unstructured data and supporting generative AI utilization from strategy through implementation and ongoing operation.
• Marketing Zenkata BPO Comprehensive marketing business process outsourcing covering strategy, advertising, web production, CRM, SEO, data analysis, and AI utilization delivered by a single integrated team for enterprise clients.
• New Business Creation Support Consulting Service Comprehensive consulting service supporting enterprise clients from business ideation through to market launch, including user research, competitive analysis, product strategy and go-to-market support.
• KARTE Introduction and Operation Service CX platform implementation and operation consulting on KARTE for enterprise clients, leveraging one of the largest KARTE-certified personnel bases in Japan.
• Braze Introduction and Operation Support Service Integrated marketing consulting service for the Braze customer engagement platform, supporting multi-channel design, segment design and scenario construction for enterprise clients.
• Snowflake Introduction and Operation Consulting Service Data analysis infrastructure consulting on Snowflake, covering foundation construction, AI/machine learning implementation and operationalization of business processes for enterprise clients.
• LLMO/AIO Consulting Service Consulting for optimizing content for generative AI search engines (LLMO) and AI optimization for enterprise clients adapting to generative-AI-driven search.
• Template Development Service System development approach combining the flexibility of scratch development with the quality and cost efficiency of standardized, pre-built infrastructure and application foundations with tested source code.
• Dify AI App Implementation Support No-code AI app implementation support on the Dify platform enabling workflow automation and AI agent construction for enterprise clients.
• Marketing DX Service Training Training programs for developing marketing DX talent within client organizations, addressing the digital marketing skills gap.
• SEO Consulting Service Search engine optimization consulting including keyword strategy, technical improvements and content quality enhancement, with integrated keyword research, competitor analysis and professional article writing with editorial review.
• Large-scale System Development Service Custom software development from requirements definition through to deployment and maintenance for enterprise clients, including offshore/nearshore support.

Quantifiable outcome

• Released news site achieving 100 million monthly PVs within 4 months
• +5 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability10 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• SnowflakecoreTechnology or IntegrationSORAMICHI is a Snowflake AI Data Services Partner, providing Snowflake implementation, consulting, and managed services. Services include data foundation construction, AI/ML implementation, and operational support.
• プレイド (Plaid Japan)coreStrategic or Co-development PartnerSORAMICHI and Plaid announced joint development of AI-BPO services in the CX domain (July 2026). SORAMICHI is an Official Partner for KARTE, with one of the largest number of KARTE-certified professionals in Japan. Co-markets at X DIVE conferences.
• BrazecoreTechnology or IntegrationSORAMICHI is a certified Braze implementation partner, providing Braze setup, data integration, scenario construction, and ongoing operational support. Won Braze Alloys Partner Network 2026 Japan award.
• SalesforcecoreTechnology or IntegrationSORAMICHI is a Salesforce Consulting Partner, providing Salesforce implementation, offshore development support, and system integration services.
• DatabricksmajorTechnology or IntegrationSORAMICHI is a Databricks Certified Partner, offering data engineering and AI/ML implementation services using the Databricks platform.
• primeNumbermajorTechnology or IntegrationSORAMICHI entered a partnership with primeNumber (provider of data integration/ETL solutions) to enhance its data pipeline and integration capabilities.
• ContentsquaremajorGTM or Marketing PartnerSORAMICHI participated as exhibitor and speaker at Contentsquare's CX Circle 2026 Tokyo event, positioning itself as a CX-focused consulting firm with deep customer experience analytics capabilities.
• uSonarmajorChannel Partner/ Reseller/ DistributorSORAMICHI is a sales partner (セールスパートナー) for uSonar, a customer data platform and marketing automation tool, providing sales and implementation support to shared clients.
• CODATUMminorChannel Partner/ Reseller/ DistributorSORAMICHI signed a sales partner agreement with CODATUM for the next-generation BI tool 'Codatum', expanding its BI and analytics service portfolio.
• シナジーマーケティング (Synergy Marketing)minorChannel Partner/ Reseller/ DistributorSORAMICHI signed a reseller partner agreement with Synergy Marketing, extending its CRM/marketing automation service offerings.
• ベクトルグループ (Vector Group)minorStrategic or Co-development PartnerSORAMICHI formed a strategic business partnership with Vector Group, Asia's No.1 PR company, and their offshore company to provide comprehensive marketing services including offshore development.
• ReckonerminorChannel Partner/ Reseller/ DistributorSORAMICHI was a reseller partner for Reckoner (data integration/activation platform), though the partnership has since concluded.
• 金融IT推進協会 (FITA)minorOthersSORAMICHI is a founding member of the Financial IT Promotion Association (特定非営利活動法人 金融IT協会), demonstrating deep expertise in financial sector digital transformation.
• 金融データ活用推進協会 (FDUA)minorOthersSORAMICHI is a special member (特別会員) of the Financial Data Utilization Promotion Association (金融データ活用推進協会), contributing to financial sector data strategy and standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CyberAgent: CyberAgent is a major Japanese internet media and advertising company with significant digital advertising, AI research, and DX consulting operations through subsidiaries (including Digital Shift, AI Shift). Overlaps with Soramichi in digital advertising operations and AI-driven marketing services, though at much greater scale.
• Deloitte Tohmatsu Consulting: Deloitte Tohmatsu Consulting is the Japanese member firm of Deloitte, providing strategy, technology, and human capital consulting with a significant digital transformation practice. A broad incumbent peer competing for Japanese enterprise DX mandates, particularly on the strategy side of the integrated engagements Soramichi targets.
• Nomura Research Institute (NRI): Nomura Research Institute is a leading Japanese IT consulting and system integration firm with strong financial-services and data/AI practices. Several Soramichi executives are NRI alumni, underscoring direct talent and capability overlap; NRI is a much larger, established competitor in the Japanese enterprise data/AI consulting market.
• Accenture Japan: Accenture Japan is the Japanese arm of Accenture, providing strategy, technology, and operations consulting with a substantial DX and data/AI practice. Competes with Soramichi for Japanese enterprise transformation budgets, though at vastly greater scale and with broader global delivery capabilities.
• Transcosmos: Transcosmos is a major Japanese BPO and digital marketing services firm providing contact center operations, digital marketing, and CX consulting to Japanese enterprises. Comparable to Soramichi in marketing services and CX consulting but with a much larger BPO and offshore delivery footprint.
• Dentsu Digital: Dentsu Digital is the digital arm of Dentsu Group, one of Japan's largest advertising conglomerates, offering integrated digital marketing, CX consulting, and marketing technology implementation. A broad incumbent that overlaps significantly with Soramichi's offering portfolio but at much greater scale and with deeper media-buying capabilities.

Direct peers

• Macromill: Macromill is a Japanese digital marketing research and data analytics firm providing online research, marketing analytics, and digital transformation support to Japanese enterprises. Comparable to Soramichi in Japanese enterprise digital marketing focus with an emphasis on data-driven insights and analytics-driven consulting.
• Irep Inc. Irep is a Japanese digital marketing consulting firm specializing in integrated digital marketing support including SEO, paid advertising, content marketing, and marketing technology implementation for Japanese and global brands. Directly comparable to Soramichi in business model (consulting + execution), target market (Japanese enterprises), and service breadth across digital marketing.
• Septeni Japan: Septeni Japan is a Japanese digital advertising agency and marketing technology company providing digital ad operations, programmatic, and marketing DX services to advertisers. Comparable to Soramichi in digital advertising focus and Japanese enterprise client base, though larger in scale.
• Hakuhodo DY ONE: Hakuhodo DY ONE is a major Japanese digital marketing and advertising firm providing integrated marketing, ad operations, and DX consulting to Japanese enterprises. It is a near-direct comparable to Soramichi in targeting Japanese enterprise buyers with similar digital marketing/CX/advertising offerings, and is in fact both a Soramichi partner and a former Soramichi customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@soramichi_corp/videos
• Xx.com/Soramichicoltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soramichi