Castle Keepers

What Castle Keepers does

Castle Keepers is a privately held, independently owned residential house cleaning company founded in 1994 and headquartered in North Charleston, South Carolina, with branch operations in Charleston, Greenville, and Spartanburg. The company delivers professional house cleaning services to homeowners across three South Carolina metros, including standard recurring cleaning (weekly, bi-weekly, monthly), deep cleaning, move-in/move-out cleaning, green cleaning, and COVID-19 sanitization. Customer segments are residential homeowners — including busy professionals, families, and retirees — plus a secondary renter segment seeking move-out cleaning for security-deposit recovery. The company pioneered environmentally friendly cleaning in the residential segment and was the first residential cleaning service worldwide to earn Cleaning Industry Management Standard (CIMS) certification and Green Building designation, supporting a green-cleaning differentiator built around non-toxic methods, less water usage, and PerfectCLEAN microfiber technology with anti-microbial properties.

The service model is direct-to-consumer: customers obtain quotes online or by phone, are matched with background-checked and trained cleaning technicians, and provide feedback through a post-service Cleaning Scorecard. The technology stack is light by software-company standards but operationally mature — the MaidCentral platform powers online booking, customer login, scheduling, and account management. Marketing relies on a multi-channel mix of online quote forms, customer reviews on Google/Facebook/Yelp/Angi, an educational blog with locally-targeted content, and word-of-mouth referrals, rather than paid digital advertising at scale.

Castle Keepers earns revenue through quote-based pricing tied to square footage and service scope, combining recurring subscriptions (weekly/bi-weekly/monthly) with one-time and specialty services. The company is controlled by an affiliated holding structure (Castle Keepers Holdings LLC, Castle Keepers of Charleston, Inc., CKG Services LLC, CKA Services LLC) with no venture capital or private equity backing, and operates as an independent, non-franchise cleaning service. Headcount sits in the 101-250 range, with three regional offices and a Top Places to Work 2024-2025 employer positioning that supports technician recruitment in a labor-constrained industry.

Name

Castle Keepers

Legal name

Castle Keepers of Charleston, Inc

Website

https://castle-keepers.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Castle Keepers is an independently owned residential house cleaning company operating three branches across Charleston, Greenville, and Spartanburg, South Carolina. Founded in 1994, it serves homeowners with recurring and one-time professional cleaning using eco-friendly green methods and CIMS-certified standards.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172), Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Single-Family Home Turnover Cleaning (HSAEACAD), Apartment & Condo Turnover Cleaning (HSAEACAC), Pet-Friendly Recurring House Cleaning (HSAEAAAK)

Keywords

• Residential house cleaning
• Green cleaning services
• Move-in move-out cleaning
• Recurring maid services
• Deep cleaning service

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Residential House Cleaning Services: Core revenue from professional residential house cleaning services offered on recurring (weekly, bi-weekly, monthly) and one-time basis. Services include standard cleaning, deep cleaning, move-in/move-out cleaning, and green cleaning options.
2. One-Time and Specialty Cleaning: Revenue from one-time deep cleaning, move-out cleaning, and pre-event cleaning services for residential customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Castle Keepers is a residential house cleaning company that delivers professional cleaning services directly to homeowners in three South Carolina markets (Charleston, Greenville, Spartanburg) through three independently owned branch offices. Core offerings include standard house cleaning, green cleaning using eco-friendly non-toxic methods and PerfectCLEAN anti-microbial microfiber technology, deep cleaning, move-in/move-out cleaning, recurring cleaning plans (weekly, bi-weekly, monthly), and COVID-19 sanitization services sold on a quote-based pricing model.

