SmartCoin Financials
SmartCoin Financials (Olyv) is a Bengaluru-based digital lending marketplace that connects Indian consumers with six RBI-registered NBFC partners to facilitate personal loans of ₹500–₹5,00,000 via a 100% mobile app, using alternative-data underwriting to serve borrowers with low CIBIL scores.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SmartCoin Financials does
SmartCoin Financials Private Limited, operating commercially as Olyv, is a Bengaluru-based digital lending marketplace founded in 2015 (CIN: U67110KA2015PTC084272). The company operates a mobile-first platform — distributed primarily through the Google Play app (50M+ downloads) and a 19+ digital lead-partner network — that connects prospective borrowers with six RBI-registered NBFC lending partners (PayU Finance, Vivriti Capital, InCred, Northern Arc, Upmove, Poonawalla Fincorp). Personal loans from ₹500 to ₹5,00,000 are facilitated with interest rates starting at 1.5% per month and tenures of 2–24 months, supported by 100% digital KYC (Aadhaar/PAN via Hyperverge and Protean) and eMandate auto-debit.
Underwriting is the technical core: the platform aggregates bank statements (Cookiejar/Finbonacci), EPF records (Digitap.AI), credit bureau data (Experian, TransUnion CIBIL), SMS content, and installed-app metadata to produce a proprietary credit score that extends approval to borrowers with CIBIL scores as low as 500-520 — a segment banks systematically reject. AWS Rekognition and Neptune support KYC and graph-based fraud detection. Beyond core lending, the product surface includes credit-score monitoring with fraud alerts, an EMI calculator, digital gold savings from ₹10, and the Olyv Plus premium tier.
Revenue is generated primarily via transaction-based processing fees (2-15% of loan amount, set by NBFC partners), referral economics from lead partners, and the interest rate spread on originated loans. The company reports ~2M monthly active users, 70 lakh cumulative loans disbursed, 11 consecutive quarters of claimed profitability, and closed a $23M Series B in February 2026 led by Fundamentum Partnership (Nandan Nilekani's fund) with SMBC Asia Rising Fund participation, targeting 100M users and $1B AUM by FY29.
SmartCoin Financials firmographics
Firmographics- Name
- SmartCoin Financials
- Legal name
- SmartCoin Financials Private Limited
- Website
- https://olyv.co.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartCoin Financials (Olyv) is a Bengaluru-based digital lending marketplace that connects Indian consumers with six RBI-registered NBFC partners to facilitate personal loans of ₹500–₹5,00,000 via a 100% mobile app, using alternative-data underwriting to serve borrowers with low CIBIL scores.
- Ownership category
- akta.pro rank
SmartCoin Financials industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
- akta.pro secondary industry
- Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)
Keywords
Where SmartCoin Financials is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
SmartCoin Financials business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Processing Fees: Olyv charges registration/processing fees for facilitating loan products and services. Processing fees typically range from 2% to 15% of the loan amount, determined by the lending partner.
- Lead Generation and Referral: Revenue generated through digital lead partners who redirect potential borrowers to Olyv's platform for loan facilitation.
- Interest Rate Spread: Facilitates loans at varying interest rates starting from 1.5% per month, with rates determined by lending partners based on borrower profile and creditworthiness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personal loans from ₹500 to ₹5,00,000 |
| Unit Pricing | Pay-as-you-go | Gold savings with minimum ₹10 investment |
| Unit Pricing | Pay-as-you-go | Low CIBIL personal loans for borrowers with scores below 600 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SmartCoin Financials product offering
Product offeringCore offering
SmartCoin Financials operates Olyv, a digital lending marketplace that connects prospective borrowers with RBI-registered NBFC lending partners through a mobile app and website. The platform facilitates unsecured personal loans ranging from ₹500 to ₹5,00,000 with a 100% digital, paperless process including e-KYC, instant eligibility checking, and same-day disbursement. Additional offerings include credit score monitoring and digital gold savings for middle-income Indian consumers.
Product overview
SmartCoin Financials operates Olyv, a digital lending marketplace that connects borrowers with RBI-registered NBFC lending partners through a mobile-first platform. The core product is the Olyv App, which facilitates personal loans from ₹500 to ₹5,00,000 via a 100% digital, paperless process. The platform's product portfolio centers on the Olyv Personal Loan — an unsecured loan product with interest rates starting at 1.5% per month and tenures of 2–24 months — supplemented by credit health monitoring (Olyv Credit Score) and digital gold savings (Olyv Gold Savings). The app offers multiple sub-products segmented by loan amount (₹5,000 to ₹5,00,000), monthly salary tier (₹20,000 to ₹1,00,000+), city location (14 Indian cities), and use case (Emergency Loan, Flexi Personal Loan, Personal Loan for Low CIBIL Score, Instant Cash Loan). Supporting tools include a Personal Loan EMI Calculator and an Olyv Blog providing financial education content. The platform also displays Olyv Plus as a premium offering, though detailed differentiation is not specified in available materials.
Differentiator
Problem solved
Functional benefit
Brands
- Olyv Plus: Premium offering variant of the Olyv platform
Products and services
- Olyv Personal Loan Unsecured personal loan product offered through RBI-registered NBFC partners, ranging from ₹500 to ₹5,00,000 with interest rates starting at 1.5% per month, tenures of 2–24 months, and flexible EMI options. No collateral required with fully digital application and disbursement. Includes variants segmented by salary, loan amount, city, use case (emergency, instant cash, flexi), and CIBIL score.
- Olyv Gold Savings Digital gold savings product allowing users to purchase 24K gold starting at ₹10 with no storage charges. Gold can be sold back at prevailing market prices with proceeds credited within 2–3 business days. Targeted at retail consumers seeking small-ticket savings instruments.
- Olyv Credit Score Credit health monitoring service that allows users to check their CIBIL score, receive monthly payment reminders for loans and credit cards, and access fraud protection tools to safeguard their credit profile. Targeted at consumers managing credit health.
- Olyv App Mobile application serving as the primary distribution and onboarding channel for the Olyv lending marketplace. Enables digital KYC, loan application, eligibility checking, and same-day fund disbursal directly to bank accounts. Available on Google Play Store with 50M+ downloads.
- Olyv Plus
Quantifiable outcome
- Loans approved within minutes
- +4 more outcomes
Companies that use SmartCoin Financials
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
SmartCoin Financials technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature5 records
SmartCoin Financials partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core, supporting, minor and major.
- Experian Credit Information Company of India LtdcoreCredit information company providing credit information reports for borrower assessment. Olyv accesses credit data upon user consent for loan eligibility determination.
- TransUnion CIBIL LtdcoreCredit information company providing CIBIL credit scores and reports for creditworthiness assessment of loan applicants.
- Razorpay Software Pvt LtdcorePayment gateway for financial transactions, processing payments, UPI, and card transactions.
- Hyperverge Technologies Private LimitedcoreKYC technology provider for selfie verification, PAN verification, and Aadhaar verification services.
- AWS (Amazon Web Services)coreAWS Rekognition and Neptune services used for fraud detection and user identification.
- Cookiejar Technologies Pvt LtdsupportingProvider of bank account statement fetching services for financial profiling.
- Finbonacci Softsys Private LimitedsupportingService provider for creating XML files from user-uploaded bank account statements.
- Moengage India Pvt LtdsupportingCustomer engagement and marketing automation platform for push notifications and user communication.
- FreshWorks IncsupportingCustomer support platform providing support desk and helpdesk services.
- Knowlarity Communications Pvt LtdsupportingCommunication services provider for calls and customer outreach.
- Digitap.AI Enterprise Solutions Private LimitedsupportingService for fetching EPF (Employee Provident Fund) details for income verification.
- Protean eGov TechnologiessupportingGovernment empaneled service for PAN verification and KYC processing.
- Flatwhite Capital Pvt LtdminorLead sharing partner for gold loan products.
- Rupeek Fintech Pvt LtdminorLead sharing partner for digital gold services.
- Bajaj Finserv Direct LimitedmajorDigital lead partner platform driving loan applications to Olyv.
- Buddy LoansupportingDigital lead partner for loan referrals.
- IndiaLendssupportingDigital lending marketplace and lead partner.
- ZET PartnersupportingDigital lead partner for loan referrals.
- CreditlinkssupportingDigital lead partner for loan distribution.
- GromosupportingDigital lead partner driving loan applications.
- MyMoneyMantrasupportingFinancial marketplace lead partner.
- Finshell PaysupportingDigital lead partner for loan referrals.
- AadifinancesupportingDigital lending partner.
- Finance BuddhasupportingFinancial services lead partner.
- CreditHaatsupportingDigital credit marketplace partner.
- GoCreditsupportingCredit lead generation partner.
- Cred MantrasupportingCredit advisory and lead partner.
- GrowFisupportingDigital lending lead partner.
- WeCreditsupportingCredit lead generation partner.
- Bharat NXTminorDigital lead partner for loan referrals.
- KeshvacreditminorCredit lead partner.
