3BY2
3BY2 is a Perth-based managed marketing services agency that provides outsourced strategy, design, digital marketing, automation, and event services to small and medium enterprises in Western Australia on monthly retainer and project-based engagements.
- Company typePrivate
- Founded2021
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 3BY2 does
3BY2 Pty Ltd is a Perth-based, founder-led managed marketing services agency targeting small and medium enterprises (SMEs) primarily in Western Australia. Founded in 2021 under Managing Director Mel Strutt, the firm positions itself as a 'no-jargon, logic-driven' alternative to traditional agencies, offering SMEs a full outsourced marketing function via monthly retainers, alongside project-based specialist engagements for clients with existing in-house teams. Its service portfolio spans strategy (customer journey mapping, strategic roadmaps, brand and culture strategy), technology (CRM and automation setup), content (SEO writing, press releases, capability statements), design and creative, events, websites (WordPress, WooCommerce), search engine marketing, Google Ads, social media, and marketing automation. The core wrapper is the Managed Marketing Service, with named enterprise-grade clients including Leach Legal, PCEC, and SportWest underpinning case-study credibility within the broader SME book of business.
The firm operates on a hybrid revenue model: recurring monthly retainers for fully managed engagements, supplemented by project-based specialist services and discrete one-off projects (website builds priced roughly A$2k–A$10k+, with third-party costs such as ad spend and hosting billed separately). Pricing is quote-based and not publicly disclosed, with no lock-in contracts at the service level. Go-to-market is sales-led and direct, relying on website inquiries, referrals, the 'Raising The Bar' podcast (launched 2024), organic SEO, and earned media (including opinion pieces in The West Australian) rather than channel partners or paid acquisition.
Underlying technology is built on industry-standard martech rather than proprietary platforms: WordPress for web development, WooCommerce for e-commerce, ActiveCampaign as a core marketing-automation partner, and Google Ads, Google Analytics, and Google Business Profile for paid and owned media. The firm uses third-party AI tools (ChatGPT, Claude, Copilot) to accelerate content production, imagery, and data analysis, and is publicly engaging with the rise of GEO (Generative Engine Optimisation). Reported client metrics — NPS of 8.7 and retention above 95% — combined with multi-year renewals from anchor clients (PCEC through 2025, SportWest through 2026) indicate a stable, founder-anchored services business rather than a venture-scaled platform.
3BY2 firmographics
Firmographics- Name
- 3BY2
- Legal name
- 3BY2 Pty Ltd
- Website
- https://3by2.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3BY2 is a Perth-based managed marketing services agency that provides outsourced strategy, design, digital marketing, automation, and event services to small and medium enterprises in Western Australia on monthly retainer and project-based engagements.
- Ownership category
- akta.pro rank
3BY2 industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where 3BY2 is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
3BY2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Marketing Services: Monthly retainer-based managed marketing services where 3BY2 takes full responsibility for client marketing functions. Includes dedicated account manager, strategy development, execution across multiple channels, and ongoing optimization. Priced as a monthly fee with minimum contract terms.
- Specialist Services: Project-based engagements providing specialist marketing skills (strategy, design, content, digital marketing, marketing automation, event management) to clients with existing in-house teams. Billed per project or on a scope-of-works basis.
- One-Off Projects: Discrete marketing projects including website design/development, brand strategy, campaigns, and tactical deliverables. Billed per project based on defined scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fully Managed Marketing Service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
3BY2 product offering
Product offeringCore offering
3BY2 delivers fully managed marketing services to small and medium enterprises (SMEs) in Perth and Western Australia, acting as an outsourced marketing department under a monthly retainer. The agency provides dedicated account management, strategic roadmap development, and execution across strategy, technology, content, design, events, websites, search engine marketing, Google Ads, social media, and ActiveCampaign-based marketing automation. Complementary offerings include specialist services for clients with in-house teams and one-off projects such as website builds, brand strategy, and campaigns.
