Michalak Paris

What Michalak Paris does

Michalak Paris is a French premium artisanal pâtissier brand founded in 2013 by World Pastry Champion Christophe Michalak and his wife Delphine Michalak, and operated through the privately held French SAS KOSMIK AND CO (registered capital €10,000). The company retails signature French pastries, large sharing cakes, ice creams and sorbets, travel cakes, viennoiseries, bakery and savory items, and chocolate and grocery products, alongside a Masterclass culinary school located at 60 rue du Faubourg Poissonnière, Paris. The product portfolio is positioned as handcrafted using seasonal ingredients, natural colorants derived from fruits and vegetables, and premium suppliers including Valrhona for chocolate and Elle&Vire for dairy, with over 700 unique creations developed since launch.

The business operates a direct-to-consumer omnichannel model across nine owned retail boutiques in Paris (including a concession in Printemps Haussmann) and one location in Omotesando, Tokyo, complemented by an owned e-commerce site and a Masterclass academy. Distribution is supported by same-day SHIPPR courier delivery in Paris and Île-de-France, plus nationwide refrigerated and frozen shipping via Chronopost, Chronofresh, and Chronofreeze to metropolitan France, Belgium, and Luxembourg, with Click & Collect available at three Parisian locations. Pricing is publicly disclosed and unit-based, spanning roughly €8.00–€9.50 for individual pastries and ice creams, €24.00–€76.47/kg for larger cakes, and €160.00 per 12-person Masterclass course; B2B corporate orders for bespoke creations, gifting, and event privatization are available upon commercial enquiry.

The primary customer base is individual consumers in France seeking premium patisserie for personal consumption, gifting, and celebrations, augmented by a secondary B2B corporate segment and Masterclass participants. The brand extends Christophe Michalak's personal reputation from his prior role as Executive Pastry Chef at the Hôtel Plaza Athénée and his 2005 World Pastry Champion title. There is no public listing, no institutional external investor disclosed in the data, and headcount is reported as 11–50 employees; the ownership and operating structure is founder-controlled.

Name

Michalak Paris

Legal name

KOSMIK AND CO SAS

Website

https://christophemichalak.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Michalak Paris is a French premium artisanal pâtisserie brand founded by World Pastry Champion Christophe Michalak, retailing signature pastries, cakes, chocolates, and savory items through nine Paris boutiques, a Tokyo boutique, owned e-commerce with nationwide refrigerated delivery, and a Masterclass culinary school serving individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Artisanal French Patisserie

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Chocolate and Confectionery Manufacturing (31135), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Eating Places (5812)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Cake Shops & Custom Celebration Cakes (THAFAFAC), Patisserie & Confectionery (Chocolate/Sugar Arts) (EDAOAKAD)

Keywords

• Artisanal French pastry
• Premium patisserie
• Chocolate confections
• Pastry masterclass
• Luxury baked goods

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pastry Sales: Direct sales of artisanal pastries, cakes, chocolates, and baked goods through 9 owned retail boutiques in Paris.
2. E-commerce: Online ordering with home delivery across France, Belgium, and Luxembourg via Chronopost network.
3. Masterclass Courses: Pâtisserie masterclass courses held at the Ecole Michalak Masterclass, 60 rue du Faubourg Poissonnière, Paris. Gift certificates available for course bookings.
4. Corporate & B2B: Corporate gifting, custom creations, and event privatization services for business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Michalak Paris is a premium French patisserie house that manufactures and sells artisanal pastries, individual and large sharing cakes, ice creams and sorbets, travel cakes, viennoiseries, breads, chocolates, and grocery items under the brand of World Pastry Champion Christophe Michalak. Products are distributed through owned Parisian boutiques, an e-commerce storefront with home delivery across France, Belgium, and Luxembourg, and a Paris-based Masterclass pastry school. A dedicated corporate/B2B service handles bespoke creations, gift orders, and Masterclass event privatization.

