What on-IDLE does

on-IDLE (on-IDLE Ltd.) is a London-based independent creative digital and print agency operating since 1999 from a 1-10 person team. The firm offers a full-stack creative service spanning branding, graphic design, print design, website design and development, custom web applications, animation, and typography. Its client base is concentrated in the UK and Switzerland and is notably heterogeneous by sector — it includes large Swiss enterprises such as Migros, SRG SSR, and Gurten Park alongside international nonprofits and trade bodies such as the Aldersgate Group, IFFO, Alcohol Health Network, Camden Climate Alliance, the Swiss Squash Federation, and the Worshipful Company of Gold & Silver Wyre Drawers, as well as smaller commercial clients such as Great-Taste.ch.Engagement on the technical side is built on mainstream platforms (WordPress, Shopify with LIQUID templating, Adobe XD for prototyping) augmented by custom-coded features for specific mandates: an interactive variable-font microsite for The Northern Block, a four-language CMS workflow for SRG SSR (German, French, Italian, Romansh), a 3,000-item digital archive with filtering and accessibility features for Four Corners, and custom Shopify product categorization for Great-Taste.ch. The firm describes itself as "award winning, independent" and won a 2020 WebAward for Outstanding Achievement in Web Development (B2B category). The business model is project-based professional services: each engagement is custom scoped and quoted, no public pricing exists, and clients are acquired through a combination of competitive tenders, portfolio visibility (Behance, on-idle.com), and referrals from long-tenured clients. Repeat mandates are the dominant revenue mechanic, evidenced by the 15+ year Aldersgate Group relationship and multi-project programs for Migros and IFFO, supplemented by an informal partner network (Prädikat Agency, WebDevelopment Ltd, Hotz Consulting) for delivery overflow and adjacent skills.

Name

on-IDLE

Legal name

on-IDLE Ltd.

Website

https://on-idle.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

on-IDLE is a London-based, founder-led boutique creative agency offering branding, graphic design, print, and custom web design/development (WordPress, Shopify) to enterprises, nonprofits, trade federations, and SMBs across the UK and Switzerland since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services revenue from branding, graphic design, website development, print design, and web application projects. Clients include enterprises, organizations, and institutions requiring custom creative and technical solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

on-IDLE is an award-winning independent creative digital and print agency providing branding, graphic design, website development, print design, and web applications for organizations across multiple sectors. They deliver custom creative and technical solutions—from brand identity systems and responsive websites to digital archives and multilingual platforms—combining design and development capabilities under one roof.

Product overview

on-IDLE is an award-winning independent creative digital and print agency offering a comprehensive suite of design and development services under one roof. Their core offerings span Branding Services (logo design, brand identity, brand refresh), Graphic Design (print materials, packaging, illustrations, icons), Web Design & Development (responsive websites, CMS builds, accessibility-focused), Print Design (annual reports, books, packaging), Web Applications (custom builds, digital archives, microsites, e-commerce), Animation Services (motion graphics, social media animations, scroll-activated animations), and Typography Services (variable fonts, typographic solutions). The agency serves diverse sectors including business, culture, education, finance, health, not-for-profit, retail, and sustainability, with notable clients including Migros, IFFO, Swiss Squash, Aldersgate Group, and SRG SSR.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services
• Graphic Design
• Web Design & Development
• Print Design
• Web Applications

Quantifiable outcome

• WebAward 2020 for outstanding achievement in B2B Web Development category
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Prädikat AgencyminorStrategic or Co-development PartnerWell established partner agency in Aarau, Switzerland. Collaborated with on-IDLE on the Great-Taste.ch Shopify e-commerce project to create a beautiful, on-brand and fully functional B2C online store in record time during COVID pandemic pivot.
• WebDevelopment LtdminorImplementation/ SI/ Consulting PartnerThird-party development partner collaborated with on-IDLE on IFFO website project. on-IDLE handled design while WebDevelopment Ltd handled development implementation.
• Hotz ConsultingminorStrategic or Co-development PartnerBrand positioning developed by Hotz Consulting for Migros Fitness Club project. on-IDLE was commissioned to execute the design on all offline touch-points based on the strategic positioning framework.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Work & Co: Digital product agency focused on design+engineering of websites, e-commerce and apps for premium brands. Directly comparable on integrated design/development model and project-based enterprise delivery.
• ustwo: Global digital product studio with London roots that combines design and engineering (apps, web, brand). Comparable to on-IDLE's combined design+development offering and enterprise/mission-driven client base.
• Studio Output: London-based independent creative agency offering branding, digital design and web development for cultural and commercial clients. Comparable to on-IDLE in size, scope and consultative project-based delivery model.
• Koto: Independent branding and design studio building identity systems and digital experiences. Highly comparable as a boutique creative firm doing brand, web and digital work for ambitious organisations.
• Fantasy (Fi): Independent interactive agency blending brand, design and engineering for ambitious digital products and sites. Comparable to on-IDLE on integrated craft offering and enterprise client targeting.

Broad incumbents

• Huge: Global digital experience agency combining strategy, design and technology for enterprise clients. Comparable end-to-end design+tech capability, but much larger scale than on-IDLE's boutique model.
• R/GA: Large global agency producing brand, digital products and marketing campaigns. Comparable capability set to on-IDLE but at network scale across multiple disciplines and geographies.
• IDEO: Global design and innovation consultancy spanning product, brand and digital. Adjacent rather than direct competitor — overlaps on design-led problem solving but serves much larger transformation mandates.
• frog design: Established global design and innovation firm operating across product, brand and digital. Comparable creative remit to on-IDLE but as a much larger incumbent with broader consulting services.
• Pentagram: Largest independent design consultancy, offering branding, digital and editorial design. Overlaps with on-IDLE's brand identity and website work but operates at materially larger scale and partner-based structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aneon
• Facebookfacebook.com/onanything
• LinkedInlinkedin.com/company/on-idle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about on-IDLE