Product overview
3BY2 is a Perth-based managed marketing services agency offering a comprehensive suite of marketing services rather than a single software product. Their flagship offering is the Managed Marketing Service, which provides fully managed marketing with dedicated account management and strategic roadmaps. Alongside this, they offer Specialist Services for specific tactical needs. The service portfolio spans strategy, technology, content, design & creative, events, websites, search engine marketing, Google Ads, social media, and marketing automation (primarily via ActiveCampaign). They also produce the Raising The Bar Podcast as a thought leadership sub-brand. The Managed Marketing Service serves as the core wrapper, with individual services (websites, automation, content, design, events, etc.) delivered as integrated components under strategic direction.
Differentiator
Problem solved
Functional benefit
Brands
- Raising The Bar: A fortnightly podcast hosted by Mel Strutt and Monique Cook, delivering marketing advice for Australian business owners. Episodes cover topics including AI in marketing, SEO, content strategy, and SME growth.
Products and services
- Managed Marketing Service Fully managed marketing service under a monthly retainer that takes marketing off the client's hands and provides a dedicated account manager who executes the marketing plan, schedules, organizes, and adapts to the business, including strategic roadmap development and ongoing multi-channel execution. Targeted at SMEs lacking in-house marketing capability in Perth and Western Australia.
- Specialist Services Project-based specialist marketing services including Strategic Consulting, Brand & Design, Communications & Content, Digital Marketing, Marketing Automation, and Event Design & Management, billed per project or scope-of-works for clients with in-house teams needing specific skill gaps filled.
- One-Off Projects Discrete marketing projects including website design/development, brand strategy, campaigns, and tactical deliverables, billed per project based on a defined scope of works.
- Marketing Strategy Services Strategic marketing services including Customer Journey Mapping, Strategic Marketing Roadmap, Current State Review, Automation Strategy, Brand & Culture Strategy, and Recruitment Strategy, designed for SMEs that need a defined marketing direction and execution plan.
- Marketing Technology Services Digital transformation and technology services including CRM implementation, marketing automation setup, and requirements analysis for technical marketing infrastructure.
- Content and Communications Services SEO content writing and communications services including press releases, annual reports, capability statements, market updates, information memorandums, and shareholder presentations.
- Design and Creative Services Graphic design services providing expert design support from concept to polished professional outcomes, including brand design and creative production for SME marketing programs.
- Event Design and Management Event conceptualisation, management, and lead capture services focused on delivering brand promise and event ROI, spanning conferences, tradeshows, and field days.
- Website Design and Development Website design and development services, including WordPress builds, WooCommerce e-commerce sites, hosting, and ongoing maintenance and support, targeted at SME clients needing conversion-focused websites.
- Search Engine Marketing (SEM and SEO) Paid search and SEO services including Google Ads management with bidding strategy, keyword strategy, and audience profiling for qualified lead generation.
- Google Ads Management Google Ads campaign management focusing on quality over quantity leads, excluding irrelevant clicks, and tracking return on investment for SME clients.
- Social Media Management Social media management including organic social media, paid social campaigns, platform strategy, content creation, and engagement optimization for SME clients.
- Marketing Automation Services Marketing automation services using ActiveCampaign for workflow building, customer journey mapping, lead nurturing, and real-time reporting dashboards that integrate with client operations.
Quantifiable outcome
- Client NPS score of 8.7
- +3 more outcomes
Companies that use 3BY2
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
3BY2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature3 records
3BY2 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SportWestcoreSportWest is a peak sport industry body representing over 5,500 sporting clubs around Western Australia. 3BY2 has extended their sponsorship agreement until 2026 to support membership engagement and event system management. This is a strategic partnership where 3BY2 provides marketing expertise to strengthen and promote the sports community in Western Australia.
- SportWestcoreInitial sponsorship in 2023 where 3BY2 was selected to improve digital communications for SportWest's sports community members.
- Perth Convention and Exhibition Centre (PCEC)corePCEC signed a 2-year extension of their managed marketing service with 3BY2 after a successful initial 12-month engagement. 3BY2 provides email newsletter designs and ongoing marketing support for PCEC events and promotions.
