Every Woman Wellness

What Every Woman Wellness does

Every Woman Wellness is a private, single-location women's health medical practice headquartered in Midtown Manhattan, New York City. The practice delivers an integrated offering across three service lines: core gynecologic care (well-woman exams, contraceptive management including IUD placement and Nexplanon insertion, STD screening and treatment, Pap/HPV testing, clinical breast exams, hereditary cancer gene testing), anti-aging and restorative medicine (menopausal care, hormone management, treatment of vaginal atrophy and urinary incontinence), and cash-pay spa and aesthetic services (laser treatments, massage therapy, medical aesthetics, body sculpting, facials, skin care). It serves women in the NYC metropolitan area through direct-to-consumer in-person visits and online booking. Ownership and clinical leadership rest with two board-certified FACOG gynecologists — Dr. Juana L. Cuevas, MD (practicing in NYC since 2007) and Dr. Monica Simons, MD (practicing in the NYC metro area since 2001) — alongside Family Nurse Practitioner Latoya Wright, MSN, RN, FNP, who joined the practice in 2019. The practice describes itself as an alternative to the routine gynecologic visit, emphasizing a spa-like environment, minimal wait times, and patient relationship-building.

Technically, the practice operates on standard healthcare practice management infrastructure rather than proprietary technology. Its stack includes Tebra for the practice website and CMS, Athena Health for the patient portal (scheduling, records, payments, messaging), FollowMyHealth for patient results access, Patient Pop for medical online scheduling, and Secure-Booker for spa appointment booking. In-office diagnostic capabilities comprise DYSIS colposcopy (cervical assessment, typically post-abnormal Pap) and hysteroscopy (minimally invasive uterine visualization). The practice maintains HIPAA-compliant privacy practices and uses SSL-encrypted transmission for sensitive patient data. No AI/ML, data flywheel, or proprietary clinical technology is evidenced.

Commercially, Every Woman Wellness runs a dual-stream revenue model. The medical stream is billed through insurance — the practice accepts 1199SEIU, Aetna, Blue Cross Blue Shield, Cigna, Oxford (UnitedHealthcare), and United Healthcare — while the spa/aesthetic stream is paid via cash or credit card. Pricing for individual procedures is not publicly disclosed. Distribution is local: in-person visits at the 245 5th Ave., 3rd Floor (c/o Lina NoMad) office, supplemented by phone/text scheduling and online booking. Patient acquisition channels are organic — the practice website, Yelp reviews, and an editorial feature in Modern Luxury Magazine – Manhattan — with no disclosed paid acquisition spend, partnerships, or referral network data.

Name

Every Woman Wellness

Legal name

Every Woman Wellness

Website

https://everywomanwellness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Every Woman Wellness is a private Midtown Manhattan medical practice offering gynecologic care, anti-aging medicine, and spa-aesthetic services to NYC women, accepting major insurance plans under two FACOG-certified physician partners.

Ownership category

akta.pro rank

Product category

Women's Health Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Gynecology (General Non-Obstetric Care) (HLAKAJAL)

akta.pro secondary industries

Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Menopause & Midlife Women’s Health (HLAKAJAH), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Women's health services
• Gynecologic care
• STD testing services
• Medical aesthetics
• Anti-aging medicine

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical/Gynecologic Services: Healthcare services billed through accepted insurance plans including 1199SEIU, Aetna, Blue Cross Blue Shield, Cigna, Oxford (UnitedHealthcare), and United Healthcare. Services include well-woman exams, STD testing, contraceptive management, and treatment of gynecologic conditions.
2. Spa and Wellness Services: Complementary wellness services including massage therapy, medical aesthetics, facials, skin care, and body sculpting. Paid via cash and credit cards. Gratuities for complementary services accepted at discretion of clients.
3. Consultation and Administrative Services: Practice operates administrative hours for scheduling and inquiries. Phone: 212-302-4399, Fax: 212-302-2582.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Every Woman Wellness is a private gynecology and women's wellness practice in Midtown Manhattan that delivers well-woman exams, contraceptive management (IUDs, Nexplanon), STD testing and treatment, Pap/HPV testing, and hereditary cancer gene testing. The practice complements clinical gynecologic services with anti-aging and restorative medicine (menopausal care, hormone management) and spa-like aesthetic services including massage therapy, facials, body sculpting, medical aesthetics, and laser treatments, supported by in-office diagnostics such as DYSIS colposcopy and hysteroscopy.

