What Olo Acupuncture does

Olo Acupuncture is a privately held community acupuncture clinic operating from a single location at 119 West 23rd Street in Chelsea, New York City, founded around 2010–2011 by Yuka Hagiwara under the parent entity Olo Health Resources, LLC. The clinic delivers Traditional Chinese Medicine (TCM) services — principally acupuncture plus herbal medicine — alongside a bodywork menu (Body Realignment, Craniosacral Therapy) and an aesthetic sub-line (Acu-Facial Rejuvenation, Microneedling, Micro-Current), with care provided by a team of nine or more Licensed Acupuncturists holding master's or doctoral degrees and NCCAOM certification.

The revenue model is service-based and segmented by treatment setting and patient economics. Community acupuncture in a shared reclining room is priced at a $475 five-visit intro and $90 per return visit; private-room acupuncture runs $175 (return) to $220 (new patient) following a January 2025 price increase; bodywork and aesthetic services are priced $150–$300 per session. Multiple revenue streams are layered on this base: health-insurance billing against NYC plans, a three-tier income-based sliding scale (Sun, Moon, Stars) for community treatments, Access Hours shifts at $20–$90 for queer and BIPOC patients, and discounted/free care for activists and organizers. Corporate wellness is offered as a B2B add-on. Distribution is direct-to-consumer through a single storefront with 24/7 self-serve scheduling and payment via the Jane App platform (with iOS and Android mobile apps) and a referral raffle program that drives word-of-mouth acquisition. Marketing is community-led through blog content, newsletter, and earned media (NYT, Elle, Fox News, Timeout NY).

Operationally, the practice is independent, owner-managed, and free of institutional equity, parent company, or disclosed debt. There are no subsidiaries, no funding rounds, and no M&A activity in the available record. Geographic footprint is restricted to one NYC neighborhood; expansion occurs within the existing site through product-line extension (aesthetics, bodywork, equity programs) rather than through new locations.

Name

Olo Acupuncture

Legal name

Olo Health Resources, LLC

Website

https://oloacupuncture.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Olo Acupuncture is a single-location community acupuncture clinic in Chelsea, NYC, offering Traditional Chinese Medicine, bodywork, and aesthetic services to individual patients via 9+ licensed practitioners, with sliding-scale and Access Hours programs serving queer, BIPOC, and income-eligible populations.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Community Acupuncture Treatments: Group acupuncture sessions in shared community room. Pricing tiers include intro offers, standard visits, and sliding scale options for income-eligible patients. Primary revenue driver supporting the accessibility mission.
2. Private Room Acupuncture: Individual one-on-one treatment in private setting. New patients: $220, Return patients: $175 (as of January 2025). Higher price point for patients preferring privacy.
3. Bodywork and Specialty Services: Body Realignment ($150/60min), Craniosacral Therapy ($175/60min), Acu-Facial Rejuvenation ($220/session), Microneedling ($300/session), Micro-Current ($200/session). Complementary services generating additional revenue per patient.
4. Insurance Billing: Accepts health insurance for acupuncture treatments. Multiple NYC health insurance plans provide coverage. Revenue collected from insurance reimbursement and patient copays.
5. Health Equity Programs: Sliding scale and discounted treatments for activists, organizers, and income-eligible patients. Revenue helps sustain community access programs while providing care to underserved populations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Olo Acupuncture operates a community acupuncture clinic in Chelsea, NYC, delivering affordable acupuncture treatments in a shared treatment room alongside private-room acupuncture, Chinese herbal medicine, bodywork (Body Realignment, Craniosacral Therapy), and cosmetic acupuncture services (Acu-Facial Rejuvenation, Microneedling, Micro-Current). Care is sold per session with sliding-scale, intro-offer, and insurance-billing options, supported by 24/7 online scheduling via Jane App.

