What XTENTO does

XTENTO is a German private company (GmbH & Co. KG) founded in 2010 and headquartered in Baiersdorf, Germany, that develops extensions for the Magento/Adobe Commerce e-commerce platform. The company offers more than 20 modules covering order export, product feed generation, two-factor authentication, custom SMTP, and related operational tooling, supporting both Magento 1 and Magento 2 installations. Core technical components include a proprietary XSL template system for custom data transformations and an open-source code base maintained by Magento Certified Developers. The company is also a Magento Technology Partner and integrates with 80+ free connectors.

The business model is a hybrid of perpetual software licenses (priced $79-$249 per module) plus recurring support subscriptions and professional services. Distribution is primarily self-serve through the company's website, augmented by a network of 173 partner agencies and listings on the Magento Marketplace. Customers range from SMB merchants to enterprise accounts; named logos such as Nestlé, Nintendo, and LG are featured in case studies, though the bulk of revenue is derived from a long tail of smaller buyers.

XTENTO operates as a bootstrapped business with 1-10 employees and no disclosed external funding. The company has not pursued M&A, leadership changes, or new geographic expansion in observable periods. Recent product activity, including 2026 updates to core extensions and the addition of an OpenAI connector to the Product Feed Export module, points to incremental product investment rather than a strategic pivot. The 2017 Extension Of The Year award remains the most prominent third-party validation on record.

Name

XTENTO

Legal name

XTENTO GmbH & Co. KG

Website

https://xtento.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

XTENTO is a German bootstrapped vendor of Magento/Adobe Commerce extensions, offering 20+ modules (order export, product feeds, authentication) on perpetual licenses with subscription support to merchants, agencies, and developers worldwide.

Ownership category

akta.pro rank

Product category

E-commerce Extensions

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

akta.pro secondary industry

Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits) (CRAFAIAI)

Keywords

• Magento extensions
• E-commerce extensions
• Order export modules
• Product feed export
• Import export tools

Headquarters

HQ city

Baiersdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Extension Licenses: One-time license fees per Magento installation. License pricing varies by number of installations (volume discounts available). Community Edition licenses are priced at base rate; Enterprise/Commerce Edition versions cost 100% additional due to increased development and support costs.
2. Support & Update Subscriptions: 6 months of free support and updates included with every purchase. Extended support periods available: 12 months (+40% of product price) or 24 months (+100%). Renewal available at any time at discounted rates.
3. Professional Services: Additional services including XTENTO Installation Service (extension installation), Extended Configuration Support, and XSL Template Creation Service. Prices vary by service (e.g., €39-€99 for installation, €79-€199 for configuration/template services).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

XTENTO develops and sells a portfolio of more than 20 Magento extensions (modules) for Magento 1 and Magento 2 platforms, covering order, product, stock and tracking import/export, product feed generation, order management utilities, store optimization, PDF customization, SMTP email and security modules (two-factor authentication). Extensions are built by Magento Certified Developers, ship as 100% open-source code, and are sold as one-time licenses with optional paid support subscriptions and professional services.

Product overview

XTENTO offers a portfolio of more than 20 Magento extensions for both Magento 1 and Magento 2 platforms, developed by Magento Certified Developers. The product lineup centers on import/export capabilities (Order Export, Order Import, Product Feed Export with 80+ marketplace connectors, Stock Import, Tracking Import) and operational efficiency tools (Simplify Bulk Order Processing, Enhanced Order Grid, Order Number Customizer, Custom Carrier Trackers, Advanced Order Status). Additional extensions cover store optimization (PDF Customizer, Custom SMTP Settings with 27+ email provider presets, Saved Credit Cards, Hide Price & Call For Price) and security (Two-Factor Authentication). The company also provides a Magento Integration Suite for connecting to ERPs (Multichannel Order Manager), shipping carriers (UPS WorldShip, Royal Mail, DPD), and operates as a Magento Technology Partner and ExtDN member.

Differentiator

Problem solved

Functional benefit

Products and services

• Order Export extension for Magento 2 Magento 2 extension that exports orders to any file format using the proprietary XSL Template System, enabling merchants to integrate Magento orders with ERP systems, fulfillment services and other third-party platforms. Priced at $199 (single installation).
• Order Import extension for Magento 2 Magento 2 extension that imports orders from CSV/XML files into Magento, enabling automated order ingestion from external sources with profile-based execution.
• Product Feed extension for Magento 2 Magento 2 extension that generates product feeds for more than 80 marketplaces and search engines (Google Shopping, Amazon, eBay, Bing, etc.) via a 1-Click Wizard with pre-configured templates and customizable XSL-based output. Priced at €149 (single installation).
• Stock Import extension for Magento 2 Magento 2 extension that imports product stock/inventory data from CSV/XML files to keep Magento catalog quantities in sync with external systems. Priced at €199 (single installation).
• Tracking Import extension for Magento 2 Magento 2 extension that imports shipment tracking numbers from carrier/external sources into Magento orders. Priced at $119 (single installation).
• Order Import for Magento 1 Legacy Magento 1 edition of the Order Import extension for merchants still running Magento 1.
• Stock Import for Magento 1 Legacy Magento 1 edition of the Stock Import extension for merchants still running Magento 1.
• Tracking Import for Magento 1 Legacy Magento 1 edition of the Tracking Import extension for merchants still running Magento 1.
• Simplify Bulk Order Processing extension Magento 2 extension that lets merchants bulk-process orders (invoice, ship, cancel, change status) from the order grid to streamline high-volume order workflows. Priced at $119 (single installation).
• Enhanced Order Grid extension Magento 2 extension that enhances the native Magento order grid with additional columns, filters and saved views to speed up order management. Priced at $139 (single installation).
• Order Number Customizer extension Magento 2 extension that lets merchants customize the format and counter of order, invoice, shipment and credit memo numbers (e.g., prefixes, suffixes, date components). Priced at $129 (single installation).
• Custom Carrier Trackers extension Magento 2 extension that adds custom shipping carrier tracking URLs to order shipment emails, enabling merchants using non-default carriers to provide tracking links to customers. Priced at $79 (single installation).
• Advanced Order Status extension Magento 2 extension that creates custom order statuses with configurable email notifications and customer visibility for richer order workflow management. Priced at $89 (single installation).
• PDF Customizer extension Magento 2 extension that customizes the layout, branding, columns and content of Magento PDF documents (invoices, shipments, credit memos, orders). Priced at $149 (single installation).
• Custom SMTP Settings extension Magento 2 extension that routes Magento transactional emails through a custom SMTP relay with configuration for authentication, TLS and sender settings. Priced at €99 (single installation).
• Saved Credit Cards extension Magento 2 extension that securely stores customer credit card information for reuse on repeat purchases, reducing checkout friction. Priced at $249 (single installation).
• Hide Price & Call For Price extension Magento 2 extension that hides prices and the Add-to-Cart button on selected products or customer groups, optionally replacing them with a Call-For-Price inquiry form. Priced at $129 (single installation).
• Two-Factor Authentication extension Magento 2 extension that adds TOTP-compatible two-factor authentication for Magento admin users to protect backend access. Priced at $149 (single installation).
• Professional Services (Installation, Configuration & Custom Development) Paid services delivered by XTENTO's Magento Certified Developers to install, configure and customize XTENTO extensions, as well as to build bespoke integrations and features for merchant customers.

Quantifiable outcome

• 173 partner agencies trust XTENTO with some partnerships dating back to 2010
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and significant.

• Adobe/Magento (Technology Partnership)coreTechnology or IntegrationXTENTO is an official Magento Technology Partner and ExtDN member. All extensions are developed by Magento Certified Developers and Solution Specialists, ensuring compatibility with Magento platforms and adherence to Magento development standards.
• 173 Partner AgenciessignificantChannel Partner/ Reseller/ Distributor173 agencies trust and recommend XTENTO extensions. Some partnerships date back to 2010. Partner agencies implement XTENTO extensions for their Magento client projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adobe (Magento/Adobe Commerce): Adobe owns Magento/Adobe Commerce and offers both first-party extensions and a partner marketplace where XTENTO is listed. As the platform owner, it is the broader incumbent defining the ecosystem in which XTENTO competes.

Direct peers

• Aheadworks: Aheadworks develops and sells a wide portfolio of Magento 2 extensions covering customer experience, marketing, and store operations. It competes directly with XTENTO for the same merchant and agency buyer base.
• Mirasvit: Mirasvit develops Magento 2 extensions focused on performance, SEO, search, and marketing. It is a comparable direct peer given overlapping customer segments and a similar premium, certified-developer positioning.
• Amasty: Amasty is one of the largest Magento extension developers, offering a broad catalog of Magento 1 and 2 modules across catalog, checkout, marketing, and order management. It is the closest direct competitor to XTENTO in the Magento extensions space.
• BSS Commerce: BSS Commerce is a Magento extension and customization services provider with a broad portfolio and strong agency partner network. It is comparable to XTENTO in product breadth and target buyer (Magento merchants and agencies).
• Fooman: Fooman is a New Zealand-based Magento extension developer known for PDF, order, and shipping-related extensions. It directly overlaps with several of XTENTO's product modules (e.g., PDF Customizer, Custom Carrier Trackers).
• Wyomind: Wyomind offers Magento 2 extensions covering inventory, order management, and data feeds. It competes with XTENTO in product feed export and inventory synchronization use cases.
• Mageplaza: Mageplaza is a major Magento extension vendor with an extensive multi-category catalog and a strong global partner agency program. Its breadth of products and emphasis on agency relationships closely mirror XTENTO's go-to-market motion.
• Magmodules: Magmodules develops Magento 2 extensions for feeds, shipping, and checkout. Its product feed extensions directly overlap with XTENTO's Product Feed Export module.
• Mageworx: Mageworx produces Magento 2 extensions and themes with a focus on SEO, layered navigation, and checkout customization. It serves the same Magento merchant base as XTENTO and sells through a similar partner-driven channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xtento
• Facebookfacebook.com/xtento
• LinkedInlinkedin.com/company/xtento

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XTENTO