What Magmodules does

Magmodules B.V. is a Dutch software firm that develops and commercializes e-commerce extensions for the Magento (Adobe Commerce) and Shopware platforms. Founded in 2013 and headquartered in the Netherlands, the company maintains a catalog of 46+ plugins spanning payment processing, marketplace connectivity (including AboutYou, TradeTracker, and Digitec Galaxus), accounting synchronization (E-boekhouden), shipping, and SEO/feed management. Cumulative installations exceed 500,000 and the company reports a 9.8/10 rating across 55+ verified customer reviews. Its technical stack is built natively on Magento 2 module architecture and Shopware 6 app system, with recent additions including REST API integrations and OpenAI-powered storefront features.

The company holds official extension developer status for Mollie (a six-year partnership), maintains Hyvä Tech Partner designation, and lists on the Adobe Commerce Marketplace and Shopware Store, making these primary go-to-market channels. Additional partnerships with Channable, Paazl, and Biller position the catalog within the broader Benelux e-commerce tooling stack.

Magmodules operates a primarily one-time license monetization model, with plugins priced between €50 and €299, supplemented by paid installation services and optional extended support subscriptions. Free partner-branded plugins are distributed under commercial partnership agreements. The company is bootstrapped, founder-owned, privately held, and operates with 1-10 employees. Its customer base is concentrated in small-to-medium European e-commerce merchants, agencies, and developers building on Adobe Commerce and Shopware.

Name

Magmodules

Legal name

Magmodules B.V.

Website

https://magmodules.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Magmodules B.V. is a bootstrapped Dutch software firm that develops 46+ Magento 2 and Shopware 6 e-commerce extensions spanning payments, marketplaces, accounting, and feeds, serving SMB merchants and agencies across Europe via one-time license sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. One-time Plugin Licenses: Most plugins are sold as one-time purchases (perpetual licenses) ranging from €50 to €299. Each license covers one production Magento installation plus up to 2 development/test environments. Extensions include 6 months of free support and lifetime update access.
2. Free Plugins: Several partner integrations (Mollie Payments, Channable, Paazl, TradeTracker, Faslet, KatanaPIM) are offered free of charge, likely as official integrations or to drive ecosystem adoption.
3. Extended Support (6+ months): Extended support can be purchased beyond the included 6 months. While extensions remain functional without renewed support, additional support periods can be bought for continued assistance.
4. Installation Services: Optional paid installation service where Magmodules installs extensions on the customer's server upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Magmodules develops and sells Magento 2 and Shopware 6 e-commerce plugins/extensions connecting online stores to marketplaces (Bol.com, Amazon, Google Shopping, Channable), payment gateways (Mollie), accounting software (Snelstart, E-boekhouden, Exact Online, Yuki), marketing platforms, review systems, and SEO structured data. The company also serves as the official plugin development partner for brands like Mollie, Channable, Biller.AI, Paazl, Datatrics, and Squeezely, delivering 46+ extensions sold as one-time perpetual licenses ranging from €50 to €299, with freemium partner plugins and paid installation services.

Product overview

Magmodules is a Dutch Magento and Shopware plugin development firm offering 46+ Magento 2 extensions and Shopware 6 plugins. The portfolio spans eight categories: SEO & Structured Data (Rich Snippets Suite, Alternate Hreflang Tags, Google Sitemap & Robots, Advanced Breadcrumbs, Cross-Linking, SEO Meta Templates, FAQ Manager), Google Extensions (Google Shopping Feed, Google Shopping Merchant API, Google Product Review Feed, Google Merchant Reviews), Marketplace Integrations (Bol.com, Amazon.com, Channable, AboutYou, Beslist, Digitec Galaxus), Product Feed Extensions (OpenAI Commerce, Facebook & Meta Marketing Suite, TikTok Marketing Suite, TradeTracker), Customer Reviews (Google Business Reviews, eKomi, Kiyoh, WebwinkelKeur, Feedback Company, Trusted Shops, Product Review Reminder, Shopreview), Accounting Integrations (E-boekhouden, Snelstart, Exact Online, Yuki), Payment Integrations (Mollie Payments), and Partner Extensions (KatanaPIM, Paazl, Reloadify, tex.tracer, Faslet, Vendiro). Extensions are sold as individual products (€50-€299) or free, with 6 months support included. All extensions support Hyvä themes and include GraphQL API where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Rich Snippets Suite Magento 2 extension that automatically adds JSON-LD Structured Data to products, categories, CMS pages and homepage, enabling Rich Results like review stars, prices, stock info and breadcrumbs in Google search.
• Google Shopping Feed Magento 2 extension for Google Shopping campaigns with automated FTP uploads and high-performance product feeds tailored to Google's requirements.
• Google Shopping - Merchant API Real-time synchronization between Magento store and Google Merchant Center via the official Merchant API, using Magento's indexer and message queue to push modified products automatically.
• OpenAI Commerce Automated Magento 2 product feed for ChatGPT's shopping experience with visibility, tracking and AI integrations.
• Alternate Hreflang Tags Magento 2 SEO extension that automatically generates accurate hreflang tags for products, categories, CMS pages and store views to support multilingual and multi-store SEO.
• Google Sitemap & Robots Magento 2 SEO plugin providing optimized sitemaps, robots.txt management, custom tags, URL exclusion and multi-language hreflang integration.
• Advanced Breadcrumbs Magento 2 extension that renders breadcrumbs server-side and generates matching JSON-LD BreadcrumbList structured data, controlling multi-category paths and strengthening internal linking.
• Cross-Linking Magento 2 SEO extension that automatically turns keywords into internal links across product, category and CMS content using defined keyword-to-URL rules.
• SEO Meta Templates Magento 2 SEO extension that auto-generates meta titles, descriptions, keywords and H1 headings from dynamic templates with variables such as {name}, {brand} and {color}.
• FAQ Manager Magento extension adding indexable FAQPage structured data to product and category pages for Google SERP rich snippets, reducing support requests by answering common questions on product pages.
• Bol.com Integration Automated Magento 2 Bol.com marketplace plugin that manages product offers, orders, shipment synchronization and invoice upload directly from the Magento backend.
• Amazon.com Integration Magento 2 extension connecting storefronts to Amazon Seller Central for listing management, inventory sync and order import without middleware.
• Channable Magento extension syncing products and orders and automating exports to over 2,500 marketplaces, price comparison sites and ad platforms via Channable.
• AboutYou Marketplace Integration Magento 2 AboutYou marketplace integration enabling product export, stock sync and automatic marketplace order import via AboutYou API.
• Beslist Winkelwagen Connect Complete Beslist.nl shopping cart integration for Magento 2, enabling product feed, order and stock synchronization.
• Digitec Galaxus Magento 2 extension that automates product feeds, order management and data synchronization with the Swiss Digitec Galaxus marketplace via FTP and CSV.
• Mollie Payments Official Mollie partner plugin for Magento supporting all major payment methods for international customer base expansion.
• E-boekhouden Connection Magento 2 extension that links the webshop to E-boekhouden via the official REST API (v3.0), syncing orders, invoices, customers and VAT data without middleware.
• Snelstart Integration Magento 2 extension that streamlines accounting by syncing orders and invoices with Snelstart for accurate Dutch bookkeeping.
• Exact Online Integration Magento 2 extension connecting the storefront to Exact Online via secure API for automated accounting with orders, invoices and customer data synchronization.
• Yuki Integration Magento 2 extension that automates accounting by connecting the storefront to Yuki through secure API with automatic VAT handling and ledger mappings.
• Facebook & Meta Marketing Suite Magento 2 extension connecting stores to Meta with product feed, Pixel tracking and Conversion API integration.
• TikTok Marketing Suite Magento 2 extension connecting stores to TikTok for ad performance, product sync and conversion tracking.
• TradeTracker Magento 2 XML data feed and Conversion Pixel extension for TradeTracker affiliate marketing that exports products and tracks conversions via the conversion pixel on the success page.
• Google Product Review Feed Magento 2 extension that creates a Google-approved XML feed of product reviews to boost Google Merchant account and campaigns.
• Google Merchant Reviews Magento integration with Google Merchant Customer Reviews providing opt-in surveys and Google review badge display.
• Google Business Reviews Magento 2 extension that collects and displays Google Reviews with automated reminders, customizable widgets and structured data.
• eKomi Reviews Magento 2 extension that imports, manages and displays eKomi reviews with filtering by score, locale or year per store view.
• Kiyoh Reviews Magento 2 extension integrating with Kiyoh for importing, managing and displaying reviews with fast-loading widgets and automated review invites.
• WebwinkelKeur Reviews Magento 2 extension integrating with WebwinkelKeur for review import, management and display with SEO and conversion improvements.
• Feedback Company Reviews Magento 2 extension integrating with The Feedback Company to import, manage and display customer reviews locally.
• Trusted Shops Easy Integration Magento 2 extension connecting stores to Trusted Shops and eTrusted for automated review invitations and Trustbadge display.
• Product Review Reminder Magento 2 extension that automates product review reminder emails with customizable templates, smart automation and detailed insights.
• Shopreview Magento 2 Shopreview extension that collects webshop reviews to improve social proof and increase sales.
• Shopreviews.com Magento 2 extension that centralizes reviews from various platforms, stores them locally and displays them with fast customizable widgets.
• Paazl Checkout Widget Magento 2 checkout widget that integrates real-time delivery options, pick-up points and multi-carrier support, also supporting CO2 shipping calculation with BewustBezorgd and fully compatible with Hyvä.
• Spotler Activate Search Official Magento 2 Sooqr plugin integrating Sooqr / Spotler Activate Search for improved internal site search functionality.
• KatanaPIM Magento 2 extension providing seamless integration between KatanaPIM and the storefront for product, attribute, media and pricing synchronization.
• Reloadify Magento 2 extension connecting stores with Reloadify for customer, order and newsletter data synchronization for smarter email campaigns.
• tex.tracer Magento 2 extension that syncs verified sustainability and supply chain data (CO2 impact, material origin, production stages) into the storefront for fashion brands.
• Faslet Official Magento 2 plugin integrating Faslet Size Advisor for personalized real-time size recommendations on product pages based on body type and preferences.
• Vendiro Magento extension for Vendiro (now ChannelEngine) helping retailers list and sell on over 70 marketplaces in 13 European countries.
• Withdrawal Button Magento 2 extension providing an EU Directive 2023/2673-compliant withdrawal button for easy order cancellation.
• Exception Monitor Magento 2 extension that captures exceptions and errors into a filterable admin grid with severity levels, occurrence counts, full stack traces and AI-ready markdown exports.
• Abeta Partner extension for Magento 2 developed by Magmodules.
• Shipping Costs Based on Distance Magento 2 extension that calculates shipping costs based on distance using the Google Maps API.

Quantifiable outcome

• 500,000+ plugin installations
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• MolliecoreTechnology or IntegrationOfficial Mollie Magento extension developer. Responsible for Mollie Payments extension for Magento 1 and 2, supporting all major payment methods. 6+ year partnership with consistent delivery of quality extensions.
• Biller.AIcoreTechnology or IntegrationOfficial plugin developer for Biller.AI payment gateway, integrating their payment solutions with Magento and Shopware platforms.
• ChannablecoreTechnology or IntegrationOfficial Channable Magento integration plugin. Syncs products, manages orders, and automates exports to 2,500+ marketplaces, price comparison sites, and ad platforms.
• DatatricscoreTechnology or IntegrationOfficial marketing plugin for Datatrics integration, connecting marketing automation capabilities with Magento and Shopware stores.
• PaazlcoreTechnology or IntegrationOfficial Paazl Checkout Widget integration. Provides real-time delivery options, pick-up points, and multi-carrier support for Magento checkout. Built in collaboration with Paazl.
• SqueezelycoreTechnology or IntegrationOfficial Squeezely Magento/Shopware integration plugin for marketing automation and customer data platform connectivity.
• FasletcoreTechnology or IntegrationOfficial Faslet Magento integration partner. Developed Magento 2 plugin for Faslet's Size Advisor platform, helping fashion merchants reduce returns with personalized size recommendations.
• TradeTrackercoreTechnology or IntegrationOfficial TradeTracker Magento integration for XML product feed generation and conversion pixel implementation for affiliate marketing tracking.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Webkul: Webkul is a large multi-platform e-commerce extension and marketplace integrations provider covering Magento, Shopify, WooCommerce, and others. While broader in scope than Magmodules, it directly competes on Magento marketplace, payment, and ERP/multi-channel integrations.

Direct peers

• Amasty: Amasty is one of the largest Magento extension developers globally, offering 300+ extensions across SEO, marketing, checkout, and integrations. It is a direct competitor to Magmodules in the Magento 2 extensions market with similar one-time/perpetual licensing and category breadth.
• Aheadworks: Aheadworks is a Magento-focused extension and solutions provider with a long-standing catalog of modules for B2B, marketing, customer experience, and integrations. It is a direct peer serving the same Magento merchant and agency customer base as Magmodules.
• Mirasvit: Mirasvit is a Magento extension developer offering SEO, performance, marketing, and integration extensions sold via one-time licenses. It overlaps with Magmodules on SEO, structured data, and feed products targeting Magento merchants.
• Mageplaza: Mageplaza develops a broad catalog of Magento 2 extensions and themes, including SEO, marketplace integrations, payment, and shipping modules. It directly competes with Magmodules on the Adobe Commerce Marketplace with overlapping product categories and SMB/agency target customers.
• BSS Commerce: BSS Commerce is a Magento extension and customization company offering payment, checkout, SEO, and integration extensions on the Adobe Commerce Marketplace. It competes head-to-head with Magmodules for paid extensions targeting SMB and mid-market Magento merchants.
• Wyomind: Wyomind develops Magento 2 extensions covering SEO, data feeds, marketplace integrations (including Google Shopping, Amazon, eBay), and inventory management. It is a direct peer on product feed and SEO extension categories with a comparable European base.
• Plumrocket: Plumrocket offers Magento extensions and themes focused on security, performance, and integrations. It competes in similar Magento extension categories and serves the same SMB/agency segment via perpetual licensing on the Adobe Commerce Marketplace.

Emerging players

• Landofcoder: Landofcoder builds Magento, Shopify, and WooCommerce extensions and themes, with overlap in marketplace integrations, POS, and multi-vendor modules. It is an emerging competitor at lower price points in adjacent platform extension categories.
• Vnecoms: Vnecoms develops Magento 2 extensions focused on payment gateways, store credit/reward points, and integrations. It overlaps with Magmodules in the Magento payment and integration extension niche but with a more narrow catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/magmodules

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magmodules