Baci
Baci Fashion is a founder-owned Italian slow fashion brand founded in 1986, designing and manufacturing women's apparel — tops, bottoms, dresses, and outerwear — from natural and organic fabrics for independent women, sold via DTC e-commerce, a Brooklyn flagship studio, and wholesale.
- Company typePrivate
- Founded1986
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baci does
Baci Fashion is a privately-held, founder-owned women's apparel brand founded in Italy in 1986 by designer Batia Rutenberg. The company designs and manufactures slow fashion garments — tops, bottoms, dresses, outerwear, and sweaters — using natural and organic fabrics including silk, cotton, linen, and wool, with production based in Italy. It holds Better Cotton Initiative (BCI) and Global Organic Textile Standard (GOTS) certifications, and its SS26 collection includes a Signature Denim sub-line and an AMICI by Baci sub-brand for organic cotton basics.
The business operates a direct-to-consumer model anchored by a Shopify-powered e-commerce storefront (bacifashion.com) supporting global shipping, a wholesale program for independent retailers, and a physical flagship — Baci Studio — opened in 2025 in DUMBO, Brooklyn, which functions as a sample-sale venue, community event space, art exhibition site, and houses Baci Gelato. Unit prices range from $44 for sale items to $610 for premium pieces such as laminated blazer dresses, with free shipping offered on orders above $200.
Revenue is generated through one-time unit purchases via e-commerce, in-store retail at the Brooklyn studio (including up to 70%-off sample sales), and wholesale distribution. The marketing stack includes Klaviyo for email and SMS campaigns, Loox for verified reviews, and Wiser for personalized product recommendations. Headcount is reported in the 11-50 range, and no external institutional investment or parent company ownership has been disclosed; Batia Rutenberg retains creative and operational leadership.
Baci firmographics
Firmographics- Name
- Baci
- Legal name
- Baci Fashion
- Website
- https://bacifashion.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baci Fashion is a founder-owned Italian slow fashion brand founded in 1986, designing and manufacturing women's apparel — tops, bottoms, dresses, and outerwear — from natural and organic fabrics for independent women, sold via DTC e-commerce, a Brooklyn flagship studio, and wholesale.
- Ownership category
- akta.pro rank
Baci industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Outerwear & Performance Apparel Cut & Sew (IMAOAEAB), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
Keywords
Where Baci is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Baci business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Baci sells directly to consumers through its Shopify-powered e-commerce website. Customers purchase individual garments at unit prices, with typical items ranging from $44 to $610. The company offers seasonal collections and maintains a sale section with discounted items.
- Retail Flagship (Baci Studio): The company operates a flagship boutique in DUMBO, Brooklyn that offers year-round sample sales with up to 70% off on pieces representing the brand at international trade shows. The studio also hosts community events, art exhibitions, and sells gelato.
- Wholesale Distribution: Baci offers wholesale options for retailers interested in stocking the brand, as indicated by the wholesale section on their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual garments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Baci product offering
Product offeringCore offering
Baci designs and manufactures slow fashion women's clothing in Italy, including tops, skirts, dresses, jackets, bottoms, and outerwear, using natural and organic fabrics such as silk, cotton, linen, and wool. The brand sells primarily through its own e-commerce website and a flagship boutique in Brooklyn, NY, with seasonal collections and limited production runs.
Product overview
Baci Fashion is a women's Italian clothing brand offering slow fashion garments crafted in Italy since 1986 using natural and organic fabrics including silk, cotton, linen, and wool. The product portfolio includes core seasonal collections (Spring Summer 26, Fall Winter 25), Signature Denim sub-brand, and product categories spanning tops, bottoms, dresses, outerwear (jackets, blazers, vests), and sweaters. The brand operates its flagship Baci Studio in DUMBO, Brooklyn and sells through an e-commerce platform powered by Shopify. Products are certified by Better Cotton Initiative (BCI) and Global Organic Textile Standard (GOTS).
Differentiator
Problem solved
Functional benefit
Brands
- AMICI by Baci: A sub-brand line under Baci offering organic cotton basics and essentials.
Products and services
- Baci Fashion Women's Clothing Core brand offering of women's Italian slow fashion garments including tops, bottoms, dresses, outerwear, and sweaters, crafted in Italy using natural and organic fabrics (silk, cotton, linen, wool) for independent women seeking sustainable, ethically-made clothing with strong individual identity.
- Spring Summer 26 (SS26) Collection Seasonal Spring Summer 2026 collection featuring 98+ ethical avant-garde fashion products with organic fabrics made in Italy, including tops, bottoms, dresses, and outerwear pieces.
- Signature Denim Sub-collection of limited-quantity denim garments for Spring Summer 26, including jackets, dresses, shirts, and pants with bellow pockets and distinctive silhouettes.
- Baci Studio DUMBO Flagship Boutique Flagship retail boutique and creative headquarters in DUMBO, Brooklyn, offering year-round sample sales up to 70% off, rotating art exhibitions, slow fashion workshops, brand events, photoshoots, and Italian gelato service (Baci Gelato).
