SmartCoin Financials

What SmartCoin Financials does

SmartCoin Financials Private Limited, operating commercially as Olyv, is a Bengaluru-based digital lending marketplace founded in 2015 (CIN: U67110KA2015PTC084272). The company operates a mobile-first platform — distributed primarily through the Google Play app (50M+ downloads) and a 19+ digital lead-partner network — that connects prospective borrowers with six RBI-registered NBFC lending partners (PayU Finance, Vivriti Capital, InCred, Northern Arc, Upmove, Poonawalla Fincorp). Personal loans from ₹500 to ₹5,00,000 are facilitated with interest rates starting at 1.5% per month and tenures of 2–24 months, supported by 100% digital KYC (Aadhaar/PAN via Hyperverge and Protean) and eMandate auto-debit.

Underwriting is the technical core: the platform aggregates bank statements (Cookiejar/Finbonacci), EPF records (Digitap.AI), credit bureau data (Experian, TransUnion CIBIL), SMS content, and installed-app metadata to produce a proprietary credit score that extends approval to borrowers with CIBIL scores as low as 500-520 — a segment banks systematically reject. AWS Rekognition and Neptune support KYC and graph-based fraud detection. Beyond core lending, the product surface includes credit-score monitoring with fraud alerts, an EMI calculator, digital gold savings from ₹10, and the Olyv Plus premium tier.

Revenue is generated primarily via transaction-based processing fees (2-15% of loan amount, set by NBFC partners), referral economics from lead partners, and the interest rate spread on originated loans. The company reports ~2M monthly active users, 70 lakh cumulative loans disbursed, 11 consecutive quarters of claimed profitability, and closed a $23M Series B in February 2026 led by Fundamentum Partnership (Nandan Nilekani's fund) with SMBC Asia Rising Fund participation, targeting 100M users and $1B AUM by FY29.

Name

SmartCoin Financials

Legal name

SmartCoin Financials Private Limited

Website

https://olyv.co.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartCoin Financials (Olyv) is a Bengaluru-based digital lending marketplace that connects Indian consumers with six RBI-registered NBFC partners to facilitate personal loans of ₹500–₹5,00,000 via a 100% mobile app, using alternative-data underwriting to serve borrowers with low CIBIL scores.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

akta.pro secondary industry

Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)

Keywords

• Digital personal loans
• Lending marketplace
• Credit health monitoring
• Digital gold savings
• Consumer lending platform

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Processing Fees: Olyv charges registration/processing fees for facilitating loan products and services. Processing fees typically range from 2% to 15% of the loan amount, determined by the lending partner.
2. Lead Generation and Referral: Revenue generated through digital lead partners who redirect potential borrowers to Olyv's platform for loan facilitation.
3. Interest Rate Spread: Facilitates loans at varying interest rates starting from 1.5% per month, with rates determined by lending partners based on borrower profile and creditworthiness.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SmartCoin Financials operates Olyv, a digital lending marketplace that connects prospective borrowers with RBI-registered NBFC lending partners through a mobile app and website. The platform facilitates unsecured personal loans ranging from ₹500 to ₹5,00,000 with a 100% digital, paperless process including e-KYC, instant eligibility checking, and same-day disbursement. Additional offerings include credit score monitoring and digital gold savings for middle-income Indian consumers.

Product overview

SmartCoin Financials operates Olyv, a digital lending marketplace that connects borrowers with RBI-registered NBFC lending partners through a mobile-first platform. The core product is the Olyv App, which facilitates personal loans from ₹500 to ₹5,00,000 via a 100% digital, paperless process. The platform's product portfolio centers on the Olyv Personal Loan — an unsecured loan product with interest rates starting at 1.5% per month and tenures of 2–24 months — supplemented by credit health monitoring (Olyv Credit Score) and digital gold savings (Olyv Gold Savings). The app offers multiple sub-products segmented by loan amount (₹5,000 to ₹5,00,000), monthly salary tier (₹20,000 to ₹1,00,000+), city location (14 Indian cities), and use case (Emergency Loan, Flexi Personal Loan, Personal Loan for Low CIBIL Score, Instant Cash Loan). Supporting tools include a Personal Loan EMI Calculator and an Olyv Blog providing financial education content. The platform also displays Olyv Plus as a premium offering, though detailed differentiation is not specified in available materials.

Differentiator

Problem solved

Functional benefit

Brands

• Olyv Plus: Premium offering variant of the Olyv platform

Products and services

• Olyv Personal Loan Unsecured personal loan product offered through RBI-registered NBFC partners, ranging from ₹500 to ₹5,00,000 with interest rates starting at 1.5% per month, tenures of 2–24 months, and flexible EMI options. No collateral required with fully digital application and disbursement. Includes variants segmented by salary, loan amount, city, use case (emergency, instant cash, flexi), and CIBIL score.
• Olyv Gold Savings Digital gold savings product allowing users to purchase 24K gold starting at ₹10 with no storage charges. Gold can be sold back at prevailing market prices with proceeds credited within 2–3 business days. Targeted at retail consumers seeking small-ticket savings instruments.
• Olyv Credit Score Credit health monitoring service that allows users to check their CIBIL score, receive monthly payment reminders for loans and credit cards, and access fraud protection tools to safeguard their credit profile. Targeted at consumers managing credit health.
• Olyv App Mobile application serving as the primary distribution and onboarding channel for the Olyv lending marketplace. Enables digital KYC, loan application, eligibility checking, and same-day fund disbursal directly to bank accounts. Available on Google Play Store with 50M+ downloads.
• Olyv Plus

Quantifiable outcome

• Loans approved within minutes
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature5 records

Partnerships

32 partnerships are on record, tiered core, supporting, minor and major.

• Experian Credit Information Company of India LtdcoreTechnology or IntegrationCredit information company providing credit information reports for borrower assessment. Olyv accesses credit data upon user consent for loan eligibility determination.
• TransUnion CIBIL LtdcoreTechnology or IntegrationCredit information company providing CIBIL credit scores and reports for creditworthiness assessment of loan applicants.
• Razorpay Software Pvt LtdcoreTechnology or IntegrationPayment gateway for financial transactions, processing payments, UPI, and card transactions.
• Hyperverge Technologies Private LimitedcoreTechnology or IntegrationKYC technology provider for selfie verification, PAN verification, and Aadhaar verification services.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Rekognition and Neptune services used for fraud detection and user identification.
• Cookiejar Technologies Pvt LtdsupportingTechnology or IntegrationProvider of bank account statement fetching services for financial profiling.
• Finbonacci Softsys Private LimitedsupportingTechnology or IntegrationService provider for creating XML files from user-uploaded bank account statements.
• Moengage India Pvt LtdsupportingTechnology or IntegrationCustomer engagement and marketing automation platform for push notifications and user communication.
• FreshWorks IncsupportingTechnology or IntegrationCustomer support platform providing support desk and helpdesk services.
• Knowlarity Communications Pvt LtdsupportingTechnology or IntegrationCommunication services provider for calls and customer outreach.
• Digitap.AI Enterprise Solutions Private LimitedsupportingTechnology or IntegrationService for fetching EPF (Employee Provident Fund) details for income verification.
• Protean eGov TechnologiessupportingTechnology or IntegrationGovernment empaneled service for PAN verification and KYC processing.
• Flatwhite Capital Pvt LtdminorGTM or Marketing PartnerLead sharing partner for gold loan products.
• Rupeek Fintech Pvt LtdminorGTM or Marketing PartnerLead sharing partner for digital gold services.
• Bajaj Finserv Direct LimitedmajorChannel Partner/ Reseller/ DistributorDigital lead partner platform driving loan applications to Olyv.
• Buddy LoansupportingChannel Partner/ Reseller/ DistributorDigital lead partner for loan referrals.
• IndiaLendssupportingChannel Partner/ Reseller/ DistributorDigital lending marketplace and lead partner.
• ZET PartnersupportingChannel Partner/ Reseller/ DistributorDigital lead partner for loan referrals.
• CreditlinkssupportingChannel Partner/ Reseller/ DistributorDigital lead partner for loan distribution.
• GromosupportingChannel Partner/ Reseller/ DistributorDigital lead partner driving loan applications.
• MyMoneyMantrasupportingChannel Partner/ Reseller/ DistributorFinancial marketplace lead partner.
• Finshell PaysupportingChannel Partner/ Reseller/ DistributorDigital lead partner for loan referrals.
• AadifinancesupportingChannel Partner/ Reseller/ DistributorDigital lending partner.
• Finance BuddhasupportingChannel Partner/ Reseller/ DistributorFinancial services lead partner.
• CreditHaatsupportingChannel Partner/ Reseller/ DistributorDigital credit marketplace partner.
• GoCreditsupportingChannel Partner/ Reseller/ DistributorCredit lead generation partner.
• Cred MantrasupportingChannel Partner/ Reseller/ DistributorCredit advisory and lead partner.
• GrowFisupportingChannel Partner/ Reseller/ DistributorDigital lending lead partner.
• WeCreditsupportingChannel Partner/ Reseller/ DistributorCredit lead generation partner.
• Bharat NXTminorChannel Partner/ Reseller/ DistributorDigital lead partner for loan referrals.
• KeshvacreditminorChannel Partner/ Reseller/ DistributorCredit lead partner.
• SwipeLoanminorChannel Partner/ Reseller/ DistributorDigital loan lead partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KreditBee: KreditBee is a digital lending app targeting salaried professionals and young, new-to-credit borrowers for personal loans and credit lines via NBFC partners. It is a direct digital lending-marketplace competitor to Olyv with a similar mobile-app distribution model and overlapping customer base.
• IndiaLends: IndiaLends is a digital lending marketplace and credit advisory platform that aggregates personal loan products from multiple bank and NBFC partners. It operates in exactly the same category as Olyv — a loan facilitator connecting middle-income Indian borrowers with multiple lenders — making it the closest direct comparable in product, business model, and target customer.
• CASHe: CASHe is a digital lending platform offering personal loans and credit lines to young salaried professionals through NBFC partnerships, with proprietary social-data-based underwriting. It is a direct comparator to Olyv's alternative-data underwriting and middle-income salaried focus.
• Moneyview: Moneyview is a leading Indian personal loan marketplace that connects salaried and self-employed borrowers with bank/NBFC lending partners via a mobile app. It mirrors Olyv's marketplace model, multi-partner lender structure, and mobile-first D2C GTM, making it a head-to-head competitor in the same borrower segment.
• LazyPay (PaySense): LazyPay (PaySense) is a digital credit product offering "buy now pay later" and personal loans to Indian consumers via NBFC partner backing. It competes with Olyv in the small-ticket consumer lending app category targeting younger and salaried users.
• MoneyTap: MoneyTap is an app-based personal credit line product offered in partnership with RBL Bank, providing flexible revolving credit to salaried users. It competes in the same digital personal-loan/credit-line category targeting middle-income Indian borrowers.
• Fibe (formerly EarlySalary): Fibe/EarlySalary provides instant salary advances, personal loans, and small-ticket credit lines to salaried Indians through a mobile app and NBFC partnerships. It competes with Olyv directly for the same salaried-borrower persona using a similar digital D2C marketplace model.
• Buddy Loan: Buddy Loan is a personal loan facilitator and digital lending marketplace working with multiple NBFC partners to serve Indian borrowers. It is actually both a competitor and a distribution channel for Olyv (listed as a lead partner), making it a highly relevant peer by business model.

Broad incumbents

• PaySense / MobiKwik Lending: MobiKwik is a broader Indian fintech offering digital payments, wallets, and credit products including personal loans via NBFC partnerships. As an established wallet-and-credit player expanding into consumer lending, it competes for both wallet share and small-ticket digital loans in Olyv's category.
• Bajaj Finserv: Bajaj Finserv is one of India's largest retail NBFCs, offering personal loans, consumer durable finance, EMI cards, and small business loans across a much broader portfolio. It is both a competitor to Olyv's personal loans and a significant lead-partner channel, making it an incumbent reference point for scale and pricing in the same market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OlyvIndia
• Facebookfacebook.com/Olyv-India-61571346984203

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartCoin Financials