Beneva Flowers & Plantscapes

What Beneva Flowers & Plantscapes does

Beneva Flowers & Plantscapes is a family-owned florist founded in April 1986 in Sarasota, Florida, operating a single retail location at 6980 Beneva Rd. The company designs and delivers fresh floral arrangements, potted plants, and related gift items to individual consumers, corporate clients, and institutions across the Sarasota metropolitan area, with same-day hand delivery to communities including Bradenton, Lakewood Ranch, Siesta Key, Longboat Key, Venice, Osprey, and Nokomis. Its catalog spans everyday bouquets starting around $25-$60, mid-range arrangements ($75-$150), premium and luxury collections up to $850 (e.g., the 100 Premium Roses arrangement), sympathy and funeral designs from $170 to over $1,400 (e.g., the Matching Heart & Cross Funeral Spray Set), and high-end wedding/event floral design services priced from $150 to $15,000+. The company also runs a monthly subscription (Beneva Flower Club), loyalty rewards (Petal Points), paid floral workshops, and a corporate/bulk channel for orders of 15+ pieces including international delivery.

The underlying technology is a conventional e-commerce stack: the website is powered by FlowerManager, an off-the-shelf florist platform developed by GravityFree, which handles product catalog, ordering, customer accounts, rewards tracking, and delivery scheduling. There is no proprietary software, mobile app, AI/ML capability, or API surface referenced in the source data. Marketing is multi-channel: local SEO targeting Sarasota-area search terms, an educational content library (flower dictionary, care guides, 30+ occasion guides) hosted on the blog, organic social on Facebook, Instagram, and Pinterest, email communications tied to the rewards program, and a testimonial/review presence (324 customer reviews noted on product pages).

Commercially, Beneva generates revenue primarily through one-time floral product sales (price points $25 to $1,400+), professional wedding and event design services ($150-$15,000+), a recurring subscription (Beneva Flower Club), and a smaller corporate/bulk and international-delivery channel. Pricing is uniformly unit-based with a loyalty discount mechanic via Petal Points. The company has been repeatedly voted Sarasota's Best Florist and is recognized by The Knot and WeddingWire as a leading wedding floral designer, reflecting strong local brand recognition. Ownership is private and family-held, with no disclosed institutional investors, funding rounds, M&A activity, or parent company.

Name

Beneva Flowers & Plantscapes

Legal name

Beneva Flowers of Sarasota

Website

https://beneva.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Beneva Flowers & Plantscapes is a family-owned Sarasota florist, founded in 1986, that designs and delivers fresh floral arrangements, plants, gifts, and wedding/event florals to consumers, corporate clients, and institutions across the Sarasota metro area, supported by same-day delivery and a loyalty rewards program.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (4593)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Retail florist services
• Floral arrangement delivery
• Wedding floral design
• Sympathy funeral flowers
• Potted plant gifts

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Floral Product Sales: One-time purchase of floral arrangements, plants, and gift items ranging from $60 to $850+. Products include bouquets, sympathy arrangements, wedding flowers, and specialty items like the 100 Premium Roses luxury arrangement.
2. Wedding and Event Services: Professional floral design services for weddings and special events, with planning ranging from $150 to $15,000+. Personal Special Event Consultants available 24/7 for event coordination.
3. Loyalty Reward Program: Petal Points rewards program where customers earn one point per dollar spent. Points can be redeemed at checkout (minimum 250 points required) for discounts on future purchases. 50 points awarded for joining.
4. Corporate/Bulk Orders: Special pricing on bulk orders of 15 pieces or more. Services include bulk poinsettia plants, corporate gift deliveries, and international flower arrangements starting at $75.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Beneva Flowers & Plantscapes is a retail florist that designs, sells, and delivers fresh floral arrangements, potted plants, and gift items across the Sarasota metro area. The company provides same-day local hand delivery, professional wedding and special event floral design services, corporate/bulk floral programs, sympathy and funeral arrangements, and a monthly flower subscription service (Beneva Flower Club). All offerings are supported by phone ordering, in-store pickup, and an e-commerce storefront at beneva.com.

Product overview

Beneva Flowers & Plantscapes is a family-owned Sarasota florist founded in 1986, offering a comprehensive portfolio of floral products and services. The core offering includes over 100 distinct floral arrangements ranging from everyday bouquets ($60-$850) to luxury collections featuring premium roses, tropical arrangements, and sympathy/funeral designs. Key product lines include: Rose Arrangements (premium dozen roses, mixed colors, pink Floyd), Luxury Collections (Ethereal Elegance, Sweet Sorbet, Sunset Serenade), Sympathy/Funeral Arrangements (casket sprays, standing wreaths, standing sprays in various styles including patriotic), Baby Arrangements (Heaven Sent, Little Ray of Blooms), Tropical/Exotic Arrangements (Birds of Paradise, Orchids), and Seasonal Collections. The company also offers potted plants including orchids, peace lilies, and anthuriums. Services include wedding and event floral design ($150-$15,000+), corporate services, and floral arrangement workshops. A subscription service (Beneva Flower Club) delivers monthly flowers for a year. The loyalty program (Petal Points) rewards customers with one point per dollar spent.

Differentiator

Problem solved

Functional benefit

Brands

• Beneva Flower Club: Monthly flower subscription service delivering flowers for a year
• Luxe Collection
• Petal Points Rewards
• Beneva Weddings & Events

Products and services

• Floral Arrangements Collection A catalog of 100+ fresh floral arrangements (bouquets, vase arrangements, rose designs, tropical/exotic flowers, seasonal/holiday designs) priced from $45 to $850+ for individual consumers across all occasions.
• Sympathy & Funeral Collection

Quantifiable outcome

• Same-day delivery available for Sarasota metro area orders
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FlowerManager (GravityFree)coreTechnology or IntegrationWebsite platform powered by FlowerManager, developed by GravityFree. This e-commerce platform handles product catalog, ordering, customer accounts, rewards programs, and delivery scheduling for the florist operation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• BloomNet: BloomNet is a floral network and technology platform that provides e-commerce, POS, and wire-order services to independent florists. It is comparable to Beneva's FlowerManager-based technology stack as an enabler of florist operations, though it is an infrastructure provider rather than a direct competitor.

Direct peers

• BloomsyBox: BloomsyBox is an online floral subscription company delivering fresh flowers weekly, monthly, or bi-monthly. It directly competes with Beneva's Beneva Flower Club monthly subscription service for recurring gifting customers.
• From You Flowers: From You Flowers is an online florist offering fresh flowers, plants, and gift baskets with same-day local delivery through partner florists. It competes directly with Beneva for value-oriented online floral orders and same-day delivery in Sarasota.
• Avas Flowers: Avas Flowers is an online florist offering arrangements, plants, and gift baskets for same-day local delivery across the U.S. It competes with Beneva in the online occasion-gifting segment, including sympathy and same-day delivery orders.
• The Bouqs Co. The Bouqs is an online florist that sells farm-to-door floral arrangements and subscriptions directly to consumers. It competes with Beneva for online floral purchases and subscription revenue, particularly with younger consumers seeking convenience and modern branding.
• Ode à la Rose: Ode à la Rose is an online florist specializing in French-inspired hand-tied bouquets and seasonal arrangements with same-day delivery in select U.S. cities. It is comparable to Beneva's premium floral offerings and competes for the upscale gifting customer.
• Farmgirl Flowers: Farmgirl Flowers is a direct-to-consumer online florist known for its wrapped bouquets and modern brand positioning. It is comparable to Beneva in offering fresh floral arrangements for everyday and occasion gifting, and competes for online customers in the Sarasota market.

Broad incumbents

• Teleflora: Teleflora is a national floral network that connects customers with local florists for same-day delivery, similar to Beneva's e-commerce and local delivery model. It competes in the same retail florist category but at a national scale, aggregating demand for member shops.
• 1-800-Flowers.com: 1-800-Flowers is a national online florist and gift retailer offering floral arrangements, plants, and gift baskets with same-day local delivery. It competes directly with Beneva for online occasion-gifting customers in the Sarasota market through its network of partner florists.
• FTD (Florists' Transworld Delivery): FTD operates a global florist network and direct-to-consumer online flower delivery business, providing same-day local fulfillment through partner shops. It is comparable to Beneva in product offering (floral arrangements, plants, gifts) and delivery model, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/benevaflowers
• Instagraminstagram.com/benevaflowers
• Pinterestpinterest.com/BenevaFlowers
• Xx.com/benevaflowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beneva Flowers & Plantscapes