Crosscards

Digital Greeting Cardscrosscards.com

Crosscards is a free, web-based Christian eCard platform that enables individuals, families, and ministry leaders to send faith-based greeting cards via email, text, and social media. The site operates as a property of Salem Media Group's Salem Web Network and monetizes exclusively through display advertising.

Company typePrivate
Founded-
HeadquartersRichmond, United States
Headcount—
GTM typeB2C
OfferingDigital Commerce or Content

What Crosscards does

Crosscards is a free, web-based Christian eCard platform that enables individuals, families, and church/ministry leaders to send digital greeting cards featuring Bible verses and faith-based messages via email, text message, or social sharing on Facebook, Twitter, and Instagram. The product catalog spans 40+ occasion categories including birthdays, holidays (Christmas, Easter, Valentine's Day), scripture cards, thank you, graduation, get well, and care/encouragement, with content updated daily. The platform also distributes adjacent free content including devotionals, printable prayer guides, Bible reading plans, scripture writing guides, and mobile/desktop wallpapers.

The underlying technology is a self-serve, browser-native platform with optional account creation that unlocks contact import, address book management, card tracking, and calendar reminders. Users can send cards without registering, supporting a product-led growth motion reliant on organic search, social sharing, and direct navigation rather than paid acquisition. There is no native mobile app, no disclosed API or SDK, and no third-party integrations beyond standard social media sharing.

Crosscards operates as a property within the Salem Web Network, a portfolio of Christian-focused websites owned by publicly traded Salem Media Group (NASDAQ: SALM), alongside Bible Study Tools, Christianity.com, Crosswalk.com, and GodTube.com. The business model is exclusively advertising-based: all eCards, printables, devotionals, and wallpapers are provided free of charge with no premium tiers, subscriptions, or paid features, and revenue is generated through display advertising on the site. The company is headquartered in the United States with a global audience reach and no disclosed geographic restrictions.

Crosscards firmographics

Firmographics

Name: Crosscards
Legal name: Crosscards.com
Website: https://crosscards.com
Company type: Private
Operating status: Operating
Short description: Crosscards is a free, web-based Christian eCard platform that enables individuals, families, and ministry leaders to send faith-based greeting cards via email, text, and social media. The site operates as a property of Salem Media Group's Salem Web Network and monetizes exclusively through display advertising.
Ownership category
akta.pro rank

Crosscards industry classification

Industry

Product category: Digital Greeting Cards
NAICS: Greeting Card Publishers (513191)
SIC: Greeting Cards (2771)
akta.pro primary industry: Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

Christian ecards
Digital greeting cards
Online devotionals
Bible reading plans
Prayer guides

Where Crosscards is headquartered

Location

Headquarters

HQ city: Richmond
HQ country: United States
HQ region: North America

Markets served

Crosscards business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

Advertising Revenue: The platform displays advertisements throughout the site. Users can send free eCards while the company monetizes through display advertising. The service is entirely free for users.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free tier - Full access to all features

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Crosscards product offering

Product offering

Core offering

Crosscards is a free online platform that publishes and distributes Christian-themed digital greeting cards (ecards) for faith-based occasions, holidays, and personal milestones. In addition to ecards, the site offers free devotionals, prayer guides, Bible reading plans, and wallpapers to support users' daily faith practice. The service is offered free of charge to individual consumers and funded through advertising.

Product overview

Crosscards is a Christian eCard platform offering free online greeting cards with inspirational and encouraging messages rooted in biblical scripture. The platform provides multiple product categories including: (1) Free Christian eCards as the core offering with thousands of cards for various occasions; (2) Scripture eCards featuring Bible verses; (3) occasion-specific cards including Birthdays, Holidays (Christmas, Easter, etc.), Thank You, Graduation, Get Well, Care & Encouragement, and Love cards; (4) Daily Devotionals providing spiritual content including Your Daily Prayer and Encouragement for Today; (5) Printable resources including Prayer Guides, Bible Reading Plans, and Scripture Writing Guides; and (6) Wallpaper Downloads for mobile and desktop devices featuring Christian themes. The platform also offers social sharing capabilities for Facebook, Twitter, and Instagram, allowing users to send free electronic cards via email, text, or social media.

Differentiator

Problem solved

Functional benefit

Products and services

Christian eCards (Free Online Greeting Cards) Free, ready-to-send digital greeting cards with Christian, scripture-based messaging for holidays, encouragement, sympathy, friendship, faith events, and other personal occasions. Targeted at individual Christian consumers.
Free Devotionals Short-form Christian devotional readings intended to support the user's daily faith practice. Targeted at individual Christian consumers.
Free Prayer Guides Guided Christian prayer resources to help users pray for specific topics and life situations. Targeted at individual Christian consumers.
Free Bible Reading Plans Structured reading plans to guide users through the Bible on a schedule. Targeted at individual Christian consumers.
Christian Wallpapers Downloadable faith-themed desktop and mobile wallpapers for personal use. Targeted at individual Christian consumers.

Companies that use Crosscards

Customer profile

Segments2 records

Ideal customer profiles1 record

Crosscards technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Crosscards partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Salem Web NetworkcoreStrategic or Co-development PartnerCrosscards.com is a member of the Salem Web Network, a collection of Christian-focused websites operated by Salem Media Group. The network includes Bible Study Tools, Christianity.com, Crosswalk.com, GodTube.com, Jesus.org, LightSource.com, OnePlace.com, and ReligionToday.com. Crosscards benefits from cross-promotional traffic and shared brand association within the network.

Recent moves1 record

Expansion highlights4 records

Crosscards competitors and assessment

Company assessment

Direct peers

Paperless Post: Online platform for digital cards, invitations, and announcements with both free and premium tiers. Closely comparable product (digital greetings delivered electronically) and audience (occasion-driven senders), though Paperless Post skews toward events/invitations vs. everyday encouragement.
Smilebox: Digital greeting and slideshow platform with subscription and free offerings. Overlaps on digital greeting creation, personalization, and delivery, with a heavier emphasis on photo/video content than Crosscards.
Greetings Island: Free online greeting card and invitation platform with customizable templates across occasions. Comparable free, web-based, template-driven card experience, though generalist rather than faith-specialized.
DaySpring: Christian-focused greeting card brand (owned by Hallmark) offering faith-based cards, gifts, and devotional content. The most directly comparable competitor — same niche audience, same faith-based positioning, with the strength of Hallmark's brand and retail distribution.
123Greetings: Free eCard platform with one of the largest online card libraries across occasions and categories. Closely comparable on free, ad-supported, web-based eCard distribution, though content is generalist rather than faith-focused.
Blue Mountain: Long-running free and paid eCard platform offering greeting cards, invitations, and e-cards for every occasion. Direct overlap on the core eCard product, delivery model, and target use cases, with Crosscards differentiated only by its Christian content focus.
Jacquie Lawson: Premium eCard subscription site offering animated, artist-designed greeting cards for all occasions. Closely comparable business model and product surface (web-based eCards delivered by email), though Crosscards is free and ad-supported while Jacquie Lawson is paid/subscription.
Punchbowl: Online card and invitation platform with free and premium digital card options, including greeting cards and announcements. Comparable product (digital greetings) and delivery model, though Punchbowl skews toward events and invitations.

Broad incumbents

American Greetings: One of the largest traditional greeting card companies, with a digital platform offering free and subscription eCards across all major occasions. Competes with Crosscards on the same core use case while offering vastly broader brand and content reach.
Hallmark eCards: Hallmark's digital greeting card platform is part of the dominant U.S. greeting card brand and offers a broad library of eCards for every occasion. While not faith-specialized, it overlaps directly with Crosscards' core card-sending use case and competes for the same end-user occasion (birthdays, holidays, get well).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Crosscards financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Crosscards leadership team

Management profile

Number of profiles

Crosscards funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Crosscards M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosscards

What does Crosscards do?

Is Crosscards a public or private company?

Crosscards is a private company. It is classified as corporate owned and is currently operating.

When was Crosscards founded?

Crosscards was founded in -1.

Where is Crosscards based?

Crosscards is headquartered in Richmond, United States, in the North America region.

How does Crosscards make money?

One revenue line is on record: advertising Revenue.

Who are Crosscards's main competitors?

Direct peers on record are Paperless Post, Smilebox, Greetings Island, DaySpring, 123Greetings, Blue Mountain, Jacquie Lawson and Punchbowl. Broad incumbents are American Greetings and Hallmark eCards.

Does Crosscards have an API?

No public API is recorded for Crosscards.

What industry is Crosscards in?

Crosscards's product category is Digital Greeting Cards. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 513191 and its SIC code is 2771.