Product overview

Michalak Paris is a premium French pastry boutique founded by chef Christophe Michalak, operating primarily as an e-commerce platform with physical retail locations across Paris. The company offers a unified product portfolio centered on artisanal French pâtisserie, encompassing individual pastries (Petits Gâteaux, Glaces & Sorbets), large sharing cakes (Grands Gâteaux, Klassik, Charlotte), cakes and afternoon treats (Cakes & Goûter, Gâteaux de Voyage), bakery and savory items (Boulangerie & Salé), and chocolate products (Chocolat & Épicerie). The offering is distributed through 9 Parisian boutiques, an online delivery service (Gâteaux en Livraison) with refrigerated and frozen options, and a Masterclass program offering professional pastry instruction. Signature creations include Kosmik, Fantastik, Koonies, Klassik, and Paris-Brest. The company positions itself as a high-end artisanal French house emphasizing natural colorants, premium ingredients, and seasonal products.

Differentiator

Problem solved

Functional benefit

Brands

• Michalak Masterclass: Pastry masterclass school where chef demonstrates recipes to participants in 3-hour sessions.

Products and services

• Petits Gâteaux (Individual pastries and small cakes) Individual-sized artisanal French pastries for single servings, including signature creations like Chou Abricot (€9.00) and Tarte Framboise Passion (€9.50). Sold to individual consumers via boutiques, e-commerce, and Click & Collect.
• Grands Gâteaux (Large sharing cakes) Larger pastries designed for sharing (typically 6–8 servings), including Charlotte Fraise (€55.00 for 6 persons), Klassik Yuzu Citron Vert (€76.47/kg), Klassik Chocolat Pécan (€76.47/kg), and Mango (€73.85/kg). Sold via boutiques, e-commerce, and delivery.
• Glaces & Sorbets (Ice creams and sorbets) Frozen desserts including Ourson Givré (frozen mousse pops) in flavors such as Vanille Dulcey Pécan, Praliné Noisette, Fruits Rouges, and Pistache Abricot at €8.00 each. Available via boutiques and delivery (frozen via Chronofreeze).
• Cakes & Goûter (Afternoon tea pastries and travel cakes) Travel cakes, traditional cakes, and afternoon-tea snacks including Fonkie XXL (€26.00), Fondant Chocolat Praliné Noisette, and Flan Vanille de Madagascar (€24.00). Designed for easy transport and delivery across France.
• Gâteaux de Voyage (Travel cakes) Pastries engineered for transport and gifting such as Fonkie XXL, Fondant Chocolat Praliné Noisette, and Flan Vanille, available for delivery throughout France (excluding Corsica) via Chronopost.
• Boulangerie & Salé (Bakery and savory) Artisanal bread, savory pastries, and viennoiseries made in the French tradition, sold through Parisian boutiques.
• Chocolat & Épicerie (Chocolate and grocery items) Chocolate offerings including Coffrets chocolat (boxed sets) and Tablettes chocolat (chocolate bars), plus specialty grocery items, made using Valrhona chocolate and Elle&Vire dairy.
• Michalak Masterclass (Pastry cooking school) Pastry masterclass courses held at the Ecole Michalak Masterclass in Paris (60 rue du Faubourg Poissonnière, 75010). Each 3-hour session is taught by Masterclass chefs on themed topics (seasonal fruits, entremets, chocolate, gluten-free desserts), serves a maximum of 12 participants, and includes tasting of three creations. Example: Autour Des Entremets course at €160.00. Gift certificates and exclusive sessions with Christophe Michalak himself are available, with corporate privatization offered.
• Gâteaux en Livraison (Home delivery service) Pastry delivery service offering ambient, refrigerated and frozen shipping across metropolitan France (excluding Corsica), Belgium, and Luxembourg via Chronopost, Chronofresh, and Chronofreeze, plus same-day/next-day courier delivery within Paris and Île-de-France via Shippr.
• Corporate / B2B (Bespoke creations, gifts, and event privatization) Corporate gifting, custom creations, and privatization of the Ecole Michalak Masterclass space for business events, handled through a dedicated commercial contact. Volume orders and bespoke commissions are quoted on request.
