Campaya

What Campaya does

Campaya ApS is a Danish online vacation rental marketplace founded in 2013 by IT developer Claus Pedersen and headquartered in Horsens, Denmark, operating as a subsidiary of Travelmind Group A/S. The company connects individual travelers with both private homeowners and professional rental agencies, listing 120,000+ vacation homes across 15+ European countries (Denmark, France, Croatia, Italy, Germany, Spain, Switzerland, Netherlands, Austria, Finland, Greece, UK, Portugal, Sweden, Norway) with incremental presence in Turkey, Egypt, and the US, surfaced through 10 localized country-specific websites.

The core platform is a self-serve marketplace built around search, calendar, booking, and property management tooling for homeowners, with specialized sub-brand verticals including Poolhouses, Luxury Vacation Homes, Dog-friendly properties, and Ski Cabins, plus a Last Minute Offers feature. The technology stack is unremarkable in terms of disclosed AI/ML or API/SDK infrastructure; payment processing is outsourced to RBS Worldpay. In 2022 the business expanded from a pure portal into a full-service rental agency model and merged with Alltime Travel, a 30+ year-old Danish travel group, layering agency-side operations on top of the marketplace.

Campaya's commercial model is commission/take-rate based, claiming the lowest commission in the Danish market for full-service summer house rentals on private listings, supplemented by referral revenue from a distribution network of 25+ partner agencies including Novasol, Dancenter, Interhome, Danland, Sol & Strand, Belvilla, and Feriepartner. The company markets via content/SEO across localized country sites, email newsletters, and brand credibility signals (4.6/5 Trustpilot, 4.4/5 Google, 4.7/5 Facebook, e-mærket certification). Revenue, headcount, funding, and financial performance are not publicly disclosed.

Name

Campaya

Legal name

Campaya ApS

Website

https://campaya.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Campaya is a Danish online vacation rental marketplace operating since 2013, connecting individual travelers with 120,000+ private homeowners and 25+ partner agencies across Europe via localized country websites, and monetizing through commissions and agency referrals.

Ownership category

akta.pro rank

Product category

Online Vacation Rental Marketplace

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAMAJAD), Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Vacation rental marketplace
• Summer house rentals
• Holiday home booking
• Vacation property listings
• Rental agency network

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission from Private Listings: Campaya charges a commission fee to private homeowners who list their vacation homes on the platform. The company claims to offer the lowest commission rate in the market for full-service summer house rentals.
2. Agency Rental Referrals: Campaya connects homeowners with partner rental agencies, earning referral fees or partnership revenue when properties are listed through agency partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Campaya operates an online vacation rental marketplace that connects travelers searching for holiday homes with both private homeowners and professional rental agencies across Europe. The platform enables renters to search and book vacation homes including summer houses, pool houses, luxury homes, pet-friendly properties, and ski cabins, while providing property owners with listing, calendar management, pricing, and booking administration tools. Campaya also operates its own rental agency and connects homeowners to a network of 25+ partner agencies.

Product overview

Campaya is a European vacation rental marketplace platform that connects travelers with both private homeowners and professional rental agencies. The core platform enables search and booking of vacation homes across multiple countries, supported by specialized sub-brands including Poolhouses (vacation homes with pools), Luxury Vacation Homes, Vacation Home with Dog (pet-friendly properties), and Ski Vacation cabins. For property owners, Campaya offers Private Rental services for direct homeowner listings and Agency Rental services for professional property management through a network of agency partners. The company operates as part of Travelmind Group A/S and maintains listings across Denmark, Italy, Norway, Spain, Germany, and other European destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Home Rental Platform Core online marketplace platform connecting travelers with vacation home owners across Europe, offering search and booking capabilities for holiday rentals including summer houses, pool houses, luxury homes, dog-friendly properties, and ski cabins.
• Vacation Home with Pool (Poolhouses) Specialized category featuring vacation homes with swimming pools (indoor and outdoor), targeting families seeking guaranteed swimming options regardless of weather.
• Luxury Vacation Homes Premium vacation home category offering properties with ample space and enhanced comfort features for travelers seeking higher-end accommodations.
• Vacation Home with Dog (Pet-Friendly) Pet-friendly vacation home category allowing travelers to bring their dogs, with properties located in natural areas where pets can roam freely.
• Ski Vacation in Ski Cabin Specialized category for ski cabin rentals across Europe, providing winter sports enthusiasts with appropriate mountain accommodations.
• Private Rental Service Platform service enabling private homeowners to list and manage their vacation homes directly, with full sales and administration handled by Campaya, including flexible availability settings, automated pricing, and low commission rates.
• Agency Rental Service Traditional full-service rental management for property owners, delivered through Campaya's network of agency partners including Novasol, Dancenter, Danland, Sol & Strand, Interhome, Belvilla, and others.