- ActiveCampaigncore3BY2 is an ActiveCampaign partner, utilizing their marketing automation platform for client workflows. The company believes great automations depend not only on the tool but on the workflow and logic behind it, positioning their expertise as the key value driver rather than the platform itself.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
3BY2 competitors and assessment
Company assessmentBroad incumbents
- BWM Dentsu: Australian full-service creative agency within the Dentsu network. Competes in adjacent brand and campaign work but at larger client scale and through a network model rather than 3BY2's SME-focused managed service wrapper.
- DDB Australia: Australian arm of the DDB creative network offering advertising, digital, and brand strategy. Comparable capability set to 3BY2's strategy, creative, and content modules, but operating at enterprise scale and serving larger brand budgets.
- Ogilvy Australia: Large global-network creative and marketing agency operating across Australia. Overlaps with 3BY2's full-service marketing capabilities but serves enterprise and large-mid-market clients through a broader portfolio of services.
Direct peers
- Thinkerbell: Australian creative and marketing agency founded on a similar 'measured magic' SMB-and-mid-market proposition. Comparable in that it sells fully integrated marketing services (strategy, creative, content, PR) to brand owners under a single agency wrapper rather than pure project billing.
- Bonfire: Australian digital marketing agency focused on performance and content marketing for SME clients. Comparable in offering Google Ads, SEO, content, and social media execution under one agency relationship, similar to 3BY2's paid media and content modules.
- Chello: Australian digital agency providing strategy, design, web development, and digital marketing for SME and mid-market clients. Comparable scope of services and similar client profile to 3BY2's specialist services offering.
- Anchor Digital: Australian digital marketing agency focused on SMEs, providing SEO, Google Ads, and web services. Comparable offering and client segment to 3BY2's specialist services, particularly for SME buyers seeking performance-led digital execution.
- Emote Digital: Perth-based digital agency providing web development, digital marketing, and strategy services. Comparable as a same-geography competitor targeting Perth SMEs with overlapping service lines in web, SEO, and paid media.
- Luminary: Australian digital agency offering strategy, web, SEO, paid media, and marketing technology services to mid-market clients. Comparable to 3BY2 across the digital execution layer (web, SEM, automation) and similar SME-to-mid-market client base.
- Marketing Eye: Australian outsourced marketing agency that targets SMEs with retainer-based fractional CMO services. Closely comparable business model to 3BY2's managed marketing wrapper, with similar pitch of replacing the need for an in-house marketing hire.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
3BY2 social profiles
Digital presence3BY2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
3BY2 leadership team
Management profileNumber of profiles
Profiles1 record
3BY2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3BY2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3BY2
What does 3BY2 do?
3BY2 delivers fully managed marketing services to small and medium enterprises (SMEs) in Perth and Western Australia, acting as an outsourced marketing department under a monthly retainer. The agency provides dedicated account management, strategic roadmap development, and execution across strategy, technology, content, design, events, websites, search engine marketing, Google Ads, social media, and ActiveCampaign-based marketing automation. Complementary offerings include specialist services for clients with in-house teams and one-off projects such as website builds, brand strategy, and campaigns.
Is 3BY2 a public or private company?
3BY2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3BY2 founded?
3BY2 was founded in 2021. It employs 11 to 50 people.
Where is 3BY2 based?
3BY2 is headquartered in Perth, Australia, in the Oceania region.
How does 3BY2 make money?
Three revenue lines are on record. Managed Marketing Services are the primary driver. The others are specialist Services and one-Off Projects.
Who are 3BY2's main competitors?
Broad incumbents on record are BWM Dentsu, DDB Australia and Ogilvy Australia. Direct peers are Thinkerbell, Bonfire, Chello, Anchor Digital, Emote Digital, Luminary and Marketing Eye.
Does 3BY2 have an API?
No public API is recorded for 3BY2.
What industry is 3BY2 in?
3BY2's product category is Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7310.