• Bons Cadeaux (Masterclass gift cards) Digital prepaid gift cards valid for one year, redeemable for Masterclass pastry courses or exclusive Christophe Michalak-led sessions; delivered by email upon purchase.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• VALRHONAcoreOthersPreferred chocolate supplier for the brand. Christophe Michalak states Valrhona is his favorite chocolate. Used across all chocolate-based creations.
• ELLE&VIREcoreOthersDairy products supplier providing cream and butter. Has accompanied Christophe Michalak since the beginning of his career.
• TERRAILLONminorOthersPreferred equipment supplier for the Michalak Masterclass cooking school.
• KENWOODminorOthersKitchen robot supplier for demonstrating that their appliances are the best.
• GEORGE CANNONminorOthersTea supplier providing teas of unequalled quality for the brand's offerings.
• SILIKOMARTminorOthersSilicone mold supplier providing competition-grade silicone molds for pastry shaping.
• DE DIETRICHminorOthersEquipment supplier for baking and production during Masterclass courses.
• LE CREUSETminorOthersCookware supplier essential for slow cooking preparations.
• DE BUYERminorOthersStainless steel cookware supplier providing professional-grade stainless steel equipment.
• EVIANminorOthersWater supplier for the brand.
• MONTGOLFIERminorOthersPlate supplier providing distinctive, atomized plates for high-cuisine presentation.
• PERENEminorOthersTableware supplier representing the best of high French cuisine presentation.
• GUY DEGRENNEminorOthersCutlery and tableware supplier for the French art of hospitality.
• MEALPLAKminorOthersCake presentation supplier providing stands and display solutions for presenting cakes properly.
• PCBminorOthersThermoformed mold supplier providing magical and playful pastry molds.
• GRAPHIQUE STOREminorOthersCustom sticker and food printing partner for personalized edible decorations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dalloyau: Historic Parisian patisserie, chocolate, and catering maison with multiple boutiques; overlaps across pastry retail and corporate catering.
• Laduree: Established heritage French macaron and pastry house with extensive boutique and international footprint; overlaps in premium patisserie retail but at far larger scale.
• Lenotre: Prestigious French patisserie, catering, and culinary school operator; overlaps in pastry retail, corporate/B2B catering, and pastry education (Masterclass equivalent).
• Maison Fauchon: Iconic Parisian gourmet food house offering pastries, chocolates, and epicerie; broad luxury food incumbent overlapping Michalak's pastry and grocery lines.

Regional players

• Angelina Paris: Parisian tearoom and patisserie brand serving pastries and chocolates to a premium/tourist audience, comparable in market and product but with a cafe-centric model.

Direct peers

• La Maison du Chocolat: Premium French chocolate and confectionery boutique chain; comparable in chocolate/coffret offering and boutique-plus-e-commerce distribution.
• Pierre Herme Paris: Founder-brand luxury French patisserie and macaron house with multi-boutique and e-commerce distribution, competing for the same premium and tourist clientele.
• Yann Couvreur: Chef-founded modern patisserie with Paris boutiques emphasizing natural ingredients and signature creations, a direct competitor in the same niche.
• La Patisserie Cyril Lignac: Paris-based celebrity-chef patisserie chain selling artisanal cakes and pastries, closely mirroring Michalak's brand-led boutique format.
• Cedric Grolet: Celebrity pastry-chef-led boutique brand in Paris selling artisanal signature pastries; directly comparable in founder-driven premium positioning and Parisian retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/christophe_michalak/?hl=fr
• Xx.com/bymichalak
• Facebookfacebook.com/cmichalak

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michalak Paris