Lakeville Insurance Agency
Lakeville Insurance Agency is a family-owned independent insurance agency founded in 1985 in Lakeville, Minnesota, licensed in Minnesota and Wisconsin, placing personal and commercial coverage for individuals and small businesses through 15+ A-rated carrier partners.
- Company typePrivate
- Founded1985
- HeadquartersLakeville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lakeville Insurance Agency does
Lakeville Insurance Agency is a family-owned independent insurance agency founded in 1985 by Jim Nielsen and headquartered in Lakeville, Minnesota. The firm is licensed in Minnesota and Wisconsin and operates as a commission-based intermediary, placing personal and commercial insurance coverage on behalf of clients through a panel of more than fifteen "A"-rated carrier partners. There is no proprietary technology platform or differentiated underwriting product; the value proposition rests on multi-carrier access, local market knowledge, and long-tenured agent relationships.
In January 2021, ownership transferred from founder Jim Nielsen to his son Beau Nielsen, marking a generational handoff that has been accompanied by measured team expansion. Named hires include Jesse Ison (Feb 2023), Shannon Nielsen (Sept 2023, administrative), Erica Rabuse (Nov 2025, bringing 17+ years of captive-agent experience), and Maximus Ison (Feb 2026), bringing the agency to an estimated 7-8 staff members. The stated customer base spans individual consumers and small-to-mid-sized businesses, with named verticals including auto dealerships, repair garages, body shops, contractors, and restaurants; public testimonials reference client relationships of 20-30+ years.
Revenue is generated entirely through carrier commissions on placed policies, with no disclosed premium volume, subscription pricing, or technology licensing income. Distribution is relationship-driven and local: referrals, repeat households, and community presence rather than digital marketing or product-led growth. The agency's competitive position is anchored by multi-carrier breadth, family-brand continuity, and the renewal inertia of long-tenured clients rather than by any data, network, or technology moat.
Lakeville Insurance Agency firmographics
Firmographics- Name
- Lakeville Insurance Agency
- Legal name
- Lakeville Insurance Agency, Inc.
- Website
- https://lakevilleins.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lakeville Insurance Agency is a family-owned independent insurance agency founded in 1985 in Lakeville, Minnesota, licensed in Minnesota and Wisconsin, placing personal and commercial coverage for individuals and small businesses through 15+ A-rated carrier partners.
- Ownership category
- akta.pro rank
Where Lakeville Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lakeville Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, revenue is generated through commissions paid by insurance carrier partners on policies sold and renewed. Agents represent multiple insurance companies and earn commission based on premium volume and policy retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Personalized insurance quotes based on individual risk profiles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lakeville Insurance Agency product offering
Product offeringCore offering
Lakeville Insurance Agency is a family-owned independent insurance agency that represents over 15 "A" rated insurance carriers and provides personalized insurance brokerage services. The agency shops and compares pricing and coverage across multiple carriers on behalf of clients, offering personal lines (auto, home, life), commercial lines (business owners, general liability, workers' comp), and specialty coverage (antique auto, recreational vehicles, events, collections). It serves individual consumers and small businesses across Minnesota and Wisconsin.
Product overview
Lakeville Insurance Agency is a family-owned independent insurance agency that serves as a full-service insurance broker offering a unified platform of insurance products. The agency works with over 15 'A' rated insurance companies to compare pricing and coverage, providing personalized insurance plans tailored to individual needs. The core offerings include Auto, Homeowners, Life, and Small Business insurance, with extensive add-on modules covering specialty items (Antique Auto, Collections, Jewelry, Firearms, Weddings, Hobbies), recreational vehicles (Motorcycle, ATV, Snowmobile, Boat/Jet Ski), commercial lines (General Liability, Workers Compensation, Commercial Property, Professional Liability), and niche coverage (Umbrella, Disability, Bonds, Special Event). The agency also offers umbrella and commercial umbrella policies that provide additional liability protection beyond standard policy limits.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- We represent over 15 'A' rated insurance companies
- +3 more outcomes
Companies that use Lakeville Insurance Agency
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Lakeville Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lakeville Insurance Agency partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- AAAcoreInsurance carrier partner providing auto, home, and life insurance products through the agency
- American CollectorscoreInsurance carrier specializing in collector vehicle coverage
- American Strategic InsurancecoreInsurance carrier partner providing personal insurance products
- Auto-OwnerscoreInsurance carrier partner providing auto, home, and commercial coverage
- Condon & SkellycoreInsurance carrier partner specializing in commercial coverage
- DairylandcoreInsurance carrier partner specializing in motorcycle and powersports coverage
- EncompasscoreInsurance carrier partner providing personal and commercial coverage
- ForemostcoreInsurance carrier partner specializing in specialty coverage including mobile homes and landlord policies
- Grinnell MutualcoreInsurance carrier partner providing mutual insurance products
- HagertycoreInsurance carrier partner specializing in classic and collector vehicle coverage
- J.C. TaylorcoreInsurance carrier partner specializing in antique and classic automobile coverage
- MarkelcoreInsurance carrier partner providing specialty and commercial coverage
- MetLifecoreInsurance carrier partner providing life, auto, home, and other insurance products
- Midland NationalcoreInsurance carrier partner specializing in life insurance and annuity products
- NationwidecoreInsurance carrier partner providing personal and commercial coverage
- ProgressivecoreInsurance carrier partner providing auto and commercial coverage
- SafecocoreInsurance carrier partner providing personal insurance products
- SFMcoreInsurance carrier partner specializing in workers' compensation coverage
- StillwatercoreInsurance carrier partner providing personal and commercial coverage
- Superior PointcoreInsurance carrier partner providing specialty coverage
- TravelerscoreInsurance carrier partner providing personal, commercial, and specialty coverage including boat, yacht, flood, and business insurance
- Universal Property & CasualtycoreInsurance carrier partner specializing in property coverage
- Vasa-Spring Garden MutualcoreRegional insurance carrier partner providing mutual insurance products
- Western National MutualcoreInsurance carrier partner providing mutual insurance products
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Lakeville Insurance Agency competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: National insurance brokerage and agency operator with a network of independent agency locations — directly competes for customers and producers in personal and commercial lines.
- Hub International: Large global insurance brokerage with a substantial U.S. retail agency footprint — competes for the same commercial and personal lines customers and actively acquires independent agencies in regional markets.
- Higginbotham: Large independent insurance and financial services firm representing multiple carriers across commercial and personal lines — overlapping carrier panel and commission-based revenue model at much greater scale.
- Leavitt Group: National independent insurance brokerage representing multiple carriers and serving personal, commercial, and benefits clients — broader geographic and product footprint but same independent agency economics.
- Arthur J. Gallagher: Major global insurance brokerage and risk management firm with retail agency operations across the U.S. — relevant incumbent competitor for commercial lines specialty accounts and a serial acquirer of independent agencies.
Direct peers
- Goosehead Insurance: Independent insurance agency franchise model representing multiple top-rated carriers and selling personal and commercial lines through agent partners — directly comparable GTM motion and product breadth, though at much larger national scale.
- Brightway Insurance: Independent insurance agency franchisor that empowers agents to represent multiple carriers for home, auto, and commercial coverage — same multi-carrier agency model with sales-led motion.
Others
- State Farm: Captive-agent insurance carrier competing directly with independent agencies like Lakeville for auto, home, and life customers — represents the alternative distribution model against which independent agents must differentiate.
- Progressive: Carrier partner of Lakeville Insurance and one of its largest distribution relationships; simultaneously a major direct-to-consumer competitor in auto insurance that pressures independent agent commissions on personal lines.
Emerging players
- Lemonade: Digital-first InsurTech selling auto, home, renters, and life insurance directly to consumers without agents — represents the structural threat of disintermediation to traditional commission-based independent agencies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lakeville Insurance Agency social profiles
Digital presenceLakeville Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lakeville Insurance Agency leadership team
Management profileNumber of profiles
Profiles7 records
Lakeville Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lakeville Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lakeville Insurance Agency
What does Lakeville Insurance Agency do?
Lakeville Insurance Agency is a family-owned independent insurance agency that represents over 15 "A" rated insurance carriers and provides personalized insurance brokerage services. The agency shops and compares pricing and coverage across multiple carriers on behalf of clients, offering personal lines (auto, home, life), commercial lines (business owners, general liability, workers' comp), and specialty coverage (antique auto, recreational vehicles, events, collections). It serves individual consumers and small businesses across Minnesota and Wisconsin.
Is Lakeville Insurance Agency a public or private company?
Lakeville Insurance Agency is a private company. It is classified as family owned and is currently operating.
When was Lakeville Insurance Agency founded?
Lakeville Insurance Agency was founded in 1985. It employs 1 to 10 people.
Where is Lakeville Insurance Agency based?
Lakeville Insurance Agency is headquartered in Lakeville, United States, in the North America region.
How does Lakeville Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Lakeville Insurance Agency's main competitors?
Broad incumbents on record are Brown & Brown, Hub International, Higginbotham, Leavitt Group and Arthur J. Gallagher. Direct peers are Goosehead Insurance and Brightway Insurance. Others are State Farm and Progressive. Lemonade is listed as an emerging player.
Does Lakeville Insurance Agency have an API?
No public API is recorded for Lakeville Insurance Agency.