Sure Innovations
- Company typePrivate
- Founded2010
- HeadquartersSaskatoon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sure Innovations does
Sure Innovations, operating under the brand name SuRe InnoVations, is a privately held Canadian smart home integration company founded in 2010 and headquartered in Saskatoon, Saskatchewan, with a second design center in Edmonton, Alberta, operated through its wholly-owned subsidiary Audio Ark. The company delivers design-build home automation, audio/video distribution, lighting and shading control, networking, security and surveillance, climate control, and energy management solutions for luxury residential and select commercial clients in Saskatchewan and Alberta. Its technology stack is a multi-vendor integration platform anchored on authorized dealer relationships with Control4, Savant, Lutron, Josh.ai, Sonos, Sonance, Focal, Ketra, Samsung, and Alarm.com, unified through certified Control4 and HTA Luxury credentials. Notable technical components include Josh.ai with ChatGPT-powered natural language voice control, Alarm.com AI video analytics, Ketra circadian tunable lighting, and Savant Power energy monitoring.
The business operates on a hybrid revenue model combining project-based professional services (consultation, design, installation, and integration) with hardware pass-through sales and a growing managed services layer under the Parasol-backed Be Sure 24/7 support program. Pricing is quote-based rather than publicly listed, with free no-obligation consultations as the primary lead generation mechanism. The go-to-market is regional enterprise field sales targeting luxury homeowners directly, supplemented by trade partner referrals from custom builders and general contractors, two physical Experience Centers for hands-on demonstration, and an extensive content marketing presence across blog and email channels. Customer segments consist primarily of high-end residential homeowners, with secondary exposure to custom home builders and commercial security clients. The company holds no external funding, operates with 11-50 employees, and is controlled by founders/management.
Sure Innovations firmographics
Firmographics- Name
- Sure Innovations
- Legal name
- Sure Innovations
- Website
- https://sureinnovations.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sure Innovations industry classification
Industry- Product category
- Smart Home Integration Services
- NAICS
- Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Whole-Home Automation System Design & Programming (HSAHADAA)
- akta.pro secondary industries
- Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Maintenance, Repair & Replacement Services (HSAHAIAJ)
Keywords
Where Sure Innovations is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Sure Innovations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Home Installation & Integration Services: Design, installation, and integration of smart home systems including automation, audio/video, security, lighting, and networking for residential and commercial properties. The company follows a design-build approach covering all project phases from planning through ongoing support.
- Hardware and Equipment Sales: Sale and installation of smart home products including Control4 systems, Lutron lighting controls, Savant automation, Sonance/Focal/Sonos speakers, motorized shades, security systems, and networking equipment from partner brands.
- 24/7 Support and Monitoring Services: Parasol-backed Be Sure support services providing remote monitoring, troubleshooting, and ongoing system support. Service plans available for long-term relationship maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sure Innovations product offering
Product offeringCore offering
SuRe InnoVations designs, installs, and integrates smart home automation systems for high-end residential and commercial properties in Saskatoon and Edmonton. The company combines lighting, motorized shading, audio/video, security, climate, networking, and access control under unified platforms such as Control4, Savant, and Josh.ai, and provides ongoing 24/7 support, system takeovers, and upgrade services.
Product overview
SuRe InnoVations operates as a smart home integration company offering comprehensive technology solutions for luxury residences. Their portfolio centers on smart home automation using Control4 and Savant as primary platforms, complemented by specialized subsystems including audio/video distribution (Sonos, Focal, Sonance), lighting control (Lutron, Ketra), security and surveillance (Alarm.com), motorized window treatments, and energy management. Josh.ai provides voice control with AI capabilities. The company delivers services spanning design-build integration, installation, 24/7 support, and Smart Home Rescue for existing systems. All subsystems connect through unified automation platforms enabling centralized control via touch screens, mobile apps, keypads, and voice commands.
Differentiator
Problem solved
Functional benefit
Brands
- Audio Ark: A division of SURE INNOVATIONS specializing in Hi-Fi audio systems and high-quality sound solutions.
Products and services
- Smart Home Automation Design, installation, and integration of a whole-home automation system that connects lighting, climate, security, entertainment, and networking through a unified control platform, targeted at luxury residential homeowners.
- Audio / Video Distribution Multi-room audio and home theater/media room design and installation, providing synchronized or independent media playback throughout the home for residential customers.
- Security & Surveillance Integrated security systems including smart alarms, surveillance cameras with AI-powered video analytics, access control, and remote monitoring for residential and commercial customers.
- Wi-Fi & Networking Design and installation of enterprise-grade home network infrastructure, including robust Wi-Fi coverage, structured wiring, and connected device support for smart home ecosystems.
- Lighting Control Intelligent lighting management including circadian (Ketra) lighting that adapts color temperature throughout the day, integrated with motorized shades and scene-based control for residential customers.
- Climate Control Smart HVAC integration enabling automated temperature control, energy management, and climate adjustment via automation scenes, voice commands, or mobile app.
- Motorized Shades Automated window coverings with motorized operation, programmable by time of day or sun position, integrating with lighting and climate control for residential customers.
- Permanent Holiday Lighting Year-round permanent outdoor lighting with customizable color patterns for holidays, events, and daily ambiance, integrated with the home automation system.
- Access Control
- Hidden TVs & Hidden Audio Concealed entertainment solutions including framed TVs that blend into decor as artwork and in-wall speakers for hidden audio distribution throughout the home.
- Energy Management Power monitoring and energy optimization providing real-time usage tracking to reduce consumption and carbon footprint, delivered through Savant Power and integrated automation platforms.
- 24/7 Support Services (Be Sure) Subscription-based managed support service backed by Parasol, providing 24/7 remote monitoring, troubleshooting, and ongoing technical support for installed smart home systems.
- Smart Home Rescue Evaluation, troubleshooting, upgrade, and takeover service for existing smart homes with outdated, incomplete, or unreliable technology, restoring them to a supported integrated system.
- Home Theater Design Luxury home cinema design and installation including immersive surround sound, projection systems, large-format displays, and acoustic treatment for residential customers.
- HiFi Audio Systems High-fidelity audio design and installation including amplifiers, DACs, speakers, and source components, with expertise in stereo systems and audiophile-grade equipment, delivered via the Audio Ark division.
Quantifiable outcome
- Over 10 years of customer relationships with consistent satisfaction
Companies that use Sure Innovations
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sure Innovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature2 records
Sure Innovations partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Control4coreAuthorized Control4 dealer and Certified Experience Center. Offers Control4 smart home automation systems including controllers, touchscreens, keypads, and integration with 15,000+ third-party products. Provides OS updates and latest innovations to customers.
- LutroncoreAuthorized Lutron dealer providing lighting control systems including Palladiom shading and Ketra tunable LED lighting products for circadian lighting and wellness-focused illumination.
- SavantcoreAuthorized Savant dealer offering Savant smart home automation including energy management, climate control, and home entertainment integration. Also offers Savant Power solutions.
- SonancecorePartners with Sonance for architectural speakers including in-wall, in-ceiling, and outdoor audio solutions that blend seamlessly with home decor.
- FocalcoreAuthorized Focal dealer for high-end speakers including the OD Stone 8 outdoor speaker, Littora 200 outdoor line, and indoor audio solutions.
- KetracoreOffers Ketra tunable LED lighting products by Lutron for circadian lighting that adapts throughout the day supporting natural rhythms and wellness.
- Josh.aicorePremier certified Josh.ai dealer offering privacy-minded voice control with ChatGPT integration for luxury smart homes. Provides Josh One, Josh Micro, and Josh Core solutions.
- Alarm.comcoreProvides Alarm.com home surveillance systems with AI-powered video analytics, smart alerts, and remote monitoring capabilities for security and surveillance.
- SonoscoreOffers Sonos whole-home audio and multi-room music systems for streaming from favorite services throughout the home.
- Oelo LightingcorePartner providing permanent holiday lighting solutions with 100,000-hour lifespan and 7-year warranty, controllable through Control4 systems.
- Parasol (Be Sure Support)coreParasol-backed Be Sure 24/7 support services providing remote monitoring, troubleshooting, and ongoing system support for installed smart home technology.
- Audio ArkcoreEdmonton division operating as Audio Ark, combining their long-standing local audio reputation with SuRe InnoVations' smart home integration expertise at the 124th Street design center.
- The Willows (Luxury Housing Development)minorPartnership with The Willows luxury housing development in Saskatoon for smart home technology integration in new construction.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sure Innovations competitors and assessment
Company assessmentDirect peers
- Paragon Technology Group: Boutique smart home integration firm offering premium residential design, installation, and managed-support services overlapping SuRe's full-lifecycle delivery model.
- La Scala Integrated Media: Canadian luxury home automation and AV integrator offering design-build smart home, audio/video, lighting, and shading across multiple provinces. Closest analog in business model, premium positioning, and product mix.
- Audio Advice: US-based home technology integrator specializing in smart home, AV, and networking with strong content-marketing flywheel; comparable in product mix and trade partner programs, though larger scale.
- OneTouch Living: Smart home integration company delivering unified lighting, shading, AV, and security control across luxury residences; directly comparable Control4/Lutron dealer model.
- Imagine Audio Video: Western Canadian home technology integrator offering Control4, Lutron, and audio/video solutions to high-end residential customers; comparable premium-residential integration profile.
- Puro Audio Video: Canadian smart home and AV integrator focused on luxury residential projects with similar Control4/Lutron dealer positioning and design-build service model.
- Smart Home Solutions: Established Control4 and Lutron dealer offering design-build smart home integration and 24/7 support services in the luxury residential segment.
Broad incumbents
- Best Buy / Geek Squad: Mass-market smart home installation and support services that compete for the entry-tier smart-home buyer; relevant as the low-end competitive pressure on premium integrators.
- Crestron Electronics: Major automation platform vendor whose dealers compete for the same luxury integration work; broader incumbent whose ecosystem and integrator network shape pricing and channel dynamics for regional players like SuRe.
Others
- Josh.ai: AI-native voice control platform partner of SuRe; included as ecosystem/partner rather than competitor, but a potential direct-to-consumer threat as voice platforms expand their own installer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sure Innovations social profiles
Digital presenceSure Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Innovations leadership team
Management profileNumber of profiles
Sure Innovations subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sure Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Innovations
What does Sure Innovations do?
SuRe InnoVations designs, installs, and integrates smart home automation systems for high-end residential and commercial properties in Saskatoon and Edmonton. The company combines lighting, motorized shading, audio/video, security, climate, networking, and access control under unified platforms such as Control4, Savant, and Josh.ai, and provides ongoing 24/7 support, system takeovers, and upgrade services.
Is Sure Innovations a public or private company?
Sure Innovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure Innovations founded?
Sure Innovations was founded in 2010. It employs 11 to 50 people.
Where is Sure Innovations based?
Sure Innovations is headquartered in Saskatoon, Canada, in the North America region.
How does Sure Innovations make money?
Three revenue lines are on record. Smart Home Installation & Integration Services are the primary driver. The others are hardware and Equipment Sales and 24/7 Support and Monitoring Services.
Who are Sure Innovations's main competitors?
Direct peers on record are Paragon Technology Group, La Scala Integrated Media, Audio Advice, OneTouch Living, Imagine Audio Video, Puro Audio Video and Smart Home Solutions. Broad incumbents are Best Buy / Geek Squad and Crestron Electronics. Josh.ai is listed as an others.
Does Sure Innovations have an API?
No public API is recorded for Sure Innovations.
What industry is Sure Innovations in?
Sure Innovations's product category is Smart Home Integration Services. Its primary akta.pro industry code is HSAHADAA, Whole-Home Automation System Design & Programming, with a secondary code of HSAOANAF, Smart Lighting Control (Switches, Dimmers, Scenes) Integration. Its NAICS code is 811411 and its SIC code is 7373.