Spit
Spit (spIT Web Design) is a Gold Coast-based Australian digital agency that designs and develops bespoke websites, eCommerce platforms, and booking systems for small and medium businesses, primarily in tourism, real estate, and retail sectors.
- Company typePrivate
- Founded-
- HeadquartersSouthport, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What Spit does
Spit (trading as spIT Web Design) is a privately held Australian digital agency headquartered in Southport on the Gold Coast, Queensland. The firm designs and develops bespoke websites, eCommerce platforms, and booking systems for Australian small-to-medium businesses, with particular depth in the tourism, real estate, and retail sectors. All systems are custom-coded in-house by a six-person core team with an average of 13 years of industry experience; the company explicitly avoids open-source platforms and third-party plugins in favour of proprietary technology.
The firm's technology stack centres on three proprietary platforms: a Content Management System with 200+ pre-built modules, a bespoke cloud-based shopping cart supporting multiple payment gateways and freight integrations, and a tourism-oriented booking system with live availability that integrates with property management platforms including Escapia, RMS, and HomHero. Infrastructure is hosted on AWS in Australia with global CDN delivery, and a 24/7 security layer combines Cloudflare, hardware/software firewalls, and real-time monitoring. A Custom API Integration Framework connects the firm's systems to 20+ third-party platforms spanning payments, accounting, shipping, and search.
Spit's business model combines one-time project fees for website design and development ($2,995 for standard sites to $15,000+ for complex builds, with eCommerce projects averaging $7,500) with recurring revenue from hosting subscriptions ($325-$480 per year across three tiers), domain registration, and optional SEO and digital marketing retainers. Go-to-market is consultative direct sales targeting Australian SMBs, supported by content marketing via a regularly updated blog, organic SEO, social media presence, and an extensive client testimonial portfolio. The firm claims 20+ years of operation, 99.9%+ uptime since inception, and multi-year client relationships exceeding 15 years.
Spit firmographics
Firmographics- Name
- Spit
- Legal name
- spIT Web Design
- Website
- https://spit.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Spit (spIT Web Design) is a Gold Coast-based Australian digital agency that designs and develops bespoke websites, eCommerce platforms, and booking systems for small and medium businesses, primarily in tourism, real estate, and retail sectors.
- Ownership category
- akta.pro rank
Where Spit is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Spit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Website Design & Development: One-time project-based fees for custom website design, eCommerce development, and bespoke system development. Pricing ranges from $2,995 for standard 5–15 page sites to $15,000+ for complex projects. Includes 50% deposit with balance due on completion.
- Website Hosting: Annual recurring hosting fees ranging from $325/year (Essentials) to $480/year (Elite), including security, SSL, CDN, monitoring, and CMS access.
- Domain Registration: Annual domain name registration fees, typically $32.50 per domain per year.
- Digital Marketing & SEO Services: Ongoing SEO and digital marketing campaign management services bundled with website packages for the first 12 months, with optional ongoing retainer arrangements.
- Custom Development & Programming: Charged at $135 per hour for customisations and additional programming beyond quoted scope, with half-hour increments at $75.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Standard Website Design ($2,995) |
| One time/ perpetual license | Annual | eCommerce Website Design (starting $4,995, average $7,500) |
| One time/ perpetual license | Multi-year contract | Custom/Bespoke Projects ($10,000–$14,999 and $15,000+) |
| Subscription | Annual | Essentials Hosting Package ($325/year) |
| Subscription | Annual | Professional Hosting Package ($425/year) |
| Subscription | Annual | Elite Hosting Package ($480/year) |
| Subscription | Annual | Domain Registration ($32.50/year) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Spit product offering
Product offeringCore offering
spIT is an Australian Gold Coast-based web development firm that designs, builds, and hosts bespoke websites for small and mid-market businesses. Services span custom website design, bespoke eCommerce shopping cart systems, tourism booking systems, and integrated digital marketing and SEO, all built in-house on a proprietary CMS without open-source code or third-party plugins. The company also provides annual website hosting, domain registration, and ongoing support.
Product overview
spIT is an Australian Gold Coast-based web development firm offering a unified bespoke website design and development platform, structured as a core product (custom website design and development) augmented by modular add-on services. The core product encompasses custom responsive website design, eCommerce / bespoke shopping cart systems, and tourism website design with booking system integration. Key add-on modules include a proprietary Content Management System (CMS), Blog Management System, Newsletter/EDM System, Booking System (both secure request form and live-availability tour booking), Affiliate System, Website Hosting (three tiers: Essentials, Professional, Elite), Digital Marketing & SEO packages (Essentials and Professional), Domain Registration, and optional Live Chat Integration. All solutions are built in-house by spIT's Australian team with no reliance on open-source code or third-party plugins.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99.9%+ uptime guarantee delivered every year since trading commenced
- +3 more outcomes
Companies that use Spit
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Spit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature6 records
Spit partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Spit competitors and assessment
Company assessmentBroad incumbents
- Wix: Global website builder platform serving SMBs with templated, DIY site creation. Comparable to spIT in target customer and use case (SMB websites) but represents the self-serve alternative that competes against spIT's bespoke model.
- GoDaddy: Global SMB web services platform offering domains, hosting, website builders and marketing tools. Comparable to spIT in serving Australian SMBs seeking an online presence, but as a self-serve platform rather than bespoke agency.
- Shopify: Global eCommerce platform powering SMB and mid-market online stores. Comparable to spIT in the eCommerce shopping cart use case but offers an off-the-shelf SaaS alternative to spIT's bespoke shopping cart system.
- Web.com: US-based SMB web services provider offering website design, hosting, domains and digital marketing at scale. Comparable to spIT in target customer (small businesses) and product breadth, but operates as a mass-market incumbent rather than bespoke agency.
Direct peers
- Anchor Digital: Australian Gold Coast-based boutique digital agency offering custom website design, SEO and digital marketing to SMBs. Closely comparable to spIT in geography, customer segment (Australian SMBs), and bespoke service model.
- Bluewire Media: Australian digital marketing and web design agency serving SMBs with SEO, web design and lead generation services. Comparable to spIT in customer base, service mix and Australian market focus.
- Thinkerbell: Award-winning Australian creative and digital agency offering branding, web and marketing services. Comparable to spIT in bespoke, premium-positioning digital services for business clients.
- King Kong: Well-known Australian digital marketing agency offering web design, SEO and paid media services to SMBs and mid-market clients. Comparable to spIT in customer profile and bespoke digital service delivery, though at larger scale.
- Soup Agency: Australian digital agency offering web design, branding, SEO and digital marketing to SMEs. Comparable to spIT in service breadth and Australian SMB target market.
- Digital Surfer: Australian SEO and web design agency serving SMBs. Comparable to spIT in customer segment and integrated SEO-plus-web-design delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spit social profiles
Digital presenceSpit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spit leadership team
Management profileNumber of profiles
Profiles6 records
Spit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spit
What does Spit do?
spIT is an Australian Gold Coast-based web development firm that designs, builds, and hosts bespoke websites for small and mid-market businesses. Services span custom website design, bespoke eCommerce shopping cart systems, tourism booking systems, and integrated digital marketing and SEO, all built in-house on a proprietary CMS without open-source code or third-party plugins. The company also provides annual website hosting, domain registration, and ongoing support.
Is Spit a public or private company?
Spit is a private company. It is classified as unknown and is currently operating.
When was Spit founded?
Spit was founded in -1.
Where is Spit based?
Spit is headquartered in Southport, Australia, in the Oceania region.
How does Spit make money?
Five revenue lines are on record. Website Design & Development is the primary driver. The others are website Hosting, domain Registration, digital Marketing & SEO Services and custom Development & Programming.
Who are Spit's main competitors?
Broad incumbents on record are Wix, GoDaddy, Shopify and Web.com. Direct peers are Anchor Digital, Bluewire Media, Thinkerbell, King Kong, Soup Agency and Digital Surfer.
Does Spit have an API?
No public API is recorded for Spit.