OKR International

What OKR International does

OKR International is a Dubai-headquartered management consultancy founded in 2017 by Nikhil Maini that delivers OKR (Objectives and Key Results) certification, coaching, and implementation services to enterprises, HR leaders, and individual practitioners globally. Its core product portfolio comprises three certification tiers — OKR-BOK™ Certified Coach (the flagship, ICF- and HRCI-endorsed, priced at $1,999 per cohort), OKR-BOK™ Certified Practitioner, and OKR Foundation Course — supplemented by professional services in OKR Implementation, Agile Performance Management, OKR Coaching, Advisory, and Transformation Services. The firm has developed proprietary intellectual property including the OKR-BOK™ (OKR Body of Knowledge, created in 2020), Micro-OKRs™, and the S.A.F.E™ Model, and is the only OKR certification endorsed by both the International Coaching Federation and HR Certification Institute.

The company operates a hybrid go-to-market combining direct enterprise sales, individual online enrollment via Kajabi, in-house corporate training, and a three-tier Global Partner Program (Associate, Certified, Master) with exclusive territorial rights spanning 13+ countries including the UAE, India, Italy, Vietnam, Indonesia, Mongolia, the USA, Germany, Spain, Brazil, Egypt, Portugal, and China. Revenue is generated through one-time certification license fees, per-participant licensing royalties from franchise partners, and quote-based professional services for implementation and coaching. The firm has stated 500+ implementations across 30+ countries and 25+ industry sectors with enterprise clients including Unilever, Colgate, Mondelez, Bosch, Infosys, Rakuten, SWIFT, Navy Federal Credit Union, MetLife Gulf, and Mercer. AI capability is limited to AI-assisted coaching prompts, participant assessments, and OKR health analytics for certified partners, alongside an AI+ Foundation Course bundled with the flagship certification; no proprietary AI models, research publications, or data flywheel mechanics are disclosed.

Name

OKR International

Legal name

OKR International Management Consultancies Co. LLC.

Website

https://okrinternational.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

OKR International is a Dubai-based OKR consulting firm founded in 2017 that delivers proprietary OKR-BOK™ certification, training, and implementation services to enterprises, HR leaders, and individual practitioners across 30+ countries through direct sales and a global franchise partner network.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• OKR consulting services
• OKR certification training
• Agile performance management
• Strategy execution consulting
• Executive coaching services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. OKR Certification Programs: Revenue from globally recognized ICF and HRCI-endorsed certification programs including OKR-BOK Certified Coach and OKR-BOK Certified Practitioner. Offered as live online instructor-led training with cohort-based enrollment.
2. Licensing Partnership Revenue: Per-participant certification delivery fees charged to franchise partners (Associate, Certified, Master tiers) who deliver OKR-BOK programs in their territories. Partners retain 100% of consulting, coaching, and advisory revenue.
3. OKR Implementation Consulting: Expert-led implementation services that close the strategy-execution gap and align teams end-to-end. Includes transformation services, agile performance management, and OKR advisory.
4. OKR Coaching Services: Ongoing coaching engagements delivered through a worldwide panel of certified OKR coaches supporting implementations across industries and geographies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

OKR International offers OKR certification programs (Coach, Practitioner, Foundation levels) alongside expert-led OKR implementation, coaching, advisory, and transformation consulting services. Their proprietary OKR-BOK™ framework underpins all offerings, and certification programs are dually endorsed by ICF and HRCI. They operate globally through a franchise partner network delivering training and consulting to enterprises across 30+ countries.

Product overview

OKR International operates as a certification and consulting firm offering a portfolio of interconnected products and services centered on the OKR (Objectives and Key Results) framework. The core offerings include three certification programs: the OKR-BOK™ Certified Coach (advanced level), OKR-BOK™ Certified Practitioner (intermediate), and OKR Foundation Course (entry-level). These are complemented by consulting services covering OKR Implementation, Agile Performance Management, OKR Coaching, OKR Advisory, and Transformation Services. The firm has developed proprietary intellectual property including the OKR-BOK™ (Body of Knowledge), Micro-OKRs™, and the S.A.F.E™ Model. Additional offerings include an OKR Software Buyer's Guide and an OKRs Library containing educational resources. The company positions itself as the gold standard in OKRs with dual ICF and HRCI endorsement.

