Concise
Air IT Group Limited is a UK-based managed IT services provider operating from eight offices nationwide, delivering managed IT support, cybersecurity, cloud, AI, and modern workplace services to small, medium, and large businesses built on a Microsoft ecosystem stack.
- Company typePrivate
- Founded2003
- HeadquartersNorthwich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Concise does
Air IT Group Limited is a UK-based managed IT services provider headquartered in Nottingham, operating from eight offices across the United Kingdom. Founded in 2003 and trading for over 20 years, the company serves small, medium, and large businesses with an end-to-end suite of technology services organized across six pillars: Data & AI, IT Support, Cloud, Cyber Security, Modern Workplace, and Consultancy & Advisory. Its core proprietary assets are Air 360, a trademarked intelligent IT support platform combining cybersecurity, cloud, and automation in a single managed service, and Air Sec, a dedicated managed cyber security sub-brand offering 24x7 monitoring and threat detection.
The technology stack is anchored on the Microsoft partner ecosystem (Azure, Microsoft 365, Power Platform, Power BI, Power Automate, Microsoft Purview, Microsoft Fabric, and Microsoft Copilot), complemented by integrations with Mimecast (email security), SentinelOne (endpoint protection), Datto (backup and BCDR), ConnectWise (PSA/RMM), and Rewst (automation). The firm holds CREST Certified Partner and Cyber Essentials credentials, supporting credibility in security-sensitive procurement. Recent recognition includes the 2026 Rewst Automation & AI Excellence Award and inclusion on Cloudtango's MSP Select 2026 list.
Revenue is generated through subscription-based managed IT services with predictable monthly fees, project-based professional services, and subscription cloud and communications services, with pricing set via a quote-based model rather than public list rates. The go-to-market is sales-led and direct, using phone, email, and a website 'Get a Quote' form, supported by content marketing, social channels (LinkedIn, X, Facebook, YouTube), and case studies. Customer concentration risk is low given the horizontal SMB-to-enterprise mix and absence of disclosed anchor accounts.
Concise firmographics
Firmographics- Name
- Concise
- Legal name
- Air IT Group Limited
- Website
- https://concise.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Air IT Group Limited is a UK-based managed IT services provider operating from eight offices nationwide, delivering managed IT support, cybersecurity, cloud, AI, and modern workplace services to small, medium, and large businesses built on a Microsoft ecosystem stack.
- Ownership category
- akta.pro rank
Concise industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
- akta.pro secondary industries
- Network Performance Management & Observability Services (BPAEAEAH), IT Knowledge Management & Service Desk Platforms (HDAEALAH)
Keywords
Where Concise is headquartered
LocationHeadquarters
- HQ city
- Northwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Concise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Managed IT Services: Fully managed IT support packages offered on a subscription basis with predictable monthly fees. Includes cybersecurity monitoring, cloud services, business automation, and business intelligence.
- Professional Services: Project delivery and professional services including IT consultancy, IT strategy and roadmaps, technology audits, and cloud migration projects.
- Subscription-based Cloud Services: Subscription-based cloud services for IT and communications, including Microsoft 365, Azure, and connectivity solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small business IT solutions |
| Subscription | Monthly | Medium and large business managed IT |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Concise product offering
Product offeringCore offering
Concise Technologies delivers specialist IT and telecoms solutions, including managed IT support, managed backup, disaster recovery, cyber security, cloud migration, business automation, and data & AI services. The core offer combines a proprietary intelligent IT support platform (Air 360) with a specialist managed security division (Air Sec) and a broad Microsoft-aligned managed services catalogue, sold primarily on a subscription basis to UK small, medium, and large businesses.
Product overview
Air IT Group is a managed IT services provider offering a comprehensive, end-to-end suite of business technology solutions under a platform-plus-modules architecture. The core proprietary offerings include Air 360 (trademarked intelligent IT support platform combining cybersecurity, cloud, and automation) and Air Sec (specialist managed cyber security services division). These are supplemented by six service pillars: Data & AI (including AI Solutions, Business Automation, Microsoft Copilot, Power BI, Power Platform, Power Automate, Purview, and Fabric), IT Support (Managed IT Support, Co-Managed IT Support, Enterprise IT Solutions, 24/7 IT Support, Apple Mac IT Support, and Project Delivery), Cloud (Cloud Strategy, Cloud Migration, Cloud Infrastructure, Business Continuity & Disaster Recovery, Microsoft Azure, and Microsoft 365 Backup), Cyber Security (Managed Detection & Response, Managed ITDR, Managed SIEM & SOC, Email Security, Network Security, Vulnerability Management, Cyber Essentials, Penetration Testing, Awareness Training, Password Management, Managed DMARC, and Dark Web Monitoring), Modern Workplace (Cloud Assurance, Voice & Telephony, Connectivity, Azure Virtual Desktop, Device Management, Technology as a Service, Microsoft 365, SharePoint, and Teams), and Consultancy & Advisory (IT Consultancy, IT Policies & Procedures, IT Strategy & Roadmaps, and Technology Audits). The company serves small, medium, and large businesses across the UK from 8 offices.
Differentiator
Problem solved
Functional benefit
Brands
- Air 360: Trademarked intelligent IT support platform combining cybersecurity, cloud, and automation in one fully managed service designed to revolutionise operations.
- Air Sec
Products and services
- Concise Managed IT & Telecoms Solutions Core managed IT and telecoms solutions offering combining managed backup, disaster recovery, IT support, cyber security, cloud, and automation services for UK businesses.
- Air 360 Trademarked intelligent IT support platform combining cybersecurity, cloud, and automation into one fully managed service designed to protect data, devices, and online activities while boosting productivity.
- Air Sec Specialist managed cyber security services division providing 24x7 monitoring, threat detection, and proactive maintenance to protect business-critical systems.
- Managed IT Support Fully managed remote IT support services for businesses of all sizes, covering day-to-day operations and technical assistance.
- Co-Managed IT Support Partnership model working alongside internal IT teams to provide additional capacity and specialist expertise.
- Enterprise IT Solutions Enterprise-grade IT solutions for large organizations with complex, multi-site, and hybrid infrastructure requirements.
- 24/7 IT Support Round-the-clock IT support services ensuring continuous monitoring and rapid response to technical issues.
- Project Delivery & Professional Services Technical project delivery and professional services for IT transformations and implementations.
- Cloud Services (Strategy, Migration, Infrastructure) Cloud strategy, migration, and infrastructure services including Microsoft Azure deployment and management for end-to-end cloud adoption.
- Business Continuity & Disaster Recovery Continuity planning and disaster recovery solutions to minimize downtime and data loss.
- Managed Cyber Security Services Full suite of managed cyber security services covering Managed Detection & Response, Managed ITDR, Managed SIEM/SOC-as-a-Service, Email Security, Network Security, Vulnerability Management, Penetration Testing, Cyber Security Awareness Training, Password Management, Managed DMARC, and Dark Web Monitoring.
- Data & AI Services Data and AI services including AI Solutions, Business Automation, Microsoft Copilot, Power BI, Power Platform, Power Automate, Purview, and Fabric for analytics, automation, and AI enablement.
- Modern Workplace Services Modern workplace offerings including Microsoft 365 implementation and management, voice & telephony, connectivity, Azure Virtual Desktop, device management, and technology-as-a-service subscriptions.
- IT Consultancy & Advisory Services Strategic IT consultancy, IT policies & procedures, IT strategy & roadmaps, and technology audits for technology decisions and digital transformation initiatives.
- Cyber Essentials Certification Services UK government-backed Cyber Essentials certification scheme services enabling customers to demonstrate basic cyber security controls.
Quantifiable outcome
- 24/7 proactive monitoring and maintenance to prevent issues and mitigate downtime
Companies that use Concise
Customer profileSegments3 records
Ideal customer profiles3 records
Concise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature2 records
Concise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft partner with capabilities spanning Azure, Microsoft 365, Power Platform, Power BI, Power Automate, Microsoft Purview, Microsoft Fabric, Copilot, and Teams.
- MimecastcoreEmail security partner providing email protection services.
- SentinelOnecoreEndpoint protection and cybersecurity partner.
- DattocoreBackup and business continuity technology partner.
- ConnectWisecoreIT management software and PSA (Professional Services Automation) platform partner.
- CrestcoreCrest Certified Partner for cybersecurity standards and certification.
- Cyber EssentialscoreCyber Essentials certification holder and advocate, offering Cyber Essentials services to customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Concise competitors and assessment
Company assessmentDirect peers
- Littlefish: UK managed IT services and support provider targeting SMEs and mid-market. Comparable to Concise on UK focus, managed services model, and SME customer base.
- Daisy Communications: UK provider of IT, cloud, and telecoms services to SMEs and mid-market. Comparable to Concise through its IT-and-telecoms bundle and UK SME target market.
- Air IT Group: UK-based managed IT services provider offering IT support, cloud, cybersecurity, and telecoms to SMEs. Closely comparable to Concise on geography, target customer (UK SMEs), and the IT-plus-telecoms bundle.
- Redcentric: UK managed services, cloud, and connectivity provider serving SMEs and mid-market. Comparable to Concise through its managed IT, connectivity, and data centre offerings to UK businesses.
- Six Degrees Group: UK managed services, connectivity, and cloud provider. Comparable to Concise through bundling of managed IT, connectivity, and cloud services for UK mid-market customers.
- Mirus IT: UK managed IT services and cloud provider focused on SMEs. Comparable to Concise on UK geography, SME focus, and managed services plus cloud delivery model.
- ANS Group: UK managed cloud and IT services provider. Comparable to Concise through UK managed services delivery, cloud focus, and SME to mid-market customer base.
- Babble: UK cloud, communications, and managed services provider for SMEs. Comparable to Concise through its bundling of telecoms, cloud, and managed IT services for UK small and medium businesses.
Broad incumbents
- Computacenter: Large UK-headquartered IT services and solutions provider serving enterprise and mid-market. Comparable as a broad incumbent offering managed services, cloud, and security, but operating at far greater scale than Concise.
- Softcat: Large UK IT infrastructure provider and reseller offering hardware, software, and services. Comparable as a broad incumbent operating in the same UK IT services space but with a much wider portfolio than Concise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Concise social profiles
Digital presenceConcise compliance and trust
Trust signalCompliance2 records
Concise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concise leadership team
Management profileNumber of profiles
Concise subsidiaries and ownership
Company hierarchySubsidiaries1 record
Concise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concise
What does Concise do?
Concise Technologies delivers specialist IT and telecoms solutions, including managed IT support, managed backup, disaster recovery, cyber security, cloud migration, business automation, and data & AI services. The core offer combines a proprietary intelligent IT support platform (Air 360) with a specialist managed security division (Air Sec) and a broad Microsoft-aligned managed services catalogue, sold primarily on a subscription basis to UK small, medium, and large businesses.
Is Concise a public or private company?
Concise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Concise founded?
Concise was founded in 2003. It employs 11 to 50 people.
Where is Concise based?
Concise is headquartered in Northwich, United Kingdom, in the Europe region.
How does Concise make money?
Three revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services and subscription-based Cloud Services.
Who are Concise's main competitors?
Direct peers on record are Littlefish, Daisy Communications, Air IT Group, Redcentric, Six Degrees Group, Mirus IT, ANS Group and Babble. Broad incumbents are Computacenter and Softcat.
Does Concise have an API?
No public API is recorded for Concise.
What industry is Concise in?
Concise's product category is Managed IT Services. Its primary akta.pro industry code is BPAEALAI, Backup & DR Software Implementation & Managed Platforms, with a secondary code of BPAEAEAH, Network Performance Management & Observability Services. Its NAICS code is 54151 and its SIC code is 7373.