What Bulldesign does

Bulldesign (trading as Bullmade since 2022; legal entity BULL DESIGN ApS, CVR 35840885) is a small, privately held Danish full-service digital agency headquartered in Odense, specializing in custom Prestashop webshop development. Founded in 2013, the firm has operated for over a decade on Prestashop and was the first agency in Denmark certified as a Prestashop Bureau in 2015, progressing through Bronze, Silver, and Gold tiers before reaching Platinum Partner status in 2019 — the highest tier in PrestaShop's global program and the only one held by any Danish agency. The core offering is custom Prestashop webshop design and development from scratch, with no template-based work, supported by adjacent services including UI/UX design for platforms and SaaS applications, WordPress and Shopify website development, landing pages, conversion optimization, speed optimization (with a guaranteed 90+ Google Pagespeed score), and Prestashop-specific technical SEO. Technology work spans HTML/CSS, JavaScript, jQuery, Smarty, and Symfony-based back-end development, alongside a portfolio of proprietary modules and integrations covering shipping carriers (Shipmondo, Pacsoft, Coolrunner, GLS, MyCommerce360 with PostNord/GLS/DHL/UPS/Bring), accounting platforms (Dinero, e-conomic, Billys Billing), POS systems (FlexPOS, DdD Retail), and a custom Microsoft Dynamics 365 Business Central extension.

The firm serves primarily Danish SMEs and mid-market enterprises across fashion (Comfy Copenhagen, sNoir Bornholm, LUNDD), sports and apparel (Runners Lab, Sport&Profil), furniture (Bolighuset Werenberg), telecom (Sproghuset/Tolkeservice), mobile and consumer electronics (BrugteiPhones.dk, Telerepair), finance and SaaS (Pactius), and several other verticals, with case-study projects such as the 100,000+ monthly visitor Gipote.dk pet portal demonstrating capacity for higher-traffic platforms. The revenue model combines one-time project fees (split over 2 installments), hourly billing (per started half-hour), per-site module licensing (with a 3-month support window and 300 DKK transfer fee), occasional subscription retainers (SEO, support), and standardized services like speed optimization starting at 8,995 DKK and UI design between 5,000 and 50,000 DKK. Go-to-market is sales-led and consultative (free quotes within 24 hours, callback service, direct phone and email engagement), supplemented by content marketing through the agency blog, case studies, the official Prestashop Partner listing, and an active Facebook presence. Headquarters operate from Bullerupvej 37B, 5240 Odense NØ, Denmark, with reported team size in the 1–10 range; no external funding rounds, M&A activity, or institutional investors are disclosed in the source material.

Name

Bulldesign

Legal name

BULL DESIGN ApS

Website

https://bulldesign.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bulldesign (now Bullmade) is an Odense-based Danish digital agency and the only Prestashop Platinum Partner in Denmark, building custom Prestashop webshops, UI/UX, and integrations for Danish SMEs and mid-market enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Webshop Design & Development: Custom Prestashop webshop design and development from scratch. Pricing based on project scope with payment typically split over 2 installments. Development of custom themes, module installations, and implementation of purchased PSD/XD/Sketch designs.
2. Website Design & Development: Professional website and landing page development using WordPress, Unbounce, or custom solutions. Includes graphic design, copywriting, and conversion optimization.
3. Technical SEO Services: One-time technical SEO engagements including analysis, on-page optimization, structured data setup, meta tag optimization, and SEO monitoring dashboard. Monthly subscription available for ongoing linkbuilding.
4. Speed Optimization Services: Prestashop speed optimization services with guaranteed results (90+ Pagespeed). Starting from 8,995 DKK with guaranteed halving of load time. Takes 5-7 business days.
5. Prestashop Maintenance & Support Agreements: Monthly support and maintenance agreements providing access to Prestashop experts for ongoing support, bug fixes, and development tasks beyond the initial 14-day support period.
6. Module Licenses: Sale of custom-developed Prestashop modules (e.g., shipping integrations, accounting integrations) with module licenses for one site, including 3-month support and update rights.
7. Prestashop Training: Prestashop training services for beginners and advanced users, including group courses for teams. Covers Prestashop 1.7 features and management.
8. UI Design Services: Platform, SaaS, and application UI design services. Pricing ranges from 5,000 to 50,000 DKK depending on number of pages and complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bulldesign designs and develops custom Prestashop webshops from scratch for Danish businesses, including theme design, module development, API integrations, speed optimization, and ongoing support. As the only certified Prestashop Platinum Partner in Denmark, the agency also delivers UI/UX design, WordPress websites, landing pages, conversion optimization, technical SEO, and bespoke shipping/accounting/ERP integrations (e.g., Microsoft Dynamics 365 Business Central, Dinero, Shipmondo, GLS).

