Landwirt Agrarmedien

What Landwirt Agrarmedien does

Landwirt Agrarmedien GmbH is a privately held Austrian agricultural media company, founded circa 1921 and headquartered in Graz, that operates a multi-platform publishing and services business targeting farmers and forest owners in Austria and Germany. Its core product is the LANDWIRT specialist magazine, published 24 times per year in both print and digital subscription formats, with sister titles covering organic farming (LANDWIRT bio), forestry (LANDWIRT im Wald), sheep and goats (Schafe & Ziegen aktuell), and beekeeping (Bienen aktuell). The company also runs a community forum, a podcast distributed via Apple, Spotify, RTL+, and Amazon Music, a paid webinar portal, a Bauernanwalt (farmers' ombudsman) service, an e-commerce shop, and the landwirt.com online marketplace for livestock and equipment.

The business generates revenue through a diversified mix of recurring magazine subscriptions (print and digital, with trial, annual, and student tiers), e-commerce sales of branded merchandise, work clothing, books, and agricultural supplies, paid webinar and event recordings, advertising across the magazine and website, and commission-based distribution of insurance products (LANDWIRT Unfallversicherung accident insurance and TOP K collision insurance) underwritten by Wiener Städtische Versicherung via Winter Versicherungsmakler. A wholly-owned German subsidiary, Landmedien Deutschland GmbH, handles operations in the German market. The technology stack is a WordPress-based content management system supporting e-paper delivery, the e-commerce shop, the forum, the webinar platform, and podcast distribution via Podigee; no proprietary AI/ML components are disclosed.

The company employs 11-50 people and operates as an independent, internally held GmbH with no disclosed external investors, parent company, or acquisition history. Its primary customer segments are individual professional and hobby farmers, organic farmers, forest owners, and farm families, all served primarily through direct-to-consumer channels including postal subscriptions, the proprietary website, and direct insurance applications.

Name

Landwirt Agrarmedien

Legal name

Landwirt Agrarmedien GmbH

Website

https://landwirt-media.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Landwirt Agrarmedien GmbH is a privately held Austrian agricultural media company that publishes the LANDWIRT magazine portfolio and operates related digital, e-commerce, marketplace, podcast, webinar, and insurance services for farmers and forest owners in Austria and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Annual and trial print/digital subscriptions for LANDWIRT (agricultural), LANDWIRT bio (organic farming), LANDWIRT im Wald (forestry), Schafe & Ziegen aktuell (sheep & goats), and Bienen aktuell (beekeeping). Includes digital access to e-papers, videos, and bonus content.
2. E-commerce Shop: Sale of agricultural supplies, work clothing (men/women/children), books, specialty magazines, webinars, and branded merchandise. Includes tiered pricing on certain items (e.g., volume discounts on Bi-PILL).
3. Webinars & Event Recordings: Paid access to recorded webinars and expert presentations on topics including cattle management, pig farming, poultry, machinery, barn construction, dairy farming, and farm life. Individual tickets per recording.
4. Accident Insurance: Private accident insurance offered to LANDWIRT subscribers and their family members living at the farm. Four tiers of coverage (€130,000 / €93,500 / €64,500 / €43,000 for 100% permanent disability). Premiums range from €18.30 to €69.00 per person per calendar year. Underwritten via Winter Versicherungsmakler and Wiener Städtische.
5. TOP K Collision Insurance: Collision cascade insurance for agricultural and forestry machinery. Target customers include farmers, contractors, machine rings, and tractor/machine communities. Premiums based on number of licensed agricultural tractors at the farm address and maximum compensation sum. Provided through Winter Versicherungsmakler.
6. Advertising: Advertising space sold within the magazine and on the website to agricultural brands, equipment manufacturers, and related businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Landwirt Agrarmedien GmbH publishes the LANDWIRT family of agricultural specialist magazines (print and digital) for farmers and forest owners in Austria and Germany, including titles on organic farming, forestry, sheep and goats, and beekeeping. The company also operates an e-commerce shop for agricultural merchandise and work clothing, sells paid webinar recordings, distributes private accident and collision insurance products, and runs the Landwirt.com online marketplace connecting agricultural buyers and sellers.

Product overview

Landwirt Agrarmedien operates a multi-platform agricultural media portfolio centered around its flagship LANDWIRT magazine brand. The core offering consists of LANDWIRT magazine in both digital and print formats, complemented by specialized publications including LANDWIRT bio (organic farming), LANDWIRT im Wald (forestry), Schafe & Ziegen aktuell (small ruminants), and Bienen aktuell (beekeeping). The portfolio extends through LANDWIRT Podcast for audio content and LANDWIRT Webinare for paid video-based education. Additional services include a community Forum, a Bauernanwalt (ombudsman) advisory service, insurance products (accident and machinery insurance), an online Shop for merchandise and supplies, and a Marketplace platform. The offering architecture is a platform-plus-modules model where the magazine subscriptions serve as the core product, with digital services, insurance offerings, and e-commerce representing supplementary modules.

