Nordic Forest Games

What Nordic Forest Games does

Nordic Forest Games is a Stockholm-based, privately held company founded in 2019 that operates at the intersection of mobile gaming and physical exercise. Per the firm's short description, the company creates mobile games that use physical movement as input, targeting individuals who want to exercise more but may lack motivation or tools to maintain consistent workout habits. The company articulates a stated mission to help 1,000,000 people exercise more. Source data does not enumerate specific named products, game titles, or service modules, and the firm's web presence is a minimal landing page rather than a product or app storefront. Visual interactive parameters on the site (Ring Scale, Color Speed, Saturation, Drift) suggest configurable game-mechanic or rendering controls, though their product application is not detailed.

The business model is not disclosed in the available source material. There is no pricing model, no published revenue, no confirmed app-store listing, and no named customer or partner revenue relationship beyond a logo-level co-branding reference to Feel Good Crew, a wellness/fitness brand whose precise relationship to Nordic Forest Games is unclear. The firm was backed at founding by Sting, a Nordic startup accelerator/incubator, with no disclosed cash funding amount; Sting's involvement is consistent with early-stage equity-for-services support rather than a priced growth round. Ownership, management team composition, headcount trend, and revenue mechanics are all data gaps in the source set.

Given the absence of named products, pricing, customer logos, or revenue disclosures, the company appears to be at a very early operational stage. Strategic positioning combines a quantified social-impact mission (1M users exercising more), a movement-as-input gaming concept, and a Nordic ecosystem affiliation via Sting and Feel Good Crew. The investment-relevant conclusion from current evidence is that Nordic Forest Games is a sub-scale, likely pre-revenue venture whose product surface, monetization mechanics, and growth signals are not yet visible in publicly available data.

Name

Nordic Forest Games

Legal name

Nordic Forest Games

Website

https://nordicforestgames.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordic Forest Games is a Stockholm-based mobile gaming company, founded in 2019, that develops movement-input games aimed at helping individuals exercise more, backed by Nordic accelerator Sting.

Ownership category

akta.pro rank

Product category

Mobile Fitness Games

NAICS

Fitness and Recreational Sports Centers (71394), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

akta.pro secondary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Mobile fitness games
• Motion-based gaming
• Exercise motivation apps
• Physical activity games
• Wellness mobile games

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D

Core offering

Nordic Forest Games develops mobile games that leverage physical movement as the primary input mechanism, turning exercise into a gamified experience. The company's stated mission is to help 1,000,000 people exercise more by using motion-based gameplay to motivate physical activity. The website references a related "Feel Good Crew" branding and includes interactive visual parameters suggestive of a movement-driven visual experience.

Product overview

Nordic Forest Games is a fitness/exercise technology company with the stated mission to help 1,000,000 people exercise more. Based on the provided source data from their website, no specific named products, modules, or distinct service offerings are identified. The website is a minimal landing page that references a 'Feel Good Crew' branding but does not enumerate individual product offerings or a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion-Based Mobile Fitness Game

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Feel Good CrewminorOthersFeel Good Crew is referenced via a logo link on the Nordic Forest Games website. The nature of this partnership is unclear from the limited source data — it appears to be a related brand or organization in the fitness/wellness space.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• FitXR: FitXR offers VR fitness classes combining physical movement with gamified workout experiences. It is a direct peer in the movement-as-gameplay fitness category, particularly relevant if Nordic Forest Games pursues VR or motion-input hardware as a delivery platform.
• Zwift: Zwift gamifies indoor cycling and running with virtual worlds and social competition, requiring physical movement as input. It is a comparable business model (engagement-based fitness gaming) and demonstrates the unit economics of movement-input fitness experiences.
• Supernatural: Supernatural delivers VR fitness experiences that require full-body physical movement as input. It is a direct competitor in the movement-as-gameplay space, demonstrating the premium subscription model Nordic Forest Games could pursue if it secures VR or motion-input content.
• Sweatcoin: Sweatcoin is a mobile app that converts physical movement (walking) into a virtual currency and rewards system. It is a direct peer in the movement-as-engagement-mobile category and a useful comparable for retention and viral mechanics in the segment.
• Beat Games (Beat Saber): Beat Saber, acquired by Meta, is a rhythm game requiring physical arm movement as input. It is the highest-grossing VR movement-based game and demonstrates that movement-as-input mechanics can support both consumer and enterprise (Meta) distribution.
• Six to Start (Zombies, Run!): Six to Start's Zombies, Run! is a flagship mobile exergame that uses running as core gameplay input. It is the most direct product analogue to Nordic Forest Games' movement-based mobile game concept and a benchmark for engagement mechanics and monetization in the category.
• Niantic: Niantic's Pokémon Go is the most-downloaded movement-based mobile game ever. It uses real-world walking as core input and demonstrates both the scale potential and the operational complexity (AR, mapping, live ops) Nordic Forest Games would need to match to compete in the category.

Broad incumbents

• Nintendo: Nintendo produces Ring Fit Adventure, the most prominent movement-input game on the market, plus Pokémon Go via its stake in Niantic. It is the closest analogue to Nordic Forest Games' physical-movement-as-input thesis and a formidable competitor for consumer attention.
• Peloton: Peloton combines connected fitness hardware with gamified, leaderboard-driven classes requiring physical engagement. While broader than Nordic Forest Games' mobile-only focus, it represents a benchmark for the connected fitness subscription model and category-defining brand potential.
• Apple (Apple Fitness+): Apple Fitness+ integrates movement-driven workouts with Apple's device ecosystem and competes for the same health-conscious mobile user Nordic Forest Games targets. As a platform incumbent with distribution advantages, it represents a structural competitive threat to any independent movement-based fitness product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-forest-games

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Forest Games