Von Gunten & Co

What Von Gunten & Co does

Von Gunten & Co. AG is a privately held Swiss Aktiengesellschaft headquartered at Berggasse 14 in Kölliken, Switzerland, that operates as a holding company for a diversified portfolio of digital, publishing, robotics and co-working businesses targeted primarily at Swiss small and medium-sized enterprises. The company was founded in 1998 and today reports a headcount of 1–10 employees, with founder Andreas von Gunten serving as sole Geschäftsführer responsible for business development, marketing and sales.

The operating portfolio is structured across wholly-owned subsidiaries: buch & netz provides publishing and online-offering services; smartKMU delivers NoCode-based digitalization solutions for SMEs; dortsein.ch rents and sells telepresence robots; delibri.space operates a co-working space and book/technology store in Kölliken; delibri.ch sells specialist and non-fiction books; Datenschutzpartner acts as an EU Article 27 DSGVO data-protection representative with a German office; and the Centre for Digital Responsibility (held through Shifting Society) operates as a think tank on digital ethics. The holding also references a content curation platform at thescope.com.

The business model combines services and small-ticket product sales: revenue is generated through NoCode digitalization consulting and implementation for SMEs, telepresence robot rentals and sales, book and publishing commissions, co-working memberships, GDPR-representation fees, and curated book retail. Distribution is multi-channel, mixing owned e-commerce platforms for the subsidiaries, a self-serve client portal, an online meeting-booking system, and the founder's personal LinkedIn, Twitter, Facebook and Instagram profiles for business development. Core technology is essentially standard SaaS infrastructure (Cloudflare, Mailchimp, Mailgun, HubSpot, Help Scout, Stripe, Google Analytics, Zoom, Microsoft Teams, Google Meet, YouTube, Vimeo), with NoCode platforms accessed rather than developed in-house; no proprietary AI/ML or patents are disclosed.

Name

Von Gunten & Co

Legal name

Von Gunten & Co. AG

Website

https://vongunten.co

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Von Gunten & Co. AG is a privately held Swiss holding company in Kölliken operating wholly-owned subsidiaries in publishing, NoCode SME digitalization, telepresence robotics, co-working, EU GDPR representation and digital-ethics research. Founded in 1998, it is founder-managed by Andreas von Gunten with a 1–10 employee footprint serving Swiss small and medium-sized enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Kölliken

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

Von Gunten & Co. AG is a Swiss holding company operating a diversified portfolio of subsidiaries focused on smart digitalization with NoCode solutions for SMEs (smartKMU), telepresence robot rental and sales (dortsein.ch), publishing and online content services (buch & netz), enterprise content curation (theScope), specialist book commerce (delibri.ch), co-working and book/technology retail (delibri space), and EU data protection representation (Datenschutzpartner). Together these sub-brands deliver digital transformation, publishing, robotics, content curation, and shared workspace services to Swiss businesses and individual customers.

Product overview

Von Gunten & Co. AG is a diversified holding company operating a portfolio of brands across publishing, digitalization, telepresence robotics, and co-working. Its core offerings include buchundnetz (a publishing house and service provider for books and online offerings), smartkmu (NoCode digitalization solutions for SMEs), dortsein.ch (telepresence robot rental and sales), delibri.space (co-working space and book/technology store in Kölliken), and delibri.ch (specialist book review and sales platform). These products operate as distinct sub-brands under the Von Gunten & Co. AG umbrella, serving different segments of the digital transformation and publishing value chain.

Differentiator

Problem solved

Functional benefit

Brands

• buch & netz: Publisher and service provider for the publication of books and online offerings
• smartKMU
• dortsein.ch
• delibri space
• delibri.ch

Products and services

• buch & netz buch & netz is a publishing house and service provider for the publication of books and online offerings, operating as a sub-brand of Von Gunten & Co. AG.
• smartKMU NoCode digitalization smartKMU delivers smart digitalization with NoCode solutions targeted at Swiss small and medium-sized enterprises seeking cost-effective technology modernization.
• dortsein.ch telepresence robots dortsein.ch rents and sells telepresence robots that enable remote physical presence, for customers needing virtual attendance at locations.
• delibri space delibri space is a co-working space, book and technology store, and a place for shared learning and working in Kölliken, Switzerland.
• delibri.ch specialist book retail delibri.ch is a reviews and sales platform offering selected specialist and non-fiction books.
• Datenschutzpartner Datenschutzpartner provides EU Data Protection representation services with an office in Germany under Art. 27 DSGVO for clients requiring an EU-based representative.
• theScope content curation platform theScope is a content curation platform for enterprises, providing curated content for business customers.

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Double Robotics: Telepresence robot maker and supplier. Direct comparable to dortsein.ch's telepresence robot rental and sales business on product, customer use cases, and target verticals.
• Ergon Informatik: Swiss IT services firm specializing in custom software, digitalization and integration projects. Comparable to Von Gunten's smartKMU arm on Swiss SME and enterprise digitalization.
• Netcetera: Swiss IT services and software company serving banking, insurance, and public-sector clients. Comparable as a mid-sized Swiss digital/IT services firm operating from a similarly small domestic talent pool.
• Liip: Swiss digital agency offering web, mobile, and digital transformation services to SMEs and enterprises. Closely comparable to Von Gunten's smartKMU positioning on Swiss SME digitization and NoCode-adjacent delivery.
• Adnovum: Swiss IT services company focused on software engineering, security and digital identity. Comparable to Von Gunten as another Switzerland-based digital services competitor chasing the same SME/enterprise clients.
• OhmniLabs: Telepresence and service robotics manufacturer. Comparable to dortsein.ch as a supplier-side peer in the telepresence robotics category Von Gunten sells into.

Broad incumbents

• Airtable: Global NoCode/low-code platform used by businesses to build apps and workflows. Directly comparable technology category to smartKMU's NoCode solutions offering, but at vastly greater scale and capitalization.

Emerging players

• Bubble: NoCode web application platform enabling non-technical users to build software. Same NoCode category as smartKMU, competing for the same SME digitalization budget with a self-serve, global product.
• Glide: NoCode platform for building mobile and web apps from spreadsheets. Direct category competitor to smartKMU's NoCode offering for SMEs seeking to digitize without developers.

Regional players

• Impact Hub Zürich: Swiss co-working and innovation community space. Comparable to delibri.space as a regional co-working/community operator, though operating at significantly larger scale and in a major Swiss city rather than Kölliken.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/avongunten
• Facebookfacebook.com/andreasvongunten
• LinkedInlinkedin.com/company/vonguntenco
• Instagraminstagram.com/avongunten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Von Gunten & Co