Differentiator

Problem solved

Functional benefit

Brands

• LANDWIRT: Main agricultural specialist magazine covering farming, livestock, crops, and agricultural technology
• LANDWIRT bio
• LANDWIRT im Wald
• Schafe & Ziegen aktuell
• Bienen aktuell
• LANDWIRT Podcast

Products and services

• LANDWIRT Magazine

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Winter Versicherungsmakler Ges.m.b.H.coreImplementation/ SI/ Consulting PartnerInsurance broker partner managing the LANDWIRT Unfallversicherung (accident insurance) and TOP K collision insurance products. Winter Versicherungsmakler handles intermediary services between Landwirt Agrarmedien (and its subscribers) and the underwriter Wiener Städtische Versicherung. Key contacts: Reinhard Fritz (TOP K), Christian Gröblbauer (insurance), and Eva Gröblbauer (claims).
• Wiener Städtische VersicherungcoreOthersThe underwriter for the LANDWIRT Unfallversicherung accident insurance product. Wiener Städtische provides the insurance policies, with Landwirt Agrarmedien acting as a distribution partner (agent) offering the product to its subscriber base. Data is shared with Wiener Städtische for policy administration and claims processing.
• Apple PodcastminorChannel Partner/ Reseller/ DistributorPodcast distribution platform hosting the LANDWIRT Podcast, making episodes available to Apple Podcast subscribers in the podcast ecosystem.
• SpotifyminorChannel Partner/ Reseller/ DistributorPodcast distribution platform hosting the LANDWIRT Podcast, making episodes available to Spotify users.
• RTL+ PodcastminorChannel Partner/ Reseller/ DistributorPodcast distribution platform (RTL+) hosting the LANDWIRT Podcast.
• Amazon MusicminorChannel Partner/ Reseller/ DistributorPodcast distribution platform via Amazon Music hosting the LANDWIRT Podcast.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• agrarheute: Digital-first agricultural news and information platform published by dlv (Deutscher Landwirtschaftsverlag). Direct peer: competing editorial coverage of crop, livestock, machinery, and policy topics for the same DACH farmer audience.
• Top Agrar: Germany's flagship agricultural specialist magazine and digital platform from Landwirtschaftsverlag Münster. Direct peer: same product (specialist ag magazine + portal + newsletters + events), same customer (German-speaking farmers), and same subscription-led business model.
• profi Magazin: German specialist magazine dedicated to agricultural machinery and technology. Direct peer: same subscription model, same farming audience, overlapping editorial categories (Technik) with Landwirt's machinery coverage.
• Bauernzeitung: Weekly agricultural newspaper serving German farmers with news, market data, and practical guidance. Direct peer in agricultural trade publishing, with a comparable subscription-led print and digital model.

Regional players

• Bayerisches Landwirtschaftliches Wochenblatt: Long-established regional weekly for Bavarian farmers, covering crop, livestock, and rural-life topics. Regional peer: same product/market/customer but Bavaria-only geographic focus with no Austrian or broader DACH coverage.
• BW agrar: Regional agricultural magazine for Baden-Württemberg and the Lake Constance region. Regional peer: comparable trade publication targeting farmers in a sub-region of Germany with limited overlap into Austria.
• LZ Rheinland: Regional agricultural weekly serving North Rhine-Westphalia farmers. Regional peer: same trade-publication format and farmer audience, but localized to a single German state with no Austrian presence.
• Farmers Weekly: UK's leading agricultural weekly and digital platform serving British farmers. Regional peer: comparable subscription-based ag trade publication model targeting a different (UK) geography, useful as a structural analog.

Others

• Raiffeisen Agrar (BayWa Agri Supply & Trade): Large agricultural input supply and trading group serving DACH farmers. Adjacent ecosystem player: not a publisher, but a major counterpart in the same farmer-customer ecosystem that competes for ag advertising budgets and farmer mind-share.

Broad incumbents

• Deutscher Landwirtschaftsverlag (dlv): Large German agricultural publishing house producing multiple ag titles (Top Agrar, agrarheute, profi, etc.). Broad incumbent: significantly larger portfolio and reach, with overlapping editorial coverage of the same DACH farmer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubepodigee.io/episodes
• Facebookfacebook.com/landwirtmedia
• LinkedInlinkedin.com/company/landwirt-agrarmedien-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landwirt Agrarmedien