Product overview

Every Woman Wellness offers a unified gynecologic and wellness practice combining medical healthcare services with spa-like amenities. The core offerings include Gynecologic Care (well-woman exams, contraceptive management, STD testing, Pap/HPV testing) and STD Testing services. These are complemented by anti-aging and restorative medicine treatments including menopausal care. The practice also provides aesthetic services such as laser treatments, massage therapy, medical aesthetics, body sculpting, and facials and skin care, creating a spa-like experience in a medical setting. Diagnostic tools include DYSIS colposcopy for cervical assessment and hysteroscopy for uterine evaluation. The practice uses Athena Health and Follow My Health patient portals for scheduling, records access, and payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecologic Care Comprehensive gynecologic care including well-woman visits, contraceptive management (IUD placement, Nexplanon insertion), STD screening, routine health screenings, clinical breast exams, pelvic exams with Pap tests and HPV tests, and hereditary cancer gene testing for women in New York City.
• STD Testing

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TebracoreTechnology or IntegrationWebsite platform and practice management technology provider. Copyright 2023 Tebra Technologies, Inc. Powers the practice website, patient engagement tools, and practice management systems.
• Patient PopcoreTechnology or IntegrationPatient engagement platform used for online scheduling (patient.page), provider photo hosting, and patient resources documentation.
• Athena HealthcoreTechnology or IntegrationPatient portal provider (portal.athenahealth.com) for scheduling appointments, accessing records, and online payments.
• FollowMyHealthcoreTechnology or IntegrationResults portal (everywomanwellness.followmyhealth.com) for accessing test results and patient information.
• 1199SEIUminorOthersInsurance provider accepted at the practice for medical services.
• AetnaminorOthersInsurance provider accepted at the practice for medical services.
• Blue Cross Blue ShieldminorOthersInsurance provider accepted at the practice for medical services.
• CignaminorOthersInsurance provider accepted at the practice for medical services.
• Oxford (UnitedHealthcare)minorOthersInsurance provider accepted at the practice for medical services.
• United HealthcareminorOthersInsurance provider accepted at the practice for medical services.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Modern Age: Modern Age operates clinics offering anti-aging, hormone therapy, skin, and wellness services. Its aesthetic-plus-restorative positioning closely mirrors Every Woman Wellness's blended medical spa model.
• Tia: Tia is a women's health clinic operator that combines gynecology, primary care, and wellness in a relationship-driven, modern experience — closely paralleling Every Woman Wellness's 'spa-meets-clinic' women's health model in NYC and other metros.
• Kindbody: Kindbody operates a network of women's reproductive health and fertility clinics. While more fertility-focused, it competes for the same NYC female demographic seeking integrated OB/GYN-adjacent services.
• Midi Health: Midi Health is a virtual-first clinic focused on perimenopause and menopause care. It directly competes with Every Woman Wellness's anti-aging and menopausal service line for the same midlife female demographic.
• The Lanby: The Lanby is a concierge women's primary care practice offering a membership-based, relationship-driven experience. It targets the same premium NYC female segment seeking an alternative to traditional clinical OB/GYN visits.

Broad incumbents

• Parsley Health: Parsley Health is a membership-based functional medicine practice with a strong women's health skew. It competes in the same holistic, longer-visit primary care segment where Every Woman Wellness positions itself.
• One Medical (Amazon One Medical): One Medical is a national primary care membership practice with NYC locations offering women's health services. It competes for the same insured, experience-oriented female patients, though at a much broader scale.
• NewYork-Presbyterian Hospital — OB/GYN: NewYork-Presbyterian's affiliated OB/GYN practices offer comprehensive women's health services in NYC as part of a large academic hospital system, providing an established, insurance-based alternative to Every Woman Wellness.

Emerging players

• Maven Clinic: Maven Clinic is a digital women's and family health platform. It serves as a virtual complement/substitute for in-person OB/GYN and reproductive care, competing for NYC women's wellness wallet share.

Regional players

• SkinSpirit: SkinSpirit is a med-spa chain offering injectables, laser, skin, and body treatments. It competes primarily with Every Woman Wellness's cash-pay aesthetic and wellness services rather than its OB/GYN practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EveryWomanNYC
• Facebookfacebook.com/EveryWomanNYC
• LinkedInlinkedin.com/company/every-woman-wellness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Every Woman Wellness