Companies that use Baci
Customer profileSegments1 record
Ideal customer profiles2 records
Baci technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Baci partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and supporting.
- Better Cotton Initiative (BCI)coreBaci is certified by the Better Cotton Initiative, demonstrating commitment to more sustainable cotton production. BCI is a global nonprofit organization working to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector's future.
- Global Organic Textile Standard (GOTS)coreBaci holds GOTS certification, an internationally recognized standard for organic textiles. The certification ensures that fabrics and textiles meet strict environmental and social criteria throughout the entire supply chain, from harvesting to labeling.
- Housing Works NYminorBaci donates excess inventory to Housing Works NY, a nonprofit organization fighting to end AIDS and homelessness. This partnership supports the brand's sustainability mission by ensuring excess inventory finds purpose rather than going to waste.
- ShopifycoreShopify provides the e-commerce platform powering bacifashion.com, enabling online sales, payment processing, and order management. Data is stored securely on Shopify's servers behind a firewall.
- KlaviyocoreKlaviyo manages Baci's email and SMS marketing campaigns, including order processing emails, promotional messages, and abandoned checkout reminders. Klaviyo is used to send text notifications and marketing offers.
- LooxsupportingLoox manages Baci's verified customer review system, collecting and displaying product reviews from verified purchasers to build social proof and customer trust.
- WisersupportingWiser provides personalized product recommendations to Baci customers, enhancing the shopping experience through AI-driven suggestions based on browsing and purchase behavior.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Baci competitors and assessment
Company assessmentDirect peers
- AYR (All Year Round): Modern women's apparel brand with DTC focus on elevated essentials and seasonal collections. Comparable to Baci on target customer, e-commerce-led distribution, and premium-but-attainable price architecture.
- Rachel Comey: Independent designer label producing women's apparel with strong identity and limited production. Comparable to Baci on founder/designer-led DTC model, signature silhouettes in dresses and separates, and slow-fashion values.
- Eileen Fisher: Women's apparel brand built on sustainable, minimalist, natural-fiber design with DTC e-commerce and wholesale. Most directly comparable to Baci on target customer (independent, sustainability-minded women), premium-unit pricing, and limited-quantity manufacturing ethos.
- Cuyana: Premium women's apparel and accessory brand operating DTC with a focus on timeless design, natural materials, and 'fewer, better things' positioning. Closely mirrors Baci's premium price ladder and brand-essence-driven marketing.
- Velvet by Graham & Spencer: Premium contemporary women's basics and knits brand with DTC and boutique wholesale. Comparable to Baci on elevated price points, knit-and-natural-fiber focus, and women-led brand identity in the slow-luxury segment.
- Mara Hoffman: Independent women's fashion brand known for sustainable, ethically made ready-to-wear and dresses. Direct overlap with Baci on sustainability certifications, slow-fashion positioning, designer-led identity, and DTC-plus-flagship distribution.
- Nili Lotan: Designer-led luxury women's apparel brand with NYC flagship and DTC e-commerce. Comparable to Baci on premium price points, founder-driven creative direction, limited-edition collections, and a similar target woman who values craftsmanship over trends.
- Christy Dawn: DTC women's dress and apparel brand using organic and natural fabrics with limited-quantity production. Comparable to Baci on slow-fashion ethos, dress-led collection, sustainability messaging, and small-team, founder-led operation.
- Brochu Walker: Designer-led women's apparel brand offering dresses, tops, and knits with a focus on timeless, made-with-care construction. Directly comparable to Baci on founder-led creative story, dress-and-top concentration, and premium boutique positioning.
Broad incumbents
- Reformation: Larger sustainable women's apparel brand with broader product range, multiple retail stores, and significant wholesale. Comparable to Baci on sustainability positioning, DTC, and slow-fashion messaging, but operates at materially greater scale and brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Baci social profiles
Digital presenceBaci compliance and trust
Trust signalCompliance3 records
Baci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baci leadership team
Management profileNumber of profiles
Profiles1 record
Baci funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baci
What does Baci do?
Baci designs and manufactures slow fashion women's clothing in Italy, including tops, skirts, dresses, jackets, bottoms, and outerwear, using natural and organic fabrics such as silk, cotton, linen, and wool. The brand sells primarily through its own e-commerce website and a flagship boutique in Brooklyn, NY, with seasonal collections and limited production runs.
Is Baci a public or private company?
Baci is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baci founded?
Baci was founded in 1986. It employs 11 to 50 people.
Where is Baci based?
Baci is headquartered in Brooklyn, United States, in the North America region.
How does Baci make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Flagship (Baci Studio) and wholesale Distribution.
Who are Baci's main competitors?
Direct peers on record are AYR (All Year Round), Rachel Comey, Eileen Fisher, Cuyana, Velvet by Graham & Spencer, Mara Hoffman, Nili Lotan, Christy Dawn and Brochu Walker. Reformation is listed as a broad incumbent.
Does Baci have an API?
No public API is recorded for Baci.
What industry is Baci in?
Baci's product category is Women's Apparel. Its primary akta.pro industry code is IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear), with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 3152 and its SIC code is 2300.