What Listenforce does

Listenforce is a privately held AI-powered conversation analytics company founded in 2001 and headquartered in Draper, Utah. The company develops software that records, transcribes, and analyzes phone calls to deliver intelligence on call quality, lead scoring, and team performance for sales and customer service teams. Its proprietary platform, branded Conversation Analytics, applies machine learning and natural speech recognition to decode conversations, detect over 700 politeness-related phrases, score agent behavior on a 0-100 scale, measure acoustic signals (tempo, pitch, volume, voice tremors) to detect caller agitation, generate missed-opportunity alerts, and calculate a 0-100 lead score. The company built a patent on call recording technology filed in 2001 and has accumulated analyses of over 100 million calls over 20+ years. Its proprietary training framework, CLARC (Connect, Listen, Acknowledge, Recommend, Close), was derived from those analyses and underpins both the analytics and the training practices.

The company operates a hybrid SaaS-plus-services model. The core Conversation Analytics platform is delivered on a recurring subscription basis, complemented by professional services revenue from customizable sales training and customer service training programs offered in in-person, webinar, and self-paced formats. Headcount is in the 11-50 range. Customer segments span sales teams and customer service teams across verticals including equipment rental (ARA members, emphasized at the 2024 ARA Show), hotel, and broader local service businesses (tire dealers, auto dealerships, home services, dentists, lawyers). Go-to-market is sales-led: the company runs enterprise field sales, phone-based inside sales, and a freemium Free Call Analysis offering (15-minute discovery meeting, mystery-shopping calls, live consultation) as the primary lead-generation channel. Pricing is not publicly disclosed and is contact-based for enterprise clients.

Marketing channels combine blog content, organic social (LinkedIn, Facebook, Twitter), trade show presence (ARA Show 2024), and the freemium audit funnel. In 2024 the company partnered with Convirza for the ARA Show, combining its analytics with Convirza's conversation analytics and lead scoring, and ran a drone sweepstakes promotion. No public revenue, ARR, funding rounds, management team bios, M&A activity, or ownership details are available in the source data.

Name

Listenforce

Legal name

Listenforce

Website

https://listenforce.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Listenforce is a Draper, Utah-based AI conversation analytics provider founded in 2001. It serves sales and customer service teams with software that records, transcribes, and scores phone calls via speech recognition and machine learning, drawing on 100+ million analyzed calls for training.

Ownership category

akta.pro rank

Product category

Conversation Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Conversation analytics software
• AI call analysis
• Sales training services
• Customer service training
• Speech recognition platform

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI-Powered Call Analysis Software: SaaS platform that records, analyzes, and scores phone calls using AI and machine learning. Provides conversation analytics, lead scoring, and performance metrics.
2. Sales Training Programs: Customizable training programs for sales teams including in-person, webinar, and self-paced options. Focused on relationship building and hyper-productivity.
3. Customer Service Training Programs: Training programs designed to match organization unique needs based on industry or audience. Covers phone skills and customer relationship building.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Listenforce provides an AI-powered Conversation Analytics platform that records, transcribes, and scores phone calls using machine learning and natural speech recognition to deliver call-quality, lead, and team-performance intelligence. It complements this software with customizable Sales Training and Customer Service Training programs built on its proprietary CLARC methodology (Connect, Listen, Acknowledge, Recommend, Close), plus a free call-audit lead-generation service. The platform serves sales and customer service teams, with a notable focus on equipment rental businesses through the ARA.

Product overview

Listenforce offers a unified AI-powered call analysis platform combined with training services. The core product is Conversation Analytics, which records and analyzes phone calls using machine learning and speech recognition technology. This platform is complemented by Sales Training and Customer Service Training programs that use the proprietary CLARC methodology. The company has analyzed over 100 million calls since 2001 and offers free call analysis services as a lead generation tool for their training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Call Analysis / Conversation Analytics AI-powered SaaS software that records, transcribes, and scores phone calls using machine learning, natural speech recognition, and acoustic analysis. Delivers call-quality scores, lead scores (0–100), agent politeness scores, agitation detection, missed-opportunity alerts, and team-performance dashboards for sales and customer service organizations.
• Sales Training

Quantifiable outcome

• 65% average increase in client NPS scores
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• ConvirzacoreTechnology or Integration · 1 January 2024Listenforce partnered with Convirza for the 2024 ARA Show, offering combined AI-powered conversation analytics and call analysis services. Convirza provides conversation analytics technology that analyzes call content, extracts data points, calculates lead scores between 0-100, identifies missed opportunities, and provides real-time alerts for call events.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gong.io: Gong is a direct competitor in AI-powered conversation analytics for sales teams. It records, transcribes, and analyzes sales calls to surface deal insights, similar to Listenforce's Conversation Analytics platform serving sales managers and reps.
• Chorus.ai: Chorus.ai (acquired by ZoomInfo) offers conversation intelligence for sales calls - recording, transcription, and analytics to improve rep performance, directly overlapping with Listenforce's call scoring and coaching use case for sales teams.
• Invoca: Invoca provides AI-powered call analytics and conversation intelligence for sales and customer experience teams, including lead scoring, missed opportunity alerts, and outcome prediction - closely mirroring Listenforce's product capabilities.
• CallMiner: CallMiner is a leading conversation analytics platform for contact centers, providing speech and text analytics, agent scoring, and customer insight - directly competitive with Listenforce in call analytics, QA, and performance scoring.
• Observe.AI: Observe.AI is a contact-center AI platform that analyzes 100% of calls for agent coaching, QA, and sentiment, directly comparable to Listenforce's Conversation Analytics for customer service teams.

Emerging players

• Convirza: Convirza is a conversation analytics company that partnered with Listenforce at the 2024 ARA Show, providing lead scoring (0-100), missed opportunity detection, and call event alerts - highly comparable to Listenforce's core offering.
• Tethr: Tethr is a conversation analytics platform that combines speech analytics and machine learning to deliver customer experience and agent performance insights - a comparable but smaller-scale peer to Listenforce in the call intelligence space.
• Balto: Balto is an AI-driven real-time agent assist platform for contact centers, providing guidance and call analytics during live conversations - overlapping with Listenforce's agent politeness scoring and missed opportunity alert features.

Broad incumbents

• Outreach: Outreach is a major sales execution platform with call recording, transcription, and conversation analytics, serving enterprise sales teams similar to Listenforce's sales customer segment.
• Salesloft: Salesloft is a sales engagement platform that has added conversation intelligence and call recording/analytics features, making it a broader incumbent competing for the same sales-team call analytics budget as Listenforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/listenforce
• Facebookfacebook.com/listenforce
• LinkedInlinkedin.com/company/listenforce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listenforce