Hauschild

Name

Hauschild

Legal name

Hauschild - Der Zweirad Experte

Website

https://hauschild-zweiradexperte.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bicycle and E-Bike Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle retail
• E-bike sales
• Bike workshop
• Cycling accessories
• Bike leasing

Headquarters

HQ city

Neu Wulmstorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: Retail sales of traditional bicycles, e-bikes, and related vehicles including mountain bikes, trekking bikes, city bikes, cargo bikes, children's bikes, and youth bikes.
2. Accessories Sales: Sales of bike accessories including helmets, clothing, locks, lights, pumps, electronics, child seats, trailers, and transport accessories.
3. Workshop Services: Certified repair and maintenance services for bicycles and e-bikes, including inspections, diagnostics, and repairs. Part of a European network of over 1,000 independent bike professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hauschild - Der Zweirad Experte is a German bicycle and e-bike retailer based in Neu Wulmstorf that sells traditional bikes, e-bikes, children's vehicles, bike trailers, bikewear, and cycling accessories from brands such as FLYER, RIESE & MÜLLER, KTM, PEGASUS, BULLS, GIANT, and LIV through a physical store and an e-commerce online shop. The company complements product sales with a TÜV Nord-certified in-house workshop offering repair and maintenance services, bike leasing facilitation across multiple providers, insurance products (Wertgarantie and ZEG PLUS), and expert purchase consultation including test rides.

Product overview

Hauschild - Der Zweirad Experte is a German bicycle and e-bike retail business offering a comprehensive portfolio of cycles, accessories, and related services. Their product range includes multiple e-bike categories (E-Trekking, E-MTB, E-Urban, Speed E-Bikes, Transport E-Bikes, E-Rennrad/Gravel, Youth E-Bikes) and traditional bikes (Mountainbikes, Trekking/Cross, Urban/Holland, Children, Youth, BMX, Rennräder, Falträder, Transporträder). They also carry children's vehicles (Dreiräder, Laufräder, Roller/Scooter), bike trailers, and extensive bikewear/accessories (helmets, rain gear, gloves, jerseys, etc.). The company represents multiple premium brands including FLYER, RIESE & MÜLLER, KTM, PEGASUS, BULLS, GIANT, and LIV. Complementary services include a TÜV Nord-certified quality workshop, Wertgarantie insurance protection, bike leasing programs, purchase consultation, and ZEG PLUS bike insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes Electrically assisted bicycles offered across multiple categories including E-Trekking/E-Cross, E-Urban/E-Holland, E-Cruiser, E-MTB Hardtail and Fullsuspension, E-ATB/E-SUV, Speed E-Bikes, Transport E-Bikes, E-Faltrad/E-Kompakt, E-Rennrad/E-Gravel, and Youth E-Bikes, sold to individual consumers for commuting, leisure, family, and sport use.
• Bicycles Traditional (non-electric) bicycles offered across categories including Trekking/Cross, Urban/Holland, Mountainbikes (Hardtail, Fullsuspension, ATB/SUV), Children, Youth, BMX, Rennräder (road), Falträder (folding), and Transport/Lastenräder (cargo), sold to individual consumers for personal mobility and recreation.
• Kinderfahrzeuge (Children's Vehicles) Children's wheeled vehicles including Dreiräder (tricycles), Laufräder (balance bikes), and Roller/Scooter, sold to families for early childhood mobility and play.
• Fahrradanhänger (Bike Trailers) Bike trailers including Kinderanhänger (child trailers) and related accessories, sold to families for transporting children by bicycle.
• Bikewear Cycling apparel and protective gear including helmets (children, MTB, fullface, BMX/dirt, road, city), rain clothing, head coverings, cycling glasses, jerseys, jackets/vests, suits/bodies, pants, gloves, and related accessories.
• Fahrradzubehör (Bike Accessories) Bike accessories including locks, tools/care products, pumps/compressors, electronics (computers, navigation, heart rate monitors), lighting, child seats, luggage transport (panniers, handlebar bags, frame bags, saddle bags, boxes, baskets), and bike transport solutions.
• Qualitätswerkstatt (Quality Workshop Service) TÜV Nord-certified in-house bicycle and e-bike repair and maintenance service including inspections, diagnostics, and repairs, with regular unannounced TÜV audits, continuous staff training, and participation in a European network of over 1,000 independent bike professionals.
• Bike-Leasing Service Facilitation of company bike leasing through nine partner providers (Jobrad, BusinessBike, Eurorad, Leas a Bike, Bikeleasing, DD Deutsche Dienstrad, Mein Dienstrad, Company Bike, Rad im Dienst), enabling employees to lease bikes via salary conversion with processing of leasing-vehicle service cards for repairs.
• Wertgarantie Bike Insurance Service Distribution and intermediation of comprehensive Wertgarantie bike and e-bike insurance protection covering theft, vandalism, wear, and electronic defects.
• ZEG PLUS Bike Insurance Service Distribution and intermediation of ZEG PLUS Guarantee insurance covering material defects, production errors, theft, vandalism, wear, improper handling, crash damage, accident damage, battery defects, and electronic damage for purchased bikes.
• Kaufberatung (Purchase Consultation) Expert consultation service for Mountainbike, Rennrad, E-Bike, and E-MTB purchases including frame-size guidance and test ride opportunities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• JobradcoreChannel Partner/ Reseller/ DistributorBike leasing partner enabling employees to lease bikes through company salary conversion schemes. Part of the company's bike leasing service offering.
• BusinessBikecoreChannel Partner/ Reseller/ DistributorBike leasing company partner. Required for service card to process leasing vehicle repairs.
• EuroradcoreChannel Partner/ Reseller/ DistributorBike leasing partner for employee bike leasing programs.
• Leas a BikeminorChannel Partner/ Reseller/ DistributorBike leasing partner for corporate bike leasing.
• BikeleasingminorChannel Partner/ Reseller/ DistributorBike leasing partner.
• DD Deutsche DienstradminorChannel Partner/ Reseller/ DistributorBike leasing partner for company bike programs.
• Mein DienstradminorChannel Partner/ Reseller/ DistributorBike leasing partner.
• Company BikeminorChannel Partner/ Reseller/ DistributorBike leasing partner.
• Rad im DienstminorChannel Partner/ Reseller/ DistributorBike leasing partner.
• WertgarantiecoreStrategic or Co-development PartnerInsurance partner providing comprehensive bike and e-bike protection including theft, damage, and wear coverage. Promoted as a key service partner on the website.
• TÜV NordcoreStrategic or Co-development PartnerQuality certification partner conducting regular unannounced audits of the workshop facility to ensure compliance with quality standards.
• European Bike Professional NetworkminorStrategic or Co-development PartnerEurope-wide network of over 1,000 independent bicycle professionals for knowledge sharing and workshop best practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rad Power Bikes: US-based direct-to-consumer e-bike brand expanding across Europe. Competes with Hauschild for the same e-bike-curious consumer with DTC pricing and ships into Germany, pressuring local retail margins on e-bikes.
• Canyon Bicycles: German direct-to-consumer premium bike and e-bike manufacturer selling factory-direct across Europe. Disintermediates traditional retailers like Hauschild, competing for the same premium-bike buyers with aggressive pricing and growing e-bike lineup.