Differentiator

Problem solved

Functional benefit

Brands

• OKR-BOK™: OKR Body of Knowledge — the world's first proprietary framework defining the standards, principles, and processes of professional OKR practice, developed by OKR International.
• Micro-OKRs™
• S.A.F.E™ Model
• OKR-BOK™ Certified Coach
• OKR-BOK™ Certified Practitioner
• OKR Foundation Course
• Agile Performance Management

Products and services

• OKR-BOK™ Certified Coach Advanced OKR certification program for professionals seeking to become certified OKR coaches. The 16-hour live instructor-led program is ICF and HRCI endorsed, covering the OKR framework, coaching conversations, and the S.A.F.E™ Model.
• OKR-BOK™ Certified Practitioner Professional OKR certification covering the fundamentals of the OKR Body of Knowledge framework, suitable for practitioners implementing OKRs within organizations.
• OKR Foundation Course Entry-level OKR training course designed for beginners introducing the Objectives and Key Results framework.
• OKR Implementation Expert-led consulting service that closes the strategy-execution gap and aligns teams end-to-end through structured OKR implementation.
• Agile Performance Management Transformation service that replaces annual appraisals with a continuous, OKR-driven performance system.
• OKR Coaching Coaching service providing ongoing support for organizations implementing or running OKR programs.
• OKR Advisory Advisory consulting service offering strategic guidance on OKR methodology and implementation.
• Transformation Services Culture change, agile leadership, and assessments that make OKR adoption stick within organizations.
• OKR Software Selection Advisory Software selection advisory service helping organizations choose appropriate OKR platforms based on their needs and existing stack.

Quantifiable outcome

• Trusted by 500+ organizations across 30+ countries
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Redlab (Marco Scarpellino)coreChannel Partner/ Reseller/ DistributorMaster Coach partner delivering OKR-BOK certification and implementation programs in Italy. Marco Scarpellino is an OKR Master Coach representing OKR International in the Italian market.
• Link Power Vietnam (Phan Văn Dũng and Việt Hà Tran)coreChannel Partner/ Reseller/ DistributorMaster Coach partner delivering OKR-BOK certification and implementation programs in Vietnam. Phan Văn Dũng and Việt Hà Tran represent OKR International as OKR Master Coaches.
• OKR Mongolia (Suvd Nyamsuren)coreChannel Partner/ Reseller/ DistributorMaster Coach partner delivering OKR-BOK certification and implementation programs in Mongolia. Suvd Nyamsuren (OKR Mongolia) is an OKR Master Coach.
• Seven People Systems India (Raj Mehta)coreChannel Partner/ Reseller/ DistributorMaster Coach partner delivering OKR-BOK certification and implementation programs in India. Raj Mehta of Seven People Systems is an OKR Master Coach.
• Branchout Africa (Doreen Baffoe)coreChannel Partner/ Reseller/ DistributorRegional coach partner representing OKR International in Africa through Branchout Africa. Doreen Baffoe is an OKR Coach on the global panel.
• Global Partner NetworkflagshipChannel Partner/ Reseller/ DistributorThree-tier Global Partner Program (Associate Partner, Certified Partner, Master Partner) with exclusive territorial rights for delivering OKR-BOK certification and consulting. Partners include established consultancies, L&D firms, corporate training companies, regional consulting groups, and national HR associations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Culture Amp: Culture Amp provides employee engagement, performance, and development software with supporting change-management and training services. It is comparable as a broad-incumbent performance and culture platform competing for HR leadership budget alongside OKR International's transformation services.
• Lattice: Lattice is a performance management and people strategy platform with OKR and goal-tracking functionality built into its broader HR suite. It overlaps with OKR International's agile performance management offering and targets the same CHRO and people-ops buyer segments.
• FranklinCovey: FranklinCovey is a global training and consulting firm with proprietary leadership/performance methodologies (e.g., The 4 Disciplines of Execution) delivered via certified facilitators. It is comparable to OKR International's model of monetizing proprietary IP through certification, partner networks, and enterprise training engagements.
• Microsoft Viva Goals (formerly Ally.io): Microsoft Viva Goals is Microsoft's enterprise OKR module within the Viva employee experience suite. As a broad incumbent, it integrates OKR tracking into the wider Microsoft 365 ecosystem and competes for the same C-suite and HR buyers OKR International targets, though bundled rather than specialist in OKR methodology.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership, talent, and performance advisory services. It overlaps with OKR International's enterprise advisory and transformation engagements, particularly with large multinationals, though as a much larger broad-incumbent consultancy rather than an OKR specialist.

Emerging players

• Koan: Koan delivers an OKR platform with built-in coaching prompts and status reporting for mid-market teams. It is comparable as a partial-overlap, methodology-driven OKR technology offering targeting similar people-leadership and execution buyers, though smaller in scale than Workboard or Quantive.

Direct peers

• Quantive (formerly Gtmhub): Quantive offers OKR and strategy execution SaaS with embedded best-practice content and expert services. It competes with OKR International by packaging OKR methodology, training content, and advisory services into an enterprise platform aimed at strategy and HR leadership.
• Betterworks: Betterworks provides OKR-driven performance management software along with implementation and change-management services for enterprises. It overlaps with OKR International across OKR implementation, agile performance management, and enterprise transformation use cases.
• Perdoo: Perdoo offers an OKR/strategy execution software platform alongside an OKR Academy training and certification program. It competes directly with OKR International by bundling software, methodology content, and certification into a single subscription, targeting similar enterprise and HR-leadership buyers.
• Workboard: Workboard provides OKR and strategy execution software combined with implementation services, customer success, and training for large enterprises. It overlaps with OKR International on enterprise OKR methodology, coaching, and implementation engagements across Fortune-500 buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/okrinternational

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKR International