Big Dog Mower
BigDog Mower Co. designs, manufactures, and distributes residential and commercial zero-turn, stand-on, and walk-behind mowers through an exclusive U.S. authorized-dealer network, with supplemental sales to federal and municipal governments via GSA, HGAC Buy, and Sourcewell contracts.
- Company typePrivate
- Founded2009
- HeadquartersHesston, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Big Dog Mower does
BigDog Mower Co., founded in 2009 and headquartered in Hesston, Kansas, designs and manufactures zero-turn riding mowers, stand-on mowers, and walk-behind mowers for U.S. residential and commercial customers. The product portfolio spans 12 models, from the compact Rex (34-42 in. residential decks, 10.5hp Briggs & Stratton) to the commercial Diablo MP (36hp Vanguard, up to 14 mph, 60-72 in. decks), all unified by a 7-year warranty — the longest the company claims exists in the industry. Core technology centers on hydrostatic drive systems supplied by Hydro-Gear and Parker, fabricated welded-steel decks, and proprietary features including BigBite rear tires, Flex Forks suspension, PowerBar steering (walk-behind), and electric/hydraulic deck lift (BlackJack). Engines are sourced from Briggs & Stratton, KOHLER, Kawasaki, and Vanguard, exposing BigDog to multi-vendor engine supply risk.
The company sells exclusively through a network of authorized U.S. dealers, supported by more than 40 regional factory account reps and a dealer portal, with no direct-to-consumer channel. Revenue is generated through hardware sales of mowers, parts, and accessories (baggers, mulch kits, light kits, stripe kits), plus ancillary income from retail financing programs arranged via Sheffield Financial (a Truist Bank division) and Yard Card. The customer base spans residential homeowners with 1-3+ acre lots, professional landscapers and lawn-care contractors, and federal/municipal buyers purchasing through GSA Advantage, HGAC Buy, and Sourcewell contracts, with a dedicated Government Sales Manager handling public-sector accounts. A tiered Heroes discount program targets military and first responders. Founded as a unit of Excel Industries and acquired by Stanley Black & Decker in December 2021, BigDog now operates inside the parent's Outdoor portfolio and concentrates on U.S. distribution rather than international markets. Revenue figures, headcount inside the stated 1,001-5,000 firmographic band, and product-specific sales volume are not publicly disclosed.
Big Dog Mower firmographics
Firmographics- Name
- Big Dog Mower
- Legal name
- BigDog Mower Co.
- Website
- https://bigdogmowerco.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BigDog Mower Co. designs, manufactures, and distributes residential and commercial zero-turn, stand-on, and walk-behind mowers through an exclusive U.S. authorized-dealer network, with supplemental sales to federal and municipal governments via GSA, HGAC Buy, and Sourcewell contracts.
- Ownership category
- akta.pro rank
Big Dog Mower industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industries
- Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
Keywords
Where Big Dog Mower is headquartered
LocationHeadquarters
- HQ city
- Hesston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Dog Mower business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Mower Sales: Primary revenue from selling zero-turn riding lawn mowers, stand-on mowers, and walk-behind mowers to residential and commercial customers through authorized dealers.
- Parts and Accessories: Sales of replacement parts, accessories, and attachments (bagger systems, mulch kits, light kits, stripe kits, etc.) through the dealer network.
- Financing Services: Revenue generated through financing partnerships with Sheffield Financial and Yard Card credit programs, offering retail financing plans through participating U.S. dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Residential Zero-Turn Mowers - Entry Level |
| One time/ perpetual license | Pay-as-you-go | Residential Zero-Turn Mowers - Mid Range |
| One time/ perpetual license | Pay-as-you-go | Residential Zero-Turn Mowers - Premium |
| One time/ perpetual license | Pay-as-you-go | Commercial Zero-Turn Mowers |
| Transaction based/ take rate | Pay-as-you-go | Heroes Discount Program |
| Subscription | Monthly | Retail Financing Options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Big Dog Mower product offering
Product offeringCore offering
BigDog Mower Co. designs, manufactures, and distributes a full lineup of zero-turn riding lawn mowers, stand-on mowers, and walk-behind mowers for residential and commercial customers. The company produces its equipment at its Hesston, Kansas facility (under parent Excel Industries) and sells exclusively through an authorized U.S. dealer network, supported by government contract vehicles (GSA, HGAC Buy, Sourcewell) and retail financing through Sheffield Financial and Yard Card.
Product overview
BigDog Mower Co. manufactures a comprehensive portfolio of zero-turn riding lawn mowers, stand-on mowers, and walk-behind mowers for both residential and commercial use. The product lineup is organized into two main categories: Residential Zero-Turn Mowers (Rex, Rex MP, Alpha, Alpha MP, Alpha MPX, BlackJack, Stout) and Commercial Zero-Turn Mowers (Stout MP, Diablo, Diablo MP, Trooper, Hike). All products feature a 7-year warranty as a key differentiator. The portfolio spans compact 34-inch deck models for small yards to heavy-duty 72-inch commercial mowers, with engines from Briggs & Stratton, KOHLER, and Vanguard. Accessories include baggers, mulch kits, light kits, and stripe kits. The company also offers retail financing programs and government contract purchasing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Rex Compact residential zero-turn mower with 34" and 42" deck options, powered by a 10.5hp Briggs & Stratton engine, featuring a welded-steel deck and foot-operated deck lift. Targeted at homeowners with yards up to 1 acre. Starting at $3,099 MSRP.
- Rex MP Mid-tier residential zero-turn mower with 34", 42", and 48" deck options powered by 18hp or 20hp Briggs & Stratton PXi engines. Includes larger BigBite rear tires and a bolstered seat versus the base Rex.
- Alpha Entry-level residential zero-turn mower featuring 18-23hp Briggs & Stratton PXi engines with deck sizes from 36" to 52". Welded steel deck, rugged engine guard, comfortable seat, and a 7-year/300-hour warranty.
- Alpha MP Mid-range residential zero-turn mower with 20-25hp Briggs & Stratton PXi engines and deck sizes from 36" to 60". Features large front tires, premium high-back seat with armrests, BigBite drive tires, and 7-year/300-hour warranty.
- Alpha MPX Premium residential zero-turn mower with 23-24hp Briggs & Stratton Commercial Series engines, 48"-60" welded steel decks, 22" BigBite tires, and foot-operated deck lift. Designed for properties up to 3 acres. Starting at $5,899 MSRP.
- BlackJack Innovative residential zero-turn mower featuring electric/hydraulic actuated flip deck technology for push-button deck height adjustment. Powered by a 23hp KOHLER 7000 Pro engine with 48" or 54" decks. Starting at $6,199 MSRP.
- Stout Heavy-duty residential zero-turn mower with KOHLER 7000 Pro engines (23-24hp), welded steel decks up to 60", removable floor pan, and 20" mid-back seat with full mechanical suspension. Backed by a 7-year/500-hour warranty.
- Stout MP Commercial-grade prosumer zero-turn mower featuring 23-25hp KOHLER Confidant engines, Hydro-Gear ZT-3400 transmissions, remote canister air cleaner, and full suspension seat. Backed by a 7-year/1,000-hour warranty.
- Diablo Commercial zero-turn mower with 25-26hp Kohler Command Pro or Vanguard 810cc engines reaching up to 10.5mph. Features Parker unitized 12cc pump transmission, 52"-72" deck options, 24" BigBite rear tires, and a 7-year/1,500-hour warranty.
- Diablo MP Top-of-line commercial zero-turn mower with 36hp Vanguard Big Block engines achieving up to 14mph. Features welded steel deck, custom Grammer full suspension seat, and 60" or 72" deck options. 7-year/1,500-hour warranty; fastest mower in the BigDog lineup.
- Hike Commercial walk-behind mower with 19-25hp KOHLER Confidant engines and deck sizes from 36" to 60". Features the proprietary PowerBar steering system, dual hydro system, easy-to-operate deck lift, and a 7-year/1,500-hour warranty.
- Trooper Commercial stand-on zero-turn mower with compact design and 19-25hp KOHLER Confidant engines. Deck sizes range from 36" to 60" with ergonomic controls and exceptional operator positioning. Backed by a 7-year/1,500-hour warranty.
- Mower Accessories and Parts Replacement parts, attachments, and accessories for BigDog mowers, including bagger systems, mulch kits, light kits, and stripe kits. Sold through the authorized U.S. dealer network.
- Government Contract Purchasing Program Pre-approved vendor purchasing program for federal, state, and local government agencies, municipalities, schools, and counties. Provides established fair pricing and simplified procurement through GSA Advantage, HGAC Buy, and Sourcewell contract vehicles, with dedicated government sales support.
- Retail Financing Program Retail financing plans offered through participating U.S. dealers in partnership with Sheffield Financial (a division of Truist Bank) and Yard Card. Terms include 0% APR for 12-48 months and 0.99%-6.49% APR for 24-60 months, with minimum amounts from $500 to $6,000.
Quantifiable outcome
- 7-year warranty on all mowers with varying hour limits (100-1500 hours depending on model)
- +2 more outcomes
Companies that use Big Dog Mower
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Big Dog Mower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Big Dog Mower partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GSA (General Services Administration)coreGovernment contract vehicle allowing federal agencies to purchase BigDog products through GSA Advantage. Pre-approved vendor status with established fair and reasonable pricing.
- HGAC BuycoreGovernment purchasing cooperative providing contract purchasing processes for local and state government agencies, simplifying procurement for municipalities, schools, and counties.
- Sourcewell (formerly NJPA)coreGovernment contract vehicle formerly known as National Joint Powers Alliance, providing additional purchasing options for government entities seeking BigDog equipment.
- Brian O'DonnellcoreDedicated Government Sales Manager handling federal and municipal government contracts. Contact: 1-630-669-3070, [email protected]
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Big Dog Mower competitors and assessment
Company assessmentBroad incumbents
- Husqvarna: Husqvarna is a global leader in outdoor power equipment, including zero-turn and riding mowers. Competes with BigDog in residential and commercial turf maintenance, with broader geographic reach.
- Ariens: Ariens is a parent company of multiple mower brands (Ariens, Gravely, Exmark). It competes with BigDog across the residential and commercial zero-turn segment and has a similar broad product range.
- John Deere: John Deere is the dominant incumbent in agricultural and turf equipment, with a broad zero-turn mower lineup serving residential and commercial customers through its extensive dealer network — directly overlapping with BigDog's market.
- Toro: Toro is a major incumbent in residential and commercial turf maintenance equipment with a much broader product portfolio. Competes with BigDog in zero-turn mowers, walk-behinds, and stand-ons across both segments.
Direct peers
- Bad Boy Mowers: Bad Boy is a direct competitor in residential and commercial zero-turn mowers, manufactured in the U.S. (Batesville, AR) with a comparable dealer-based go-to-market model.
- Scag Power Equipment: Scag specializes in commercial-grade zero-turn and stand-on mowers serving the same professional landscaping customers as BigDog's commercial line, with a similar dealer distribution model.
- Hustler Turf Equipment: Hustler is a leading manufacturer of zero-turn mowers, stand-ons, and walk-behind mowers serving the same residential and commercial/professional customer segments as BigDog, with a comparable product portfolio and independent dealer network.
- Spartan Mowers: Spartan is a direct competitor in residential and commercial zero-turn mowers manufactured in the U.S. (Baldwyn, MS), targeting the same customer segments as BigDog.
- Gravely (Ariens): Gravely is a longstanding zero-turn and commercial mower brand owned by AriensCo, directly competing with BigDog across residential and commercial segments with a similar dealer network.
- Exmark: Exmark is a major direct competitor in commercial zero-turn mowers, owned by AriensCo. Overlaps with BigDog in commercial landscapers and professional contractor segments with a comparable product line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Dog Mower social profiles
Digital presenceBig Dog Mower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Dog Mower leadership team
Management profileNumber of profiles
Profiles1 record
Big Dog Mower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Dog Mower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Dog Mower
What does Big Dog Mower do?
BigDog Mower Co. designs, manufactures, and distributes a full lineup of zero-turn riding lawn mowers, stand-on mowers, and walk-behind mowers for residential and commercial customers. The company produces its equipment at its Hesston, Kansas facility (under parent Excel Industries) and sells exclusively through an authorized U.S. dealer network, supported by government contract vehicles (GSA, HGAC Buy, Sourcewell) and retail financing through Sheffield Financial and Yard Card.
Is Big Dog Mower a public or private company?
Big Dog Mower is a private company. It is classified as corporate owned and is currently operating.
When was Big Dog Mower founded?
Big Dog Mower was founded in 2009. It employs 1,001 to 5,000 people.
Where is Big Dog Mower based?
Big Dog Mower is headquartered in Hesston, United States, in the North America region.
How does Big Dog Mower make money?
Three revenue lines are on record. Mower Sales are the primary driver. The others are parts and Accessories and financing Services.
Who are Big Dog Mower's main competitors?
Broad incumbents on record are Husqvarna, Ariens, John Deere and Toro. Direct peers are Bad Boy Mowers, Scag Power Equipment, Hustler Turf Equipment, Spartan Mowers, Gravely (Ariens) and Exmark.
Does Big Dog Mower have an API?
No public API is recorded for Big Dog Mower.
What industry is Big Dog Mower in?
Big Dog Mower's product category is Outdoor Power Equipment. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks). Its NAICS code is 333112 and its SIC code is 3524.