Product overview

Olo Acupuncture is a community acupuncture clinic in Chelsea, New York City, offering a unified suite of health and wellness services. The primary offering is Community Acupuncture — affordable treatments in a shared space — supplemented by Private Room Acupuncture for those preferring individual settings. Additional services include Chinese Medicine/Herbal Medicine, bodywork modalities (Body Realignment, Craniosacral Therapy), and skincare treatments (Acu-Facial Rejuvenation, Microneedling, Micro-Current). The clinic also operates Health Equity Acupuncture Programs featuring sliding-scale pricing, Access Hours for Queer-Trans & BIPOC communities, and Activist & Organizer treatments. Services are accessible via Jane App online scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Acupuncture Affordable acupuncture treatments administered in a shared, peaceful community room with reclining chairs, allowing multiple patients to be treated simultaneously in a group setting. Primary offering targeting broad accessibility.
• Private Room Acupuncture Individual one-on-one acupuncture treatments delivered in a fully private treatment room for patients who prefer privacy or whose treatment plan requires it. Priced higher than community acupuncture.
• Chinese Medicine / Herbal Medicine Traditional Chinese Medicine consultations and herbal medicine/herbology services provided as part of comprehensive acupuncture care.
• Acu-Facial Rejuvenation Full-body approach to skincare combining acupuncture, body alignment, custom herbal formulations, essential oils, deep cleanse, exfoliation, masque, micro-current fluid infusion, and nutritive serum/moisturizer.
• Microneedling Holistic anti-aging treatment using a dermal pen to create micro-channels in the skin, refining fine lines and wrinkles, building collagen and elastin, and improving hyperpigmentation and sun damage.
• Micro-Current Treatment Pain-free anti-aging facial using electrical impulses to stimulate collagen and elastin renewal, resulting in tightened, lifted skin with reduced dark circles and fine lines.
• Body Realignment Soft-touch bodywork technique with roots in osteopathy and martial arts that uses gentle compression and stretching to restore natural alignment, physical function, and balance.
• Craniosacral Therapy Light-touch massage using gentle hands-on manipulations of the skull, spine, and pelvis to release fascia tension and harmonize cerebrospinal fluid flow; addresses headaches, migraines, neck pain, TMJ, chronic pain, and fibromyalgia.
• Health Equity Acupuncture Programs (Access Hours, Sliding Scale, Activist & Organizer Treatments) Discounted and sliding-scale acupuncture services including Queer-Trans & BIPOC Centered Access Hours shifts ($20-90), Sun/Moon/Stars multi-tier sliding scale community room pricing, and discounted Activist & Organizer treatments for local activists and organizers.
• Insurance Acupuncture Appointments Health insurance billing for acupuncture treatments across multiple NYC plans, including insurance verification and support for patients seeking in-network coverage.
• Corporate Wellness Services Workplace acupuncture and wellness services contracted with NYC-area businesses for employee wellness benefits, including stress management and on-site sessions.

Quantifiable outcome

• Acupuncture significantly reduces chronic spinal pain compared to sham treatment (2020 meta-analysis, 22 RCTs)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Jane AppcoreTechnology or IntegrationJane App provides the online scheduling and patient management platform used by Olo Acupuncture. This includes 24/7 online booking, appointment reminders, payment processing, and a mobile app for iOS and Android. Jane App has been their scheduling platform since the practice began.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Modern Acupuncture: National franchise acupuncture chain operating standardised treatment rooms with extended hours and online booking. A broader, capital-backed incumbent whose standardised unit economics compete with Olo's premium-positioned community model, particularly for occasional / first-time acupuncture users.
• Massage Envy: National franchise chain offering subscription-based massage and skincare services. Competes for the same discretionary wellness dollar on the spa/wellness side of Olo's offering (craniosacral, body realignment, microneedling), at generally lower per-session price points.

Direct peers

• Brooklyn Acupuncture Project: Long-running community acupuncture clinic in Brooklyn with sliding-scale group treatment model. Competes for similar patient demographics across the NYC metro and shares the practitioner co-op and equity-oriented positioning that Olo emphasises.
• Working Class Acupuncture (Portland, OR community acupuncture model originator): A non-profit community acupuncture clinic in Portland that pioneered the group treatment / sliding-scale model Olo uses. Operates the same business architecture (multiple patients per hour in shared recliners, sliding-scale pricing, accessibility-first mission) and is the conceptual template for the POCA network of community acupuncture clinics.
• Yinova Center (NYC): NYC acupuncture and Traditional Chinese Medicine clinic with multiple practitioners and an emphasis on reproductive, hormonal, and pregnancy care — overlapping with Olo's stated specialities. Comparable pricing tier ($150–250 private sessions) and location footprint.
• People's Organization of Community Acupuncture (POCA): A cooperative and micro-loan organisation supporting the community acupuncture clinic model. Many community acupuncture clinics in the US — including those operating on similar sliding-scale economics — are members. Directly comparable business model and mission alignment with Olo's community room offering.
• Grand Meridian Clinic (Kamwo Herbal Pharmacy): NYC Chinese medicine clinic offering acupuncture and herbal medicine by multiple licensed practitioners, including rotating TCM-trained staff. Comparable scope of TCM services (acupuncture plus herbal pharmacy), comparable NYC location model, and explicitly cited in Olo team member clinical training histories.
• Spring Street Acupuncture (NYC): NYC acupuncture practice offering both community and private treatments with multiple licensed practitioners. Direct in-market competitor with similar service mix (community group acupuncture plus specialty services).
• City Acupuncture (NYC): NYC community acupuncture clinic operating group treatment rooms with sliding-scale pricing in Manhattan. Same geographic market and same core offering (community acupuncture with optional private sessions), making it the closest direct in-market comparable.

Emerging players

• Soothe (mobile massage and wellness): On-demand mobile massage and wellness platform serving NYC and other metros. Competes for patients who value convenience over physical clinic visits and has expanded into wellness adjuncts adjacent to Olo's bodywork offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OloAcupunctureNYC
• LinkedInlinkedin.com/company/olo-acupuncture

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olo Acupuncture