Agropiese Tgr Grup

What Agropiese Tgr Grup does

Agropiese TGR Grup, Srl is Moldova's largest agricultural-machinery distributor, founded in 1993 and headquartered in Chisinau. The company operates a network of 13 physical trading centers that cover the entire country — including Gagauzia — supplemented by an e-commerce platform (agropiese.md), 8 mobile service brigades, regional repair bases, and dedicated warranty and commissioning teams. Its portfolio spans Belarus (MTZ), Lovol and Hattat tractors, Elvorti seeders/cultivators/sprayers, Veles Agro disc harrows, TINAZ forage and fertilizer-spreader equipment, Solmax Steel combine headers, Demetra tillage tools, grain cleaning machines, and irrigation systems; supporting consumables include 90,000+ spare-parts SKUs from 40 manufacturers, agricultural/industrial tires (exclusive Moldovan dealer for Michelin, Kumho, Lassa, plus Özka, Speedways and others), and oils (exclusive Rheinol and Rosneft dealer), as well as the Sveaverken F100 GPS/autopilot precision-farming system.

The business model is dominated by one-time hardware sales of equipment and consumables, augmented by recurring post-sale revenue from spare parts, after-sales service, and warranty programs; equipment purchases are facilitated through financing partnerships with MAIB, Mobiasbanca, Victoriabank, Microinvest and government leasing programs (2KR, MECAGRO). Customer segments are split between small and medium Moldovan farms and large agricultural enterprises, with secondary exposure to construction, municipal and transport companies for equipment, tires and parts; named accounts include VelFruct-Prim and Fenix-Agro, but the bulk of the 14,000+ customer base consists of smallholder and mid-market farming households.

GTM combines direct field sales through the regional branches, on-site equipment demonstrations and field days, participation in Moldagrotech/TehAgroFest and Moldova Fruct Day exhibitions, an e-commerce portal with a cumulative-discount retention mechanic, and a captive hotline plus client-training program. The company's strategic footprint is reinforced by a jointly controlled entity, MTZ Lider, established with the Minsk Tractor Plant to manage Belarus tractor and spare-parts distribution in Moldova.

Name

Agropiese Tgr Grup

Legal name

Agropiese TGR GRUP

Website

https://agro.md

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Agropiese TGR Grup is Moldova's largest agricultural-machinery distributor, operating 13 trading centers nationwide and serving more than 14,000 small, medium and large farms, plus construction, municipal and transport customers, with tractors, implements, spare parts, tires, oils, precision-farming technology, after-sales service, and bank/leasing-enabled financing.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)

Keywords

• Agricultural machinery
• Tractor dealership
• Farm equipment
• Spare parts supply
• Precision agriculture

Headquarters

HQ city

Chisinau

HQ country

Moldova

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Agricultural Equipment Sales: Sale of new agricultural machinery including tractors (BELARUS, Lovol, Hattat), combines, tillage equipment, seeding machines, sprayers, and specialized equipment. Revenue is generated through one-time product sales with margin derived from manufacturer partnerships and volume purchasing.
2. Spare Parts and Components: Sale of over 90,000 spare parts item references from 40 manufacturers worldwide. Includes parts for tractors, combines, agricultural machinery, and transport vehicles. Maintains warehouse inventory of over 100,000 items for rapid delivery.
3. Tires and Wheels: Sale of agricultural, commercial, and passenger vehicle tires. Exclusive dealer for Lassa, Kumho, Michelin in Moldova, and other brands. Also offers rims and wheels.
4. Oils, Lubricants, and Chemicals: Sale of motor oils, hydraulic oils, compressor oils, antifreeze, and auto chemicals. Exclusive dealer for Rheinol and Rosneft oils in Moldova.
5. Leasing and Financing Services: Facilitates equipment purchases through leasing programs (2KR, MECAGRO) and bank credit partnerships. Generates revenue through financing arrangements with financial institutions rather than as direct lender.
6. Warranty and Post-Warranty Service: Provides repair services for equipment under warranty and post-warranty periods. Service includes mobile brigades, regional repair bases, and hotline support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Agropiese TGR Grup is Moldova's largest agricultural machinery dealer, distributing tractors (Belarus/MTZ, Lovol, Hattat), agricultural implements (Elvorti seeders/cultivators/sprayers, disc harrows, plows, planters, forage equipment), spare parts (90,000+ items from 40 manufacturers), agricultural tires, oils and lubricants, irrigation systems, and precision agriculture technology (Sveaverken F100 GPS autopilot). The company operates 13 trading centers across Moldova and provides assembly, warranty service, rapid delivery, and financing facilitation through bank and leasing partnerships.

Product overview

Agropiese TGR Grup is Moldova's largest agricultural machinery dealer, founded in 1993, operating a network of 13 commercial centers nationwide. The company offers a comprehensive portfolio built around three core pillars: (1) Tractors - including Belarus (MTZ) tractors in all power classes from 82HP to 352HP, plus Lovol and Hattat brands as alternative options; (2) Agricultural Implements - including Elvorti seeders, cultivators and sprayers, Veles Agro disc harrows, TINAZ forage equipment and fertilizer spreaders, Solmax Steel combine headers, grain cleaning machines, and implements for orchards and vineyards; and (3) Supporting Products & Services - spare parts (90,000+ items from 40 manufacturers), agricultural tires (exclusive Lassa/Kumho/Michelin dealer), oils and lubricants, irrigation systems, GPS/autopilot precision farming technology (Sveaverken F100), plus rapid delivery, assembly/commissioning, warranty service, and financing programs (2KR, MECAGRO, bank partnerships).

Differentiator

Problem solved

Functional benefit

Products and services

• Belarus Tractors Full range of Belarus tractors from Minsk Tractor Plant (MTZ), from compact 82 HP models to heavy-duty 352 HP tractors for large-scale farming operations. Agropiese TGR is the exclusive dealer in Moldova.
• Lovol Tractors Lovol tractors offered as an alternative brand, including the TR series with models up to 195 HP developed for energy-intensive operations suitable for farms from 300 hectares.
• Hattat Tractors Hattat tractors in the mid-price segment, including T4110 model with 110 HP featuring Perkins engine and high-performance transmission.
• Elvorti Agricultural Implements Ukrainian precision seeders (ALFA, ASTRA series), high-tech cultivators, and Tethys-24 field sprayers for plant protection from Elvorti (formerly Chervona Zirka).
• Disc Harrows Various disc harrows including PALLADA series in multiple widths (3200, 4000, 6000) and KRONOS compact disc harrows from Veles Agro with 2.2-3.5 meter widths.
• Plows Plows from various manufacturers including Moldagrotehnica (Moldova), Agromasina (Moldova), Alpler (Turkey, 100 years experience), and Hetman wide-cut plows from Remsintez.
• Yukon 3000.6 Liquid Fertilizer Applicator Semi-trailer mounted liquid mineral fertilizer applicator with 3000L tank, 6m working width, injection method for direct root-zone delivery.
• Forage Harvesting Equipment Complete range including mowers (Alpler, TINAZ rotary/disc mowers, SIP, OPTICUT, Silvercut), rakes (carousel, wheel, rotary), balers, bale wrappers (Metal-Fach), mixers, and TINAZ forage harvesters.
• TINAZ Equipment Full range of TINAZ agricultural equipment including fertilizer spreaders, rotary/disc mowers, forage harvesters (S-02, S-04, S-05), mixers, and hay processing equipment. Agropiese TGR is the official exclusive dealer of TINAZ in Moldova.
• Solmax Steel Combine Headers Combine headers for sunflower and corn harvesting from Turkish manufacturer Solmax Steel.
• GPS Navigation and Autopilot System (Sveaverken F100) Sveaverken F100 autopilot system for precision farming including control terminal, GNSS antenna, and electric power steering for optimized field operations.
• Spare Parts Over 90,000 spare parts catalog from 40 manufacturers worldwide including MTZ parts, engine components, filters, bearings, hydraulic components, electrical parts, and rubber products.
• Agricultural Tires Complete tire range including exclusive dealer agreements for Lassa, Kumho, Michelin in Moldova, plus brands like Belshina, BKT, Voltyre, Özka, Speedways, and others for agricultural, commercial, and industrial vehicles.
• Oils and Lubricants Motor, hydraulic, and industrial oils including exclusive dealers for Rheinol and Rosneft in Moldova, plus Eurol, Kixx, and other brands.
• Irrigation Systems High-pressure pumps, IRRILAND sprinkler machines, Micro Rain irrigation systems, and diesel motor pumps for agricultural irrigation.
• Rapid Delivery Service Fast delivery service with over 100,000 spare parts in warehouse, hundreds of weekly visits to branches, and 8 mobile teams delivering directly to clients.
• Assembly and Commissioning Professional setup, configuration, testing and launch of agricultural equipment directly in the field at client location, including software configuration for modern equipment.
• Warranty and Post-Warranty Service Prompt warranty and post-warranty repair service with branches in northern, central, and southern regions, mobile service units, and wide spare parts inventory.
• Leasing and Credit Programs Financing solutions including 2KR (Japanese government support) and MECAGRO national programs, plus partnerships with MAIB, Mobiasbanca, Victoriabank, and Microinvest for agricultural equipment purchases.

Quantifiable outcome

• Reduced equipment downtime through 100,000+ spare parts inventory and 8 mobile service brigades
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• MTZ (Minsk Tractor Plant)coreStrategic or Co-development Partner · 1 January 1993Minsk Tractor Plant presents the well-known BELARUS brand agricultural machinery. MTZ is one of the basic strategic partners of Agropiese TGR. The company is the exclusive dealer of BELARUS tractors in Moldova.
• MTZ Lider (MTZ Trading House)coreStrategic or Co-development Partner · 1 January 1993MTZ Lider is a joint venture between Minsk Tractor Plant and Agropiese TGR in Moldova. It serves as the official dealer of BZTDIA and is a strategic partner in supplying original spare parts.
• Elvorti (ex. Cervona Zirka)coreStrategic or Co-development Partner · 1 January 1993Elvorti (formerly Cervona Zirka) produces high-tech sowing and soil cultivation equipment using contemporary technologies. It is the largest agricultural machinery manufacturer in Ukraine and a strategic partner for Agropiese TGR. Product range includes cultivators, disc harrows, sprayers, and precision seeders.
• Lassa (Tires)coreChannel Partner/ Reseller/ DistributorLassa is the largest tire manufacturer in the region, founded by Sabancı Group. Agropiese TGR is the exclusive dealer of Lassa in Moldova.
• Kumho (Tires)coreChannel Partner/ Reseller/ DistributorKumho is a renowned tire manufacturer from South Korea. Agropiese TGR is the exclusive dealer of Kumho in Moldova.
• Michelin (Tires)coreChannel Partner/ Reseller/ DistributorMichelin is the largest tire manufacturer in the world. Agropiese TGR is the exclusive dealer of Michelin in Moldova.
• Rheinol (Oils)coreChannel Partner/ Reseller/ DistributorRheinol is a German manufacturer of oils and auto chemistry for various types of machinery, hydraulic systems, and machine tools. Agropiese TGR is the exclusive dealer of Rheinol in Moldova.
• Rosneft (Oils)coreChannel Partner/ Reseller/ DistributorRosneft is a Russian oil and gas company that produces oils among other products. Agropiese TGR is the exclusive dealer of Rosneft in Moldova.
• TINAZcoreChannel Partner/ Reseller/ DistributorTINAZ company, founded in 1975 by president Hüseyin FİNİŞ, produces agricultural machinery including fertilizer spreaders. Agropiese TGR is the official and exclusive dealer of TINAZ in Moldova.
• OzdumancoreStrategic or Co-development PartnerOzduman is one of the strategic partners of Agropiese TGR. The company produces precision seeders.
• Metal-FachminorChannel Partner/ Reseller/ DistributorMetal-Fach from Poland produces trailers, front-mounted loaders, balers, mixers, and bale wrappers.
• Veles-AgrominorChannel Partner/ Reseller/ DistributorVeles-Agro from Ukraine is a reputable manufacturer of agricultural machinery and spare parts.
• SIPminorChannel Partner/ Reseller/ DistributorSIP from Slovenia is a notable company in forage equipment production.
• AlplerminorChannel Partner/ Reseller/ DistributorAlpler from Turkey has been producing quality plows for 100 years and is the largest farm machinery plant in the region.
• DemetraminorChannel Partner/ Reseller/ DistributorDemetra is a Ukrainian enterprise producing a wide range of agricultural machinery including grain seeders, plows, disc harrows, cultivators, and pressing rollers.
• SKFminorChannel Partner/ Reseller/ DistributorSKF from Sweden is a world leader in bearing production and one of the largest bearing steel manufacturers.
• UmanifermasminorChannel Partner/ Reseller/ DistributorUmanifermas is a Ukrainian enterprise with over 40 years of experience in agricultural engineering. Has mastered a full range of new products (over 60 types of machines) for all branches of agriculture.
• MoldagrotehnicaminorChannel Partner/ Reseller/ DistributorMoldagrotehnica from Balti, Moldova is a domestic manufacturer producing plows and seeders.
• AgromasinaminorChannel Partner/ Reseller/ DistributorAgromasina from Chisinau, Moldova has considerable experience in producing equipment for field work and orchards.
• Solmax SteelminorChannel Partner/ Reseller/ DistributorAgropiese TGR became official dealer of Solmax Steel in Moldova, offering quality combine headers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RDO Equipment Co. Large privately held U.S. ag and construction equipment dealer with a multi-store network, parts inventory, and service operations. Direct comparable in business model — multi-brand dealer with strong parts/service aftermarket and exclusive/authorized relationships with leading OEMs.
• Granit Parts: German-based multi-brand agricultural parts and accessories distributor serving dealers and workshops across Europe with a broad SKU portfolio. Comparable on the parts distribution and dealer-catalog side of Agropiese TGR's business model.
• Stotz Equipment: Family-owned U.S. John Deere dealership group with 25+ locations across multiple states, providing new/used equipment, parts, and service. Direct comparable as a regional ag equipment dealer with strong aftermarket and customer service focus.
• Farol Ltd: UK-based agricultural and groundcare equipment dealer group operating multiple branches selling and servicing major equipment brands with strong parts and service operations. Closest European direct comparable in business model and scale to Agropiese TGR.
• Kramp Group: Netherlands-based European market leader in agricultural spare parts distribution with a vast catalog serving dealers and farmers across Europe. Direct comparable on the parts-distribution pillar of Agropiese TGR's business (90,000+ SKUs serving farmers) though Kramp does not sell new equipment.
• Rocky Mountain Equipment: Canadian ag equipment dealer (formerly TSX-listed) operating a dealership network across Western Canada focused on Case IH and other major brands. Direct comparable in dealer model, parts/service emphasis, and exclusive territorial relationships with OEMs.
• H&R Agri-Power: Family-owned U.S. ag equipment dealer group with locations across the Midwest, representing multiple OEM brands (including Case IH and Kubota) with full parts, service, and precision agriculture offerings. Direct comparable as a family-owned regional multi-brand ag dealer of similar size to Agropiese TGR.
• Titan Machinery: NASDAQ-listed (TITN) agricultural and construction equipment dealer in the U.S. operating a large multi-store network selling, servicing, and providing parts for major OEM brands. Direct comparable in business model (multi-brand equipment dealer with parts/service/financing), though at much larger scale and in a different geography.

Broad incumbents

• BayWa AG: Munich-listed European conglomerate with significant agricultural trading, equipment, and input distribution businesses across multiple countries. Broad incumbent in the ag equipment/input channel — overlapping in equipment and parts distribution but operating at much larger scale and across many product lines.

Regional players

• Nufarul: Romanian agricultural equipment retailer and service provider with branch network selling tractors and implements, plus parts and service. The closest direct regional peer — same Eastern European ag-dealer model, similar brand mix, with comparable scale and customer base in a neighboring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agropiese.tgr
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agropiese Tgr Grup