Direct peers

• Rose Bikes: German bicycle and e-bike retailer selling its own-brand bikes online and via a flagship showroom. Closely comparable omnichannel model (direct + retail) and competes with Hauschild for premium-bike buyers in Germany.
• BOC (Bike Outdoor Camping): National German bicycle and e-bike retail chain with both physical stores and online shop. Competes with Hauschild for the same individual and corporate-leasing customers across Germany with similar multi-brand portfolios and in-house service offerings.
• Brügelmann / Bike-Discount: Large German online bicycle and e-bike retailer with deep multi-brand assortment. Directly competes with Hauschild's online shop for German bike, e-bike, and accessories buyers across all price tiers.
• Bike24: Major German online-first bicycle and e-bike retailer. Competes directly with Hauschild's e-commerce channel for German bike buyers and operates an adjacent marketplace and workshop partner program; both target the same cycling consumer segments.
• ZEG (Zweirad-Einkaufs-Genossenschaft): German cooperative of independent bicycle and e-bike retailers with over 1,000 member shops across Europe. Hauschild is part of a comparable independent bike-pro network, and ZEG members compete head-to-head with Hauschild in the German specialty bike retail market.
• Fahrrad XXL: One of Germany's largest multi-store bicycle and e-bike retail chains. Directly comparable multi-brand retailer serving German consumers with similar premium-brand assortments, workshop services, and online-plus-physical distribution model.

Broad incumbents

• Decathlon: Global sporting-goods mass-market retailer with a large German store footprint and broad bike/e-bike assortment. Competes with Hauschild primarily in entry and mid-tier price points and on accessories/apparel volume.

Others

• Wertgarantie Group: Specialist insurer for bicycles, e-bikes, and consumer electronics in DACH. Partnered with Hauschild but also partners with most German bike retailers; represents the broader ecosystem enabling service-led bike retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/hauschild.derzweiradexperte
• Instagraminstagram.com/team_hauschild?igshid=NGVhN2U2NjQ0Yg==

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hauschild