24helmets.de

What 24helmets.de does

24Helmets.de is a German specialty retailer of motorcycle helmets, protective clothing, and related lifestyle products, founded in 2009 and headquartered in Hamburg. The company focuses on the custom-bike, Scrambler, Cafe Racer, Harley-Davidson, and Vespa segments, curating an assortment of more than 60 international brands including DEUS EX MACHINA, BILTWELL, DARK SEAS DIVISION, and HESTRA. Its product range spans core categories (motorcycle helmets in open-face, full-face, flip-up, adventure, motocross, carbon, smart, and racing formats; men's and women's riding jackets, pants, gloves, boots, and rain gear) and adjacent categories such as sunglasses/goggles, luggage (tank bags, saddle bags, dry bags), motorcycle parts and accessories, and lifestyle fashion.

The business operates a hybrid direct-to-consumer model combining a 700m² physical retail showroom at Offakamp 7, Hamburg, with a global e-commerce storefront that ships internationally on a daily basis. Revenue is generated through one-time unit-priced retail transactions, with prices ranging from roughly €10 for accessories to over €700 for premium helmets, free shipping above €199 within Germany, and standard payment options (PayPal including installments, major credit cards, Apple Pay, bank transfer, eps, iDEAL, and cash on delivery). The marketing approach is multi-channel: organic social (Facebook, YouTube, Instagram, Pinterest), email newsletter, content/news publishing, paid acquisition via Google, Microsoft, Meta, TikTok, and Pinterest ads, and digital catalog distribution through Motorcycle Storehouse and Parts Europe.

The company is structured as a sole proprietorship (24Helmets.de e.K.) under German law, operates with 1–10 employees, has no external institutional investment, and is founder-owned and bootstrapped. It received the regional 'Händler des Jahres 2025' (Dealer of the Year 2025) award from the trade publication Bike und Business, recognizing its standing within the German motorcycle-retail industry.

Name

24helmets.de

Legal name

24Helmets.de e.K.

Website

https://24helmets.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

24Helmets.de is a Hamburg-based German specialty e-commerce and retail business founded in 2009, selling motorcycle helmets, protective clothing, accessories, and lifestyle products to custom-bike, Scrambler, Cafe Racer, Harley-Davidson, and Vespa enthusiasts across more than 60 curated brands.

Ownership category

akta.pro rank

Product category

Motorcycle Apparel and Helmet Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle helmets retail
• Motorcycle clothing
• Custom bike accessories
• Retro motorcycle gear
• Rider lifestyle apparel

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail Product Sales: The company generates revenue through the sale of motorcycle helmets, motorcycle clothing, accessories, and lifestyle products. Products are sold at fixed prices with occasional discounts and sales promotions. The business operates on a one-time transaction model where customers purchase individual products rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

24helmets.de is a German e-commerce and retail business selling motorcycle helmets, motorcycle clothing, accessories, luggage, and lifestyle products through its online store at www.24helmets.de and a 700 sqm physical store in Hamburg. The catalog is curated for the custom bike scene, including Scrambler, Cafe Racer, Bobber, Chopper, Harley-Davidson, and Vespa/Scooter riders, combining retro-styled aesthetics with modern safety certifications (ECE, DOT, FIM). The company also offers free shipping within Germany over €199 and daily international shipping worldwide.

Product overview

24Helmets.de is an e-commerce retailer specializing in motorcycle helmets, motorcycle clothing, and motorcycle lifestyle products. Founded in 2009 and based in Hamburg, Germany, the store operates both online and through a 700 sqm physical retail location. The core product portfolio includes motorcycle helmets (Jethelme, Integralhelme, Klapphelme, Adventure, Cross, Carbon, Smart, and Racing helmets) and motorcycle clothing (jackets, pants, gloves, boots, rain gear) for men and women. Supporting product lines encompass motorcycle glasses and goggles, luggage (tank bags, saddle bags, dry bags), motorcycle parts and accessories (grips, seats, locks, navigation), and lifestyle fashion (hoodies, t-shirts, accessories). The store specializes in brands targeting the Custom Bike, Cafe Racer, Scrambler, Bobber, Chopper, and Vespa motorcycle scenes. The business model combines e-commerce operations with personal customer service and a browse-and-buy retail experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorradhelme (Motorcycle Helmets)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RevZilla: Largest US online motorcycle gear retailer, owned by Cycle Gear under Comoto Holdings. Comparable on the e-commerce-led motorcycle gear retail model and content-driven marketing, though operating at materially larger scale and broader assortment than 24helmets.
• Helmet House: US distributor and retailer of motorcycle helmets and apparel (Arai, Shoei, HJC, etc.). Comparable on the helmet-led assortment and multi-brand model, but with US-centric distribution rather than EU/global.
• Held: German premium motorcycle glove and apparel manufacturer with its own retail distribution. Comparable on the premium motorcycle apparel segment and German/European heritage, but operates primarily as a brand supplier rather than a multi-brand retailer.
• Schuberth: Established German helmet manufacturer with broad OEM and retail distribution across motorcycle, motorsport, and industrial segments. Comparable on the helmet category and German heritage, but operates upstream as a brand that 24helmets stocks rather than as a retail peer.

Direct peers

• SIP Scootershop: Germany-based specialist retailer for Vespa, Lambretta, and classic scooter parts, accessories, and lifestyle gear. Direct overlap on the Vespa / scooter segment of 24helmets' target audience, with shared retro styling and lifestyle positioning.
• FC-Moto: German online-first retailer of motorcycle helmets, apparel, and parts with extensive international shipping. Directly comparable e-commerce model, premium helmet assortment, and European customer base, with overlapping brand portfolio in retro and sport segments.
• Polo Motorrad: Major German specialty retailer of motorcycle helmets, clothing, and accessories with strong online and physical presence. Closely comparable to 24helmets on product category and customer base, though operating a generalist motorcycle positioning versus 24helmets' custom-bike niche.
• Louis (Detlev Louis): Germany's largest motorcycle clothing and accessories retailer, with both a massive online storefront and ~80 physical stores across Europe. Direct overlap with 24helmets on helmets, motorcycle apparel, and accessories for touring, sport, and lifestyle segments, though at significantly broader scale and assortment.

Regional players

• Motocard: Spanish motorcycle apparel, helmet, and accessory retailer with strong Southern European presence and online storefront. Comparable assortment and category focus, but operates in a different geography from 24helmets' core Hamburg and DACH base.

Emerging players

• Motoism: German lifestyle/parts brand serving the custom and cafe racer motorcycle scene with signals, mirrors, and accessories. Adjacent competitor for the same retro/custom bike customer profile and a potential brand partner or substitute for 24helmets' curated assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/24Helmetsde
• Facebookfacebook.com/24Helmets
• Instagraminstagram.com/24helmets.de
• Pinterestpinterest.de/24helmets
• LinkedInlinkedin.com/company/24helmets-de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24helmets.de