Effektief

What Effektief does

Effektief is a privately held Dutch cleaning and facility services company headquartered in Groningen, operating since 1953 (originally as Schoonmaakbedrijf Centrum). The company serves B2B clients across nine verticals — industry, offices, art/leisure/events, education, government buildings, property/real estate, retail, healthcare, and health institutions — through five wholly-owned regional subsidiaries (Effektief Noord, West, Midden, Events, and GCA). Service lines span daily cleaning maintenance, specialist cleaning (industrial, facade, glass, deep cleaning, disinfection), event cleaning, and a hospitality-plus add-on ("Schoonmaken met een +1") covering coffee facilities, dishwashing, and proactive facility oversight.

The commercial model is built on long-term, recurring B2B contracts with quote-based pricing, complemented by project-based specialist and event work. Go-to-market is direct enterprise field sales with dedicated account management, relationship-based selling, and participation in EU public tenders; an internal staffing agency (365Werk) supports workforce needs. Technology is positioned as an enabler rather than a core differentiator — smart sensing/monitoring, i-Mop ergonomic equipment, and generic robotics references — while sustainability credentials (CO₂ Positive from 2025, PSO Trede 3, ISO 9001/14001, NEN 4400-1) underpin both brand and tender eligibility. Under new CEO Remko Stolk (appointed June 2024), the company has elevated regional sponsorship commitments, expanded government accounts, and secured the first Dutch Defense Ministry reservist covenant held by a cleaning firm.

Name

Effektief

Legal name

Effektief BV

Website

https://effektief.nl

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Effektief is a Dutch cleaning and facility services company serving B2B clients across nine verticals including healthcare, government, education, industry, and events, via long-term contracts delivered through five regional subsidiaries and an internal staffing agency.

Ownership category

akta.pro rank

Product category

Facility Services / Commercial Cleaning

NAICS

Janitorial Services (56172), Facilities Support Services (561210)

SIC

Sanitary Services (4950)

akta.pro primary industry

Commercial/Office Disinfection & Sanitization (HSAEAHAB)

akta.pro secondary industry

Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC)

Keywords

• Facility services
• Commercial cleaning
• Industrial cleaning
• Event cleaning
• Healthcare cleaning

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Recurring Cleaning Contracts: Long-term cleaning maintenance contracts with B2B clients across sectors (offices, healthcare, government, education, industry, retail, property). Revenue is recurring and subscription-like based on contracted scope and frequency.
2. Specialist Cleaning Services: Specialist cleaning services including industrial cleaning, facade cleaning, floor maintenance, glass cleaning, deep cleaning, chewing gum/street dirt removal, and disinfection services. These are typically project-based or periodic additions to core contracts.
3. Event Cleaning Services: Event cleaning services provided before, during, and after events at venues such as AFAS Live, Koninklijk Theater Carré, DeLaMar Theater, and stadiums. Revenue is service/project-based, scaled to event size.
4. Facility Support Services: Hospitality services, facility staffing, ice control (gladheidsbestrijding), and sanitary supplies bundled with cleaning services.
5. Schoonmaken met een +1 (Hospitality Plus): Hospitality services beyond core cleaning — including coffee facilities management, dishwashing, chair arrangement, and proactive facility oversight. Provided as an upsell/enhanced service tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Effektief provides B2B cleaning and facility services across the Netherlands through five regional subsidiaries, offering daily cleaning maintenance, specialist cleaning, event cleaning, hospitality plus-services, floor and glass maintenance, industrial cleaning, disinfection, and ice/snow control. The company serves nine sectors including industry, offices, healthcare, education, government, retail, property/real estate, art/leisure/events, and health institutions with fixed teams, day-time cleaning presence, and hospitality-focused service culture.

Product overview

Effektief is a cleaning and facility services company offering a comprehensive portfolio of cleaning services organized as core offerings (Schoonmaakonderhoud, Specialistische reiniging, Evenementenschoonmaak, Schoonmaken met een +1) complemented by specialized add-on services (Bouwschoonmaak, Desinfectiemiddelen, Dieptereiniging, Facilitair medewerker, Gladheidsbestrijding, Glasbewassing, Industriële reiniging, Kauwgom verwijdering, Sanitaire supplies, Vloeronderhoud). The company operates across 9 sectors (Industrie, Kantoren, Art/leisure & events, Onderwijs, Overheidsgebouwen, Property-/vastgoedpartijen, Winkels & showrooms, Zorg, Gezondheidsinstellingen) through multiple subsidiaries (Effektief Noord, Effektief West, Effektief Events, Effektief Midden, Effektief GCA).

Differentiator

Problem solved

Functional benefit

Products and services

• Schoonmaakonderhoud (Cleaning Maintenance) Daily cleaning maintenance of workspaces, common areas, and sanitary facilities tailored to building usage patterns, ensuring consistent cleanliness without disrupting client operations. Core recurring service for B2B clients across all nine sectors.
• Specialistische reiniging (Specialist Cleaning)
• Evenementenschoonmaak (Event Cleaning)
• Schoonmaken met een +1 (Cleaning with a +1 / Hospitality Plus)
• Bouwschoonmaak (Construction Cleaning)
• Dieptereiniging (Deep Cleaning)
• Glasbewassing (Window / Glass Cleaning)
• Industriële reiniging (Industrial Cleaning)
• Desinfectie (Disinfection Services)
• Vloeronderhoud (Floor Maintenance)
• Gladheidsbestrijding (Ice and Snow Control)
• Facilitair medewerker (Facility Staff / Day-man)
• Kauwgom en straatvuil verwijderen (Chewing Gum and Street Dirt Removal)
• Sanitaire supplies (Sanitary Supplies Provision)

Quantifiable outcome

• Quality rating of 8+ and user experience rating of 8+ as organizational targets
• +5 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• ARTIScoreGTM or Marketing Partner · 30 June 2026Sponsorship and cleaning partnership extended to 2030. Partnership aligned with Effektief's ambition to be most value-driven cleaning company and contributes to nature, education, and biodiversity goals.
• SC HeerenveenflagshipGTM or Marketing Partner · 9 June 2026Main sponsor from 2026-2027 season (shirt front). Long-standing as business partner and official cleaning partner at Abe Lenstra stadium. Previously visible on back and sleeve of jersey. Effektief underwrites all northern Eredivisie clubs. Partnership emphasizes regional involvement and making cleaners' work visible.
• Zijlstra BeroepskledingminorStrategic or Co-development Partner · 28 May 2026Workwear supplier providing durable and circular work clothing. Chose the more sustainable option. Zijlstra takes back existing inventory during transition to minimize waste. Working toward circular model: clothing take-back, assessment, and reuse. Effektief's uniform policy part of CO₂ positive roadmap.
• Ministerie van Defensie (Dutch Ministry of Defense)minorStrategic or Co-development Partner · 7 May 2026Effektief is the first cleaning company to sign the reservist employer covenant (convenant reservistenwerkgeverschap) with the Dutch Ministry of Defense. Supports employees who serve as military reservists by providing time for training and deployment. Signed by CEO Remko Stolk with State Secretary Derk Boswijk in Arnhem.
• CapariscoreStrategic or Co-development Partner · 26 February 2026Social employment partner. Caparis employees clean the SC Heerenveen stadium under Effektief's contract. Caparis provides jobs for people with a distance to the labor market. Partnership reflects shared commitment to social entrepreneurship and earned PSO Trede 3 certification.
• SC CambuurcoreGTM or Marketing Partner · 15 August 2024Official cleaning partner for 5 years (starting 2024). Responsible for all cleaning inside the new Kooi Stadion in Leeuwarden. Also sponsor on jersey (back). Related entity Gang van Zaken is official hospitality partner. Deep regional partnership.
• FC GroningencoreGTM or Marketing PartnerSponsor and business partner for Euroborg stadium. Cleaning partner and sponsor, operating with green-white heart (club colors). Committed to regional involvement and environmental care.
• 365WerkcoreStrategic or Co-development PartnerInternal payroll and staffing agency. Supplies cleaning and hospitality staff to Effektief operations and external clients. Functions as both internal HR partner and external staffing service. Effektief's website links to 365Werk and vice versa.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• ISS A/S: Global facility services giant with substantial Dutch operations spanning cleaning, security, and workplace services. Larger and broader portfolio than Effektief; competes in enterprise and government tenders.
• Atalian Global Services: International facility services group with Dutch operations offering cleaning alongside broader FM services. Comparable to Effektief on cleaning scope while operating at much larger international scale.
• Sodexo Netherlands: Global facility management and food services company with Dutch cleaning operations. Overlaps with Effektief on commercial cleaning while also offering broader FM, food, and benefit services to enterprise clients.

Direct peers

• Asito: One of the largest Dutch cleaning and facility services companies. Effektief's new CEO Remko Stolk was previously at Asito, and the two compete head-to-head in B2B commercial, healthcare, and government cleaning tenders across the Netherlands.
• CSU Total Care: Major Dutch cleaning and total facility services provider serving offices, healthcare, and government. Directly comparable to Effektief in recurring commercial cleaning contracts, sector coverage, and Netherlands-only footprint.
• Cleanmat Groep: Dutch cleaning services group with multiple regional subsidiaries, broadly comparable to Effektief's Effektief Noord/West/Midden model. Competes in similar sector verticals across the Netherlands.
• Hago (Vebego): Dutch cleaning services brand within Vebego, focused on hospitality-led cleaning similar to Effektief's 'Schoonmaken met een +1' proposition. Directly competes for the same customer profiles and hospitality add-on contracts.
• Gom (Vebego): Large Dutch cleaning and facility services company under the Vebego group. Competes with Effektief in office, healthcare, and education cleaning contracts and shares a similar full-service B2B positioning.
• EW Facility Services: Dutch cleaning and facility services provider covering offices, healthcare, and government. Similar mid-market scale to Effektief and competes directly in Dutch B2B cleaning tenders.

Regional players

• Vitron (Vebego): Specialist Dutch cleaning brand within Vebego focused on glass and facade cleaning. Comparable to Effektief's specialist cleaning service line (Glasbewassing, facade reiniging) though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/effektiefgroep
• Facebookfacebook.com/EffektiefFacilityServices

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effektief