Product overview

Bulldesign is a full-service digital agency and certified Prestashop Bureau (Platinum Partner, the highest level in Denmark) offering a portfolio of services centered on webshop and website development, design, and digital marketing. The core offering is custom Prestashop development and design, complemented by UI/UX design services, website development (primarily WordPress), landing pages, conversion optimization, speed optimization, and Prestashop-specific SEO. The company also develops and maintains branded shipping module integrations (MyCommerce360) and offers Prestashop consulting and training. All services are delivered with a focus on unique custom design, conversion optimization, and mobile-friendliness.

Differentiator

Problem solved

Functional benefit

Products and services

• Prestashop Development & Design Full-service custom Prestashop webshop design and development from scratch, including custom theme design, module development, API integration, checkout system integration, speed optimization, and ongoing maintenance and support for Danish businesses.
• UI/UX Design

Quantifiable outcome

• 26% more phones purchased for BrugteiPhones.dk (varies by metric — alternative figures show 42% increase in purchases)
• +5 more outcomes

Named customers22 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• PrestaShopflagshipTechnology or Integration · 1 January 2015Official certified Prestashop Bureau — the first in Denmark (2015). Achieved Platinum Partner status (highest tier) in 2019, remaining the only Platinum Partner in Denmark. Partnership involves official partner listing, developer certification, module development, conference participation, and Prestashop community contributions (translation, bug reporting, guest blogging).
• MyCommerce360coreStrategic or Co-development PartnerBulldesign developed official shipping apps/modules for Prestashop, WooCommerce, and Shopify for MyCommerce360 — a 360-degree shipping system with carrier agreements for PostNord, GLS, DHL, UPS, Bring. Includes interactive pickup point selection popups.
• Pakkelabels.dk / ShipmondocoreTechnology or IntegrationOngoing optimization and development of Shipmondo (formerly Pakkelabels) Prestashop module. Bulldesign maintains and enhances the module with new features including dropdown pickup point selection and cross-version compatibility (Prestashop 1.6, 1.7, and Thirtybees).
• Microsoft Dynamics 365 Business Central (NAV)coreTechnology or IntegrationBulldesign developed a Microsoft Dynamics extension connecting Prestashop's webservice API directly to Dynamics 365 Business Central. Enables automatic order transfer, customer matching by CVR, and product matching by SKU. Compatible with Prestashop 1.5, 1.6, 1.7, and Thirtybees.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elogic Commerce: International e-commerce agency providing end-to-end webshop builds, integrations, and optimization across multiple platforms — direct model overlap with Bulldesign's design + module development + third-party integration offering.
• Meanbee: UK-based e-commerce agency specializing in Magento, with a similar boutique full-service profile (design, build, integration, optimization) to Bulldesign's PrestaShop-centric offering. Direct competitor in the European specialist commerce-agency category.
• OuterBox Design: US-based e-commerce design and development agency focused on conversion-driven webshop redesign, SEO, and speed optimization — the same service mix (custom theme, conversion optimization, technical SEO, Pagespeed tuning) Bulldesign sells to Danish merchants.
• Divio: Sweden-based digital commerce consultancy specializing in enterprise e-commerce builds (also operating in Switzerland and Germany), with platform-engineering credentials comparable to Bulldesign's PrestaShop Platinum status. Closest international functional peer in scope and delivery model.
• SmartSites: US boutique digital agency offering web design, development, SEO, and custom integrations comparable to Bulldesign's bundled service portfolio and consultative, sales-led GTM motion targeting SMB clients.
• Profound: Netherlands-based digital agency with deep PrestaShop expertise (also a PrestaShop Gold/Platinum-tier partner historically), comparable to Bulldesign in platform specialization and full-service model. Strongest direct PrestaShop peer in continental Europe.
• We Make Websites: UK Shopify Plus partner agency combining design, development, and post-launch optimization for SMB and mid-market merchants. Closely aligned in GTM (sales-led, certified-partner channel) and service taxonomy with Bulldesign's certified-agency model.

Regional players

• Creuna: Largest Scandinavian digital agency with offices in Sweden, Norway, and Denmark offering brand, design, and digital platform services to enterprise and public-sector clients. Geographic and GTM overlap with Bulldesign's Danish client base, but at materially larger scale.
• Bysted: Norwegian digital agency offering full-service digital solutions (webshops, websites, campaigns, design) with similar mid-market and enterprise focus to Bulldesign. Comparable Nordic peer operating in adjacent geography.
• Iteam: Sweden-based digital agency with strong e-commerce, design, and custom development practice serving Nordic SMBs and enterprises. Comparable service mix and consultative GTM to Bulldesign.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bulldesign.dk
• LinkedInlinkedin.com/company/bulldesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulldesign