Decision.io

What Decision.io does

Decision.io is a cloud-based SaaS platform operated by Marmot Labs Inc. that enables organizations to build no-code, multi-stage workflows for collecting, reviewing, and deciding on high volumes of online submissions. The platform supports configurable review stages with assigned reviewers, a green/yellow/red rating system that aggregates into averaged decision scores, internal and external commenting, dashboard and funnel visualizations, and tag-based access control for sector-specific reviewer routing. Submissions can be ingested via native integrations with Wufoo, MailChimp, Google Forms, Constant Contact, and Salesforce, or via CSV import/export, with a companion mobile application extending reviewer access to smartphones and tablets.

The company sells to four target verticals: businesses (project and idea selection, feature prioritization, philanthropic giving), foundations and not-for-profits (grant applications, scholarships, board selection), post-secondary institutions (admissions, bursaries, scholarships), and incubators and accelerators (startup applications, business plans, pitch competitions), with the incubator/accelerator segment identified as primary. Pricing is not publicly disclosed; subscriptions are billed annually and prospects are converted via a 'Request a Demo' contact form. The company pursues a product-led growth model supplemented by blog-driven content marketing on decision-making theory and cognitive biases, distributed through Twitter, LinkedIn, Facebook, and Google+.

Founded in 2013 and headquartered at VeloCity Garage in Kitchener, Ontario, Decision.io is bootstrapped with 1–10 employees and has operated without external venture funding since inception. Co-founders Duncan McDowell and Josh Garofalo lead the team, with McDowell joining full time in January 2014 after managing the startup services group at the Communitech Hub. The company has stated paying customers since its beta phase but discloses no revenue figures, customer logos, or growth metrics.

Name

Decision.io

Legal name

Marmot Labs Inc.

Website

https://decision.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Decision.io is a bootstrapped, cloud-based SaaS platform that lets organizations build no-code multi-stage workflows to collect, review, and decide on online submissions, serving businesses, foundations, post-secondary institutions, and incubators/accelerators.

Ownership category

akta.pro rank

Product category

Workflow Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Admissions Decisioning & Evaluation (EDALAAAC)

Keywords

• Workflow management software
• Team decision-making
• Submission review software
• Application evaluation tools
• Grant management software

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Decision.io is a cloud-based SaaS platform that charges fees for access to the platform and use of services as set forth on the company's website. Clients pay fees which may include setup, informatics provisioning, analytics and reporting, management, training, and professional services. Support, maintenance, and training are provided and may be subject to additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Decision.io is a cloud-based SaaS workflow creation and management platform that enables organizations to collect online form submissions and route them through customizable, multi-stage team review funnels. Reviewers can rate, rank, and comment on each submission, with aggregate scoring and dashboards used to drive team-based decisions. It is sold to businesses, foundations, not-for-profits, post-secondary institutions, and incubators/accelerators as a subscription service.

Product overview

Decision.io is a single unified SaaS platform for workflow creation and management focused on team decision-making for online form submissions. The core Decision.io Platform serves as the central system where users create multi-stage review workflows (called portfolios), import submission data from integrated form builders, and enable team members to review, rate, rank, and comment on submissions. A companion Mobile Application allows reviewers to access and complete review tasks on smartphones and tablets. The platform is designed for organizations managing applications, grants, contests, and similar submission-based decision processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Decision.io Platform A cloud-based, no-code SaaS platform that enables organizations to collect online form submissions and route them through customizable multi-stage team review funnels. Reviewers rate, rank, and comment on submissions, and the platform aggregates scores, supports dashboards and funnel views, CSV import/export, tag-based reviewer routing, and integrates with Wufoo and MailChimp. It is sold on a subscription basis to incubators, accelerators, foundations, not-for-profits, post-secondary institutions, and businesses.
• Decision.io Mobile Application Mobile-optimized companion application that allows reviewers to complete review tasks — including rating decision criteria, reading and writing internal and external comments, and reviewing applications — on smartphones and tablets, with the mobile interface automatically detected when accessing the platform from a mobile device.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• WufoocoreTechnology or IntegrationWufoo is an easy-to-use drag-and-drop online form builder. The integration allows every Wufoo form submission to be automatically imported, organized, and ready for review within Decision.io. This is a core integration for the submission intake workflow.
• MailChimpsecondaryTechnology or IntegrationMailChimp integration allows data to move through Decision.io's workflow and into MailChimp's email marketing platform, enabling organizations to send communications to applicants and stakeholders directly from the workflow.
• Google FormssecondaryTechnology or IntegrationDecision.io's API enables integration with Google Forms for collecting submissions and pushing data into the Decision.io review environment.
• Constant ContactsecondaryTechnology or IntegrationConstant Contact integration allows organizations to push submission data to Constant Contact's email marketing platform as part of the Decision.io workflow.
• SalesforcesecondaryTechnology or IntegrationDecision.io integrates with Salesforce, allowing submission and decision data to be pushed into Salesforce CRM for tracking and relationship management.
• Communitech Hub / VeloCity GaragecoreStrategic or Co-development PartnerCommunitech's VeloCity Garage in Kitchener-Waterloo served as the initial home for Decision.io's founders. The co-founder Duncan McDowell came from the Communitech Hub's startup services group. Communitech is both a strategic partner and the physical ecosystem where the company was founded and bootstrapped.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airtable: Airtable is a broad low-code platform for building custom workflows, databases, and approval processes. While not specialized in decisioning, it can replicate multi-stage review workflows and serves as a substitute that businesses may choose over a niche tool like Decision.io.
• Monday.com: Monday.com is a broad work operating system that includes customizable workflow and approval features. As a well-funded incumbent with overlapping functionality, it represents a competitive threat to niche workflow players like Decision.io.
• SurveyMonkey Apply: SurveyMonkey Apply (formerly FluidReview) is a broader-infrastructure application management tool backed by SurveyMonkey/Momentive. It targets the same admissions, grant, and award use cases as Decision.io but operates as part of a much larger enterprise data collection ecosystem.

Direct peers

• Submittable: Submittable is a SaaS platform for managing submissions, applications, and review workflows used by publishers, grantmakers, and educational institutions. It competes head-to-head with Decision.io in the submission review and decisioning space with a much larger customer base and more extensive feature set.
• OpenWater: OpenWater is an application and review management platform built for conferences, awards, grants, and accreditation programs. It directly overlaps Decision.io's use cases for multi-stage review and evaluator scoring in nonprofit and education segments.
• Foundant Technologies: Foundant Technologies provides grant management software for foundations and nonprofits, including application intake, review workflows, and decisioning. It directly competes with Decision.io's foundations/NFP customer segment.
• Reviewr: Reviewr is a cloud-based application and abstract review management platform for conferences, journals, and grants. It directly overlaps Decision.io's multi-stage review and rating functionality in similar end markets.
• Evalato: Evalato is an evaluation and awards management platform handling nominations, applications, judging, and scoring workflows. It directly competes with Decision.io in contests, awards, and accelerator/incubator evaluation use cases.
• WizeHive: WizeHive provides application management and review platforms for scholarships, grants, fellowships, and admissions programs. It serves the same post-secondary and nonprofit customer segments as Decision.io with comparable multi-stage review and rating workflows.
• SmarterSelect: SmarterSelect is an application and review platform for scholarships, grants, contests, and admissions. It serves the same post-secondary and nonprofit segments as Decision.io with comparable multi-stage review workflows and rating features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/decisionio
• Facebookfacebook.com/decisionIO
• LinkedInlinkedin.com/company/decision-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decision.io