We+

What We+ does

We+ is a Swedish digital health challenge platform founded in 2020 by Oskar Boding and Mikael Bredberg, headquartered in Nacka, Sweden, and operating with a team of 1–10 people. The company sells directly to large enterprise organizations — including Google, Sandvik, SKF, Skanska, Volvo, Telia, Nokia, Spotify, Klarna, Danske Bank, Canon, Alfa Laval, and Karolinska Institutet — to run group-based physical activity challenges that combine movement, social interaction, and optional mental health and CSR components. We+ reports 70+ enterprise customers and 25,000+ cumulative participants, with measurable outcomes including a 56% average increase in exercise levels, an 85% reduction in inactive employees, 269 minutes of weekly exercise per participant, and customer-reported ROI in the range of 1:16 to 1:32.

The platform is delivered as a Progressive Web App with no software download required, supporting 10+ languages and global deployments across all time zones. Core mechanics center on small groups (~10 colleagues) sharing workout passes with photos, videos, and comments, organized into local and global leaderboards, with optional add-ons for Mental Health content, an Inspiration Flow content feed, and Charity/CSR integrations linking physical activity to donations (BRIS, UNHCR, Rädda Barnen, MSF, One Tree Planted, Hand in Hand, Plan International, Röda Korset). Pricing is custom and not publicly disclosed, billed annually on a per-challenge-cycle basis (typically 4–8 weeks) with add-on module fees.

We+ operates an enterprise field-sales motion complemented by inside sales via website demo and consultation bookings, plus a channel partnership with Nordic occupational health provider Avonova. Marketing is anchored on an award-winning blog (named Sweden's best industry blog in corporate health by Navigator in 2023), customer case studies, events, and SEO-optimized guides. The company is privately held, appears bootstrapped (no disclosed funding rounds), and is founder-controlled.

Name

We+

Legal name

We+

Website

https://weplus.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

We+ is a Swedish digital health challenge platform for large enterprises, selling subscription access to a group-based physical activity and wellbeing platform with optional mental health, charity, and analytics modules. It serves 70+ enterprise customers including Google, Sandvik, Volvo, Spotify, Nokia, and Klarna.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

Keywords

• Corporate wellness platform
• Employee health challenges
• Workplace wellbeing software
• Team fitness engagement
• Digital health challenges

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Health Challenge Subscriptions: We+ generates revenue through recurring subscription fees charged to corporate organizations for access to the digital health challenge platform. Organizations pay per activity/challenge cycle (typically 4–8 weeks), with additional fees for optional add-ons such as Mental Health modules, Inspiration Feeds, and Charity/CSR integrations. Pricing is customized per organization based on size and selected features.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

We+ is a digital health challenge platform sold to corporate organizations that enables employees to participate in group-based physical activity challenges with social features (workout pass sharing, photos, videos, comments, and likes). Organizations subscribe per challenge/activity cycle (typically 4-8 weeks), with optional add-on modules for Mental Health, Inspiration Flow, Charity/CSR integration, and post-challenge Health Reports with ROI analysis.

Product overview

We+ is a unified digital health challenge platform for organizations, not a modular platform-plus-modules architecture. The core We+ platform provides team-based health challenges with social features (groups, feeds, photos, comments, competitions). Optional add-on modules include Mental Health support, Inspiration Flow content, Charity Integration for CSR initiatives, and Health Reports for post-challenge analytics. All components work together within the single We+ platform.

Differentiator

Problem solved

Functional benefit

Products and services

• We+ Corporate Health Challenge Platform A digital health challenge platform for organizations that combines movement, community, and wellbeing. Employees participate in groups of approximately 10 colleagues, share workouts with photos, videos, and comments, and compete in teams while building healthier habits. Sold to enterprises on a subscription basis per challenge cycle.
• Mental Health Add-on (Mental hälsa) Optional add-on module providing mental health support through articles, programs, videos, and exercises including mindfulness content, with content scheduled at specific times to maximize engagement. Priced separately from the core platform.
• Charity Integration (Välgörenhet)

Quantifiable outcome

• 92% of inactive employees (exercising less than once per week) become active during a We+ challenge
• +11 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AvonovacoreChannel Partner/ Reseller/ DistributorWe+ is offered as part of corporate health programs in partnership with Avonova, Nordens leading provider of occupational health services. The partnership enables joint delivery of the #pep@work health initiative (e.g., at Karolinska Institutet) combining physical activity challenges with broader occupational health services.
• BRIS (Barnens Rätt i Samhället)minorOthersWe+ integrates charity donation tracking as an optional CSR add-on. Circle K's 'Träna för BRIS' (Train for BRIS) campaign is a prominent example: for every 30+ minute workout pass, Circle K donates 50 SEK to BRIS. Over 800,000 SEK has been raised since 2021. Other charity partners supported include UNHCR, One Tree Planted, Rädda Barnen, Läkare utan gränser.
• UNHCRminorOthersUNHCR is among the charity organizations that We+ customers have raised funds for through the charity tracking feature.
• One Tree PlantedminorOthersOne Tree Planted is among the charity organizations that We+ customers have used in charity/health challenge integrations.
• Rädda Barnen (Save the Children Sweden)minorOthersRädda Barnen is among the charity organizations that We+ customers have raised funds for through the charity tracking feature.
• Läkare utan gränser (Médecins Sans Frontières)minorOthersLäkare utan gränser is among the charity organizations that We+ customers have raised funds for through the charity tracking feature.
• Hand in Hand SwedenminorOthersHand in Hand Sweden is among the charity organizations that We+ customers have used in CSR/health challenge integrations.
• Plan International SverigeminorOthersPlan International Sverige is among the charity organizations that We+ customers have raised funds for through the charity tracking feature.
• Röda Korset (Red Cross Sweden)minorOthersRöda Korset is among the charity organizations that We+ customers have raised funds for through the charity tracking feature.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Limeade: Limeade is an employee experience and well-being platform used by large employers. It overlaps with We+ on the corporate well-being buyer but is broader in scope (engagement, communications, benefits navigation) rather than a challenge-first product.
• Virgin Pulse: Virgin Pulse is a leading enterprise wellbeing and engagement platform combining challenges, biometrics, and content. It competes with We+ in the same enterprise HR buyer segment but at much larger scale and with deeper integrations.

Direct peers

• Wellsteps: Wellsteps is a corporate wellness program vendor offering online health risk assessments, activity programs, and coaching to employers. It overlaps with We+ on the employer wellness-challenge delivery model, though with broader screening/coaching services.
• MoveSpring: MoveSpring (part of MotiveMetrics) runs team-based step and activity challenges for corporations, schools, and health plans. It is a direct competitor to We+'s group-based challenge mechanics and is sold to the same HR and wellness buyers.
• Wellable: Wellable provides a corporate wellness platform with activity challenges, health risk assessments, and rewards, sold to enterprise HR teams. It directly competes with We+ in the B2B wellness-challenge category, serving similar personas (HR, wellness leads) with a comparable subscription model.
• Rival Health: Rival Health delivers a corporate wellness app combining activity tracking, challenges, and coaching for employer health programs. It is a direct competitor to We+ in the B2B wellness engagement category with similar subscription and challenge mechanics.
• ChallengeRunner: ChallengeRunner runs virtual corporate wellness and fitness challenges with leaderboards and team mechanics. It overlaps with We+'s group-challenge functionality and is sold to the same HR/wellness buyer.

Regional players

• YuLife: YuLife is a UK-headquartered wellbeing platform that combines activity challenges with gamified life-insurance rewards. It is comparable to We+ on activity-based engagement but is a regional competitor focused on the UK/EMEA insurance and employer market.

Emerging players

• Calm Business: Calm Business distributes the Calm meditation app to employers as an employee benefit. Like Headspace for Work, it competes with We+'s mental health module for the same enterprise wellness budget.
• Headspace for Work: Headspace for Work sells meditation and mental health subscriptions to enterprise HR teams. We+'s Mental Health add-on overlaps with this offering, though We+ anchors on physical activity while Headspace anchors on mindfulness content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We+