Perth Convention and Exhibition Centre

What Perth Convention and Exhibition Centre does

Perth Convention and Exhibition Centre (PCEC) is a privately held, purpose-built convention and exhibition venue located at 21 Mounts Bay Road in Perth's CBD, Western Australia, operating since 2004 as a subsidiary of Downer Group. The venue spans 28,000 square metres across multiple levels and comprises six exhibition pavilions, the 1,500+ capacity Riverside Theatre, conference and meeting rooms, and the BelleVue Ballroom — accommodating events from 10 to 5,000+ attendees. Its customer base is enterprise-led, serving corporate event organisers, industry associations, exhibitors, and consumer audiences through a dedicated direct-sales account management team. Named flagship events include Land Forces 2026, IFSCC Congress 2026, and the Australasian Neuromuscular Network & Asian and Oceanian Myology Center Joint Congress 2026.

The venue's technology backbone includes a Wi-Fi 6E deployment with HPE Aruba Networking (sensors, Central management, and ClearPass security), a 20m x 5m LED screen in Riverside Theatre expandable to 6.5m height, a state-of-the-art line array PA system with 80+ intelligent lights, and a Ungerboeck-based Exhibitor Portal. Digital channels include 3D virtual venue tours and a 2024 relaunched website. Service offerings extend beyond venue hire into in-house catering (Culinary Collection featuring Western Australian produce, three-time Gold Plate Award winner), barista coffee cart services, freight and logistics via PCEC Logistics, event branding, and the 'Moments of Impact' legacy storytelling program.

PCEC generates revenue through venue space rental, in-house catering, logistics services, equipment hire, and ancillary services. Distribution combines enterprise field sales (dedicated Director of Sales, Senior Sales Managers, and specialized segment managers for corporate, R&D, and concerts/exhibitions) with self-service digital tools and partnerships with Business Events Perth (destination marketing), Ticketek (ticketing), and AVPartners (exclusive on-site AV). Marketing is supported by PR, content marketing, social media, and a steady cadence of industry award wins (World MICE Awards, Gold Plate, AHA Hospitality Awards, WA Tourism Awards). The venue is led by General Manager Kendra Naidoo (appointed October 2024) with a 600-person team, hosting approximately 600 events annually and welcoming over 800,000 visitors.

Name

Perth Convention and Exhibition Centre

Legal name

Perth Convention and Exhibition Centre

Website

https://pcec.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Convention and Exhibition Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference & Convention Center Catering (THAHAKAB), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Convention venue services
• Exhibition space rental
• Event catering services
• Corporate event hosting
• Conference venue booking

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Venue Space Rental: PCEC generates revenue by renting its purpose-built event spaces including exhibition pavilions, meeting rooms, Riverside Theatre, and function spaces for conferences, exhibitions, concerts, and gala events.
2. Food & Beverage Catering Services: PCEC provides comprehensive in-house catering services including plated meals, cocktail packages, breakfast, breaks, high tea, cocktail functions, and school ball packages. The venue has won the Gold Plate Award for Corporate Venue Caterer three consecutive years.
3. Barista Coffee Cart Services: On-site barista coffee cart services with packages including espresso machines, carts, full coffee range, and barista staff. Additional charges apply for extended hours beyond the minimum 3-hour engagement.
4. Logistics and Loading Dock Services: PCEC Logistics provides freight handling, forklift, porterage, and storage services. Bespoke services such as refrigerated storage, container hire, and marquee hire can be arranged for event clients.
5. Culinary and Catering Equipment Hire: Additional catering services and event equipment including furniture hire, marquees, cutlery, and event accessories sourced through partners like HA Hire.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Perth Convention and Exhibition Centre operates a purpose-built convention and exhibition venue in Perth, Western Australia, providing 28,000 sqm of flexible event space across six exhibition pavilions, the Riverside Theatre, meeting rooms, and the BelleVue Ballroom. The company rents venue space and delivers integrated event services including in-house catering, audio-visual technology, event logistics and freight handling, and on-site barista and coffee cart services for conferences, exhibitions, corporate functions, concerts, and gala events.

Product overview

Perth Convention and Exhibition Centre (PCEC) is a purpose-built convention and exhibition venue offering comprehensive event hosting services. The venue provides multiple distinct spaces including six Exhibition Pavilions, Riverside Theatre (with 20m x 5m LED screen), Conference/Meeting Rooms, and BelleVue Ballroom. Core services include on-site catering (Culinary Collection with WA produce), Barista Coffee Cart Service, Event Logistics & Freight Management, and Event Branding Opportunities. Digital offerings comprise an Exhibitor Portal (Ungerboeck-based), Venue Toolkit with forms and manuals, and 3D Virtual Venue Tours. The venue also offers the Moments of Impact Legacy Program for tracking event outcomes and Carbon Positive Event Solutions through Regenerate Australia partnerships. The venue hosts approximately 600 events annually serving 800,000 visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Pavilions (1-6)

Quantifiable outcome

• PCEC has hosted over 500 events per year welcoming more than 100,000 national and international delegates annually.
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• AVPartnerscoreTechnology or IntegrationAVPartners is PCEC's exclusive on-site AV and technology partner, providing full-service audio-visual solutions covering stage design, immersive experiences, bespoke lighting, advanced sound systems, and live event technology. AVPartners worked with PCEC to install the largest LED screen in Perth's event spaces.
• HPE Aruba NetworkingcoreTechnology or IntegrationHPE Aruba Networking provides PCEC's wireless connectivity infrastructure using Wi-Fi 6E technology. The deployment includes HPE Aruba User Experience Insight sensors, HPE Aruba Networking Central, and HPE Aruba Networking ClearPass for monitoring, management, and enhanced security.
• Business Events PerthcoreGTM or Marketing PartnerBusiness Events Perth is PCEC's destination marketing partner, promoting Perth as a destination for business events. They offer event planning services, marketing, and promotion support to attract national and international events to PCEC and Perth.
• TicketekcoreChannel Partner/ Reseller/ DistributorTicketek is PCEC's ticketing partner, providing ticket sales services and customer service at the venue's dedicated Information Desk for events hosted at PCEC.
• Perth ExpomajorStrategic or Co-development PartnerPerth Expo offers 30 years of industry experience managing large-scale exhibitions. They provide custom exhibition display, design, furniture hire, and equipment hire services in one convenient package for events at PCEC.
• Phenomenon EventsmajorStrategic or Co-development PartnerPhenomenon Events is a creative event management company specialising in immersive events. They offer a hands-on approach working with each client to bring event stories to life at PCEC.
• AlscominorOthersAlsco services PCEC's linen and laundry needs for event services, providing clean linens for catering and function spaces.
• HA HireminorOthersHA Hire is an event hire company offering all equipment from cutlery to marquees for events at PCEC, with experience guaranteeing smooth and efficient bump-in.
• Inception VideominorOthersInception Video Production is an award-winning and accredited producer of corporate videos, offering customisable corporate packages for events and promotional content at PCEC.
• The Scene TeamminorOthersThe Scene Team provides photography and memory capture services for events at PCEC, leveraging expertise and skills in event photography.
• Maple and WrenminorStrategic or Co-development PartnerMaple and Wren offer bespoke floristry and event design services with creative artistry and an eye for design for events at PCEC.
• Containers for ChangeminorOthersContainers for Change unites Western Australians in the fight against landfill and supports PCEC's sustainability efforts through recycling services.
• Regenerate AustraliaminorStrategic or Co-development PartnerPCEC has partnered with Regenerate Australia to support clients who want a carbon-positive approach to their events, offering opportunities to Donate a Tree or contribute funds towards tree planting. Regenerate Australia has planted over 7.4 million trees since 2001.
• Running With ThievesminorOthersRunning With Thieves is a local independent brewery that sources and produces its brews in-house, providing a Western Australian craft beer offering for events at PCEC.
• 3BY2minorOthers3BY2 designed and developed PCEC's new website launched in 2023, providing a functional and stylistic digital platform reflecting PCEC's brand of hospitality.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• ASM Global: ASM Global is a global venue management and services company that operates convention centres, arenas, stadiums, and theatres worldwide. It is a broad incumbent in the same industry as PCEC, providing venue operations, catering, and event services across a global portfolio.
• AEG Facilities: AEG Facilities operates a large portfolio of convention centres, arenas, and stadiums globally. As a broad incumbent, it competes with PCEC in the venue management and live events space, particularly for touring entertainment and large-scale exhibitions.

Direct peers

• Brisbane Convention and Exhibition Centre (BCEC): BCEC is a purpose-built convention and exhibition venue in Brisbane, comparable in size and service model to PCEC. Both venues host international association congresses, trade exhibitions, and gala events and compete within Australia's MICE destination market.
• International Convention Centre Sydney (ICC Sydney): ICC Sydney is a major purpose-built convention, exhibition, and entertainment venue in Sydney's Darling Harbour. It is a direct peer to PCEC, competing for the same pool of national and international association conferences, trade shows, and corporate events in Australia.
• Melbourne Convention and Exhibition Centre (MCEC): MCEC is Australia's largest convention and exhibition centre, located in Melbourne. It is the most direct comparable to PCEC, operating a similar purpose-built convention/exhibition model with in-house catering, AV, and event services for conferences, exhibitions, and corporate events in the Australian MICE market.
• Cairns Convention Centre: Cairns Convention Centre is a purpose-built convention venue in regional Queensland, comparable in scope to PCEC and competing in the same Australian association conference and incentive travel market.
• Adelaide Convention Centre: Adelaide Convention Centre is a multi-venue convention and events complex offering exhibition halls, plenary spaces, and banqueting. It is a direct peer to PCEC, serving a similar role in the Australian state-capital MICE market for conferences, exhibitions, and entertainment events.
• Sydney Showground (Royal Agricultural Society of NSW): Sydney Showground is a major event and exhibition precinct at Sydney Olympic Park hosting consumer expos, trade shows, and large-scale events. It is a direct peer to PCEC in the Australian exhibition and consumer expo market.
• Gold Coast Convention and Exhibition Centre (GCCEC): GCCEC is a purpose-built convention and exhibition venue on the Gold Coast, hosting conferences, exhibitions, and entertainment events. It is a direct peer to PCEC, with a similar business model centered on convention space rental, in-house catering, AV, and event services.

Regional players

• Singapore EXPO: Singapore EXPO is one of Southeast Asia's largest purpose-built exhibition and convention venues. While not in Australia, it is a regional peer that PCEC indirectly competes with for Asia-Pacific association rotations and major trade shows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwFiGu41hjq9LwSYMUxkrWg
• LinkedInlinkedin.com/company/perth-convention-and-exhibition-centre
• Xx.com/pcec

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Convention and Exhibition Centre