KraftyLab
KraftyLab is a US-based corporate team-building platform that delivers virtual, hybrid, and in-person experiential events plus corporate gifting to Fortune 500 enterprises such as Google, Netflix, Meta, and Microsoft. It operates as a wholly-owned subsidiary of Nextech3D.ai following its January 2026 acquisition.
- Company typePrivate
- Founded2023
- HeadquartersEmerson, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What KraftyLab does
KraftyLab is a US-based corporate team-building and experiential engagement company that delivers virtual, hybrid, and in-person team activities to enterprise clients, including Fortune 500 organizations such as Google, Netflix, Meta, Microsoft, Oracle, Cisco, Spotify, Dropbox, and BNP Paribas. The platform unifies three core product lines: virtual hosted experiences with kits shipped to participants (e.g., charcuterie board making, painting, mixology, candle making, yoga, meditation), in-person events across 20+ major US cities and an international anchor in São Paulo, Brazil, and a corporate gifting offering that integrates with existing enterprise credit systems (initial partner: Hampton Chocolate Factory). The underlying platform is described as AI-powered, with an "AI Event Operating System" intended to automate creator onboarding, scale experience delivery, and accelerate the experiential catalog toward a 400% expansion in 2026.
The company was founded in 2017 and headquartered in Emerson, New Jersey, operating with a 1-10 employee base. On December 4, 2025, Nextech3D.ai announced a definitive agreement to acquire KraftyLab for approximately $600,000 (structured as $325,000 cash at closing plus a $275,000 36-month note at 7%), and the transaction closed on January 2, 2026 for $650,000 in cash. Following the acquisition, KraftyLab operates as a wholly-owned subsidiary within Nextech3D.ai's AI Event Solutions division, alongside Map Dynamics and Eventdex, enabling cross-platform bundling of registration, floor plans, lead retrieval, engagement, and analytics. The founder, COO, and CTO were retained in senior leadership roles.
KraftyLab's business model combines per-person and flat-fee unit pricing for virtual and in-person experiences (e.g., $379 base plus $109 per person for Charcuterie Board Making; $379 base plus $55 per person for Card Decorating), multi-year Tier 1 enterprise starter agreements with multinational organizations, and a corporate gifting transaction-fee stream. The enterprise go-to-market is sales-led, targeting Fortune 500 buyers directly and expanding accounts across geographies, with the Nextech parent providing additional cross-sell reach into 1,000+ organizations globally. Disclosed 2025 revenue was approximately $1.2 million at a 73% gross margin, with a post-integration ARR figure of approximately $3 million cited by the parent.
KraftyLab firmographics
Firmographics- Name
- KraftyLab
- Legal name
- KraftyLab
- Website
- https://kraftylab.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KraftyLab is a US-based corporate team-building platform that delivers virtual, hybrid, and in-person experiential events plus corporate gifting to Fortune 500 enterprises such as Google, Netflix, Meta, and Microsoft. It operates as a wholly-owned subsidiary of Nextech3D.ai following its January 2026 acquisition.
- Ownership category
- akta.pro rank
KraftyLab industry classification
Industry- Product category
- Corporate Team Building Services
- NAICS
- Caterers (722320), Food Service Contractors (72231)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
- akta.pro secondary industry
- Group Gifting & Registry Fulfillment (HSACANAL)
Keywords
Where KraftyLab is headquartered
LocationHeadquarters
- HQ city
- Emerson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KraftyLab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Experiential Events and Team Building: Per-person and flat-fee pricing for virtual and in-person team building experiences. Kits shipped to participants plus per-person fees. Examples: Charcuterie Board Making at $379 + $109 per person, Card Decorating at $379 + $55 per person.
- Corporate Gifting: Corporate gifting platform enabling enterprise clients to purchase gifts using existing credit systems. Integration with Eventdex and Map D for consolidated enterprise engagement services.
- Enterprise Platform Subscriptions: AI-powered unified event tech platform providing enterprises with solutions for event registration, interactive floor plans, engagement tools, and analytics across virtual and in-person formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VirtualKit experiences with materials |
| Unit Pricing | Pay-as-you-go | Virtual experiences without kit |
| Subscription | Multi-year contract | Enterprise Tier 1 agreements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
KraftyLab product offering
Product offeringCore offering
KraftyLab is a corporate culture marketplace delivering hosted virtual team building experiences with kits shipped to participants, in-person team building events across 30+ US cities, and an enterprise corporate gifting platform integrated with existing client credit systems. The company serves Fortune 500 enterprise clients with a curated catalog of approximately 100 experiential events and AI-powered platform automation to scale offerings.
Product overview
KraftyLab is a corporate culture marketplace offering a unified platform of three core products: virtual events (interactive hosted experiences with kits shipped to participants), in-person events (team building across 30+ US cities), and corporate gifts (enterprise gifting solutions). The platform serves blue-chip enterprise clients including Google, Microsoft, Meta, Netflix, Spotify, Cisco, and Dropbox, positioning itself as an end-to-end solution for employee engagement and corporate culture needs.
Differentiator
Problem solved
Functional benefit
Brands
- Krafty Labs Experience Marketplace: Interactive engagement platform featuring trivia-based activations, hosted engagements, and curated experiential events designed to drive sponsor participation and data capture for enterprise clients.
Products and services
- Virtual Events
Companies that use KraftyLab
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
KraftyLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KraftyLab partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Nextech3D.ai (Parent Company)coreNextech3D.ai acquired Krafty Labs on January 2, 2026 for $650,000 in cash. Krafty Labs is now fully integrated within the Nextech Event Solutions division as the Krafty Labs Experience Marketplace, part of the AI-powered operating system.
- EventdexcoreEventdex provides full event registration management, lead retrieval services, and onsite operational support for events where Krafty Labs Experience Marketplace is featured. Both platforms are subsidiaries of Nextech3D.ai.
- Hampton Chocolate FactoryminorInitial partner for corporate gifting offering. Hampton Chocolate Factory provides chocolate gift boxes as part of KraftyLab's corporate gifting platform launch, targeting the global corporate gifting market exceeding $1 trillion.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
KraftyLab competitors and assessment
Company assessmentBroad incumbents
- Bizzabo: Enterprise event experience platform serving large corporate B2B event programs. Comparable enterprise focus and event-tech platform layer, though broader scope than team-building specialty.
- Cvent: Large enterprise event management platform covering registration, venue sourcing, and attendee engagement. Comparable on enterprise event-tech platform layer and Fortune 500 customer base; broader scope than KraftyLab's niche.
- Eventbrite: Public event ticketing and discovery marketplace serving event organizers and attendees. Broadly overlaps with KraftyLab's event-services category but as a horizontal platform rather than a curated team-building specialist.
Direct peers
- TeamBonding: Long-established corporate team-building events company offering in-person and virtual experiences for enterprise clients. Directly comparable on service catalog, Fortune 500 customer base, and B2B sales motion.
- Surf Office: Corporate team-building and corporate retreat platform offering curated in-person experiences across multiple cities. Comparable multi-city distribution model and enterprise sales motion.
- The Go Game: Provider of virtual and in-person team-building games and experiences for corporate clients. Strong overlap with KraftyLab's hosted-engagement model and enterprise customer focus.
- Confetti: Direct competitor offering curated virtual and in-person team-building experiences for distributed workforces, including kits shipped to participants. Closely matches KraftyLab's experiential catalog model and enterprise B2B GTM.
- Outback Team Building: Corporate team-building event provider with a similar catalog of in-person and virtual experiences targeting enterprise HR teams. Comparable on service breadth, customer segment, and pricing model.
Emerging players
- Alyce: Corporate gifting and direct mail platform for B2B sales and marketing teams. Overlaps with KraftyLab's corporate gifting initiative but serves gifting-for-revenue rather than gifting-for-engagement use cases.
- Snacknation: Office snack and corporate gifting subscription service targeting enterprise customers. Comparable on corporate gifting revenue stream and enterprise HR buyer, but with different core product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KraftyLab social profiles
Digital presenceKraftyLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
KraftyLab leadership team
Management profileNumber of profiles
Profiles10 records
KraftyLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KraftyLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KraftyLab
What does KraftyLab do?
KraftyLab is a corporate culture marketplace delivering hosted virtual team building experiences with kits shipped to participants, in-person team building events across 30+ US cities, and an enterprise corporate gifting platform integrated with existing client credit systems. The company serves Fortune 500 enterprise clients with a curated catalog of approximately 100 experiential events and AI-powered platform automation to scale offerings.
Is KraftyLab a public or private company?
KraftyLab is a private company. It is classified as corporate owned and is currently operating.
When was KraftyLab founded?
KraftyLab was founded in 2023. It employs 1 to 10 people.
Where is KraftyLab based?
KraftyLab is headquartered in Emerson, United States, in the North America region.
How does KraftyLab make money?
Three revenue lines are on record. Experiential Events and Team Building is the primary driver. The others are corporate Gifting and enterprise Platform Subscriptions.
Who are KraftyLab's main competitors?
Broad incumbents on record are Bizzabo, Cvent and Eventbrite. Direct peers are TeamBonding, Surf Office, The Go Game, Confetti and Outback Team Building. Emerging players are Alyce and Snacknation.
Does KraftyLab have an API?
No public API is recorded for KraftyLab.
What industry is KraftyLab in?
KraftyLab's product category is Corporate Team Building Services. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering), with a secondary code of HSACANAL, Group Gifting & Registry Fulfillment. Its NAICS code is 722320 and its SIC code is 7997.