EZGO
EZGO NZ is the exclusive New Zealand distributor of E-Z-GO and Cushman electric golf carts and utility vehicles, selling lithium-powered vehicles, parts, and accessories to golf courses, airports, healthcare operators, and industrial fleets across the country.
- Company typePrivate
- Founded1954
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
EZGO firmographics
Firmographics- Name
- EZGO
- Legal name
- Golf Imports Limited
- Website
- https://ezgo.co.nz
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EZGO NZ is the exclusive New Zealand distributor of E-Z-GO and Cushman electric golf carts and utility vehicles, selling lithium-powered vehicles, parts, and accessories to golf courses, airports, healthcare operators, and industrial fleets across the country.
- Ownership category
- akta.pro rank
EZGO industry classification
Industry- Product category
- Electric Golf Carts and Utility Vehicles
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor and Generator Manufacturing (335312)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)
- akta.pro secondary industry
- E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)
Keywords
Where EZGO is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
EZGO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Golf Cart Sales: Primary revenue stream from selling new electric golf carts including RXV Elite, Express 4, Express 6, and utility vehicles. Products are sold directly through e-commerce and showroom with prices ranging from $22,950 to $36,950.
- Pre-owned/Certified Golf Cart Sales: Sale of factory-certified pre-owned golf carts with warranties, offering customers more affordable options with prices ranging from $10,950 to $29,950.
- Parts and Accessories: Sales of replacement parts, batteries (RoyPow lithium), chargers, wheels, seats, and other accessories for golf carts.
- Financing Services: Partnership with UDC Finance to provide consumer and business financing options for cart purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RXV Elite Golf Cart - Entry level 2-seater with Samsung lithium battery |
| Unit Pricing | Pay-as-you-go | RXV Elite 4-Seater - Extended version for 4 passengers |
| Unit Pricing | Pay-as-you-go | Express 4-Seater - Premium 4-passenger cart with advanced features |
| Unit Pricing | Pay-as-you-go | Express 6-Seater - 6-passenger electric vehicle |
| Unit Pricing | Pay-as-you-go | RoyPow Lithium Battery 100AH/48V - Aftermarket battery upgrade |
| Unit Pricing | Pay-as-you-go | Hauler 800 Elite - Commercial utility vehicle |
| Unit Pricing | Pay-as-you-go | Hauler Pro Elite - Heavy-duty commercial utility cart |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
EZGO product offering
Product offeringCore offering
EZGO NZ is the exclusive New Zealand distributor of E-Z-GO and Cushman electric golf carts and utility vehicles, selling new vehicles (RXV Elite, Express 4/6-Seater, Hauler Pro Elite), factory-certified pre-owned carts, parts, and accessories. All new vehicles feature ELiTE Samsung lithium battery powertrains with IntelliBrake regenerative braking and 6-year battery warranties, with the Pace Technology fleet management platform sold to golf courses for GPS-based fleet operations.
Product overview
EZGO is a golf cart and utility vehicle company that distributes E-Z-GO branded products (a Textron company) in New Zealand. The product portfolio centers on three main electric vehicle lines: the RXV Elite (available in 2-seat and 4-seat configurations), the Express series (4-seater and 6-seater models), and the Hauler utility line (Hauler 800 Elite and Hauler Pro Elite). All vehicles feature ELiTE Samsung Lithium battery technology and IntelliBrake regenerative braking systems. Supporting the vehicle range is Pace Technology, a GPS-based fleet management platform with Golf Logix course mapping integration, and a RoyPow-branded lithium battery and charger accessory line. The company also offers a Factory Certified Pre-Owned program for refurbished vehicles, alongside various accessories including premium seats, wheels, windscreens, coolers, and golf gear. The portfolio is organized as a platform of vehicles with add-on technology services and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Pace Technology: GPS-based fleet management technology for golf courses featuring geofencing, speed management, real-time tracking, and on-cart food ordering capabilities.
- ELiTE Lithium
- IntelliBrake
- Factory Certified Pre-Owned
Products and services
- RXV Elite Golf Cart The flagship 2-passenger electric golf cart featuring ELiTE Samsung Lithium battery technology, IntelliBrake automatic parking brake, and 6-year battery warranty, available in multiple color options for individual consumers and golf courses.
- RXV Elite 4-Seater Golf Cart 4-passenger variant of the RXV Elite with Samsung Lithium battery, IntelliBrake technology, and a convertible rear-facing seat that flips to a flat tray; supports up to 4 passengers with 293 kg load capacity.
- Express 4-Seater Electric Cart Luxury 4-passenger electric cart with 100Ah Samsung ELiTE Lithium battery, LED headlights, premium seats, lifted suspension, extended roof, IntelliBrake technology, and 4-year parts warranty.
- Express 6-Seater Golf Cart 6-passenger electric vehicle with 100Ah Samsung ELiTE Lithium battery, IntelliBrake system, LED lights with indicators, premium seats, USB port, 4-year parts warranty, and 6-year battery warranty.
- Hauler Pro Elite Heavy-duty Cushman utility vehicle with double-stacked 100Ah Samsung ELiTE Lithium battery, electric tipping tray, roto-moulded cargo box, 544 kg load capacity, IntelliBrake system, and 3-year parts warranty for commercial and industrial fleet operators.
- Pace Technology GPS-based fleet management platform for golf courses enabling speed management, geo-fencing, real-time vehicle tracking, pin placement updates, and golfer communication, with Golf Logix integration for course mapping and GPS yardages.
- RoyPow Lithium Battery 100AH / 48V Drop-in replacement 48V 100Ah lithium battery for lead-acid golf cart upgrades, featuring a built-in Battery Management System with overcharge, overdischarge, and short-circuit protection, backed by a 4-year warranty.