Product overview

Castle Keepers is a residential house cleaning service company operating in South Carolina (Charleston, Greenville, and Spartanburg areas) with three branch locations. The core offering is professional house cleaning services built around green, eco-friendly cleaning methods. Key products include standard house cleaning, green cleaning, deep cleaning, move-in/move-out cleaning, recurring cleaning plans, and COVID-19 sanitization services. The company operates the MaidCentral platform for customer online booking and account management. The service portfolio ranges from one-time deep cleans to weekly recurring maintenance plans, with customization options for different home types including historic homes in Charleston's downtown district.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional House Cleaning Residential cleaning services delivered by background-checked, professionally trained technicians covering dusting, vacuuming, mopping, bathroom and kitchen sanitization, and window cleaning for homeowners.
• Green Cleaning Environmentally friendly and sustainable cleaning methods using non-toxic products that are safer for children and pets, use less water, and leave a smaller carbon footprint.
• Move-In and Move-Out Cleaning Deep cleaning for residential moves including inside ovens, refrigerators, and cabinets; bathroom sanitization; bedroom and living area cleaning; and move-in touchpoint sanitization.
• Deep Cleaning Service Comprehensive cleaning beyond routine housekeeping that addresses hidden dirt and residue, including behind appliances, under furniture, window tracks, cabinet fronts, and light fixtures.
• Recurring Cleaning Plans Flexible scheduled cleaning plans including weekly, bi-weekly, monthly, and customized maintenance schedules for ongoing home maintenance.
• COVID-19 Sanitization Service Enhanced cleaning with COVID-19 safety-certified staff, PPE protocols (face masks, gloves, shoe covers), high-touch surface sanitization, and health monitoring for cleaning technicians.

Quantifiable outcome

• 99% of organic matter removed from surfaces using PerfectCLEAN microfiber cloths

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MaidCentralcoreTechnology or IntegrationPowered by MaidCentral - the company uses MaidCentral software platform for customer management, scheduling, and operations. Customer login portal at maidkeepers.maidcentral.com for service management.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Tidy: An on-demand residential cleaning marketplace. Competes with Castle Keepers for similar homeowner demand, particularly for one-time and move-out cleans, but bypasses local brand-building in favor of platform-driven acquisition.
• Handy: An online marketplace connecting customers with independent home cleaning professionals. Competes with Castle Keepers for the same residential customer acquisition funnel, especially for one-time and move-in/move-out jobs, but owns no service delivery itself.
• Homeaglow: A technology-enabled residential cleaning platform offering on-demand booking. Comparable to Castle Keepers in target customer and core service but operates an aggregator model rather than an employed-technician model.

Direct peers

• Molly Maid: Neighborly company-owned residential cleaning franchise. Competes directly with Castle Keepers by offering recurring and one-time house cleaning services to homeowners across North America with strong brand recognition.
• Merry Maids: A long-established residential cleaning franchise owned by ServiceMaster. Comparable to Castle Keepers because it delivers recurring and one-time house cleaning services directly to homeowners with a multi-region footprint and franchise-based scaling model.
• MaidPro: A residential cleaning franchise offering recurring and one-time cleans with a tech-forward booking platform. Comparable to Castle Keepers in customer base and service mix, with a similar emphasis on professional training and quality standards.
• Maid Brigade: A residential cleaning franchise with a green-cleaning focus. Closely comparable to Castle Keepers because Maid Brigade explicitly differentiates on eco-friendly, healthier cleaning methods, similar to Castle Keepers' green cleaning positioning.
• The Maids: A residential cleaning franchise operating a team-based recurring service model. Highly comparable to Castle Keepers in customer targeting (homeowners), service mix (recurring + specialty cleans), and franchise-driven scaling approach.
• The Cleaning Authority: A residential cleaning franchise focused on recurring weekly/bi-weekly cleans. Comparable to Castle Keepers in service frequency model, target customer (busy homeowners and families), and franchise-based multi-territory expansion strategy.

Others

• Angi: A home services marketplace where Castle Keepers actively maintains a reviewed profile. Functions as an indirect channel partner and competitor for customer attention — comparable as a marketplace that influences residential cleaning demand and pricing dynamics in Castle Keepers' service areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CastleKeepers/reviews
• Xx.com/CastleKeepers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Keepers