- SwipeLoanminorDigital loan lead partner.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SmartCoin Financials competitors and assessment
Company assessmentDirect peers
- KreditBee: KreditBee is a digital lending app targeting salaried professionals and young, new-to-credit borrowers for personal loans and credit lines via NBFC partners. It is a direct digital lending-marketplace competitor to Olyv with a similar mobile-app distribution model and overlapping customer base.
- IndiaLends: IndiaLends is a digital lending marketplace and credit advisory platform that aggregates personal loan products from multiple bank and NBFC partners. It operates in exactly the same category as Olyv — a loan facilitator connecting middle-income Indian borrowers with multiple lenders — making it the closest direct comparable in product, business model, and target customer.
- CASHe: CASHe is a digital lending platform offering personal loans and credit lines to young salaried professionals through NBFC partnerships, with proprietary social-data-based underwriting. It is a direct comparator to Olyv's alternative-data underwriting and middle-income salaried focus.
- Moneyview: Moneyview is a leading Indian personal loan marketplace that connects salaried and self-employed borrowers with bank/NBFC lending partners via a mobile app. It mirrors Olyv's marketplace model, multi-partner lender structure, and mobile-first D2C GTM, making it a head-to-head competitor in the same borrower segment.
- LazyPay (PaySense): LazyPay (PaySense) is a digital credit product offering "buy now pay later" and personal loans to Indian consumers via NBFC partner backing. It competes with Olyv in the small-ticket consumer lending app category targeting younger and salaried users.
- MoneyTap: MoneyTap is an app-based personal credit line product offered in partnership with RBL Bank, providing flexible revolving credit to salaried users. It competes in the same digital personal-loan/credit-line category targeting middle-income Indian borrowers.
- Fibe (formerly EarlySalary): Fibe/EarlySalary provides instant salary advances, personal loans, and small-ticket credit lines to salaried Indians through a mobile app and NBFC partnerships. It competes with Olyv directly for the same salaried-borrower persona using a similar digital D2C marketplace model.
- Buddy Loan: Buddy Loan is a personal loan facilitator and digital lending marketplace working with multiple NBFC partners to serve Indian borrowers. It is actually both a competitor and a distribution channel for Olyv (listed as a lead partner), making it a highly relevant peer by business model.
Broad incumbents
- PaySense / MobiKwik Lending: MobiKwik is a broader Indian fintech offering digital payments, wallets, and credit products including personal loans via NBFC partnerships. As an established wallet-and-credit player expanding into consumer lending, it competes for both wallet share and small-ticket digital loans in Olyv's category.
- Bajaj Finserv: Bajaj Finserv is one of India's largest retail NBFCs, offering personal loans, consumer durable finance, EMI cards, and small business loans across a much broader portfolio. It is both a competitor to Olyv's personal loans and a significant lead-partner channel, making it an incumbent reference point for scale and pricing in the same market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SmartCoin Financials social profiles
Digital presenceSmartCoin Financials compliance and trust
Trust signalCompliance2 records
SmartCoin Financials financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCoin Financials leadership team
Management profileNumber of profiles
Profiles2 records
SmartCoin Financials funding detail
Funding detailFunding overview
Funding rounds8 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCoin Financials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCoin Financials
What does SmartCoin Financials do?
SmartCoin Financials operates Olyv, a digital lending marketplace that connects prospective borrowers with RBI-registered NBFC lending partners through a mobile app and website. The platform facilitates unsecured personal loans ranging from ₹500 to ₹5,00,000 with a 100% digital, paperless process including e-KYC, instant eligibility checking, and same-day disbursement. Additional offerings include credit score monitoring and digital gold savings for middle-income Indian consumers.
Is SmartCoin Financials a public or private company?
SmartCoin Financials is a private company. It is classified as venture growth investor backed and is currently operating.
When was SmartCoin Financials founded?
SmartCoin Financials was founded in 2015. It employs 1 to 10 people.
Where is SmartCoin Financials based?
SmartCoin Financials is headquartered in Bangalore, India, in the Asia region.
How does SmartCoin Financials make money?
Three revenue lines are on record. Processing Fees are the primary driver. The others are lead Generation and Referral and interest Rate Spread.
Who are SmartCoin Financials's main competitors?
Direct peers on record are KreditBee, IndiaLends, CASHe, Moneyview, LazyPay (PaySense), MoneyTap, Fibe (formerly EarlySalary) and Buddy Loan. Broad incumbents are PaySense / MobiKwik Lending and Bajaj Finserv.
Does SmartCoin Financials have an API?
No public API is recorded for SmartCoin Financials.
What industry is SmartCoin Financials in?
SmartCoin Financials's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment), with a secondary code of FSAGAHAF, Digital Identity, eKYC & Borrower Verification (Lending-Focused). Its NAICS code is 5221 and its SIC code is 6141.