Baggio
Baggio S.r.l. is a privately-held Italian distributor of beer, wine, spirits, sake, and gourmet food founded in 1970, serving Italian consumers directly through physical retail stores and the vinoebirra.it e-commerce platform.
- Company typePrivate
- Founded1970
- HeadquartersSan Zenone Degli Ezzelini, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Baggio does
Baggio S.r.l. is an Italian privately-held distributor of beers, wines, spirits, and related beverages headquartered in San Zenone degli Ezzelini, Italy. Founded in 1970, the company operates a multi-channel retail and distribution business targeting Italian consumers through both physical stores and an e-commerce storefront at vinoebirra.it, which is built on the PrestaShop platform.
The core product assortment spans wine, beer, spirits, soft drinks, sake, and gourmet food items, with sub-ranges addressing dietary preferences including organic, biodynamic, and gluten-free options. The company operates with 11-50 employees as a privately-held S.r.l. (società a responsabilità limitata) and serves end consumers directly through its retail and online channels.
The business model is direct-to-consumer, generating revenue through per-unit sales of alcoholic and gourmet products. Pricing includes a free-shipping threshold set at €70 to incentivize larger basket sizes. Marketing and customer acquisition span email, Facebook, Instagram, blog content, and SEO. No B2B, wholesale, or enterprise customer concentration is disclosed, and the company has not raised external funding, made acquisitions, or announced leadership changes in the available data.
Baggio firmographics
Firmographics- Name
- Baggio
- Legal name
- Baggio S.r.l.
- Website
- https://vinoebirra.it
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baggio S.r.l. is a privately-held Italian distributor of beer, wine, spirits, sake, and gourmet food founded in 1970, serving Italian consumers directly through physical retail stores and the vinoebirra.it e-commerce platform.
- Ownership category
- akta.pro rank
Baggio industry classification
Industry- Product category
- Beverage Retail (Wine, Beer & Spirits Distribution)
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
- akta.pro secondary industries
- Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Baggio is headquartered
LocationHeadquarters
- HQ city
- San Zenone Degli Ezzelini
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Baggio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - E-commerce: Direct retail sales of wine, beer, spirits, soft drinks, and gourmet food products through their online store vinoebirra.it. Customers purchase individual items at listed prices with free shipping threshold at €70.
- Product Sales - Physical Retail: Sales through physical retail store locations ('I Nostri Negozi') in addition to the online platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Baggio product offering
Product offeringCore offering
Baggio distributes and retails wines, beers, spirits, sakè, soft drinks, and gourmet food products to Italian consumers. Sales are executed through the vinoebirra.it online store (PrestaShop) and physical retail stores ('I Nostri Negozi'), offering both everyday bottles and collectible/limited-edition spirits across curated sub-categories such as organic, biodynamic, gluten-free, and vegan.
Product overview
Baggio Bevande operates an e-commerce platform (vinoebirra.it) selling wines, beers, spirits, and gourmet food products. The offering is organized into multiple product categories: Vino (wines including reds, whites, rosés, sparkling), Birre (craft beers), Distillati (spirits including gin, vodka, whisky, tequila), Soft Drinks (tonics and syrups), Gastronomia e Altro (gourmet foods), and Sakè. The site also features curated categories for organic/biodynamic products, gluten-free and vegan options, discounted items (Sconti), and special tasting selections (Degustazioni). The platform functions as an online retail store with user account management, wishlist, and product comparison features.
Differentiator
Problem solved
Functional benefit
Products and services
- Vini (Wines) Wine category offered to Italian consumers via vinoebirra.it and physical stores, including Rossi (reds), Bianchi (whites), Rosati (rosés), Bollicine (sparkling wines), Vermouth, dessert wines, non-alcoholic wine, wine accessories, and a discounted wine sub-section.
- Birre (Beers) Craft and specialty beer assortment for Italian consumers including blonde, white, amber, and dark beer styles, non-alcoholic beers, and Christmas seasonal beers.
- Distillati (Spirits) Spirits assortment for Italian consumers spanning mignon formats, gin, vodka, tequila, mezcal, whisky/whiskey, brandy, rum, cachaça, grappa, cognac, armagnac, calvados, absinthe, non-alcoholic spirits, pisco, aperitifs, amari & liqueurs, bitters, and ready-to-drink cocktails.
- Soft Drink Non-alcoholic mixers and syrups offered to Italian consumers, including premium tonic waters, sodas, and syrups intended for cocktail preparation.
- Gastronomia e Altro (Gourmet Food and Specialty Items) Gourmet food assortment for Italian consumers including sauces, vinegars, pasta, jarred preserves and passata, fruit, olive oil, certified organic items, gift boxes, packaged sets, vegan, gluten-free, biodynamic, and rice products.
- Sakè (Japanese Rice Wine) Selection of Japanese sakè (rice wine) sold to Italian consumers via vinoebirra.it.
- Vini Speciali & Degustazioni (Special Wines and Tasting Sets) Curated special wine selection for Italian consumers including discounted Valpolicella wines and curated tasting sets (Degustazioni).
- Biologico & Biodinamico (Organic and Biodynamic Selection) Curated selection of organic and biodynamic certified wines and related products for Italian consumers.
- Gluten Free & Vegan Friendly Selection Curated beverage selection targeted at Italian consumers seeking gluten-free and vegan-friendly products.
Companies that use Baggio
Customer profileSegments1 record
Ideal customer profiles1 record
Baggio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baggio partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Baggio competitors and assessment
Company assessmentDirect peers
- Bernabei: Historic Italian wine and spirits merchant with online and offline presence, similar in category breadth and Italian-market focus to Baggio.
- Signorvino: Italian wine retail chain owned by Calzedonia Group, operating physical wine shops and an e-commerce platform — overlaps with Baggio's wine category and omnichannel positioning.
- Callmewine: Italian online wine and spirits retailer with similar DTC model, broad assortment, and Italian consumer targeting — a head-to-head competitor to Baggio in online alcohol retail.
- Tannico: Italy's largest online wine, beer, and spirits retailer, directly competing with Baggio's vinoebirra.it across overlapping product categories, customer base, and DTC e-commerce model.
- XtraWine: Online Italian wine retailer with international shipping, directly comparable to Baggio's curated wine assortment and DTC e-commerce experience.
- Giordano Vini: Long-established Italian wine retailer combining online and offline channels; comparable to Baggio in assortment breadth and multi-channel heritage.
Broad incumbents
- Total Wine & More: Largest US multi-category alcohol retailer offering wine, beer, and spirits at scale; relevant comparable for Baggio's multi-category assortment strategy and physical-plus-online model.
- Drizly: US online alcohol delivery platform operating a marketplace model; comparable to Baggio in DTC alcohol e-commerce category though structurally different in fulfillment approach.
- Master of Malt: Major UK-based online spirits specialist with deep premium and rare-bottle catalog — comparable to Baggio's spirits depth and collector customer base, though geographically distinct.
- Eataly: Italian gourmet food and wine retailer with global footprint; overlaps with Baggio's gastronomy and Italian wine offering but operates at significantly larger scale and broader assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Baggio social profiles
Digital presenceBaggio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baggio leadership team
Management profileNumber of profiles
Baggio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baggio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baggio
What does Baggio do?
Baggio distributes and retails wines, beers, spirits, sakè, soft drinks, and gourmet food products to Italian consumers. Sales are executed through the vinoebirra.it online store (PrestaShop) and physical retail stores ('I Nostri Negozi'), offering both everyday bottles and collectible/limited-edition spirits across curated sub-categories such as organic, biodynamic, gluten-free, and vegan.
Is Baggio a public or private company?
Baggio is a private company. It is classified as family owned and is currently operating.
When was Baggio founded?
Baggio was founded in 1970. It employs 11 to 50 people.
Where is Baggio based?
Baggio is headquartered in San Zenone Degli Ezzelini, Italy, in the Europe region.
How does Baggio make money?
Two revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are product Sales - Physical Retail.
Who are Baggio's main competitors?
Direct peers on record are Bernabei, Signorvino, Callmewine, Tannico, XtraWine and Giordano Vini. Broad incumbents are Total Wine & More, Drizly, Master of Malt and Eataly.
Does Baggio have an API?
No public API is recorded for Baggio.
What industry is Baggio in?
Baggio's product category is Beverage Retail (Wine, Beer & Spirits Distribution). Its primary akta.pro industry code is CRAFADAO, Alcohol, Tobacco & Cannabis Inventory-led Online Retailers, with a secondary code of CRANABAC, Beer Retail (Bottle Shops & Beer Merchants). Its NAICS code is 445320 and its SIC code is 5180.