Intentionally Creative

What Intentionally Creative does

Intentionally Creative is a U.S.-based digital marketing agency, headquartered in Syracuse, that operates exclusively within the alcoholic beverage industry across the producer, distributor, and retail tiers. The firm serves independent liquor stores, wine shops, beer retailers, and regional chains through a done-for-you service model that bundles strategy, branding, paid media, SEO, email/SMS marketing, geofencing ads, and analytics into a standardized $2,499/month White Glove Full Services Retainer with a 6-month commitment. Reported engagements span 107 retail partners, with named case studies at Big Bear Wine & Liquor (Pueblo, CO), Uncorkit (Chicago, IL), and Vintage Wine Cellar (Honolulu, HI). Distribution is primarily direct sales supplemented by an exclusive preferred agency partnership with CityHive that provides reach into 4,000+ beverage retailers nationwide.

Name

Intentionally Creative

Website

https://intentionallycreative.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Intentionally Creative is a U.S.-based digital marketing agency serving independent liquor stores, wine shops, beer retailers, and regional chains with a done-for-you retainer model and proprietary AI tooling built exclusively for the alcoholic beverage industry.

Ownership category

akta.pro rank

Product category

Beverage Retail Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Beverage marketing services
• Liquor store advertising
• AI retail assistant
• Alcohol industry marketing
• Beverage retail digital marketing

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. White Glove Full Services Retainer: Flat monthly subscription retainer model providing comprehensive done-for-you marketing services including strategy, platform management, branding, content, campaigns, paid advertising, SEO, and analytics. Includes 41+ deliverables and 104 campaigns per year. Requires 6-month commitment.
2. Professional Services: Additional professional services including ad-hoc design support, custom campaign design for promotions/events/sales, and in-store/online/print promotional materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Intentionally Creative is a digital marketing agency that sells a White Glove Full Services Retainer ($2,499/month, 6-month commitment) providing done-for-you marketing to independent liquor stores and regional beverage retailers, including strategy, platform management, paid advertising, SEO, content, and analytics. The firm also offers LiquorChat, a proprietary AI-powered retail assistant with POS integration and 3 patents pending, plus ad-hoc professional services for custom campaigns and design support.

Product overview

Intentionally Creative operates as a digital marketing agency platform with LiquorChat as its core AI product integrated with full POS systems. The service portfolio includes a White Glove Full Services Retainer (comprehensive marketing package at $2,499/month) and individual marketing modules covering geofencing ads, Google Ads, Meta Ads, website optimization, SEO and AI search optimization, email/SMS marketing, organic social, brand development, store launches, go-to-market strategy, and strategic growth advisory. LiquorChat serves as the proprietary AI retail assistant enabling real-time inventory and recommendations, while the retainer provides a unified delivery mechanism for all marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• LiquorChat: The industry's most advanced AI solution for beverage retail with 3 patents pending. Full POS integration providing real-time inventory, AI recommendations, and 24/7 customer/employee assistance. Built from a decade of industry experience.

Products and services

• LiquorChat AI AI-powered retail assistant for beverage stores with full POS integration, providing 24/7 customer and employee assistance through natural language product queries, real-time inventory lookups, and AI-driven pairing recommendations; 3 patents pending. Available to Intentionally Creative's partners.
• White Glove Full Services Retainer Flat monthly subscription retainer ($2,499/month, 6-month commitment) providing comprehensive done-for-you marketing services for independent liquor stores and regional chains, including strategy, platform management, branding, content, paid advertising, SEO, and analytics across 12 service categories with 41+ deliverables and 104 campaigns per year.
• Professional Services Ad-hoc professional services for Intentionally Creative clients, including ad-hoc design support, custom campaign design for promotions/events/sales, and in-store/online/print promotional materials, billed as additional costs beyond the retainer.

Quantifiable outcome

• 107 retail partners and brands have grown with the agency
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• CityHivecoreGTM or Marketing Partner · 1 January 2024In early 2024, Intentionally Creative partnered with CityHive as their only agency partner to serve their network of 4,000+ beverage retailers nationwide. The partnership involves advancing in-store involvement efforts, increasing app engagement, and executing general marketing initiatives across CityHive's nationwide network. The agency manages coordinated marketing campaigns, in-store engagement campaigns, and has generated 50M+ impressions and $M+ attributed revenue for the partnership.

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Proof: Digital marketing agency dedicated exclusively to the alcoholic beverage industry, offering strategy, content, paid media, and e-commerce services to wineries, breweries, and distilleries. Closest functional peer to Intentionally Creative's beverage-retail-focused offering.

Broad incumbents

• HubSpot: Broad marketing, CRM, and content platform used by SMBs including retailers. Comparable as an alternative path SMB liquor stores might take instead of hiring a full-service agency like Intentionally Creative.
• ActiveCampaign: SMB marketing automation and CRM platform spanning email, automation, and CRM. Overlaps with the campaign-execution and customer-engagement layer of Intentionally Creative's retainer offering.
• Sprout Social: SMB-focused social media management platform covering publishing, engagement, and analytics. Overlaps with IC's social and analytics modules as an in-house alternative to agency delivery.
• Mailchimp: Mature email/SMS marketing automation platform widely used by SMB retailers including liquor stores. Competes with Intentionally Creative on the owned-channel and campaign-execution layer of the retainer offering.
• Hootsuite: Leading social media management and listening platform. Comparable to Intentionally Creative's organic social and paid social offering for SMB retailers seeking in-house tools instead of agency services.
• Constant Contact: Established SMB-focused email and digital marketing platform with strong presence among small retailers. Comparable on email/SMS automation, landing pages, and basic campaign management that overlap with IC's Email & SMS Marketing module.
• Klaviyo: Data-driven email and SMS marketing platform with strong retail and e-commerce positioning. Comparable to Intentionally Creative on automated email/SMS flows and segmentation for retail clients.

Emerging players

• Wine Folly: Wine education and content platform with a large consumer audience and commercial offering for beverage retailers and producers. Comparable as a wine-vertical marketing and discovery resource serving retailers like Vintage Wine Cellar.
• SevenFifty: Platform providing data, e-commerce, and marketing tools for beverage alcohol retailers and wholesalers. Overlaps with Intentionally Creative on retailer enablement and beverage-industry software, though more platform than agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@intentionallycreative
• Facebookfacebook.com/IntentionallyCreativeFB
• LinkedInlinkedin.com/company/intentionally-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intentionally Creative