- RoyPow Lithium 48V Battery Charger Battery charger designed for RoyPow 48V lithium batteries, covered by a 12-month warranty.
- Factory Certified Pre-Owned Program Certified pre-owned golf cart program featuring comprehensive inspection, parts replacement, and refurbishment, with up to a 5-year parts and battery warranty; offers more affordable entry-level pricing for consumers and golf courses.
Quantifiable outcome
- Up to $16k annual revenue per cart for golf courses based on case studies
- +3 more outcomes
Companies that use EZGO
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
EZGO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
EZGO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Samsung SDIcoreSamsung SDI supplies lithium battery cells for EZGO's ELiTE lithium powertrain technology. This partnership ensures reliable, high-quality battery supply for EZGO's electric golf carts and utility vehicles, providing customers with proven battery technology backed by Samsung's manufacturing excellence.
- Textron Specialized VehiclescoreEZGO is a brand of Textron Specialized Vehicles Inc., operating as a subsidiary of Textron Inc. (NYSE: TXT). Textron provides manufacturing expertise, R&D support, and global brand backing while EZGO maintains local market autonomy and customer relationships.
- RoyPowmajorRoyPow is the exclusive distributor of RoyPow Lithium Battery Systems in New Zealand for golf cart applications. EZGO offers RoyPow batteries as aftermarket upgrades and alternative to Samsung batteries for lead-acid conversions.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
EZGO competitors and assessment
Company assessmentBroad incumbents
- Cushman: Sister brand to E-Z-GO under Textron Specialized Vehicles; EZGO NZ explicitly distributes Cushman commercial utility vehicles alongside E-Z-GO carts. Overlapping portfolio and parent company make it the closest brand-house peer.
- Polaris Commercial: Polaris's commercial/professional division sells electric and ICE utility vehicles used at airports, resorts, and industrial campuses—directly overlapping with EZGO's commercial fleet verticals (aviation, hospitality, logistics).
Regional players
- Bradshaw Electric Vehicles: UK-based distributor and converter of electric utility vehicles for industrial, grounds-care, and commercial applications. Comparable commercial-fleet electric vehicle business model to EZGO NZ's commercial side, but operating in a different geography.
Emerging players
- Tomberlin: US maker of electric golf carts and street-legal LSVs targeting golf, residential, and commercial mobility. Overlaps with EZGO on lithium-equipped carts and commercial utility use cases.
- Pilotcar: US manufacturer of street-legal electric low-speed vehicles for golf, neighborhood, commercial, and resort use. Direct product overlap with E-Z-GO's utility and passenger carts in the lithium-powered LSV segment.
- Garia: Denmark-based premium/luxury electric golf cart and utility vehicle maker. Targets premium golf courses, resorts, and high-end residential customers with a similar lithium-focused, design-forward positioning to EZGO's premium Express and RXV Elite offerings.
- ICON Electric Vehicles: US-based manufacturer of electric golf carts and low-speed vehicles sold through a dealer network. Competes in the same golf, neighborhood, and light commercial segments, often at lower price points than E-Z-GO.
- Star EV: Manufacturer of electric golf carts, utility vehicles, and LSVs sold through dealer networks. Comparable product mix to E-Z-GO across golf, hospitality, and commercial segments, though with a smaller global footprint.
Direct peers
- Club Car: Owned by Platinum Equity and historically EZGO's largest direct global competitor in electric golf carts and small utility vehicles. Competes head-to-head with E-Z-GO across golf courses, resorts, and commercial fleets worldwide, including in Australasia.
- Yamaha Golf Cars: Yamaha's golf car and utility vehicle division is one of the three global majors (with E-Z-GO and Club Car) in electric golf carts. Targets the same golf, hospitality, and light commercial fleet customers with comparable lithium and lead-acid product lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EZGO social profiles
Digital presenceEZGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZGO leadership team
Management profileNumber of profiles
Profiles2 records
EZGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZGO
What does EZGO do?
EZGO NZ is the exclusive New Zealand distributor of E-Z-GO and Cushman electric golf carts and utility vehicles, selling new vehicles (RXV Elite, Express 4/6-Seater, Hauler Pro Elite), factory-certified pre-owned carts, parts, and accessories. All new vehicles feature ELiTE Samsung lithium battery powertrains with IntelliBrake regenerative braking and 6-year battery warranties, with the Pace Technology fleet management platform sold to golf courses for GPS-based fleet operations.
Is EZGO a public or private company?
EZGO is a private company. It is classified as family owned and is currently operating.
When was EZGO founded?
EZGO was founded in 1954. It employs 1 to 10 people.
Where is EZGO based?
EZGO is headquartered in Auckland, New Zealand, in the Oceania region.
How does EZGO make money?
Four revenue lines are on record. New Golf Cart Sales are the primary driver. The others are pre-owned/Certified Golf Cart Sales, parts and Accessories and financing Services.
Who are EZGO's main competitors?
Broad incumbents on record are Cushman and Polaris Commercial. Bradshaw Electric Vehicles is listed as a regional player. Emerging players are Tomberlin, Pilotcar, Garia, ICON Electric Vehicles and Star EV. Direct peers are Club Car and Yamaha Golf Cars.
Does EZGO have an API?
No public API is recorded for EZGO.
What industry is EZGO in?
EZGO's product category is Electric Golf Carts and Utility Vehicles. Its primary akta.pro industry code is CRACASAI, E-Mobility Batteries & Swappable Packs (Consumer), with a secondary code of CRACASAK, E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM). Its NAICS code is 33632 and its SIC code is 3751.