Quantifiable outcome

• Highest earnings for homeowners on the market with low commission rates
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major, minor and supporting.

• Alltime TravelcoreStrategic or Co-development Partner · 1 January 2022In 2022, Campaya merged with Alltime Travel, a travel group with more than 30 years of experience in the travel industry. This partnership strengthened Campaya's ambitions to modernize the summer house rental market in Denmark, combining Campaya's platform technology with Alltime Travel's extensive industry expertise.
• NovasolmajorChannel Partner/ Reseller/ DistributorPartner rental agency included in Campaya's agency rental network, offering traditional full-service property management for homeowners.
• DancentermajorChannel Partner/ Reseller/ DistributorPartner rental agency included in Campaya's agency rental network.
• DanlandmajorChannel Partner/ Reseller/ DistributorPartner rental agency included in Campaya's agency rental network.
• Sol & StrandmajorChannel Partner/ Reseller/ DistributorPartner rental agency included in Campaya's agency rental network.
• InterhomemajorChannel Partner/ Reseller/ DistributorPartner rental agency included in Campaya's agency rental network.
• BelvillamajorChannel Partner/ Reseller/ DistributorPartner rental agency included in Campaya's agency rental network.
• FeriepartnerminorChannel Partner/ Reseller/ DistributorPartner rental agency in Campaya's network.
• dansommerminorChannel Partner/ Reseller/ DistributorPartner rental agency in Campaya's network.
• EliteSommerminorChannel Partner/ Reseller/ DistributorPartner rental agency in Campaya's network.
• Turisthus NordminorChannel Partner/ Reseller/ DistributorPartner rental agency in Campaya's network.
• Feriehus DirectminorChannel Partner/ Reseller/ DistributorPartner rental agency in Campaya's network.
• RBS Worldpay (The Royal Bank of Scotland)supportingTechnology or IntegrationPayment processing partner for secure credit card transactions. Credit card data is stored on secure, encrypted servers administered by RBS Worldpay.
• Travelmind Group A/ScoreStrategic or Co-development PartnerCampaya is a Danish-owned company and part of Travelmind Group A/S, which operates several Danish travel agencies. This parent company relationship provides strategic backing and access to broader travel industry resources.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Novasol: Major European vacation rental agency specializing in summer houses and holiday homes, particularly in Denmark and Scandinavia. Both a direct competitor in agency-managed rentals and a partner on Campaya's platform — illustrative of the overlapping/collaborative landscape.
• Interhome: European vacation rental agency operating across multiple countries with significant inventory of holiday homes and apartments. Both a Campaya partner agency and a peer competitor in cross-border vacation rentals.
• Belvilla: Major European vacation rental agency with extensive inventory across Belgium, Netherlands, Germany, France, and beyond. Listed as a Campaya partner but operates as a direct competitor in managed vacation home rentals.
• HomeToGo: Berlin-based vacation rental marketplace aggregator operating across Europe. Comparable in business model (online marketplace connecting travelers with vacation rental supply) and target market (European leisure travelers), but with broader geographic focus.
• Dancenter: Danish vacation rental agency with deep inventory in Danish summer house destinations. A Campaya partner agency, but also a direct competitor in agency-managed vacation home rentals in the Danish market.
• Holidu: European vacation rental search engine and marketplace with strong presence in Southern Europe (Spain, Italy, Portugal, Croatia) and Germany. Directly comparable in offering curated vacation rental search and booking across multiple European countries.

Broad incumbents

• Airbnb: Global leader in short-term vacation rentals, operating a marketplace model that directly competes with Campaya across all its European markets. While much larger and more diversified, both platforms connect homeowners and travelers for short-term vacation stays.
• Booking.com: Major global OTA with a large vacation rental inventory alongside hotels, serving the same European travelers as Campaya. While broader in scope (hotels + rentals), it directly competes for vacation rental bookings.
• Vrbo: Expedia-owned vacation rental marketplace with strong European presence, particularly in family/group-oriented properties similar to Campaya's "summer house" focus. Directly competes for the same supply of vacation homes and demand from leisure travelers.

Regional players

• Sol & Strand: Danish vacation rental agency with strong summer house inventory, primarily serving the Danish market. A Campaya partner agency, but also competes directly for Danish summer house bookings in the home market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaya